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					For Immediate Release                             Media Contacts:        Corrie Murphy, Guthy-Renker
                                                                         310-581-6254
                                                                         cmurphy@guthy-renker.com

                                                                         Traci Tournoux, HealthStar Public Relations
                                                                         646-722-8830
                                                                         ttournoux@healthstarpr.com




                                      JUSTIN BIEBER IS PROACTIV®
  Multi-Platinum Selling Pop/R&B Singing Sensation Justin Bieber is America’s #1 Acne System’s
                                       New Spokesperson


PALM DESERT, Calif. (August 9, 2010) – Singing sensation Justin Bieber is speaking out as a huge fan - and has
just been named a spokesperson - of Proactiv®, America’s #1 acne system. Bieber will talk to teens about being
proactive about acne and skin care to prevent breakouts as part of the brand’s unique Be Proactiv® marketing
campaign.


The Canadian-born YouTube sensation was the first recording artist to have seven songs from a debut album on
Billboard’s Hot 100 chart, with My World, which was released in November 2009 on Island Def Jam. Rocketed into
the spotlight, Bieber credits his devoted loyal fan base for discovering him, saying, “I owe everything to my fans. They
found me on YouTube and they make this whole thing fun.”


He followed up the success of his debut album with the release of his first full studio release, My World
2.0 released in March 2010 and has since achieved even greater success; debuting at number one and certified
platinum in less than two months of release in the United States, making Justin the youngest solo male artist to have
a number 1 album on the Billboard Top 100 since Stevie Wonder in 1963. His album remained number 1 on the
charts for four-weeks. He has over 8 million fans on Facebook, and over 4 million followers on Twitter, and his
current hit “Baby” is the most viewed YouTube video of all time, at just over 260 million views. He has sold over 5
million albums worldwide to date.


Called the world’s biggest pop star by People Magazine, Bieber joins a star-studded line-up of celebrity customers-
turned-spokespeople, including leading pop music artists Katy Perry and Avril Lavigne, actresses Jenna Fischer and
Jennifer Love Hewitt, singer and actress Julianne Hough, and many more.


                                                        -more-
“This is kind of a way I can give back to my fans, by letting them know I use Proactiv and that it’s really easy - 1, 2, 3
and you’re done. My fans already know I’m just a regular kid, except the stuff about my life that’s not regular… like
performing to thousands of kids and always being in the spotlight. But, I know that for a teenager, it doesn’t matter
how many people are looking at you, you don’t want acne on your face.”


As part of his work with Proactiv, Bieber will also raise awareness for an educational cause that’s important to him,
Pencils of Promise. Pencils of Promise is a nonprofit organization started less than two years ago to build schools
and increase educational opportunities in less fortunate communities around the world.

“Pencils of Promise is an organization that I’ve been involved with since it was founded and I am really proud to
support their work. Education and helping kids around the world is something I am passionate about. Working with
Proactiv, we are going to help Pencils of Promise build 15 schools around the world,” said Bieber.


For more information about Justin, Pencils of Promise, special offers from Proactiv, and exclusive behind-the-scenes
videos from his Proactiv commercial shoot, visit http://justin.proactiv.com.


About Proactiv
Celebrating its 15th anniversary in 2010, Proactiv® Solution is America’s #1 acne system, and a leader in acne
prevention and treatment. Now with new micro-crystal benzoyl peroxide, Proactiv utilizes a three-step Combination
Therapy® to directly target the root causes of acne – bacteria, oil production, and dead skin cell build up – and heal
and soothe acne prone skin. Proactiv clears existing blemishes, soothes inflammation and redness, and helps to
prevent new breakouts from occurring. Proactiv Solution has a complete line of products, beyond the Three-Step
System, including moisturizers, sunscreens, spot treatments and body washes formulated specifically for acne prone
skin.


Proactiv was developed by former acne sufferers and leading dermatologists, Katie Rodan, M.D. and Kathy Fields,
M.D. It has been used successfully by millions of women, men and teens around the world. Proactiv has been
recognized with 28 awards and honors from the beauty and health industry.


For more information about Proactiv, call (800) 778-1011 or visit www.proactiv.com.

				
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