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					                                       CONTENTS | PRINT




UK BRAND
MINI GUIDELINES
JANUARY 2008




PUTTING YOU IN CONTROL OF YOUR BRAND
VERSION1   JANUARY 2008                                       CONTENTS | PRINT




Introduction
  This document has been produced to promote clarity
  and consistency in working with the TD Waterhouse
  brand. It is informed by the revisions made to the
  corporate guidelines in Summer 2007, made to
  strongly reflect the character of the brand, while
  retaining the simplicity, strength and versatility needed
  to ensure successful application across all executions.




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In this guide
 Introduction
   How to use this guide          4

 Logo
   Logo guide                     5
   Logo elements                  6
   Logo size and position         7

 Colours
   Main branding colours          8
   Promotional colours            9

  Typography                     10

  The Swoosh                     11

  The Button                     12

  Border                         13

  Stationery – general           14

  Paper stocks                   15

  Approval process
   Checklist                     16
   Approval process              17

  Contact details
   Customer service contacts     18
   MAS contacts                  19

 Extended glossary             20-21




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How to use this guide
The UK Brand Guidelines have been developed to add brand consistency to all     Processes and procedures
external promotional material and internal communication pieces produced.
                                                                                Please refer to these guidelines prior to commission of work and provide these
They include logos, colour, layout and typography.                              guidelines to external vendors, as appropriate. All copy needs to be approved by

These guidelines do not cover web brand standards. Please refer to the MAS      Legal and Compliance and MAS, with written approval retained with the artwork.

team for guidelines.                                                            Imagery – please check with MAS regarding usage of images.

A full brand guidelines document which includes page layout guidelines for
all marketing materials, as well as legal and compliance wording is available
                                                                                Telephone numbers
from MAS.
                                                                                The telephone numbers indicated within the brand guidelines are for guidance only
                                                                                and not for general usage. All telephone numbers must be provided and checked off
                                                                                by the project owner. The Marketing Team are not responsible for the provision of
                                                                                telephone numbers.




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Logo guide
Logo examples and application

The TD Waterhouse logo can be used in one of the illustrated configurations.

The preferred two colour version uses Pantone®* Matching System (PMS) 361
and 5535.                                                                             2 colour logo – PMS 5535 background   2 colour logo – PMS 5575 background

When used on a dark background the second colour version may be used featuring
PMS 361 and white.

In single colour applications the whole logo may be used in black.

If the background is black and this is the only available colour then the reverse     2 colour logo – PMS 5545 background   2 colour logo – PMS 5585 background
colour option may be used.

Please note: On exterior signage, directional signage and reception areas we may
use a green bar beneath the logo.

THE TD SHIELD IS NEVER TO BE USED ON ITS OWN.
                                                                                      2 colour logo – PMS 5555 background   2 colour logo – PMS 5595 background
The TD Waterhouse logo can appear on many different backgrounds. Care must be
taken to ensure that it is always as legible as possible.

The two colour examples shown here illustrate how the colour of the shield
remains consistent while the logotype varies depending on the background colour,
in order to maintain contrast.                                                        2 colour logo – PMS 5565 background   2 colour logo – white background

We must operate the 50% Contrast Rule, i.e. the logo must have a 50% contrast
with the background colour.

If unsure, use the one which stands out the most.

*The colours shown on this page and throughout this manual are not intended to
match Pantone colour standards. Pantone® is a registered trademark of Pantone, Inc.
                                                                                      Mono logo – white background          Mono logo – 10% black background




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Logo elements
The top of the TD letters, in the shield, will always align with the capital letter of
the logotype. The size of the logotype is measured by the height of capital ‘W’.
The typeface for the logotype is Frutiger Ultra Black.

The relationship between the TD Waterhouse shield and logotype is prescribed in
the exact positions illustrated on this page. To ensure consistency the logo
should not be made up from parts; they are readily available from MAS as
electronic artwork in their prescribed form.

Logos should always have an area of clearance from other objects. This
clearance boundary is indicated by the shaded area illustrated to the right.

