Future Luxe 2011
January 20-21 RIGB
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6 THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 ADVERTORIAL THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 ADVERTORIAL 7
Flowers for Future Luxe at the Royal Institution
have been designed by Nikki Tibbles Wild at
Heart. What makes Wild at Heart so special?
Fabulous, abundant, inspirational flowers and sensitive, personal
service have drawn people to Wild at Heart since it was
founded by Nikki Tibbles in 1994. From a bride’s bouquet to
lavish styling for a corporate event, such as the Luxury Briefing
Future Luxe Conference 2011, each commission is given its
own personal attention, overseen by Nikki Tibbles herself.
The business falls into three main categories: beautiful, classic
hand-tied bunches sent to anywhere in the UK from our stores
or online; wedding and event flowers; and private and corporate
Wild at Heart weddings & events
at Heart Wild at Heart aims to create the weddings its clients have always
dreamed of. There are no standard formulae for this: each one
is tailor made and the company can do as much or as little as a
client wants, including styling the look and feel of the whole
day. No request is too big or small – in the UK or overseas. To
see images of some of the weddings designed in the past year,
visit www.wildatheart.com/recent-weddings. The Wild at Heart
style can equally be applied to birthday parties, store openings,
televised awards ceremonies or big corporate conventions.
Venues are no problem: anything from the Lloyds of London
building to the Eurostar terminal to a traditional hotel can be
styled to fulfil an agreed concept. To see some events designed
in the past year, go to www.wildatheart.com/recent-events. To
start planning your perfect event or wedding, contact Kirsty
Frost for a free consultation at firstname.lastname@example.org.
Wild at Heart contracts
Recognising that flowers can transform a space, contract clients
of Wild at Heart include offices, restaurants, hotels, fashion and
media businesses and private homes. Each has a dedicated
florist who designs, installs and maintains the flowers, and is
always just a phone call away.
Visit www.wildatheart.com/contract-flowers or get in touch
with Leigh Daley at email@example.com.
Wild at Heart fresh, elegant, scented, seasonal and beautiful
Pimlico Road Head Office & Flowers The Turquoise Island
30a Pimlico Road 222 Westbourne Grove
London SW1W 8LJ London W11 2RH
tel: 020 7229 1174 tel: 020 7727 3095
firstname.lastname@example.org (main email) email@example.com
Liberty Harrods Food Court
Regent Street Brompton Road
London W1B 5AH London SW1X 7XL
Tel: 020 7573 9563 tel: 020 7173 6493
…on Twitter @realwildatheart
The perfect ride
Addison Lee’s chauffeured S-Class: the ﬁnest way to get around London
Sink back into the leather interiors of Addison Lee’s Mercedes-Benz S-Class.
You’ll ﬁnd complimentary WiFi on board, daily newspapers and electric blinds for
your privacy. Our immaculate, courteous chauffeurs have a proven track record
of knowledge and aptitude to ensure that the service you receive is unrivalled.
For the smoothest, most comfortable
London travel experience, call
Addison Lee Chauffeur Services
on 020 7380 3753.
12 THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 ADVERTORIAL THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 ADVERTORIAL 13
Get away from it all:
the Future Luxe Prize Draw
Luxury Briefing, in association
with the Schloss Elmau Hotel in
Bavaria, is delighted to offer one
winning delegate a three-night
stay in a luxurious suite plus a
spa treatment for two guests.
Hand in your business cards to
our magician Drummond Money-
Coutts during the evening at
The Schloss Elmau experience relax in an oasis of perfect calm and pampering reserved for of King Ludwig II The Dorchester.
Get away from it all - 100 km south of adults in the Badehaus Spa or Oriental Hamam. nearby or simply chill
Munich. out in restaurants and lounges designed to inspire and
Why not rejuvenate with your kids in the Family Spa or Nature
enhanced by a passion for individualised care.
1000 m above sea level, in a unique Spa and let them
sanctuary of magical beauty. Feel the spirit of the Alps. enjoy great entertain- And remember something timeless and beyond compare.
ment and sports
Smell the scent of rare flowers. Listen to the sound of the
crystal clear brook and enjoy the luxury of diversity, space
and privacy in grand yet intimate interiors - offering the Revitalise with sports
ultimate in urban comfort. unlimited all year, visit
the art museums and
Experience classical music, jazz or literature, in a concert hall
the fairy-tale castles www.schloss-elmau.de
with some of the greatest artists and authors of our time. Then
THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 17
Future Luxe: crucial new directions in luxury
James Ogilvy, Luxury Brieﬁng Founder, welcomes you to the 2011 conference
20 Luxury Brieﬁng update
A look at what’s coming up from the Luxury Business Group in 2011
22 Future Luxe: the conference agenda
24 Royal Institution of Great Britain
The conference venue: its history and purpose
27 Conference speakers
The backgrounds and biographies you need to know
41 Media partners
The people who helped to bring you this conference
43 Entertainment partners
The people who put the fun in
45 Dinner menu at The Dorchester
48 Fabulous Prize Draw & LB Acknowledgements
THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 19
required reading. Welcome to Future Luxe 2011
very warm welcome to Future Luxe 2011, our 15th such Luxury Briefing
event. Since our first Symposium, which we held in 1999, we have
brought together key individuals from across the luxury industry and
In 2011, after 14 years of delivering some of the most inspiring and interesting speakers from around the world. Last
year, Luxury Briefing was acquired by The Luxury Business Group – and not only
required reading to the luxury industry, is it business as usual, but today’s event is bigger and better than ever before.
