Strategic Plan

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					                                      Strategic Plan
Mission     As the area’s voice of Real Estate, the Coastal Mendocino Association of REALTORS®:
• Promotes the highest ethical & professional standards and cooperation among its members
• Serves as a leading advocate of private property rights and community involvement
• Provides products, programs, and services to meet the evolving needs of the real estate industry and consumers



Vision    Full recognition of REALTOR® contribution and “value add” to our Community




Values                                                             Multiple Listing Service
• Respect prospect/client time & value their business              • Recognized source for reliable, integrated real
• Provide truth, accuracy, and reality at all times                  estate information service on the Mendocino Coast.
• Promote loyalty, understanding, work ethic & creativity          • Anticipate/meet the needs, the opportunities, and
• Uphold the highest ethical behavior                                challenges of our industry to provide dependable,
• Seek out innovative technology and marketing                       efficient, and cost-effective Multiple listing service
• Strive to be the best that we can be                               throughout this rural community.
• Give freely of our time/resources to our organization            • Facilitate cooperation and professionalism of broker/
  and community                                                      agent participants, regulations, and common interests.




                                            Strategic Goals
                  #1                       #2                      #3                      #4
              Increase                 Promote                  Enhance                Attain
           Association              Community                 REALTOR®              Operational
         Real Estate Role           Involvement             Professionalism          Excellence
                                           Strategic Goals 2010-12
        #1                                    #2                              #3                         #4
 Maintain/Increase                          Promote                         Enhance                    Attain
   Association                            Community                       REALTOR®                   Operational
 Real Estate Role                         Involvement                    Professionalism             Excellence

               * The REALTOR® Action Fund provides powerful support for all four strategic goals…


• Maintenance of Local Resources      • Local Government Relations     • Quality General Meetings     • Strategic Planning
• Local Governance                    • Public Awareness & Education   • Orientation / Training       • Financial Stability
• Collaboration with Regional/State   • Scholarship Program            • Webinars                     • Technical Support
• Full Member Services                • Charitable Support             • Designation Opportunities    • Internet Services
• Public Relations                    • Property Rights Advocacy       • Professional Standards       • Communications
• Broker Dialogue                     • Encourage Volunteerism         • Leadership Opportunities     • Member Outreach




                                           Emphasis in 2010
                     Membership Involvement… Leadership/Staff Development…
                                 Policies, Procedures, Practices…

				
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