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					  IUGREEE
    GEAE          Collectively Enhance the Engineering Profession
 May 24, 1999




                            Robert J. Waner

                              Director of
                              Engineering
                                  Boeing

                  This presentation may be viewed at Web site
                         www.eng.iastate.edu/iugreee


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ep:waner:99-013
  IUGREEE
    GEAE
 May 24, 1999
                    Collectively Enhance the Engineering Profession

         Vision 2010

                 The Engineering profession is broadly
                  recognized as a vital asset in maintaining
                  economic viability and the quality of life in a
                  global economic environment

                 Engineers see themselves as leaders practicing
                  for societal good



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ep:waner:99-013
  IUGREEE
    GEAE
 May 24, 1999
                   Collectively Enhance the Engineering Profession
   Priority Initiative:           Enhancement in View of the Public
   Team Leader:       Ron Bengelink
   Team Members:      Jenny Kishiyama, Janet Rutledge, Doug Green, Wayne Solomon,
                      Joy Pauschke, Bob Kuntz, Susan Cruse, Bob Waner, Tom Fitzpatrick,
                      John LaGraff, Marla Berman, Gerald Jakubowski

                                       Maturity Matrix
            Year                      Year 2010 Realization
                     • Engineering profession is broadly recognized as a vital asset in
           2010        maintaining economic viability and the quality of life in a global economic
                       environment

                     • Technical literacy exists within all components of society
           2007
                     • Strong role models at all levels available to all components of society
                       (practicing engineers and other professionals with engineering
           2004        backgrounds)
                     • Established networks of individuals with the tools necessary to effectively
                       communicate with key community constituencies:
           2001       K-12 Educators  Policy Makers  Civic Groups, etc.  Public Media Journalists


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ep:waner:99-013
  IUGREEE
    GEAE
 May 24, 1999
                       Collectively Enhance the Engineering Profession

Action Plan Schedule for Achieving Level 2001 Goal
        No.       Task Description      1998                 1999                      2000    2001
              Summarize what we
       1.     know about databases
              and clearing house          12/23
                                            Release
              Send to other                   1/31
       2.     organizations to obtain
              input on what they are             2/15
                                               Response
                                                          5/24
       3.     Summarize above and
              conclude                           Initial Assm't
                                                       4/2         8/1
                                                                  Final
       4.     Write White Paper
                                                       First Draft
                                                          5/24
              Identify organization                                       11/1
       5.     ownership and resource
              requirements                                          Draft
                                                 ID Sources       Proposal
                                                    3/31             9/1   Submit    Secure
       6.     Secure resources
                                                       4/30                  12/18    6/2
                                                    ID Funding
              Implement                                Cycle
       7.     Communications
              Network
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ep:waner:99-013
  IUGREEE
    GEAE
 May 24, 1999
                               Progress
     Situation
        Engineers are a vital asset
        Contributions not understood or appreciated
        Schools do not portray engineering as rewarding or as
         an attractive profession
        Lot of organizations doing a lot of good things
        Result is no unified plan for systemic change among
         influential segments of society
        We are losing a lot of talented candidates

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ep:waner:99-013
  IUGREEE
    GEAE
 May 24, 1999
                  Collectively Enhance the Engineering Profession




                    Establish networks of individuals
                        with the tools necessary to
                    effectively communicate with key
                        community constituencies:                 SAE
                   K-12 Educators      Civic Groups
                   Policy Makers       Public Media Journalists



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  IUGREEE
    GEAE
 May 24, 1999
                                    Progress
    Target
    Systemic Change:
         Such that the engineering profession is broadly recognized as a
         vital asset in maintaining economic viability and the quality of
         life in the global economic environment
         and
         all of the groups involved in the promoting of this target are
         coordinated in their complementary actions




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ep:waner:99-013
  IUGREEE
    GEAE
 May 24, 1999
                                      Progress

   Proposal

                     Identify or create an organization to serve
                      as an umbrella
                     Umbrella organization identify and
                      support a clearing house
                     Umbrella organization tasks
                     Time Table



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ep:waner:99-013
  IUGREEE
    GEAE
 May 24, 1999
                                 Progress
   Time Table
     By 2001      Provide an effective network of organizations and
                  tools that will encourage the effective communication
                  with a number of diverse constituencies
     By 2004      To have identified a number of strong role models,
                  both practicing engineers and persons with an
                  engineering education, to our society
     By 2007      To have documented a 35% improvement in the
                  technical literacy of the American public
     By 2010      To achieve the target state


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ep:waner:99-013
  IUGREEE
    GEAE
 May 24, 1999
                                 Progress