The logo must equal the sum of its parts ie. Logo = Shield + Logotype.

Logos must not be boxed in or have a rectangle around them.




                                                                                         Shield   Logotype




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Logo size and position
Minimum logo size

The minimum reproduction size for the TD Waterhouse logo is 5mm high
(14pt shield and 8pt logotype). Please see below:




The minimum online size for the logo is 18 pixels high.

Logo position

For forms, application forms, statements and confirmations, etc the logo is
positioned top right. For flexibility on stationery (letterheads, faxes, memos, etc)
the logo can be positioned top right or top left as part of the “Z”. There is no
logo on envelopes.

For creative documents the logo can be positioned top left, top right or bottom
right. This represents the “Z” factor, where our eyes focus at the beginning and
the end of the “Z”.




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Main branding colours
Colour is an important component of the visual identity system. Therefore, a        Logo colours                    Primary palette
colour palette has been developed to provide additional distinction to the visual
                                                                                                   PMS 361                        PMS 5535
expressions of the brand.
                                                                                                   c69 m0 y100 k0                 c66 m0 y57 k82
PMS 361 is used for the TD Waterhouse shield. PMS 361 can be used judiciously                      r84 g185 b72                   r0 g63 b45
to enhance any printed material/adverts and can also be used as an underline or                    hex 54b948                     hex 003f2d
keyline in exceptional circumstances. Please discuss with MAS. PMS 5535 is the
                                                                                                   PMS 5535                       PMS 5545
logotype colour, or white on darker backgrounds.                                                   c66 m0 y57 k82                 c59 m0 y50 k52
The primary palette provides support for the brand. This range of green hues,                      r0 g63 b45                     r52 g113 b91

PMS 5535 to PMS 5595, may be used in a variety of ways as a range of
                                                                                                   hex 003f2d                     hex 34715b

background colours within the system to create interest and variety.                                                              PMS 5555
                                                                                                                                  c43 m0 y34 k38
PMS 361 is always used as a solid and cannot be used as a tint to achieve a
                                                                                                                                  r98 g144 b128
lighter green.
                                                                                                                                  hex 629080

                                                                                                                                  PMS 5565
                                                                                                                                  c30 m0 y24 k26
                                                                                                                                  r139 g174 b161
                                                                                                                                  hex 8baea1

                                                                                                                                  PMS 5575
                                                                                                                                  c20 m0 y16 k17
                                                                                                                                  r173 g198 b188
                                                                                                                                  hex adc6bc

                                                                                                                                  PMS 5585
                                                                                                                                  c12 m0 y11 k10
                                                                                                                                  r202 g218 b209
                                                                                                                                  hex cadad1

                                                                                                                                  PMS 5595
                                                                                                                                  c7 m0 y8 k7
                                                                                                                                  r219 g229 b220
                                                                                                                                  hex dbe5dc
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Promotional colours
The colour palette has been divided into four segments: the masterbrand shield
                                                                                     Masterbrand
colour, the logotype colour, the background colours and the promotional colours.     shield colour   PMS 361    Promotional colours (examples)
The palette, when consistently used, will build a colour equity for TD Waterhouse.
                                                                                                                  100%         75%        50%    25%
PMS 361, is used for the masterbrand shield. Use of PMS 361 as a background
                                                                                     Logotype
colour should be avoided. The field green, PMS 5535, is the only colour other than
                                                                                     colour          PMS 5535    PMS 3135
black or white to be used for logotype. When PMS 361 is the only colour available,
it may be used to reproduce the entire logo. The range of green hues, PMS 5545 to
PMS 5595, may be used in a variety of ways as a range of background colours          Background
within the system to create interest and variety.                                    colours         PMS 5545    PMS 123

The promotional colour palette is provided as a recommendation for application to
collateral materials such as brochures, posters, advertising and electronic media.
Colours of the promotional palette may be used at 100% or tinted at various                          PMS 5555    PMS 562
percentages as shown in the examples here. This ability to tint or reduce the
intensity of colours provides extensive colour flexibility within the system.
Combining background colours with varying tints of the promotional colours will
                                                                                                     PMS 5565    PMS 520
create a unique presentation of media for TD Waterhouse.

