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Smart Mobile Marketing Tips For Your Business

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					Smart Mobile Marketing Tips For Your Business



Mobile marketing is one of the latest methods of advertising for any kind of business. If it is done
correctly, you are sure to benefit greatly from all of your efforts. This article was written to help you
know the methods that work and what to avoid, in your mobile marketing campaign.



There are a lot of tools available to you as a mobile marketer, so make sure that you're always willing to
utilize them. Today's modern mobile devices not only have the ability to call and text, but they play and
record videos too. This means there are quite a few ways you can interact with your customers.



To keep your texts from turning your customers off, never use all-capital letters. While capital letters
can make a big impact, on the internet they translate to shouting. No matter how great your deal is,
your customer won't want to feel like they're being yelled at. Never capitalize more than a single word
in a sentence.



When advertising to customers through mobile marketing, make yourself and your brand known
immediately. Customers are less likely to buy products or services from those who don't identify
themselves right away. Doing so will make you seem more trustworthy, and make your products and
services seem more appealing.



Failure to make your mobile marketing cross-platform capable, will cost you dearly. The variety of
mobile devices available is staggering, and there are multiple platforms to be compatible with. Your ad
campaign should target iPhones, Android devices, Blackberry, Windows mobile and tablet devices.



Do some research about mobile marketing before you start planning out your campaign. Make sure you
understand what people will respond to, and how you can make mobile marketing fit within the context
of your other marketing strategies. Hire a professional if you are not sure you can make the best
decisions by yourself.



Integrate mobile marketing into other types of marketing. Mobile works best when tied together with
other things such as print, television, radio, and live performances. Make sure to integrate 2-D bar codes
or quick response codes into your print to help drive traffic to your mobile site. You have endless
opportunities.
Include QR codes in different types of promotional materials. You can have QR codes in magazines,
billboards or flyers. Using QR codes on the internet does not really make sense: a QR code allows you to
take a potential customer from a printed form of advertisement into a digital one.



Use proper grammar and spelling when working with mobile marketing. It is ok for a 13 year old to use
abbreviations in her texts with her friends; it is not ok for a professional business to use expressions like
OMG or L8ER. Also try to limit the use of caps unless it is really called for as in a call to action for
immediate response.



Use the provided information to make the most of your efforts in your mobile marketing campaign.
These tips will help you to save time by going through the trial and error step that many businesses have
had to go through before finding the methods that work well for their growing companies.

				
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