Marketing

							“The Mission Call of Christian Business in the 21st Century”          worshipful excellence and fear of God, for “the fear of the Lord
                                                                      is the beginning of wisdom.” (Prov. 9:10)
               PURPOSE DRIVEN TRADE SHOW
                                                                             Taking part in the Purpose Driven Trade Show is a call to
                        Rev. Dr. Tan Viet Ngo                         every believer in the 21st Century. The Christian Trade Show
                                                                      focuses on networking, marketing, educational, spiritual, and
        How do you define success for your business and life? Is it   missional purposes.
based on the aspects of finances, sales growth, and the standard
of living? Paul defined success in different terms. He believed          1. Networking Purpose
success was based on fulfilling God’s will and knowing Christ
intimately, and it is through that relationship he would come to               In God’s creative plan, men and women were created in
know and experience the power of God. “I want to know Christ          His image and assigned as His stewards, commissioned to guard
and the power of his resurrection and the fellowship of sharing in    and develop the environment in His gracious Name. “Now the
his sufferings, becoming like him in his death, and so, somehow,      Lord God had planted a garden… The Lord God took the man
to attain to the resurrection from death” (Phil. 3:10-11).            and put him in the Garden of Eden to work it and take care of it.”
                                                                      (Genesis 2:8,15) God also instructed man and woman: “Be
        How do you find Biblical success in your work? What is        fruitful and increase in number; fill the earth and subdue it.”
the impact of Biblical success on your business life and spiritual    (Genesis 1:28) In light of God’s purpose, what is Christian
life? Tommy Nelson, author of “The 12 Essentials of Godly             understanding of networking with others? Business life and work
Success,” pointed out seven core truths that can make work a          are not only for the fulfillment of the Christians, but also for the
blessing and where we can reflect the image of God.                   benefit of the community.

       1) Work in Reverence (Deut. 8:18; 1 Tim. 6:17)                        Insightfully, John Stott in his book, “Issues Facing
       2) Work Hard (Acts 20:35; Col. 3:23; Prov. 10:26)              Christians Today,” defined the word work in terms of the three
       3) Work as unto God (Col. 3:23; Titus 2:10)                    purposes of fulfillment, service and worship:
       4) Work as if your efforts were rewarded by God (Col.
          3:24; Eph. 6:8)                                                    Work is the expenditure of energy (manual or mental or
       5) Work loyally (Eph. 6:5-7)                                          both) in the service of others, which brings fulfillment to
       6) Work honestly (Amos 8:4-6; Prov. 11:1; James 5:4-5;                the worker, benefit to the community and glory to God.
          Titus 2:9-10)
       7) Work with excellence (Prov. 22:29)                                   Networking is not only a productive way to grow your
                                                                      business, but also a good opportunity to interact with people who
       God tells us clearly that we are to glorify God in all that    you should be able to demonstrate the awesome goodness of God
we do (Col. 3:17,24). Our purpose of life must involve honoring,      to all the people you come in contact with. Dr. Billy Graham
                                                                      profoundly said that “I believe that one of the next great moves of
God is going to be through believers in the workplace.”                     1) Convictions: Matthew 7:12 teaches to treat others as we
Networking requires a team of building good relationship and                   want to be treated. If we live by this simple conviction
support for one another in a common goal.                                      great improvements could be made in our business world,
                                                                               because we all want to be treated with fairness, honesty
   2. Educational Purpose                                                      and love.
                                                                            2) Construct: Construct a marketing plan with Goals and
       Business coaching with a Christian focus can help us                    Guidelines to measure your success and look for ways to
discover God’s plans for our lives in business and adds a Godly                improve. As you construct your plans look for ways to
perspective. God wants us to thrive. “For I know the plan I have               innovate and bring new ideas to your marketing.
for you,” declares the Lord, “plans to prosper you and not to harm          3) Communicate: In your marketing plan communicate with
you, plans to give you hope and a future.” (Jeremiah 29:11)                    consumers truthfully what your products can do and listen
                                                                               to the consumer for constructive feedback.
       In light of educational goals, Christian business coaching           4) Continue: Continue to deepen your convictions by
helps us to first develop new competencies and effective ways to               studying the Word, continue to reevaluate your marketing
keep improving. Secondly, Christian coaching helps us to keep in               plans and continue to communicate positively with your
mind what is truly most important when making business                         consumers.
decisions. Thirdly, Christian coaching helps us to explore and
evaluate all the possibilities of our strategies and plans in business      4. Spiritual Purpose
as well as we can learn how to maintain a balanced life between
business, family and ministry.                                                   In the next global awakening, enterprising business leaders
                                                                         can only impact generations by passing on knowledge and
   3. Marketing Purpose                                                  mentoring them as well as sharing the personal experiences and
                                                                         satisfaction from practicing Christ Centered business.
