How To Run A Top Mobile Marketing Campaign

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					How To Run A Top Mobile Marketing Campaign

Smartphones and tablets with high-speed Internet are becoming more affordable by the day, which
means more and more people are using them instead of their computers. You may think you can rely on
your standard marketing techniques to draw in mobile customers, but think again. There are a number
of astute things that you can do to to get the attention of people on the move.

Tell your audience during the sign up procedure how frequently they can expect a text from you. Let
them not to complete the opt in process if they don't agree to the number of messages you are planning
to send. It is also advisable to let them know that your messages are not free, so say somewhere during
the sign up procedure that "Standard texting rates may apply."•

Keep it short. When advertising on a mobile platform, keep your messages short, crystal clear, and
insistent. While more and more mobile devices have the capability to display long messages, the longer
the message is, the less likely your potential customer is to read it. A brief and concise message is much
more effective in engaging a reader.

When sending out information using mobile marketing, be sure that you always make sure that your
name or your company name is prominent and that it is the first thing that your customer sees. It is
important that the customer reads your message, and they need to know that it is not spam.

Do your research. Understanding how mobile marketing works is the most important step to take before
you get into it. Search for other marketing campaigns, and see which ones worked out well, and which
did not. Having this information to back you up can put you on the successful track to marketing well.

When designing a mobile campaign, you need to have a way to track results. Have clear goals in mind of
what you want to achieve before beginning and make sure you can measure the effectiveness of the
campaign. There are many sites online that can help you measure results and track mobile campaigns.

Use a platform that allows you to personalize your messages by way of tokens. Personalizing something
is always a great touch. You can put your recipient's name in every message making it a little more likely
they will want to read it. Just keep in mind the 160 character limit when doing using tokens with email
You should be working very hard to create various types of promotions in order to entice customers
with any mobile marketing campaign. Don't worry about losing money here. A customer attracted by a
two-fer may not have been attracted otherwise, and you'll end up profiting way more through your

You shouldn't underestimate the amount of potential that mobile marketing has. Using methods
specifically designed to attract those using a mobile device should get you a great response. Keep this
advice in mind as you make the move into mobile marketing. When mobile marketing is done right, the
results can truly be impressive.

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