Note: Promotional colours are shown for guidance only and the use of other
colours is not prohibited. Before selecting alternative colours please check with
                                                                                                     PMS 5575    PMS 711
MAS.




                                                                                                     PMS 5585    PMS 716




                                                                                                     PMS 5595    PMS 660




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Typography
Font usage                                                                             Primary headline and display fonts Frutiger Light Condensed / Ultra Black
Typography is an important element of brand identity. It is important to control the   ABCDEFGHIJKLMNOPRSTUVWXYZ !@£%&*()
presentation style and character of our messages. These fonts and typestyles should
be adhered to.
                                                                                       abcdefghijklmnoprstuvwxyz 1234567890
We have selected Frutiger, a contemporary sans serif typeface, for use in headlines    ABCDEFGHIJKLMNOPRSTUVWXYZ !@£%&*()
and bodycopy. Headlines should be a 60% tint of black, white or use a colour from
the primary palette wherever possible.                                                 abcdefghijklmnoprstuvwxyz 1234567890
All weights of Frutiger are permissible for headlines and sub-heads, but Frutiger
Light Condensed used in conjunction with Frutiger Ultra Black Condensed is the         Sub heads and table headers Frutiger Bold Condensed
desired format. Frutiger Light Condensed is to be used for body copy.
                                                                                       ABCDEFGHIJKLMNOPRSTUVWXYZ !@£%&*()
Times New Roman Italic is used for editorial quotes or feature pull outs.

Bullet points are round, the same font size as the body copy.
                                                                                       abcdefghijklmnoprstuvwxyz 1234567890
Where Frutiger is unavailable, use Univers as a replacement. For internal documents
and PowerPoint use Arial.                                                              Body copy Frutiger Light Condensed
                                                                                       ABCDEFGHIJKLMNOPRSTUVWXYZ !@£%&*()
                                                                                       abcdefghijklmnoprstuvwxyz 1234567890

                                                                                       Editorial quotes or feature pull-outs Times New Roman Italic/Times New Roman Bold Italic

                                                                                                     One of the UK’s largest
                                                                                                     execution-only brokers

                                                                                       Speech marks are produced out of Times New Roman Bold Italic PMS 5585.




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The Swoosh
Part of the TD Waterhouse character development was the introduction of the
Swoosh. This is primarily used as a sign off device to allow an area of the page,        Primary full colour Swoosh
advertisement or collateral to contain any relevant information. It works with call to   To be used on both offline and online advertising.
action information, as well as providing an aesthetic ‘footer’ to direct eye movement
to the TD Waterhouse logo once the user has viewed the rest of the item.

The elements on this page are available for download from
www.pcdagency.com/tdw_asset_resource                                                     Solid colour Swoosh
                                                                                         To be used on selected static and printed communications.
                                                                                         This can also be used in reverse e.g. on the front covers of brochures
                                                                                         (see page 14 for details).

                                                                                                                                                                  tdwaterhouse.co.uk




                                                                                         Primary greyscale Swoosh
                                                                                         To be used on single colour communications.




                                                                                         PMS 361 single colour swoosh
                                                                                         To be used on two colour (PMS 361 and black) communications.




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The button
The TD Waterhouse button is a visual representation of the brand promise – simple,
                                                                                            Full colour button
fast and easy. It is a versatile device which can be used either as the focus of creative
or as a sign-off to promote action and enhance brand recognition. As such, no               To be used on both offline and online advertising

specific size or positional restrictions apply, though it should not appear directly
alongside the TD Waterhouse logo.

Where possible, the button should be used in conjunction with the copy line ‘just
push the button’ to reinforce the ease with which TD Waterhouse can help traders to
act on their decisions.

Copy can appear on the button itself, as well as alongside it, though this must be
short, simple and directly tied to the button’s ‘function’, e.g. Find out more.