         Marketing, by definition according to the Business
Dictionary 2010, is the entire business process as consisting of a               As Christian business people and professionals, do you
tightly integrated effort to discover, create, arouse, and satisfy       believe it is crucial to invest time and money to develop your
customer needs.                                                          family life and business as a Christ-Centered business? In order
         As Christians we must reflect our daily living through the      to gain truly profitable lives and to achieve spiritual goals, would
Law of God and be honorable in all we do. In light of Christian          you willingly want to follow Jesus and grow your businesses
marketing, Jesus teaches us to “Do to others whatever you would          successfully by God’s standards? In the Sermon on the Mount,
like them to do to you. This is the essence of all that is taught in     Jesus expressed vividly by His reference to salt and light
the law and the prophets.” One person points out the four “C’s” of       mataphors:
Christian marketing.
                                                                                 You are the salt of the earth. But if the salt loses its
                                                                         saltiness, how can it be made salty again? It is no longer good for
anything, except to be thrown out and trampled by men. You are                 In summary, the purpose of this Christian Trade Show is
the light of the world. A city on a hill cannot be hidden. Neither    not to gain profit, not simply to attend a well-known event, and it
do people light a lamp and put it under a bowl. Instead they put it   is not to compete in the marketplace, but rather it is a community
on its stand, and it gives light to everyone in the house. In the     of love, unity, prayer, worship and supporting one another in
same way, let your light shine before men, that they may see your     gracious and Biblical ways. As Jesus gave, “A new command I
good deeds and praise your Father in heaven. - Matthew 5:13-16        give you: Love one another. As I have loved you, so you must
                                                                      love one another. By this all men will know that you are My
        Therefore, Christians should be morally and spiritually       disciples, if you love one another.” (John 13:34,35) And Jesus
distinct and be influential for the Kingdom of God.                   also prayed for His disciples that, “May they be brought to
                                                                      complete unity to let the world know that you sent Me and have
   5. Mission Purpose                                                 loved them even as You have loved Me.” (John 17:23)
                                                                               May The Lord bless this Christian Trade Show and the
        The job or business can truly be a God-assigned                        Christian community.
responsibility towards ministry for fulfillment in our life’s                  May The Lord bless those who obey and apply His
purpose. The marketplace is not only an exciting opportunity for               teaching in their practice of business and profession.
those called to ministry, evangelism and business, but also those              May The Lord bless those who give and serve Him
called to be used to fill the whole earth with His glory by                    faithfully.
expanding the Kingdom of God into all areas of society.                        May The Lord bless those who prayerfully spread the
        As a pastor and cultural anthropologist, Chansamone                    Good News of salvation.
Saiyasak who was born across the Mekong River that runs along
the eastern border of Thailand in war-torn Laos, saw that local       Tan Viet Ngo is Chairman and Founder of Christian Trade Show. He chairs
children needed food and education. Saiyasak and his members of       Christ Centered Professionals Club in Calgary and Publisher of The
                                                                      Shepherd’s Guide in Greater Calgary and Red Deer Central Alberta. In
his ministry, Mekong Evangelism Mission (MEM), stood up and           serving Pastoral Ministry, Tan Ngo is senior Pastor for Vietnamese Community
responded to the need. Christianity Today writes that “He now         Church in Calgary, Alberta, Canada. In Media Ministry, he is Editor of Hope-
runs an organization in Thailand that oversees nine churches,         HiVong Magazine, Revival Magazine (in Vietnamese) and Vietchristianity.com.
multiple businesses, a seminary, a radio ministry, an orphanage,      In Teaching Ministry, he serves as Vice-President and Professor of The
and a school.” (Christianity Today, September 2010)                   Vietnamese Baptist Theological School. Tan Ngo received his Bachelor of Art
                                                                      in Christian Education from Taylor University College (NABC – 1991), Master
        A Korean E-land Company founded by President Song-Su          of Religious Education from Trinity Western University (1994), Master of
Park in 1980 had grown rapidly with the factories and 2,200           Divinity from McMaster University (1997), and Doctor of Education in
stores. The goal of this company was to see business as a vehicle     Educational Ministry from Southwestern Baptist Theological Seminary (2009)
for ministry and witness not only in Korea, but other countries in    in Fort Worth, Texas, USA. Tan and his wife Dai Ngo, son Aaron, and daughter
the world. Churches in Korea were called “Tentmaking                  Amanda Ngo live in Calgary, Alberta, Canada.
Missionaries” or “Businairies,” which means “businessmen with
missionary vision.”