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The Basics Of Mobile Marketing In A Nutshell

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					The Basics Of Mobile Marketing In A Nutshell



Are you getting into mobile marketing for the first time? You probably don't even know where to start.
It's no secret that getting into mobile marketing for the first time can be a bit overwhelming. Below are
some tips that can help to make promoting your business using mobile applications a bit easier.



Use a Multimedia Messaging Service to deliver your message to your customers. Multimedia Messaging
Service messages are now reaching over 5 billion consumers a month, comparing with the SMS text
messaging service that reaches 5 billion consumers a day. Makes investing in MMS messaging a
worthwhile option for any mobile marketer.



Integrate your mobile marketing campaign with other media outlets. Mobile marketing works best when
paired together with outer sources. Make sure you have specific mobile landing pages for each mobile
banner. You would also need to integrate a Quick Response code to drive traffic to that site. Integrating
your resources make your opportunities endless.



Keep it short. When advertising on a mobile platform, keep your messages short, crystal clear, and
insistent. While more and more mobile devices have the capability to display long messages, the longer
the message is, the less likely your potential customer is to read it. A brief and concise message is much
more effective in engaging a reader.



Engaging with your customers is incredibly important in mobile marketing, so it's a good idea if you have
some line of contact open with them. Whether they can reach you via a forum, your IM handle, or by
some other method, make sure you're keeping the lines of communication open with your customers.



Approach your text-based mobile advertising as you would billboard advertising, short and simple.
Remember, you are reaching people that are not only using mobile devices, but are more than likely
mobile themselves! They are on the move and their focus for any marketing message is fleeting at best.
Think of it like you have two seconds to persuade your reader, much like trying to reach a driver passing
by a billboard at sixty miles per hour. Get the point across quickly and avoid long copy.
Some mobile marketers get out of hand with their messaging and can send five to six messages a day
per customer. Doing this sort of aggressive campaigning, will simply turn customers off to your business,
especially if they have to pay for each individual text that they receive from you.



If you are using email as part of your mobile strategy, consider using a text strategy instead of HTML. If
you haven't optimized your HTML creative for a mobile device, the email itself can be incredibly hard to
read in a mobile environment. A text email is perfect for mobile users, as it will appear exactly the same
way across all email clients and it's easy to read on small screens.



As you have seen, mobile marketing is nowhere near as scary as it may appear at first. Just think of all of
the benefits it has and all of the people it can take reach, along with all of the money it can help you
earn in the long run.

				
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