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Striking a balance: managing blogs in loosely coupled systems

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As the oldest implementation of Web 2.0 technologies, blogs present an opportunity to understand how community college administrators are addressing two conundrums: conundrum of control and the conundrum of adaptability. These problems arise from the need of leaders to put organizational controls in place even as these controls limit the tool's usefulness and the adaptability of the technology. The purpose of this study using a multiple case study method is (1) to further the understanding of how community college administrators and blog authors strike a balance between organizational control and adaptability when implementing and using blog technologies and (2) to create a model that will help administrators better strike this balance within a loosely coupled system of college units and individuals. The findings have implications for how organizations use other Web 2.0 tools such as Facebook and Twitter. [PUBLICATION ABSTRACT]

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									          Striking a balance:
            managing blogs in
              loosely coupled
                systems
Troy A.
  Swanson                  As the oldest implementation of Web 2.0 technologies,
                           blogs present an opportunity to understand how commu-
Dennis E.
                           nity college administrators are addressing two conundrums:
 Gregory
                           conundrum of control and the conundrum of adaptability.
Edward E.                  These problems arise from the need of leaders to put orga-
  Raspiller              
								
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