Luxury Briefing brings you: Over time, the subject matter has of course
changed as circumstances and the operating en-
vironment have developed, but probably the
greatest change has been the development of
• Luxury Connections the digital universe. It seems hard to believe
that when we started in 1996, very few of us had
The black book on the best suppliers to the industry. sent an email or seen a web page, whereas now
they dominate our lives. The extraordinary
Launching February 2011 speed of evolution in this sphere is a continual
challenge for those selling products and services
at the top of the market. Trying to strike the
• Luxury Briefing Archive ‘correct’ balance between the real world and the
The history, the people and the stories. 140 issues, 10,766 articles, Luxury Briefing’s first
digital world in terms of both marketing and distribution will continue to be a
never-ending strategic challenge for those running luxury businesses in this second
2.3 million words. Accessible for the first time. ‘Symposium’, held in 1999
decade of the 21st century. There simply is no right answer or perfect solution.
And, just to complicate matters, the digital dichotomy is mixed up with a whole
Launching February 2011
raft of other issues: the spread of wealth, emerging markets, the different stages
of sophistication of different markets, economic difficulties, competing advertising
channels, changing design perceptions, questions of sustainability and, of
• The Luxury Briefing Awards course, questions of social acceptability, to
Back by popular demand, by invitation only and with new categories. name but a few.
In these circumstances, the best that any of us
May 25, 2011 at The Savoy can hope for is to be as aware as possible of
what is happening both in the lives of our cus-
tomers and also in the wider world, and particu-
larly in areas that may be outside our own sector,
• The Luxury Briefing Autumn Conference: but from which valuable lessons can be learnt.
The Wealth Summit And that, I hope, is why you are here.
Inspirational speakers, rigorous debate and networking for all. Over the next two days, we have a fascinating
array of speakers drawn from a wide variety of
backgrounds but all of them relevant in different ways. By the end of it I guarantee
October 27-28, 2011 you will be refreshed and recharged with numerous new ideas, insights and
contacts – some of these will make a small difference, but others may have a
• Luxury Briefing Events profound effect on the way you do business.
Bespoke events and hospitality designed to meet specific and exacting Thank you for coming and I hope you have a terrific and
requirements. productive time.
Launching February 2011
For more information, sponsorship opportunities and the latest news James Ogilvy
and updates, visit: Founder
The Luxury Business Group, 11 Manresa Road, London SW3 6NB +44 (0) 207 871 1520
20 THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 21
News from The 2011 Luxury Briefing Awards,
in association with Boodles
jewellery company based in
Knightsbridge, which combines
a trusty heritage as a family-
The Luxury Business Group Back again, as they are every year, but this
year with more pizazz! The Luxury Briefing
Awards have traditionally recognised a great
owned business with some
innovative and forward-thinking
ideas on how to evolve in the
luxury business, an innovative niche business,
technological age. Not only
Since acquiring the Luxury Briefing title from Atlantic Publishing in and an individual who has made a particularly
have we beefed up the awards
notable contribution within the industry. We
April 2010, the Luxury Business Group has been actively have held the awards in partnership with many
categories, but we are also
going to throw in lights,
developing new products targeted at people working, or with an fantastic stores and companies, including
camera, action and a short
Polo Ralph Lauren, Asprey, Linley, B&B Italia,
interest, in the luxury industry. The group is an exciting, Candy & Candy, The Conran Shop and
catwalk fashion show.
expanding business, brimming with ideas, energy and determina- The Serpentine Gallery. We expect the LB Awards to continue
to be a very glamorous hot
tion. As with its core product and benchmark, Luxury Briefing This year, we are holding the awards on May
ticket this spring and in years
The Luxury Briefing Awards -
25, in association with Boodles, the luxury the ‘Oscars’ of the luxury industry
itself, the business is committed to fine attention to detail, to come.
accuracy, relevance and a smart mission to connect you with
everything and everyone you need to know if you work in luxury. Luxury Connections
get your business in front of the decision-makers
LBG products and upcoming launches are detailed on these pages Luxury Connections was born five years ago in luxury brands? What other way, in fact?
and has been quietly developed since then,
We have started on Luxury Connections already,
with time, care and research. Luxury Connec-
and if you want to know more, or to ensure you
Luxury Briefing Magazine tions is essentially a bible of the best suppliers
get yourself listed in the launch issue, contact
Required reading for the luxury industry, Luxury relished the opportunity for some blue-sky to the luxury industry. So if you work in ac-
Briefing was launched thinking, away from the office environment. countancy, advertising, law, PR, product de-
(tel: +44 (0)20 7871 1524).
