WRITING AP ROPOSAL

							WRITING A PROPOSAL
To use persuasive writing skills.
Mud from Glastonbury Festival is being sold on internet auction site eBay. On
Wednesday morning there were four different offers of mud from the three-day
music event on the site.
There was a lot of rain at this year's festival and with 150,000 people partying in the
fields, there was plenty of mud to go round!
One advertisement says: "Couldn't get a ticket? Had to watch it on TV or read about
it? Well, here's a chance to own your own little piece of Glastonbury."
The mud was scraped from boots and 15 bids have been made, the top one so far being
a massive £74!
Another offers a "carefully collected" 4cm by 5cm chunk of mud "framed very
beautifully" in a beech box frame.
Hundreds of ankle injuries were reported from revelers slipping as wellington boots
failed to hold their grip on the fields of Worthy Farm in Pilton, Somerset.

Questions
1. What would persuade you to pay £74 for some Glastonbury mud?
2. What age and type of people would be most easily persuaded by the two adverts on eBay?
Take a closer look at the language used by the two people trying to sell Glastonbury mud:
"Couldn't get a ticket? Had to watch it on TV or read about it? Well, here's a chance to own
your own little piece of Glastonbury."
"Carefully collected" and "framed very beautifully" in a beech box frame.
4. Why did the second seller use two adverbs - carefully and beautifully?
5. Why does the second seller mention a beech box frame, rather than just a frame?
                   Task
By the end of the lesson you should be
beginning to write a proposal for your
redevelopment.

Think about the language that you have
just looked at in the article about mud
sellers in Glastonbury.

The writers were using persuasive
language. You will need to use this in your
proposal.
 If you are going to persuade someone to accept your
 proposal you can try the following devices:



  Show, to their questions: emotions:
   Threaten them:
 Appeal where appropriate, that you can
  Ask rhetorical feelings and
     Use use of three-part lists:
   Make strong adjectives ‘We’) require an
Use(‘best’, ‘most language. happenmake
 Make them that whatactually to if or
  Questionsit personas will empathy you
  employfirstfeel don’t if/itOrganise yourfeel
   Tell the person sympathy,is important. your
      the formal important’, ‘stunning’)
       Make sound (‘I’
writing strong(‘will’, doing asking for. is anda
 guilty! get what ayou arebenefits, threeas
  answer,reasons,you want allidea children
  writingIf youandthree(or usethe it second
   don’t in paragraphs a design such
     Explain what personal;       other
   Three like ‘Do wonderfuluse the
                   are
     and verbs structural devices)
          it it to as ‘need’, their them...
   Makecentre, make them ‘must’, doing
  appropriatewill involveor ‘Can youand link not
   emotive sound be though feel guilty for
  in school words. beneficial to really
 youth  that to
person (‘You’) suffer?’, your audience.
     ‘should’, ‘could’). crucial.
  ideas by connectivestoday. pen?’
   what you want ismarvellous
 helping the youth of (however, although,
  live without this
  whereas.)


                                            Handout
              What you need to do.

There are many parts to a proposal. Today we
are going to look at 5 parts of the proposal. Each
member of the group should write one part.
            Summary

This is where you have to give a clear
outline of the project under offer;
the reasons why it is taking place,
why the school building must be
redesigned and sold.
          Background

Here you must describe the building
and its surrounding land in detail,
size, number of rooms, architectural
features, with any information about
the historical background of the
building and perhaps any potential
problems with redesigning it.
         Market analysis

This is where you’ll need to present
findings that you will make during your
surveys in the area – the age ranges
surrounding the area, the amenities and
number of them on offer in the area (e.g.
how many of different types of shops,
bus routes etc.)

You should use the tally charts and
graphs that you have already created to
help present your findings.
     Your solution to the
           problem
This is the important part for your
group; what is your main idea? You
need to give as much detail as possible
about what you propose to do in each
part of the house as well as in the
grounds, woodland and pond area.
    Aims and objectives
Here, you need to say WHY you’ve
picked the idea, WHY you think it
would be the best use of the building
and why you think the area would
benefit from it.
In your GROUP look at the different parts
of the proposal and decide who is writing
each part.

INDIVIDUALLY use the persuasive writing
hand out to help you to plan what you are
going to write.
Use the persuasive vocabulary help sheet to
help you.

As a GROUP, put all the parts together and
type up on ONE computer.
        Writing a proposal   Writing Vocabulary