The web address may appear next to the button, as illustrated on the ‘Find out more’
                                                                                            Mono button
button opposite.                                                                            To be used predominantly on mono press advertising

The elements on this page are available for download from
www.pcdagency.com/tdw_asset_resource




                                                                                            Button and web address
                                                                                            To be used on both offline and online advertising



                                                                                                  tdwaterhouse.co.uk                             Find out
                                                                                                                                                   more


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Border
The border acts as a simple frame to all elements   Border details                                                                 Online adverts
including advertisements, print and online.
                                                    Print                                  Online – optional                       Border runs over all sides
The border applies to outside bleed edges only.
                                                    Width 6mm                              Add 45 degree cross hatch white lines
Border details vary between online and print, see
                                                    Colour c0 m0 y0 k30                    Width dependant on size
examples for correct application.
                                                            r188 g190 b192
                                                                                           Colour r229 g229 b229
                                                            hex bcbec0
                                                                                                  hex e5e5e5




Brochure covers                                      Inside spreads                                                                Posters/offline adverts/flyers
Border runs over all sides                           Border runs over outside edges only                                           Border runs over all sides


                                                                                                                                      What’s different about the
                                                                                                                                      TD Waterhouse Self Select ISA?



                                                                                                                                     Nothing £0                                                                                          Annual admin fee*

                                                                                                                                      *minimum valuation £3,600. (Terms apply)

                                                                                                                                     With a TD Waterhouse Self Select ISA you can choose from over 1,800
                                                                                                                                     unit trusts and invest in a wide range of stocks.




                                                                                                                                      Open a new ISA or transfer your existing ISA or PEP now
                                                                                                                                      visit tdwtrader.co.uk/isa
                                                                                                                                      or call 0800 531 6684



                                                                                                                                      The value of your investments can go down as well as up.
                                                                                                                                      You may not get back all the funds you invest.

                                                                                                                                      Please note that the tax treatment of these products depends on the individual circumstances of each customer and may be subject to
                                                                                                                                      change in the future. Brokerage services provided by TD Waterhouse Investor Services (Europe) Limited (a subsidiary of The Toronto-Dominion
                                                                                                                                      Bank). Authorised and regulated by the Financial Services Authority (FSA), 25 The North Colonnade, Canary Wharf, London E14 5HS (FSA
                                                                                                                                      registered number 141282), member of the London Stock Exchange and the PLUS market.




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Stationery – general
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Page dimensions

                                                                                                                                                            With Compliments
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Letterheads
                                                                                                                                                                                                            With Compliments                                                                                                                                                                                                                                                         Height 297mm
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Width 210mm

                                                                                                                                                                                                                                                                                                            Exchange Court, Duncombe Street, Leeds LS1 4AX
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Compliment slips
                                                                                                                                                                                                                                                                                                                Tel: 0845 607 6001 www.tdwaterhouse.co.uk

                                                                                                                                                                                                                     TD Waterhouse Investor Services (Europe) Limited (a subsidiary of The Toronto-Dominion Bank). Authorised and regulated by the Financial Services Authority
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Height 99mm
                                                                                                                                                                                                        (FSA registered number 141282), member of the London Stock Exchange and the PLUS market. Incorporated in England and Wales under registration number 2101863.                                         Exchange Court, Duncombe Street, Leeds LS1 4AX
                                                                                                                                                                                                                                                                     Registered office: Exchange Court, Duncombe Street, Leeds LS1 4AX. VAT registration number 397103051.
                                                                                                                                                                                                                                                                                                                                                                                                                  Tel: 0845 607 6001 www.tdwaterhouse.co.uk

                                                                                                                                                                                                                                                                                                                      TD Waterhouse Investor Services (Europe) Limited (a subsidiary of The Toronto-Dominion Bank). Authorised and regulated by the Financial Services Authority
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Width 210mm
                                                                                                                                                                                                                                                                                                         (FSA registered number 141282), member of the London Stock Exchange and the PLUS market. Incorporated in England and Wales under registration number 2101863.
                                                                                                                                                                                                                                                                                                                                                                      Registered office: Exchange Court, Duncombe Street, Leeds LS1 4AX. VAT registration number 397103051.



