How eBooks Can Be Very Valuable

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     Books make us acquire knowledge. Books definitely feed our imaginations. Books are not boring. The people
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                                                   How eBooks Can Be Very Valuable
                                                                  By Andy George



  How eBooks Can Be Very Valuable
 by: Andy George

EBooks have a number of benefits over the traditional book. These include the following: Cheaper to
create Quicker to create Easier to target a wide market High profit potential More versatile than
traditional books

Lets look at each of these points in turn:

Cheaper to create:

The eBook can be created on a shoestring budget since it is possible for its publishing and marketing
costs to be minimal. On the other hand the traditional book has a higher cost structure. This means
the author will have to overcome a tough sales target before they even consider making a profit on the
book.

The costs the author will incur if he follows a traditional book format include: Publishing costs The
profit margin that the bookstores will want to sell the book Distribution costs Marketing costs including
advertising costs

Quicker to create

The eBook could be written and published in as little as 7 days. For other potential authors who work
at a slower pace, the whole process of writing and publishing a book could be done within a month.

On the other hand for a traditional book the time span between starting a book and writing it could take
around 18 months. By that time the information contained in the book could be out of date especially if
the book is technology or research related.

Easier to target a wide market

With eBooks the sky the limit! The eBook may be sold on the Internet to anyone who has a credit card
and an Internet connection in any place in the world. Since an author can control the topics of their

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book, they can decide whom to market to.

However with a traditional book it may be difficult to expand to new markets since it will involve further
significant costs on distribution and marketing.

High profit potential

EBooks can be produced on a shoestring budget but since customers may believe they offer value for
money, the author may charge more for them than expected. It is not impossible for almost everything
grossed from an eBook being profit.

On the other hand traditional books have high production and marketing costs and this means the
author (unless they are very popular) will have great difficulty in recovering these costs and making a
profit.

More versatile than traditional books

EBooks could be used for a number of purposes. The most common method is for the sale of the
eBook. However an eBook could be used as a free gift to customers to entice them to buy a product
from you. It can also be transformed into audiocassettes or digital products.

To conclude eBooks are a very valuable tool that could be used as a profit centre, as a publishing tool
or as a marketing tool. It has many advantages over the traditional book.

--

COPYRIGHT: ©2004 by Andy George. All rights reserved

Publishing Guidelines: This article may be freely published so long as the author's resource box,
bylines, and copyright are included.




Andy George is a qualified chartered accountant who was born in Birmingham, England and who has
had many years’ experience in public practice, industry, and commerce and as a lecturer. Since 1991
he has been based in the island of Cyprus. Andy was a financial correspondent for eight years at the
Cyprus Financial Mirror where he wrote articles on business and accounting related issues to a
non-technical audience. He is the author of eBooks: How to write and Publish Your Own With a
Shoestring Budget http://www.budgetebook.com
http://www.easy4tune.com/cbmall
akgeorge@cytanet.com.cy




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                                                           The 5 Ws Of Ebooks
                                                             By Deanna Mascle



 Anyone browsing the Internet for information quickly encounters ebooks. Sometimes those electronic
books are clearly identified by name and intent but other ebooks are so cleverly disguised that a reader
may not even realize they are actually a book and not a web site or some other electronic document.

What exactly is an ebook? An ebook is simply an electronic book. Many ebooks today are found in pdf
(or portable document format) but you can also find various word processing documents being used as
ebooks as well as programs and text files that serve as ebooks. There are also some unique programs
that create ebooks in a format specific to that program.

Ebooks (just like their print relatives) are documents containing words in a convenient package.
Ebooks do also have the ability to secure or protect access, which means sometimes you can't print an
ebook or copy it while others can be copied and shared easily.

While many professional publishing companies now create electronic as well as traditional books,
many ebooks are now created by individuals or small organizations. The readers who use ebooks are
just as varied as those who create them. You can find electronic books in physical and electronic
libraries and bookstores as well as throughout the Internet.

Ebooks are used to share information, teach, entertain, and sell or promote -- just as are their print
counterparts.

Ebooks have many advantages over print books. They are much more inexpensive to produce and can
move from idea to finished product much more quickly as well. This also makes ebooks much easier
and more cost-effective to keep updated. In addition, ebooks allow greater interactivity with the reader
and the Internet.

However print books still retain the advantage in some areas. Some ebook formats are restricted in
use to specific types of computer programs, web browsers or operating systems. Also, while
computers and electronic devices are pervasive in much of the modern world there are still areas
where a print book is more convenient or feasible.

For Internet marketers, ebooks can serve a variety of purposes. Ebooks can be created and packaged
as commodities to sell, but for many Internet marketers, ebooks that are given away are a much more
powerful tool. Creating useful ebooks that share free information that is attractive to a specific target
audience can be a powerful viral marketing tool.

Creating an useful free ebook can help provide valuable advertising for any Internet marketer by
establishing credibility and expert status which may well lead the reader to then visit the author's web
site and/or sign up for a newsletter. Some ebooks are created with a "soft sell" approach to achieve
that goal while others use a "hard sell" approach and go for a sale within the book itself. If you create
an ebook that includes valuable information that can be freely exchanged with others then it can, and
will be circulated around the Internet and continuously work to promote its creator's web site and
products.



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Ebooks can be a very valuable Internet marketing tool.

Deanna Mascle has been conducting business on the internet since 1999. She shares her internet
marketing tips and tutorials in her newsletter Establish Your Epresence. Learn more at
http://EstablishYourEpresence.com




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