The new generation of private jet travellers

Document Sample
The new generation of private jet travellers Powered By Docstoc
					In association with Victor                                                                                                                                                                                                                                                                                                      In association with Xxxxxx

   The new generation
                                                                                                                                                                                                                                                                                        Victor’s summer                                                                                                                                                                       to put up with the low-cost flight
                                                                                                                                                                                                                                                                                        2012 flights                                                                                                                                                                          experience at the height of summer.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              In the low season, a Victor flight may be
                                                                                                                                                                                                                                                                                       This summer, Victor is launching a                                                                                                                                                     the only way to get there.”

   of private jet travellers
                                                                                                                                                                                                                                                                                       seat schedule across peak holiday                                                                                                                                                         Once installed on a luxury yacht
                                                                                                                                                                                                                                                                                       dates to Mallorca, Ibiza and Nice —                                                                                                                                                    or in gorgeous resorts such as Gran
                                                                                                                                                                                                                                                                                       only six seats per flight.                                                                                                                                                             Hotel Son Net or the Son Brull boutique
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              hotel in Mallorca, Tagamago Island
                                                                                                                                                                                                                                                                                       Farnborough to Palma/                                                                                                                                                                  (a private island half a mile off the coast
                                                                                                                                                                                                                                                                                       Palma to Farnborough                                                                                                                                                                   of Ibiza) or Hacienda Xa Namena Spa
                                                                                                                                                                                                                                                                                       Learjet 40 — £1,250 per seat                                                                                                                                                           Hotel in the pine woods of Ibiza, Victor
                                                                                                                                                                                                                                                                                       Saturday departures on June 30,                                                                                                                                                        members will enjoy the reciprocal
   Sarah Edworthy meets Clive Jackson, founder                                                                                                                                                                                                                                         July 7, July 14, July 21, July 28,                                                                                                                                                     door-opening, personally tailored service