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Business Cards
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Height 27mm
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Width 42mm
                                                                                                                                                                                                        Name
                                                                                                                                                                                                                                                   Exchange Court, Duncombe Street, Leeds LS1 4AX
                                                                                                                                                                                                                                                                               Tel: XXXX XXX XXXX
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Colours
                                                                                                                                                                                                                                                                         Mobile: XXXX XXX XXXX
                                                                                                                                                                                                                                                                              Fax: XXXX XXX XXXX
                                                                                                                                                                                                                                                                      E-mail: xxxxxxxx@tdwh.co.uk
                                                                                                                                                                                                                                                                                                       Name                                                                                                                                                                          Logo shield PMS 361 SPOT
                                                                                                                                                                                                                                                                         www.tdwaterhouse.co.uk
                                                                                                                                                                                                                                                                                                                                                     Exchange Court, Duncombe Street, Leeds LS1 4AX
                                                                                                                                                                                                         TD Waterhouse Investor Services (Europe) Limited (a subsidiary of The Toronto-Dominion Bank) is a member of the                                                         Tel: XXXX XXX XXXX
                                                                                                                                                                                                              London Stock Exchange and the PLUS market. Authorised and regulated by the Financial Services Authority.
                                                                                                                                                                                                                                                                                                                                                                           Mobile: XXXX XXX XXXX
                                                                                                                                                                                                                                                                                                                                                                                Fax: XXXX XXX XXXX
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Logotype PMS 5535 SPOT
                                                                                                                                                                                                                                                                                                                                                                        E-mail: xxxxxxxx@tdwh.co.uk
                                                                                                                                                                                                                                                                                                                                                                           www.tdwaterhouse.co.uk
                                                                                                                                                                                                                                                                                                           TD Waterhouse Investor Services (Europe) Limited (a subsidiary of The Toronto-Dominion Bank) is a member of the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Letter copy Black
                                                                                                                                                                                                                                                                                                                London Stock Exchange and the PLUS market. Authorised and regulated by the Financial Services Authority.


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Preprinted titles PMS 5545 SPOT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Disclaimer PMS 5535 SPOT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Code Black

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Text
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Main title 18pt Frutiger Bold
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Titles 13pt Frutiger Bold
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Copy 11pt Frutiger
                                                                                                                            Exchange Court, Duncombe Street, Leeds LS1 4AX                                                                                                                                                                                                                                                                                                           Disclaimer 8pt Frutiger Light Condensed
                                                                                                                                Tel: 0845 607 6001 www.tdwaterhouse.co.uk

                                           TD Waterhouse Investor Services (Europe) Limited (a subsidiary of The Toronto-Dominion Bank). Authorised and regulated by the Financial Services Authority
                              (FSA registered number 141282), member of the London Stock Exchange and the PLUS market. Incorporated in England and Wales under registration number 2101863.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Code 5.5pt Frutiger
                                                                                           Registered office: Exchange Court, Duncombe Street, Leeds LS1 4AX. VAT registration number 397103051.




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Business Card Text
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Name 12pt Frutiger
Disclaimers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Address 7pt Frutiger
Please request a full copy of the brand guidelines to check which disclaimer should be used on each piece of collateral.                                                                                                                                                                                                                                                                                                                                                             Title 8.5pt Frutiger
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Disclaimer 5pt Frutiger

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Paper stocks
TD Waterhouse is committed to reducing its impact on the environment.
One element of this commitment is to ensure all marketing materials are printed
on FSC accredited paper.

The FSC (Forest Stewardship Council) is an international, non governmental
organisation dedicated to promoting responsible management of the world's
forests. The FSC accreditation provides a guarantee that the supply chain from
forest to consumer has been audited.

The FSC logo should appear on all marketing materials. Please speak to your
MAS contact for further information.




