VIEWS: 11 PAGES: 2 CATEGORY: Business POSTED ON: 5/25/2012
ReportsnReports adds a new report "Consumer Appliances in Germany" to its research database.
ReportsnReports - Consumer Appliances in Germany In spite of the euro crisis the consumer appliances market still performed healthily in Germany, showing an increase in both volume and value sales in 2011. The near zero inflation, healthy growth in the German economy, and falling unemployment rates all contributed to stronger consumer confidence which boosted their purchase of big-ticket items, including various consumer appliances. In major appliances, the best performance was seen in home laundry products, while large kitchen and refrigeration appliances showed somewhat restrained growth due to saturation. Design and technological innovations drive growth For products where the penetration rate is already high, manufacturers are trying to encourage consumers to replace their older appliances by coming up with new features. In particular for major appliances, energy-efficiency is a key purchase driver for the replacement of old appliances, but this feature alone is no longer sufficient to lure consumers. Manufacturers have had to offer improved functionality incorporating modern technology and trendy designs. The bigger manufacturers have an edge over smaller companies in consumer appliances, as they have the budget to continue investing in research and development in order to come up with innovative product launches. Premium brands still feature heavily in consumer appliances In 2011, consumers continued to focus on quality, longevity, performance and innovative technological features and special attention was given to the credibility of the brand name of the manufacture. ‘Made in Germany’ consumer appliances products remain a big draw to consumers, especially for major appliances where consumers value long-lasting quality products. As such, a number of premium brands manage to carve a notable presence in consumer appliances value share in Germany, such as Bosch and Miele. In small appliances, premium brands face stronger competition from mid-priced and economy products, including private label products as well as low- priced imports. Buy Your Copy of this report @ http://www.reportsnreports.com/reports/161446-consumer- appliances-in-germany.html Report Details: Published: May 2012 Price: US$2400 Few points from Table of Contents Consumer Appliances in Germany - Industry Overview EXECUTIVE SUMMARY Consumer appliances continues good performance in 2011 Design and technological innovations drive growth Premium brands still feature heavily in consumer appliances Durable goods retailers still dominate retail sales Small growth expected despite the mature environment KEY TRENDS AND DEVELOPMENTS A strong economy boosts consumer confidence Consumer expectations influence purchase decision Different factors drive purchases of large appliances versus small appliances Technological innovations drive growth Limelight on coffee machines MARKET INDICATORS Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2006- 2011 Table 2 Replacement Cycles of Consumer Appliances by Category 2007-2011 MARKET DATA Table 3 Sales of Consumer Appliances by Category: Volume 2006-2011 Table 4 Sales of Consumer Appliances by Category: Value 2006-2011 Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011 Table 6 Sales of Consumer Appliances by Category: % Value Growth 2006-2011 Table 7 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-2011 Table 8 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-2011 Table 9 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2006-2011 Table 10 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2006-2011 Table 11 Sales of Small Appliances by Category: Volume 2006-2011 Table 12 Sales of Small Appliances by Category: Value 2006-2011 Table 13 Sales of Small Appliances by Category: % Volume Growth 2006-2011 Table 14 Sales of Small Appliances by Category: % Value Growth 2006-2011 Browse reports related to Consumer Goods @ http://www.reportsnreports.com/market- research/consumer-goods/ Contact: TX, Dallas North - Dominion Plaza, 17304, Preston Road, Suite 800, Dallas 75252. + 1 888 391 5441 firstname.lastname@example.org
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