   of Victor, the new marketplace that makes                                                                                                                                                                                                                                           August 4, August 11, August 18;
                                                                                                                                                                                                                                                                                       also Friday, August 24; Monday,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              that comes with being part of an
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              exclusive club.
   private jet travel more accessible and affordable                                                                                                                                                                                                                                   August 27; Sunday, September 2                                                                                                                                                            This appeals to Victor members who,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              by nature, are entrepreneurial types who
                                                                                                                                                                                                                                                                                       Biggin Hill to Palma/                                                                                                                                                                  like to set the agenda, treat time as a
                                                                                                                                                                                                                                                                                       Palma to Biggin Hill                                                                                                                                                                   premium and appreciate the networking
                                                                                                                                                                                                                                                                                       Citation CJ2 — £1,250 per seat                                                                                                                                                         opportunities afforded in the air.
                                                                                                                                                                                                                                                                                       Saturday departures on                                                                                                                                                                    An increasing number of Victor
                                                                                                                                                                                                                                                                                       June 30, July 14, July 28, August                                                                                                                                                      travellers have four legs. “One reason
                                                                                                                                                                                                                                                                                       11; also Monday, August 27;                                                                                                                                                            why people fly private is because they
                                                                                                                                                                                                                                                                                       Sunday, September 2                                                                                                                                                                    want to take their pet, literally in the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              cabin,” says Jackson. He adds that the
                                                                                                                                                                                                                                                                                       Luton to Nice                                                                                                                                                                          alternative – air freight charges and the
                                                                                                                                                                                                                                                                                       Citation CJ2 — £995 per seat
                                                                                                                                                                                                                                                                                       Friday evening departures on June 1,                                                                                                                                                   ‘When members wish to
                                                                                                                                                                                                                                                                                       June 8, June 15, June 22, June 29,
                                                                                                                                                                                                                                                                                       July 6, July 13, July 20, July 27,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              stay with one of Victor’s
   The world of private aviation is                 together they’ve formed the first luxury                                                                                                                                                                                           August 3                                                                                                                                                                               partners, Jackson will
   undergoing a revolution. Just as                 internet brand born of social media.                                                                                                                                                                                                                                                                                                                                                                                      speak personally with the
   mainstream airlines have seen their                 Victor works by targeting two different                                                                                                                                                                                         Nice to Luton
   business models disrupted, forcing them          clients: the jet charterers and the                                                                                                                                                                                                Citation CJ2 — £995 per seat                                                                                                                                                           general manager to ensure
   to offer lower prices, more tailored             individual seat buyers. The charterers                                                                                                                                                                                             Sunday evening departures on June                                                                                                                                                      an extra-special stay’
   services and new routes to new audiences,        already charter jets but are switching to                                                                                                                                                                                          3, June 10, June 17, June 24,
   something similar is happening in the            Victor to get a more competitive price in a                                                                                                                                                                                        July 1, July 8, July 15, July 22, July                                                                                                                                                 emotional trauma of putting a dog in
   rarefield world of private jets with the         transparent transaction.                                                                                                                                                                                                           29, August 5                                                                                                                                                                           the hold on a commercial airline – is
   arrival of Victor.                                  The clever element is that they can                                                                                                                                                                                                                                                                                                                                                                                    a reason why people choose not to fly.
      If you already charter jets, then you         also take up a discretionary option to sell                                                                                                                                                                                        Biggin Hill to Ibiza/                                                                                                                                                                  “We mark flights as dog-friendly and
   should be switching to Victor. And if you        spare seats on their flight and on the                                                                                                                                                                                             Ibiza to Biggin Hill                                                                                                                                                                   the dog has to buy its own seat unless
   thought the luxury of private jet travel was     positioning leg. This can reduce costs by                                                                                                                                                                                          Citation Excel — £1,250 per seat                                                                                                                                                       it’s small enough to fit in a handbag.”
   beyond your means, think again, because          up to 50 per cent.                                                                                                                                                                                                                 Saturday departures on                                                                                                                                                                    The business trajectory of Victor is
   with Victor you can buy a seat on a private         By making private jets available by the                                                                                                                                                                                         June 30, July 7, July 14,                                                                                                                                                              more akin to a rocket launch than the
   aircraft and it will cost you the equivalent     seat, Victor creates a much bigger                                                                                                                                                                                                 July 21, July 28                                                                                                                                                                       gentle ascent of a plane’s take-off.
   of a business-class seat but without the         marketplace and widely extends the                                                                                                                                                                                                                                                                                                                                                                                        Jackson has created a dynamic brand
   hassle of airport check-in queues.               benefits of this aspirational form of travel.                                                                                                                                                                                      £You must be a Victor member to                                                                                                                                                        driven by a consumer need (other
      The idea is the brainchild of                 Membership of Victor is free, and                                                                                                                                                                                                  book via the Victor website.                                                                                                                                                           attempts to make private jet travel more
   entrepreneur Clive Jackson. When BMI             individuals can buy seats on another                                                                                                                                                                                               Membership is free. All fares shown                                                                                                                                                    accessible have been attempted by
   ended its regular flights to Mallorca where      member’s flight.                                                                                                                                                                                                                   are inclusive of fees, taxes and                                                                                                                                                       operators, not consumers).
   Jackson has a home, he asked a group of             Jackson’s research showed that, on                                                                                                                                                                                              charges. Payment by card will incur                                                                                                                                                       Using the internet as both meeting
   fellow passengers in business class what         average, 40 per cent of private jets flying                                                                                                                                                                                        an additional charge of 2.5 per cent.                                                                                                                                                  place and marketplace, his online private
   they should do about it. Hiring a private        across Europe are empty and that the                                                                                                                                                                                               Check terms and conditions at                                                                                                                                                          jet booking system allows the charterer to
   jet was one option. “The problem was,            average number of passengers on a                                                                                                                                                                                         before booking.                                                                                                                                                          instantly obtain and compare quotations
   though, that we’d all have to be travelling      private jet flight is 2.2.                                                                                                                                                                                                                                                                                                                                                                                                for flights, then book and pay online.
   at the same time and with just the seven of         “That’s a huge amount of waste and                                                                                                                                                                                                                                                                                                                                                                                        “It’s where smart money is moving
   us that just wasn’t realistic,” he says. After
   considerable research, Jackson, who is
                                                    inefficiency. Selling spare seats is not
                                                    cheapening the product. It is just being
                                                                                                      makes a second home or yacht viable and
                                                                                                      their holiday becomes more relaxing.
                                                                                                                                                               ‘There are                          “We’ve used the smart software to map
                                                                                                                                                                                                   where we’ve seen the demand building so
                                                                                                                                                                                                                                                 Why fly with               La Residencia in Deia, Mallorca, for
                                                                                                                                                                                                                                                                            example, or you have chartered a Burgess
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              because Victor connects the consumer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              directly with the supplier,” he says.
   one of the UK’s longest-serving digital          smart about how you fly. And 87 per cent          “We all know what it’s like to catch an                  hundreds of                         far and made aircraft available on a
                                                                                                                                                                                                                                                 Victor?                    yacht to take the family along the Côte                                                                                                                                                           “An internet marketplace squeezes
   marketing gurus, came up with Victor.            of our charterers, even famous people, sell       8am flight from Gatwick, having arrived at
                                                                                                                                                               thousands of                        per-seat basis for those dates and            £Victor is the world’s     d’Azur, you will want to dine and shop in                                                                                                                                                         out the middle-men and their
      “I left that BMI flight with seven            their spare seats. It has blown a myth that       6am, having left home at 4.30am, having                                                      destinations. The seats are priced from       first marketplace for      the very best places.                                                                                                                                                                             undeclared margins.
   business cards in my pocket and the              people who fly private won’t want to share.       not slept in case the alarm doesn’t go off,   business and first-class                       £995, the equivalent of a business-class      private jet charters and      As well as private jet travel, Victor offers                                                                                                                                                      “We provide an alternative way of
   light-hearted promise from my fellow                “Knocking £4,000 off an £8,000 flight is       with the kids in tow, and someone telling     travellers who assume they                     fare on a commercial airline – if you can     per-seat bookings.         members access to some of the most                                                                                                                                                                reaching some of Europe’s most
   passengers that if I could organise a            an extremely compelling motivation and,           your wife to throw away her Chanel                                                           find one.                                     £Private jet seats are     exclusive properties and experiences.                                                                                                                                                             attractive destinations which hitherto
   private jet at a time and date that suited       after all, they will share their jet with like-   scent or re-pack it to put it in the hold     can’t afford private aviation                     “It’s not strictly a schedule; the plane   available at business      And when members wish to stay with one                                                                                                                                                            have been served only by low-cost
   them, at a price that they could afford,         minded people.”                                   with 150 people standing behind you,”         but now, with Victor, yes                      only flies once two seats are booked. But     class fares.               of Victor’s partners, Jackson will speak to                                                                                                                                                       airlines.
   I could count them in,” says Jackson.               In response to where its members have          says Jackson.                                                                                they are our three most popular               £You can travel by         the general manager personally to ensure                                                                                                                                                             “It must be said, though, that with a
                                                                                                                                                    they can’ says Jackson