             Recommendation


                  Policy and Steering Team Charter
                  umbrella organization




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  IUGREEE                                   Collectively Enhance the Engineering
    GEAE
 May 24, 1999                                     Profession - White Paper
    White Paper on Enhancing the Engineering Profession


   The Situation in the United States today:                                     educators. Since we are all influenced for life by the views and values
                                                                                 we are exposed to beginning at the primary school level or earlier, it is
   Author and engineer Henry Petroski has defined engineering as “the            very likely that potentially successful future engineers are having the
   art of rearranging the forces and materials of nature for the good of         path towards the profession closed early in their educational careers.
   society.” Engineers throughout our nation are practicing this art,
   thereby directly contributing to the development of all goods, capital,
   expendable, or consumable needed or desired by society. They are              It is clear that many students are not following a path into engineering,
   also, of course, directly involved in the process of extracting,              probably for a variety of reasons: certainly including early classroom
   fabricating, delivering, and maintaining all of these goods. Engineers        experiences with math and science, the lack of positive public role
   therefore are an essential link between any local, national, and global       models, a perceived lack of status, and possibly even compensation
   economy. They add value by increasing the employment, enjoyment,              levels compared to many other professions.
   nourishment, and fulfillment of all of the world’s people. Interestingly
   though, this contribution is not understood or appreciated by the vast        This situation is clear to a significant group of engineers. As a result,
   majority of these people – quite possibly because, for all of their           many organizations and institutions associated with the development
   contributions, engineers rarely take on political leadership roles in the     and practice of engineering are working to change it. The problem is
   broader community, especially in American society.                            that they are not coordinated. Most offer fact sheets, glossy
                                                                                 brochures, public exhibits, speaker’s bureaus, and even study
   When the public does focus on engineers and their work, it is often           materials for elementary and secondary educators. However, most of
   due to the inadequacy or failure of a product or process. In the “overly      these efforts do not target systemic change among influential
   legal” atmosphere of today’s American society, failure of either usually      segments of American society, namely elementary school teachers,
   results in an all-out effort to demonstrate liability on the part of anyone   journalists, and politicians. Therefore it is apparent that these
   involved in the creation, production, or operation of the faulty item.        engineering organizations need to develop an entirely different set of
   Therefore, engineers are often cast as culprits and as mediocre               action plans to allow a more informed choice for the engineering
   practitioners in an unrewarding profession. The fact that the only            profession by those best suited to pursue it.
   current popular “hero” of engineering is Dilbert, a strange unproductive
   individual who is often the victim of an idiotic boss, uncooperative co-
                                                                                 Target State
   workers, and even a dog, strengthens this image.
                                                                                 The target for this effort is a broad recognition of the engineering
   Moreover, even our schools often do not portray engineering as a
                                                                                 profession as a vital asset for the maintenance of our economic
   worthwhile and rewarding profession. The primary tools of
                                                                                 viability and quality of life in the global environment. Also, all of the
   engineering – necessary to understand and rearrange the forces and
                                                                                 groups involved in promoting this target are coordinated in their
   materials of nature – namely, mathematics and the physical sciences,
                                                                                 complementary actions.
   are viewed as difficult and even intimidating by many, including some


ep:waner:99-013                                                                                                                         Page 11
IUGREEE                          Collectively Enhance the Engineering
  GEAE
May 24, 1999                           Profession - White Paper
   Proposals to Achieve This Target

   1. Create an organization that will serve as an umbrella to foster the    The implementation of these proposals should support the following
      coordination and collaboration of all organizations that are working   timetable:
      to enhance the image of engineering profession among the general
      public. This umbrella organization should not be imposed on the        By 2001   Provide an effective network of organizations and tools
      member organizations, but rather should be “owned” by its                        that will encourage the effective communication with a
      members, i.e., seen as adding value to the efforts of each. Each                 number of diverse constituencies.
      member organization will be represented in the management of the
      umbrella.                                                              By 2004   To have identified a number of strong role models, both
                                                                                       practicing engineers and persons with an engineering
   2. As a part of the above umbrella approach, identify and support a                 education, to our society.
      clearinghouse for information related to engineering, including but
      not limited to; educational preparation, educational products and      By 2007   To have documented a 35% improvement in the technical
      services, academic institutions, careers, professional development,              literacy of the American public.
      and public policy. Serving as a primary resource for information,
      the clearinghouse would;                                               By 2010   To achieve the target state.

      create a means to quickly and effectively connect users and
       providers
      distribute timely information widely
      proactively seek relevant sources and resources to include in
       the clearinghouse
      provide a unified and consistent set of messages and themes to
       the public and determine the best means of delivery
      serve as a network for the engineering community as a whole
      enable a forum for the discussion of policies and issues of
       concern to the engineering community




 ep:waner:99-013                                                                                                              Page 12

				
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