15 years ago by James sign, shop-fitting or any of over 100 (that we’ve
This year we have adjusted the format again, to
Ogilvy as a monthly counted) disciplines that might hope to supply Luxury Connections will be updated at intervals, Luxury Connections:
upgrade the opportunities for networking,
intelligence a product or service to a luxury company, you which gives new companies the chance to join a trade directory
which people tell us is one of the major attrac-
report to carry need to be in Luxury Connections. and existing ones the chance to change their launching spring 2011
tions. The speakers, panels and discussions
news, views, pages, if they wish.
have been scheduled over two half-days – an Each listing takes the form of a piece of ad-
afternoon and the following morning – with vertorial: it is paid-for, but designed and cre-
drinks, dinner and dancing at The Dorchester ated in conjunction with LB’s editorial team,
ing all sectors
on the evening in between. During dinner, we to give it an editorial feel. Listings will give
of the luxury
shall be mixing and matching the guests so that company information, case studies, testimoni-
industry. It is
everyone gets to know each other a little better. als and imagery.
still the only
It’ll be glamorous and fun.
publication of On completion, Luxury Connections will be sent
its kind: The two half-day format has been designed to free-of-charge to our broad and growing base of
committed to allow delegates the opportunity to get into loyal and new subscribers. What better way to
clear, concise, their offices on each day, rather than missing a
uncluttered whole day’s business – even though people tell
reporting and carrying no advertising. It is sold us that a day away in this environment is at
Luxury Briefing Archive
only on subscription (10 issues per year). least as productive as a day in the office.
One hundred and forty-three issues, 10,766 The LB Archive can be purchased separately
The Luxury Briefing Conference Our next conference will be held on October 27
articles, 2.38 million words of required reading. from the magazine or as part of a package to
The conference has been organised once or & 28, 2011, and is entitled The Wealth Summit.
That’s what Luxury include the magazine and/or the conference
twice a year for almost as long as the magazine
The subject of wealth is, of course, extremely Briefing has brought you and/or a listing in Luxury Connections and/or a
has been published. It has taken various different
important to all who sell goods and services at since 1996. sponsorship arrangement.
formats: from a select symposium at
the top of the market, yet it is extraordinarily
Spencer House in London, to a grand Now, for the first time, it To find out more about packages, please contact:
difficult to obtain accurate, timely and relevant
day at the Four Seasons New York co- is available online as a
information about what is happening in both Radcliffe Royds, Head of Sales
hosted by Vanity Fair. Most often, it has searchable archive: an
established and emerging markets. Given the Radcliffe.firstname.lastname@example.org
been held as a incredibly valuable
rapid changes that are taking place globally,
day of inspiration resource, particularly if +44 (0)20 7871 1520
this is now a critical issue. Luxury Briefing will
in London, where you are carrying out
be working with the very best practitioners in Luxury Business Group
people working research on a specific
all areas connected with the issue of wealth to 11 Manresa Road
in the industry, or company or want to
create a thought-leading, must-attend event. London SW3 6NB
in connected know how the luxury
Delegates at Future Luxe can benefit from
professions, have benefitted from the insight industry has evolved www.luxury-briefing.com
preferential rates for this event by booking up
and inspiration of great speakers, thinkers and over 15 crucial years. Follow us on Twitter @LuxuryBriefing
during the conference on January 20 or 21.
doers, made some great new contacts and
The Luxury Briefing Conference 2011 Future Luxe: Full Programme
luxury brieﬁng 142 11:2010 luxury brieﬁng 142 11:2010
DAY 1: Thursday 20 January DAY 2: Friday 21 January
12.15 Arrival, registration and networking lunch 8.30 Arrival & coffee
2.15 – 2.20 Welcome by James Ogilvy, Founder, 9.15 – 9.45 7 PLEASE BLOW MY MIND part 2
Luxury Brieﬁng, and co-host Come and climb inside the customer’s head
Suzanne Aaronson, Founder, John Kearon
What’s Worth It Chief Juicer and Founder,
2.20 – 2.50 1 Why luxury is still failing to embrace the digital
world... and what it needs to do urgently 9.45 –10.15 8 Lessons we’ve learned since the crash
Kate Ancketill Dana Thomas, Newsweek columnist and
MD, GDR Creative Intelligence author of Deluxe: How Luxury Lost Its Luster
2.50 – 3.20 2 PLEASE BLOW MY MIND part 1 10.15 –10.30 Coffee break
A radical rethink about how luxury brands
can really connect with customers 10.30 – 11.00 9 Is luxury absurd? The endgame for Incongruous Luxury in the 21st century
Marc Worth Jeffrey Miller
CEO, Stylus and Founder, WGSN Luxury Brieﬁng’s
New York columnist
3.20 – 3.40 Break
11.00 – 11.30 0 How to keep a good idea fresh
3.40 – 4.10 3 Great design is the gateway to customer desirability Nick Jones, CEO, Soho House
Gerry McGovern in conversation with James Ogilvy
Design Director, Land Rover
11.30 – 11.50 Coffee break
4.10 – 4.40 4 PANEL 1 Travel & hospitality: how to manage one’s reputation and target the
luxury traveller, in the blogging age 11.50 –12.20 q PANEL 3 The great media debate: the traditional vs the opinion-formers
Paul James, Global Brand Leader, St Regis Tiffanie Darke, Editor, Sunday Times Style
Ori Kafri, Owner JK Place & JK Capri Amber Atherton, online jeweller and blogger
Alison Copus, VP Marketing, TripAdvisor Ella Dolphin, Publisher, Grazia
