For Immediate Release Media Contacts: Corrie Murphy, Guthy-Renker 310-581-6254 firstname.lastname@example.org Traci Tournoux, HealthStar Public Relations 646-722-8830 email@example.com JUSTIN BIEBER IS PROACTIV® Multi-Platinum Selling Pop/R&B Singing Sensation Justin Bieber is America’s #1 Acne System’s New Spokesperson PALM DESERT, Calif. (August 9, 2010) – Singing sensation Justin Bieber is speaking out as a huge fan - and has just been named a spokesperson - of Proactiv®, America’s #1 acne system. Bieber will talk to teens about being proactive about acne and skin care to prevent breakouts as part of the brand’s unique Be Proactiv® marketing campaign. The Canadian-born YouTube sensation was the first recording artist to have seven songs from a debut album on Billboard’s Hot 100 chart, with My World, which was released in November 2009 on Island Def Jam. Rocketed into the spotlight, Bieber credits his devoted loyal fan base for discovering him, saying, “I owe everything to my fans. They found me on YouTube and they make this whole thing fun.” He followed up the success of his debut album with the release of his first full studio release, My World 2.0 released in March 2010 and has since achieved even greater success; debuting at number one and certified platinum in less than two months of release in the United States, making Justin the youngest solo male artist to have a number 1 album on the Billboard Top 100 since Stevie Wonder in 1963. His album remained number 1 on the charts for four-weeks. He has over 8 million fans on Facebook, and over 4 million followers on Twitter, and his current hit “Baby” is the most viewed YouTube video of all time, at just over 260 million views. He has sold over 5 million albums worldwide to date. Called the world’s biggest pop star by People Magazine, Bieber joins a star-studded line-up of celebrity customers- turned-spokespeople, including leading pop music artists Katy Perry and Avril Lavigne, actresses Jenna Fischer and Jennifer Love Hewitt, singer and actress Julianne Hough, and many more. -more- “This is kind of a way I can give back to my fans, by letting them know I use Proactiv and that it’s really easy - 1, 2, 3 and you’re done. My fans already know I’m just a regular kid, except the stuff about my life that’s not regular… like performing to thousands of kids and always being in the spotlight. But, I know that for a teenager, it doesn’t matter how many people are looking at you, you don’t want acne on your face.” As part of his work with Proactiv, Bieber will also raise awareness for an educational cause that’s important to him, Pencils of Promise. Pencils of Promise is a nonprofit organization started less than two years ago to build schools and increase educational opportunities in less fortunate communities around the world. “Pencils of Promise is an organization that I’ve been involved with since it was founded and I am really proud to support their work. Education and helping kids around the world is something I am passionate about. Working with Proactiv, we are going to help Pencils of Promise build 15 schools around the world,” said Bieber. For more information about Justin, Pencils of Promise, special offers from Proactiv, and exclusive behind-the-scenes videos from his Proactiv commercial shoot, visit http://justin.proactiv.com. About Proactiv Celebrating its 15th anniversary in 2010, Proactiv® Solution is America’s #1 acne system, and a leader in acne prevention and treatment. Now with new micro-crystal benzoyl peroxide, Proactiv utilizes a three-step Combination Therapy® to directly target the root causes of acne – bacteria, oil production, and dead skin cell build up – and heal and soothe acne prone skin. Proactiv clears existing blemishes, soothes inflammation and redness, and helps to prevent new breakouts from occurring. Proactiv Solution has a complete line of products, beyond the Three-Step System, including moisturizers, sunscreens, spot treatments and body washes formulated specifically for acne prone skin. Proactiv was developed by former acne sufferers and leading dermatologists, Katie Rodan, M.D. and Kathy Fields, M.D. It has been used successfully by millions of women, men and teens around the world. Proactiv has been recognized with 28 awards and honors from the beauty and health industry. For more information about Proactiv, call (800) 778-1011 or visit www.proactiv.com.
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