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Draft press release PRESS RELEASE CAROLE HOLDING LAUNCHES TRANSACTIONAL RETAIL

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Draft press release PRESS RELEASE CAROLE HOLDING LAUNCHES TRANSACTIONAL RETAIL Powered By Docstoc
					PRESS RELEASE


   CAROLE HOLDING LAUNCHES TRANSACTIONAL RETAIL WEBSITE

(Hamilton, Bermuda) - Carole Holding, one of Bermuda’s premier artists, today became
one of the island’s first retailers to launch a fully interactive website,
www.caroleholding.com.

The site allows customers to order matted and framed Bermuda art, crafts, Bermuda gifts
and preserves on line and in real time, using a secure shopping cart. The site is secured
with a Thawte digital certificate using 128bit encryption which is the accepted standard
on the Internet for securing credit card transactions.

In addition, the site offers free shipping throughout the Continental USA on many items
as well as a worldwide parcel service from Bermuda for artwork.

Carole Holding says: “Many of our online customers were weary of divulging their credit
card number over the telephone or via email so we wanted to develop our site to allow for
secure purchasing. We’ve also been able to add framed artwork as an option as well as
shipping around the world. It is the only way to go!”

The Hon. Renee Webb, JP, MP, Minister for Tourism, Telecommunications and
Ecommerce, says: “I congratulate Carole on becoming a true ebusiness. In today’s
sophisticated environment, customers want to know that their transactions are secure and
safe. We are actively encouraging other local retailers to develop secure transactional
websites so that people around the world can buy Bermuda products with the security of
knowing that their credit card data is secure. This will further enhance our island as a
committed ebusiness destination.”

Carole Holding created her website in 1998, but has only recently added a secure site
capacity for credit cards. The site was re-designed and built by David Hill of Storm
Design along with a Bermudian technology partner to implement the technical aspects of
the shopping cart and site security. The two worked alongside Ms. Holding for six
months to develop the site and get it operational.

David Hill of Storm Design says: “Shipping charges were a major concern when setting
up the site as prices vary from country to country and shipping costs can fluctuate
depending on the way items are packaged. The major challenge was calculating the
different shipping costs for the different shipping services offered but we are happy to
have completed this in order to offer a truly interactive website.
“Carole also required a fully functional shopping cart on her website which could accept
credit cards in a secure manner. We worked closely with Carole to understand the various
combinations of watercolour prints, framed items, jams, cutting boards and the wide
range of products offered on the website before building it. The Carole Holding project
was a perfect fit.”

Ms. Holding plans to add to her online range of products over the coming months.

                                                 -   ends –

Notes to Editors
Carole Holding Ltd. was formed in 1988. It has locations on Front Street, Hamilton; the Town Square in
St. George and at the Fairmont Southampton. Carole Holding’s full product line includes Bermuda made
products such as Bermuda pottery, ceramic lighthouses, Bermuda perfume, Horton’s rum cakes,
Outerbridge Sherry Peppers, a selection of Bermuda books (including a recipe book), Bermuda cedar,
banana leaf angels, onions and gombey dolls, and gel candles; Carole Holding products such as lithographs,
coffee mugs, chopping boards, jams, chutneys, mustards and art to wear (Carole Holding designed tee-
shirts); and nautical items such as shells for bathroom decorations, brass, hand painted reef fish and
reproduction maps as well as British coins. For further details, please log on to www.caroleholding.com.

Storm Design, based in north Hamilton, is owned and operated by Bermudian graphic designer David Sean
Hill. With its small but specialised team, Storm Design is leading the field in web site development and
visual communications in Bermuda. Entering its fourth year of operation, Storm Design offers highly
original but cost effective Web, Print and Advertising services for large or small businesses. For more
information please email: info@stormdesign.bm or log on to www.stormdesign.bm.

Media Contact:            Elizabeth Tee
                          Troncossi Public Relations
                          Telephone: 292-5838

				
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posted:5/26/2012
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