Glen Donovan, MD, Earth London moderated by Danny Rogers, editor PR Week
Moderated by Suzanne Aaronson
12.20 –12.50 w Brave new world – the trends you must incorporate
4.40 – 5.00 Break in your strategic thinking
Chris Sanderson &
5.00 – 5.30 5 Invention, innovation and why the game is changing for luxury brands Martin Raymond, Founders
Matt Webb, MD & CTO, BERG Design The Future Laboratory
5.30 – 6.15 6 PANEL 2 – Luxury retailing: perspectives from three women of influence 12.50 –12.55 Closing remarks by James Ogilvy, Luxury Brieﬁng
Marigay McKee, Fashion & Beauty Director, Harrods
AUDIO VISUALS POWERED BY CHANCE ORGANISATION
Nadja Swarovski, Vice-President Communications, Swarovski
Ellie Patsalos, Vice-Chairman & Partner, Deloitte LLP LUXURY BRIEFING AUTUMN CONFERENCE: THE WEALTH SUMMIT
Moderated by Kate Reardon, Editor, Tatler
To book up for THE WEALTH SUMMIT, OCTOBER 27 & 28, 2011, and take advantage of an
6.30 Drinks reception followed by transport to The Dorchester early-bird discount, contact us as follows:
tel: +44 (0) 20 7871 1520/1
8.00 Champagne Laurent-Perrier, dinner & dancing email: email@example.com
text: +44 (0) 7810 180 694 www .luxury-briefing.com
24 THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 SPECIAL FEATURE THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 SPECIAL FEATURE 25
A piece of The collections of the Ri include the original apparatus and
history papers of many of those who have researched, lectured and
lived in the building. In addition, the Ri houses important
collections of iconographical material in various media, books,
scientific instruments and historic furniture as well as a large ad-
ministrative archive, covering all aspects of its work. The archive
hold the per-
many of the
Faraday, and William and Lawrence Bragg, along with smaller
collections of associated individuals such as John Davy, Sir
William Crookes, Benjamin Thompson and Louisa Tyndall.
The Christmas Lectures
The inspirational Royal Institution Christmas Lectures were
initiated in 1825 by Michael Faraday at a time when organised
education for young people was scarce. He presented 19 series
of Christmas Lectures himself, establishing an exciting new
venture of teaching science to young people. The Christmas
Lectures have continued annually since 1825, stopping only
during the Second World War. Many world-famous scientists
Michael Faraday’s laboratory at the Ri
have given the lectures
including Baroness Susan
The timeless promotion of science played in the evolution of the modern world: from the develop- Greenfield, David Attenbor- For over 200 years, at its
For over 200 years, at its headquarters on Albemarle Street, the ment of the thermos flask, to the device that has saved the lives ough and George Porter, and
Royal Institution of Great Britain (Ri) has been at the forefront of countless miners. The highlight of the exhibition is Faraday's they have been broadcast on headquarters on Albemarle
of science education, communication and research. Since it was magnetic laboratory as it was in the 1850s. Also on display are television since 1966.
founded in March 1799, its aim has been to introduce new the objects and original scientific equipment that Ri scientists Street, the Royal Institution
technologies and teach built and used in some of the The membership
science to the general world's most famous experi- The Ri is an independent of Great Britain has been at
public. It is where scientists ments – from the odds and charity and membership
such as Humphry Davy, ends that became the first organisation with a core pur- the forefront of science
Michael Faraday, John electrical transformer to the pose to promote science and
Tyndall and William and tube that told us why the sky the benefit it brings to society. education, communication
Lawrence Bragg discovered is blue. The Ri inspires people by
10 chemical elements, won sharing scientific knowledge and research.
14 Nobel Prizes and made The objects and exchanging ideas
world-changing discoveries Among the objects on dis- through public lectures and
in the laws of electromagnet- play is Faraday’s induction innovative education programmes. Anyone can join the 200-
ism and molecular biology. ring. During the 1820s Fara- year-old alumni that has supported and contributed to the Ri’s
Throughout the 1830s and day sought to discover how world-changing scientific achievements, the promotion of science
1840s, the laboratories at the to make electricity from through education, communication, heritage and research and
Ri were the best equipped in Europe and were made famous by magnetism, which he eventually achieved with the creation of preservation of its Grade 1 listed Georgian building. Members
the important discoveries of Michael Faraday, including electro- his induction ring in 1831. It was made from everyday materials can enjoy exclusive events, priority booking, discounts on public
magnetic induction in 1831 and the magneto-optical effect and such as wire designed for bonnets. He wound coils of wire on events and the opportunity to book Christmas Lectures tickets in
diamagnetism in 1845. opposite sides of the ring and insulated them with cotton. advance of the general public.
When he passed an electric current through one coil he
The museum induced an electric current in the other coil, which flowed for a www.RiGB.org/membership
The Ri moved to its current premises at 21 Albemarle Street a brief period of time. Also on display is an early Atlantic The RiGB is offering a private tour of the institution at
few months after it was founded. Spread across three floors of telegraph cable along with a copy of the first message that was 2.30pm on January 21, restricted to 20 people. Please book
the building, the Ri museum demonstrates the key role it has relayed along it. with Fiona Black on firstname.lastname@example.org or call 020 7670 2919.
THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 27
Suzanne’s passion for “finding the best and leaving the rest” began in her early Tastemaker
20s. Over the years, tips from savvy friends and notes from international hotspots & Lifestyle Curator
grew into a prolific knowledge base and eventually evolved into the business
and website she launched in 2006 called Suzanne’s Files. The company was sold
outright in January 2010. In February 2010, along with two key members of the
former team, Suzanne launched Worth It E-Publishing with its first blue chip
client; in August 2010 she followed this with What’s Worth It
(www.whatsworthit.com) which already has a growing subscriber base of 76,000
What’s Worth It publishes online short, easy-to-read reviews, designed to save
the consumer both coveted time and hard-earned money by sharing strictly only
“what’s worth it”. Reviews are frank, concise and informed by the personal
experience of either Suzanne or one of her ‘Trusted Friends’ — who are highly
discerning, whilst down-to-earth. In other words, Suzanne’s curated collection
delivers information the way a friend would tell you, rather than via the noise of
mass-media or high-end lifestyle PR buzz.
Suzanne’s e-publishing unit (B2B) now has two blue-chip clients who outsource
lifestyle content to Worth It E-Publishing. She also advises private clients, well-
known leaders in the finance, entertainment and real estate sectors, and writes
a column for huffingtonpost.com (entitled, not surprisingly, What’s Worth It).
She lives in Greenwich, Connecticut on Crossroads Farm after having spent
nine years in London, six in NYC, three in Paris and stints in Spain, Switzerland
Suzanne is pleased to start 2011 as the co-host of The Luxury Briefing Conference
in London as well as leading the Luxury Travel panel with hand-picked experts
and questions geared to help conference attendees with their own businesses.
Based in London, Kate Ancketill is one of the world’s top trend forecasters for Managing Director
brands and retail. She consults for many of the most successful consumer-facing GDR Creative Intelligence
brands, providing confidence to senior business decision-makers about where to
innovate, adapt and invest resources wisely in the future.
After studying politics as a postgraduate, Kate worked for Amnesty International
Undeniably British. Impeccably stylish. The Dorchester will always be a destination for the discerning, for seven years in research and policy writing, before joining GDR, which was
especially if you like a little high society with your high tea. originally established to provide a confidential design agency selection service.
In 2000, Kate reoriented the company’s work towards research into innovation in
To ﬁnd out more, contact us on +44 20 7629 8888, email email@example.com or visit www.thedorchester.com
design, experiential marketing, technology, new media, packaging and service
within the brand, retail and hospitality sectors, tapping into an extensive network
of thousands of the world’s most inspirational designers, architects, technolo-
gists, academics and strategists for source material.
In addition to the publication of quarterly Global Innovation Reports and the de-
livery of quarterly presentations to clients and at conferences worldwide, GDR
does custom research and consults on mid-term (5 year) future scenarios. GDR is
a client-eyes only service and is retained by brands including Sony, L’Oréal, Star-
wood Hotels, Gap and House of Fraser.
The Dorchester The Beverly Hills Hotel Le Meurice Hôtel Plaza Athénée Hotel Principe di Savoia The New York Palace Hotel Bel -Air Coworth P ark 45 Park Lane
LONDON BEVERLY HILLS PARIS PARIS MILAN NEW YORK LOS ANGELES ASCOT (2010 LONDON (2010
28 THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 ADVERTORIAL THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 29
M+M “In a highly competitive field, I know I can always trust Amber Atherton
At just 19 there appears to be no end to Amber Atherton’s achievements. Her Entrepreneur,
Management M+M and it will never waste my time” proudest accolade is undoubtedly the creation of luxury online jewellery boutique
My Flash Trash in 2008. Alongside showcasing a number of up-and-coming
Blogger & Model
Studio B Key clients over the past five years and The ideal project – imaginary or actual – designers the site also hosts a unique blog and Flash Trash TV with exclusive
11 Edith Grove what M+M does/did for them include: would be: highlights from the fashion world.
London SW10 0JZ
BIBA at HOUSE OF FRASER approached The LVMH Group. They have such vision and Heralded as a young entrepreneur, Amber Atherton is the one to watch in 2011.
T: +44 (0)20 7823 3723 M+M to handle the PR for the re-launch of dare to be different in their execution. She is currently in her first year of a three-year Fashion Management Degree at
www.mmmanagement.com this iconic British brand in AW10. London College of Fashion, the Style Editor at Beyond Black magazine, has a
digital consultancy business Media Response with business partner Francis
FOUNDERS DAKS Luxury by Giles Deacon. M+M handled “M+M Management has introduced me to a
Boulle and is signed to Premier Model Management. She has also worked for
Martine Montgomery & the PR for the launch of this collection number of its clients with whom we have
luxury companies in both Asia and London including Hermès, Vogue and the
Martyn Creed introducing British Designer of the Year Giles gone on to establish very successful working
Saturday Group. Amber has homes in England, Hong Kong and the Caribbean,
Deacon to DAKS, organising catwalk shows relationships. In a highly competitive field, I
TRADING SINCE but spends most of her time in her home off Shaftesbury Avenue, London.
in Milan and handling public relations for the know I can always trust M&M and it will never
collection itself. waste my time.”
