WSI Delegates attend Franchising Middle East
Exhibition in Abu Dhabi
Abu Dhabi, U.A.E (April 22, 2012). Dubai just hosted Middle East’s only internet business
event,” The Internet Show”. The event took place in Abu Dhabi on 16th and 17th of April. With
more than 120 nationalities residing in the city and having earned the reputation as the Middle
East’s commercial hub, UAE presented a great hosting environment for “The Internet show.”
Middle East represents one of the fast growing markets globally and the Internet show is a clear
indication of the rising boom of the online participation and the growing digital market within
This show is the largest event in the region, directly addressing how to innovate and excel in an
Middle East with its powerful economy, a combined population of 1.4 billion people and an
outstanding GDP of almost $1.9 trillion presents its case as a great prospect region for
franchisors to present their franchise ideas.
According to Abdul Rahman, organizer of the ‘Franchising Middle East Exhibition,” Franchise
ideas seem to be quite a hit within the Middle Eastern market, as franchise-driven revenues have
recently been estimated at $30 billion with an annual growth rate of 27 percent.
As the digital realm continues to invade the world, growth in the MiddleEast will even be more
dramatic for WSI as the infrastructure improves and the internet becomes more accessible and
affordable. Hence, internet business ideas should be well-received and offer high earning
potential. If considering franchise ideas or internet business ideas, a WSI franchise would be a
great fit for the region.
WSI’s master franchisee in the region said, “When I established WSI operations in Dubai in
2005, there was very little demand on online marketing services here. Most businesses wanted to
build their websites and needed basic email services, but this has changed. Today, due to the
excellent reputation of WSI brand in the Middle East, we receive hundreds of enquiries on a
monthly basis for search engine optimization, social media marketing, online advertising, etc.
However, in order to cope with the drastically increase in demand for WSI services; we are
looking to expand in the Middle East with more franchisees. “
Although the Middle East accounted for a small share of the global online ad spending (0.4%), it
is expected to rise to 1.3% by 2015. A WSI franchise is a great prospect when exploring
franchise ideas in the region. “WSI already has a strong foothold in the Middle East and its
presence has been steadily increasing with the addition of new franchisees recently. Middle East
presents untapped potential with its expanding population, rising income levels and growing
consumption of digital services in the region and therefore WSI plans to expand its franchise
business here,” says Ron McArthur, President of WSI World.
About WSI Franchise:
WSI is the world's leading Internet Marketing Franchise providing affordable Internet marketing
solutions and web development solutions to small and medium sized business. WSI is the #1
Internet and Technology Services Franchise. WSI has one of the most diverse networks of
franchisees anywhere in the world. It has been in business since 1995 and has expanded to over
80 countries making it a true multi-national company. The collective body of WSI franchisees
hold more diverse business acumen than probably any other company in the world.