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Checklist
When checking all Marketing Communications, it is essential that the following    Check all elements within the communication for consistency of layout
key points are checked across all materials.
                                                                                  Check all materials for consistency across relevant historic materials
Should you require clarification on any points, please contact a member of the
                                                                                  Check all colours used are from the approved brand palette
MAS team.
                                                                                  Check all fonts (HEADLINE: Frutiger Light Condensed/Extra Black Condensed: BODY COPY: Frutiger Light Condensed)

                                                                                  Check boilerplates using the disclaimer matrix

                                                                                  Where relevant, ensure any additional disclaimers are included

                                                                                  Check code / telephone / web address / TDW address / are correct where applicable

                                                                                  Ensure the correct logo / position is used

                                                                                  No hyphen used in email, online, eServices, eContract Notes or eStatements

                                                                                  Certificated Account NOT Certified

                                                                                  Ensure TD Waterhouse ProTrader® has the registered symbol directly after it every time it appears

                                                                                  Ensure HemscottTM has the trademark symbol after it every time it appears

                                                                                  Where used, ensure the Direct Debit originator’s reference no. is 768274

                                                                                  Where used, ensure ‘Terms of Service’ is used not Terms and Conditions

                                                                                  Where used, ensure ‘International’ always has a cap ‘I’

                                                                                  Check with MAS whether $175 billion of assets or $175 million of assets should be used

                                                                                  Customer Service Representatives NOT Dealing Representatives

                                                                                  Customer Service Centre, not customer service centre, or contact centre

                                                                                  Do not hyphenate words at the end of lines

                                                                                  Never split TD Waterhouse or TD Waterhouse CFDs across lines


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Approval process
Standard letters                                                                    Compliance approval process

• MAS will assist in the writing of new standard letters                            • Allow 2 days for each Compliance sign off on:

• The originator of the standard letter works with Legal and Compliance for final     -     Amends/updates to existing banners/adverts etc
  approval (see process opposite).                                                    -     Amends/updates to existing collateral
                                                                                      -     Amends/updates to website pages.

                                                                                    • Alow 5 days for Compliance sign off on:

Daily customer communication                                                          -     New campaigns/products – adverts/banners/website pages etc
                                                                                      -     Terms of Service amends
• Follow the approved opening and closing paragraph formats.
                                                                                      -     Major amends to collateral – new product/change to process
                                                                                      -     Investor Centre seminars
                                                                                      -     Newshare.

External usage of TD Waterhouse brand

• Provide this guide to the third party

• Allow sign off by MAS

• Originator to gain Legal and Compliance sign off (see process opposite).




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Customer Service contacts
Registered Office address    Telephone numbers                        Brokerage

      TD Waterhouse          Customer Services        0845 607 6001          Monday - Friday            7.30am - 9.00pm
      Exchange Court
                             Web Customer Services    0845 607 6002          Saturday                   9.00am - 3.00pm
      Duncombe Street
      Leeds                  Select Trader            0845 122 0673   Bank
      LS1 4AX
                             Investor Centre          0845 601 6205          Monday - Thursday          8.00am - 8.00pm
Investor Centre address      CFD/FSB                  0845 601 6208          Friday                     8.00am - 6.00pm

      TD Waterhouse                                                          Saturday                   9.00am - 3.00pm
      Mid City Place
                                                                      Investor Centre
      71 High Holborn
      London                                                                 Monday - Friday            8.00am - 5.00pm
      WC1V 6TD


                             Important Note:                          Important Note:

                             MAS supply campaign telephone numbers    Always use 24 hour clock on CFD/FSB collateral




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MAS contacts
If you have any further questions regarding this guide or any other queries regarding
TD Waterhouse branding then please use the appropriate contact.