SCOPE OF BUSINESS Sue Peart, editor of YOU Magazine
KARA ROSS: M+M handled the PR for the
Photographic & PR Agency Alison Copus
launch of this luxury, New York-based acces- “M+M has been invaluable in facilitating the
Alison Copus is currently VP Marketing for TripAdvisor, now the world’s largest Vice-President
GEOGRAPHICAL AREAS OF sories company, which is now the best-selling expansion of our US-based company into the
travel website. She is currently developing new business models and brands for Marketing,
BUSINESS accessories brand in Harvey Nichols, amongst European market. The retailers feel much
TripAdvisor and is in the process of expanding these brands throughout Europe. TripAdvisor
Worldwide other high-end retail outlets in the UK. more confident about my product because
they see it in all the right publications. Mar- Previous to this, she was Marketing Director for Virgin Atlantic, where she was
VICTORIA’S SECRET: M+M consults for and
tine and her staff are great to work with – responsible for developing Upper Class into a showcase for the brand and
works with this exciting American brand.
constantly proactive with new ideas. I’m very transforming Virgin Atlantic into a world class brand. Alison has also worked for
VALUE RETAIL: Campaign photography for happy we’re working together with the team American Express where she was responsible for launching Platinum Card in Europe.
the villages and also individual retail outlets. and hope to do so for a very long time!”
What difference does M+M make?
The broad cross section of work handled by Tiffanie Darke
M+M Management means it is in a unique Tiffanie Darke has edited The Sunday Times Style magazine for eight years and Editor,
position to introduce clients to other relevant overseen two major relaunches, the first in 2002 which saw it add glossier paper Sunday Times ‘Style’
people who can help their businesses and and extra pages; a second subsequent relaunch in 2009 was timed to coincide with
lead to increased opportunities, otherwise London Fashion Week and simultaneously launched the biannual Big Fashion issue.
known as the ‘bounty effect’.
Before joining The Sunday Times, Tiffanie had extensive newspaper experience,
working for Observer Life magazine, as Commissioning Editor for food and
lifestyle at The Daily Telegraph and Features Editor at the Daily Express. She also
regularly appears on national radio and TV, including Woman’s Hour, Today,
Newsnight, GMTV, BBC Breakfast News and Radio 5 Live. The author of three
novels, her first, Marrow, was shortlisted for the WH Smith Fresh Talent award.
Ella Dolphin is Publisher of Grazia, one of the most successful magazine launches in Publisher, Grazia
the UK. She has worked for over 16 years in the media industry, beginning her
career at Clear Channel in 1995. From there Ella went on to spend 10 years at
Associated Newspapers, starting at the Mail on Sunday where she became Head
of Magazines and later taking on that role across both the Daily Mail and Mail on
Sunday. Ella joined Grazia in June of last year and as well as developing an
already successful print brand, she is passionate about growing Grazia in the digital
space. Like most Grazia women, she knows fashion won't wait...
Hugh Stewart Glen was playing ‘travel agent’ at 11, joined the industry at 18 and started a travel Managing Director
agency, EARTH, at the age of 25. The company is now a team of six, working with & Founder,
close to 100 clients, many of them ultra high net worth. Glen’s role at Earth is to Earth London
ensure that it remains innovative and influential. His hope for the future is that
what they do at Earth will eventually become available to a much wider audience.
Terry O’Neill Philip Noth-Coombes
THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 31
As Global Brand Leader, Paul is responsible for the overall compliance, integrity Global Brand Leader,
and strategic direction of Starwood’s two luxury brands, St Regis & The Luxury The Luxury Collection &
Collection. He leads the development of both brands’ marketing, guest St Regis Hotels & Resorts
experience, standards and communications programmes and provides support
on development, design and portfolio management.
A brand and communications expert, Paul has over 20 years’ experience in the
hospitality industry. An inveterate traveller, he has worked with 4 & 5-star hotels,
regions and brands all over the world and visited over 50 countries in the process.
He is currently located at Starwood’s innovative Design Centre in New York City.
Nick Jones is founder of and major shareholder in Soho House UK, which he Founder, Soho House
launched in 1995 with the renowned Soho House London after opening a chain of
restaurants called Over The Top. When the building above Café Boheme in London’s
Old Compton Street became available, Nick jumped at the chance to take it over
and Soho House was born as a private members’ club catering primarily for those
involved in the film and TV industry, and a hub for creative types offering great
food and drink in a stylish setting, as well as a private cinema and function rooms.
Further properties followed: Babington House & Cowshed Spa in 1998; Electric
House in Notting Hill in 2001; Soho House New York in 2003; High Road House
Chiswick in 2006; Shoreditch House in 2007; Dean Street Townhouse in 2009;
Shoreditch Rooms in early 2010, and the group’s first European outpost in Berlin
(May 2010). In North America Soho House West Hollywood opened in February
2010 and Soho Beach House most recently opened in Miami this October. There
are now approximately 22,000 members of Soho House worldwide.
Rooms to breathe
Born in Florence and educated at the city’s hospitality and hotel management school, Hotel &
Ori opened his first hotel – JK Place – not long after graduating. After this became Lifestyle
an instant hit, he followed it up with JK Capri, which went on to become Tatler’s entrepreneur
Hotel of the Year 2007. He is also a partner in FOR Gallery in Florence, which champions
undiscovered photographic talent and is starting to make its mark internationally.
Ori is also publisher of successful city and society magazines Firenze and Capri.