      On August 14 last year, Victor, the           signalled they want to fly, Victor is               “All of that goes out of the window on a                                                   destinations on the most popularly            private jet from £995      an extra-special stay.                                                                                                                                                                            maximum of six seats per aircraft, we
   world’s first marketplace for private jet        launching a seat “schedule” across peak           private plane. I can’t emphasise enough                                                      requested dates.”                             per person, one way.          In its innovative approach, Victor is                                                                                                                                                          have to operate on a first come, first
   charters and pay-per-seat bookings, was          holiday dates to three popular European           the pleasure of travelling when that stress                                                     The summer “schedule” launches             £Membership is free        demystifing private-jet travel. “We found                       Summer specials: clockwise from top, backstreets of Palma Mallorca; Tagamago Island; Hotel La Residencia, Mallorca; Monte Carlo   served basis.”
   launched. Those seven fellow passengers          destinations – Mallorca, Ibiza and Nice –         has been removed. It is quite uplifting.”                                                    in partnership with upmarket hotels,          and there are no           clients were struggling to get to various
   became the founding members. Since               opening up the world of stress-free,                The flights to Ibiza, Mallorca and Nice                                                    resorts, yacht brands, Michelin-starred       upfront fees.              destinations and to wonderful hotels or
   then, more than 1,000 like-minded
   travellers have joined the online
                                                    private-jet travel to those prepared to pay
                                                    the equivalent of a business-class fare.
                                                                                                      will leave from five different European
                                                                                                      departure points: Biggin Hill,
                                                                                                                                                    Stress free: travelling by private jet lets
                                                                                                                                                    you step straight into your holiday, perhaps
                                                                                                                                                                                                   restaurants, country clubs and property
                                                                                                                                                                                                   companies. If you are taking a seven-
                                                                                                                                                                                                                                                 £Join today at
                                                                                                                                                                                                                                                                            yachts. People had to be pretty wedded to
                                                                                                                                                                                                                                                                            the idea of a holiday in a particular place
                                                                                                                                                                                                                                                                                                                                            To become a Victor member and for further information,
   community and                     For many time-pressed individuals, it          Farnborough, Luton, Zurich and Munich.        on the deck of a Burgess yacht, right          day break at the five-star hotel                                                               Continued on next page                    call 020 7384 8550 or visit