Lynda Sowden (Manager)                      Sarah Winterbottom (Consultant)             Faye Gascoigne (Assistant)
TD Waterhouse Marketing                     TD Waterhouse Marketing                     TD Waterhouse Marketing
Email lynda_sowden@tdwh.co.uk               Email sarah_winterbottom@tdwh.co.uk         Email faye_gascoigne@tdwh.co.uk
Tel 0113 346 2871                           Tel 0113 346 2868                           Tel 0113 346 2949




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Extended glossary
Accounts                                                                          International Equities                        caps                                               Futures Exchange                      caps
Certificated Account                    NOT Certified Account, caps               Share dealing OR trading                      NOT share trading                                  GBP (Great British Pounds)            NOT UK£
Contracts for Difference (CFDs)         caps on C and D                           Securitised Derivatives such as               NOT Covered Warrants or Securitised                Hemscott™                             NOT hemscott, or Hemscott alone without ™
                                                                                  Covered Warrants                              Derivatives, caps
Covered Warrants                        caps                                                                                                                                       International                         caps
                                                                                  Tax efficient investing†                      NOT tax-efficient investing
Financial Spread Betting (FSB)          NOT spread betting, caps                                                                                                                   Investor Centre                       caps
                                                                                  UK Equities                                   caps
Listed CFDs                             caps                                                                                                                                       Joint Account option                  NOT joint account
                                                                                  †The following caveat should always be included where tax efficient investing is mentioned:
PEP transfer*                           NOT pep transfer                          Please note the tax treatment of this/these product(s) depends on the individual circumstances   KBC Peel Hunt Ltd.                    NOT peel hunt
Regular Investment Account              NOT RIA                                   of each customer and may be subject to change in the future.                                     Maestro and Visa Debit                NOT Switch
Savings Account                         caps                                                                                                                                       million, billion                      no caps
Self Invested Personal Pension (SIPP)   NOT self-invested personal
                                                                                  General
                                                                                                                                                                                   Numbers                               one to ten should be written in full,
                                        pension (sipp), caps                                                                                                                                                             eleven (11) onwards should be written in
                                                                                  $175 million/billion of assets                NOT $175 million/billion
                                                                                                                                                                                                                         full, with numerical figure in brackets
Trading Account                         caps
                                                                                  advisor                                       NOT adviser
                                                                                                                                                                                   online                                NOT via the Internet, or on-line
Trading ISA Account                     caps
                                                                                  AFX News                                      caps
                                                                                                                                                                                   prepaid                               NOT pre-paid, post-paid etc
Trading Plus Account                    caps
                                                                                  City Index                                    caps
                                                                                                                                                                                   tdwaterhouse.co.uk                    NOT www.tdwaterhouse.co.uk
Warrants                                caps
                                                                                  Citywire                                      caps
                                                                                                                                                                                   Terms of Service                      NOT Terms & Conditions or Terms and
                                                                                  customer                                      NOT client                                                                               Conditions
Service                                                                           Customer Service Representatives              NOT staff / advisors / dealing                     uninvested                            NOT un-invested
                                                                                                                                representatives, caps
Asset Transfers                         caps
                                                                                  Customer Services Team/                       caps
Cash Management Services                NOT CMS, caps
                                                                                  Customer Service Centre                                                                          TD Waterhouse ProTrader®
High Interest Savings Account           NOT high-interest savings account, caps                                                                                                    Level 2 pricing                       Always cap L for Level
                                                                                  Direct Debit                                  NOT direct debit, when referring to brand
TD Waterhouse ProTrader®                NOT TD Waterhouse Protrader                                                                                                                Live streaming Level 2 pricing        Always cap L for Live and Level
                                                                                  direct debits                                 NOT Direct Debits, when referring to the
ISA and PEP Transfer*                   NOT ISA/PEP Transfer                                                                    process
                                                                                                                                                                                   Open a trading account                NOT Subscribe to
*Note: As of 6th April 2008, PEPs do not exist                                    eDocuments, eStatements,                      NOT e-documents, e-Documents etc                   and subscribe to                      TD Waterhouse ProTrader
                                                                                  eContract Notes                                                                                  TD Waterhouse ProTrader®
                                                                                  email                                         NOT Email or e-mail                                Open an account now                   NOT Subscribe now
Investment Options
                                                                                  Euro (plural)                                 NOT Euros                                          real time                             NOT Real Time or real-time or Real-Time
Exchange Traded Funds (ETFs)            caps                                                                                                                                       Sophisticated investment tools that   NOT Sophisticated investment tools
                                                                                  first, second, third                          NOT 1st, 2nd, 3rd
Gilts, Bonds, Investment Trusts,        caps                                                                                                                                       City Traders use                      that City traders use or The sophisticated
                                                                                  Frequent traders                              NOT regular traders, active traders                                                      investment tools that City traders use
OEICs (Open Ended Investment
Companies)                                                                        Futures                                       caps                                               TD Waterhouse ProTrader®              always ® NOT ™ or Protrader or
                                                                                                                                                                                                                         ProTrader alone


PUTTING YOU IN CONTROL OF YOUR BRAND                                                                                                                                                                                                                    20
VERSION1         JANUARY 2008                                                                                                                                                        CONTENTS | PRINT




Extended glossary
CFD FSB Terms                                                             Limit Order                   caps                               our prices                         lower case p. To be used when referring
                                                                                                                                                                              to pricing in general
Bid Price                        caps                                     Limited Risk Account          caps
                                                                                                                                           Our Price                          caps. To be used when referring to the
Cash Balance                     caps                                     Limited Risk Betting          caps                                                                  price that is made by TD Waterhouse
cf                               change to: consult, see or compare       Limited Risk Premium          caps                               Our Quote                          caps
Commodity CFDs                   caps                                     Linked Limit Order            caps                               Our Size                           caps
Commodity Future CFDs            caps                                     Linked Stop Loss              caps                               Quarterly Bets                     caps
Commodity Quarterly Bets         caps                                     London Stock Exchange (LSE)   caps                               Rolling Bets                       caps
Contracts for Difference (CFD)   NOT contracts for difference (cfd)       Long Position                 caps                               Rolling Index Bets                 caps
Covered Warrants                 caps                                     Margin Call                   caps                               S&P 500                            not S+P 500 or S&P500
Currency CFDs                    caps                                     Margin Factor                 caps                               Securitised Derivatives            caps
Currency Quarterly Bets          caps                                     Margin Factor Requirement     caps                               Short                              cap
customer                         NOT client, unless 'client money'        Margin Letter                 caps                               Short Position                     caps
Equity CFDs                      caps                                     Margin Multiplier             caps                               Spread Bet                         caps
Equity Quarterly Bets            caps                                     Margin Requirement            caps                               Standard Account                   caps
Excess NTR                       change to: Total Margin Requirement      Marked to Market              caps                               Stock Index CFDs                   caps
Ex-dividend                      is hyphenated                            Market Information Sheets     caps                               Stop Loss                          caps
execution-only                   NOT execution only                       Margin                        NOT Notional Trading               Stop Loss Order                    caps
Financial Spread Betting (FSB)   caps, in full                            Margin Requirement            NOT Notional Trading Requirement   Stop Sell Order                    caps
                                                                                                        or NTR
Financing Fee                    caps                                                                                                      Appropriateness Assessment         NOT Suitability Questionnaire
                                                                          Margin Required               NOT NTR Required
General Terms of Service         NOT General terms                                                                                         TD Waterhouse CFDs                 on one line
                                                                          One Cancels the Other Order   caps
Grey Market                      caps                                                                                                      Terms of Service                   NOT terms and conditions
                                                                          Open Position                 caps
Guaranteed Stop Loss             caps, not GSL                                                                                             Total Position                     caps
                                                                          Order                         cap
Guaranteed Stop Loss Order       caps                                                                                                      Trade and Order Execution Policy   caps
                                                                          Order Aware                   caps, no hyphen
Index CFDs                       caps                                                                                                      Stamp Duty                         caps
                                                                          Order Aware Margining         caps, no hyphen
Index Quarterly Bets             caps                                                                                                      Limited Liability contract         cap L and L
                                                                          Our Bid Price                 caps
Initial Margin                   caps                                                                                                      Tom-Next                           NOT Tom Next or tom-next
                                                                          Our Offer Price               caps
LIBOR, EUREX, MEFF, CME,
NYMEX, NASDAQ                    ALL CAPS, not L.I.B.O.R. or Libor, etc



PUTTING YOU IN CONTROL OF YOUR BRAND                                                                                                                                                                            21

				
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