You don’t escape to the countryside looking for business as usual. You want a break from the everyday and a rest from the familiar. You want
rooms with views over 240 acres of unspoilt parkland. You want a luxury eco-spa; tennis, croquet, polo, and the knowledge that, if it takes your fancy,
John’s role in conceiving, inventing and leading market research company Brain- Chief Juicer and Founder,
you can have your supper served under the stars anywhere on our grounds. Well why not? This isn’t business as usual. This is Coworth Park. Juicer made him Ernst & Young’s ‘Emerging Entrepreneur of the Year’ in 2005. BrainJuicer Group plc
coworthpark.com BrainJuicer has been twice winner of the ESOMAR award for best Methodology
in 2005 and 2007, and John was recently awarded the Advertising Research
Foundation’s Gold Award for Great Mind/Research Innovator of 2008.
Prior to founding BrainJuicer in 1999 and successfully listing it on the London
AIM (Alternative Investment Market) in 2006, John founded innovation agency
Brand Genetics Ltd, which invented new products and services for large blue-chip
companies. Before starting his first business, John was planning director of one
of Publicis’s UK advertising agencies.
John’s recipe for entrepreneurial success is; creativity, resilience, determination,
perseverance, stamina, drive, imagination, resourcefulness, courage, self-belief,
commitment, ability to go without sleep and a touch of madness.
The Dorchester The Beverly Hills Hotel Le Meurice Hôtel Plaza Athénée Hotel Principe di Savoia The New York Palace Hotel Bel-Air Coworth Park 45 Park Lane
LONDON BEVERLY HILLS PARIS PARIS MILAN NEW YORK LOS ANGELES ASCOT LONDON
THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 33
Jeffrey Miller has worked in the world of fashion, design, travel and luxury as an Counterspinner
editor, writer, stylist, creative director, consultant, speaker and teacher, for the & Luxury Briefing
past 20 years. His background as an editor at The New York Times, New York Columnist
magazine, GQ and Vogue led him to consulting with major international brands
on advertising, communications and product development, with his marketing
work cited in Vogue, the New Yorker, Women’s Wear Daily, Financial Times and
on ABC’s Good Morning America. He continues to speak at luxury and design
conferences, most recently as a cause marketer and liaison to the non-profit
sector, acting and serving as a bridge between the creative industries and the
international sustainability movement, human rights philanthropy, social respon-
sibility initiatives and resource conservation.
and party design
As Design Director of Land Rover and Range Rover, Gerry McGovern creates some Design Director,
of the world’s most distinctive and desirable vehicles. He and his team are in the Land Rover & Range Rover
process of creating an entire new generation of Land Rovers and Range Rovers,
Decoration redefining each brand and building on established heritage to make vehicles
relevant to the 21st century. “Land Rover fascinates me more than any other car
Stunning Sets maker because it has its roots in pure design as opposed to styling,” says Gerry.
Gerry completed a degree in industrial design before specialising in automotive
Sound and Lighting design at the Royal College of Art. He worked for Chrysler and Peugeot before
joining the Rover Group, where he was the lead designer of the critically acclaimed
MGF sports car and Land Rover Freelander (the bestselling compact SUV in
Superb Cuisine Europe for seven years). He also led the team that created the current Range Rover.
And the very best in Ford headhunted him in 1999 but he rejoined Land Rover (as Director, Advanced
Design) in April 2004. In 2006 he became Design Director for Land Rover, joining
the Land Rover Board of Management in 2008 and the Jaguar Land Rover
Music and Entertainment Executive Committee in 2009.
Gerry’s influence became obvious with the introduction of 2010 Range Rover, Range
Rover Sport and Discovery. Combined with the globally acclaimed LRX concept
vehicle (now production ready as the Range Rover Evoque), this vehicle will be the
all the ingredients first of a whole new group that will shape the destiny of these great British brands.
Gerry’s wider remit is to guide all aspects of visual communication, ensuring a
for the ultimate occasion strong link between design and all relevant agencies, resulting in a consistent
look and feel between vehicles and brand communications.
Marigay sees herself first and foremost as an ambassador for Harrods; she has Fashion
been part of the Harrods team for ten years. Marigay joined Harrods in 1999 as & Beauty Director,
Senior Buyer of perfumery and cosmetics, with an already extensive background Harrods
in the beauty industry. In 2005 Marigay became the Director of Women’s Fashion
Chance Entertainment · Chance Band and Discotheque at Harrods, in addition to beauty. Now, as Fashion & Beauty Director of the Har-
rods group, also responsible for menswear, childrenswear and sports, she over-
Chance Production and Sporting Chance sees more than 2,000 staff and 1,000 brands, representing some 50% of the
store’s total turnover. In addition, she was appointed to the Harrods Main Board
in 2005. Marigay is also an active board member of the British Fashion Council
and Chair of Vogue Fund mentoring committee.
A passionate and driven retailer, Marigay is an expert in the industry. Her knowledge
and opinions are constantly sought by the media, who quote her as an authoritative
321 Fulham Road, London SW10 9QL
voice on many topics. Fluent in Spanish, French and Italian, Marigay has built a
Tel: 020 7376 5995 · Fax: 020 7376 3598 · Email: firstname.lastname@example.org formidable reputation both in the UK and further afield within fashion and beauty
circles. She lives in London with her family.
THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 35
Ellie Patsalos is the Global Managing Partner at Deloitte Touche Tohmatsu for Vice-Chairman & Partner,
financial services industry tax; a partner of the DTT global employer services tax Deloitte LLP
group, Vice-Chairman of the Deloitte UK member firm and a member of the UK
Board of Directors.
She has over 25 years’ experience specialising in international compensation and
tax consulting for senior executives. She has been involved in high-level global
HR issues concerning policy and implementation strategies as well as advising on
structuring pay for senior executives and board members of prestigious global
organisations, ensuring packages are tax-efficient on a multi-jurisdictional level.
She also advises senior executives and business leaders on estate tax planning
and retirement strategies.
Small Luxury Hotels of the World™ She has written various articles on Financial Services tax issues and has been
extensively involved in seminars in this area. Ellie holds a BSc in Economics from
the London School of Economics and an MBA from the Cass Business School.
Martin Raymond is Co-Founder of The Future Laboratory, and Editor-in-Chief of Co-Founder,
Viewpoint magazine and LS:N Global, the online lifestyle news and consumer The Future Laboratory
Martin has written several books, including crEATe (Gestalten) and The Tomorrow
People: Future consumers and how to read them today (Financial Times Prentice
Hall), and most recently The Trend Forecaster's Handbook (Laurence King), the
definitive work on trends and the trend forecasting arena. He is a regular contributor
on trends and business to the BBC, the BBC World Service programme Culture
Shock, Channel 4 and ITV.
Born in Ireland, he moved to the UK in 1984 to work as a journalist in the design,
fashion, film and video sectors. He founded VideoGraphic, and later became an
associate editor at Screen International. Martin went on to edit and re-launch
Fashion Weekly, the UK’s fashion business bible. A return to his native Dublin to
present RTE television’s fashion magazine programme Head To To e was followed
by a four-year tenure at the London College of Fashion, as senior lecturer in fashion
journalism. He maintains a busy schedule of lecturing at over 12 colleges and
universities throughout Great Britain and Ireland. He is also a contributing editor
for Wired UK, and a fellow of the Royal Society for the encouragement of Arts,
Manufactures and Commerce (RSA).
Kate Reardon has spent over 20 years at the cutting edge of women’s
publishing. She started her career as a Fashion Assistant at American Vogue and
at 21 was made Fashion Editor of Tatler. She has contributed to most of the UK’s
national newspapers and has also written three columns in The Times, which
named her one of Britain’s best writers. Most recently she has been a Contribut-
ing Editor at Vanity Fair, until December 2010, when she was appointed Editor of
Portrait by Rankin
Tatler magazine. Kate also founded TopTips.com in 2007 and was elected a
Member of Cancer Research UK.
Over 520 hotels in more than 70 countries
Experience another World
THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 37
Danny Rogers has been Editor of the PR industry’s bible for five years and a leading Editor, PR Week
media and marketing journalist for over a decade. He has won a number of
awards including Editor of the Year 2008 (winner – British Society of Magazine
Editors) and Editor of the Year 2009 (highly commended – PPA), thanks to
PRWeek’s growing influence on the national news agenda and a series of out-
standing scoops. Danny has also worked as a Contributing Editor to the Financial
Times and Media Guardian, as well as Deputy Editor for Marketing magazine,
which he helped overhaul in 2004, when it won PPA’s Business Magazine of the
Year. He is a frequent media commentator on political and business issues, writing
regularly for The Guardian and making regular broadcast appearances on the
BBC including Today Programme, News 24, Working Lunch, World News, BBC
World Service and Five Live. Danny retains a strong interest in travel, writing a
weekly column for Travolution, and is a keen sportsman, although his (lifelong)
support for Chelsea Football Club wins him few friends.
As co-Founder of The Future Laboratory, Chris Sanderson is responsible for Co-Founder,
delivering consumer insight, trend forecasting and brand strategy to a client list The Future Laboratory
that includes American Express, The New Yorker, Veuve Clicquot, Gap, Nokia,
British Vogue and Procter & Gamble. He is also Creative Director of Viewpoint,
the international trend forecasting magazine.
The best way to ﬂy Prior to founding The Future Laboratory, he worked as UK communications director
for surfwear brand Quiksilver, and as lecturer in visual communication at The
London Institute. He is a regular speaker and consultant for The British Council,
where projects include setting up magazines in India and Estonia, and overseeing
Your private Jet the growth of the creative industries in Scandinavia. In 2004 he was appointed to
the British Council Creative Industries advisory panel.
Recent personal projects include directing Futurescape, a series of short films
Exklusiv for you... about the future for Channel Four television, as well as working as a freelance
Creative Director on strategic planning for fashion brands. Together with Martin
Raymond, he also finds the time to write a monthly column in Luxury Briefing,
where they divulge the latest trends in luxury.
GENEVA Nadja Swarovski
ICC Block G 1st ﬂoor, Route de Pré-Bois 20, PO BOX 1907, 1215 Geneva 15, Switzerland, Nadja Swarovski is Vice-President, International Communications for Swarovski, Vice-President,
Mail: email@example.com, Phone +41 22 788 37 28, Fax +41 22 788 37 30 the world’s leading crystal brand, founded in 1895 by her great-great-grandfather, International
Daniel Swarovski. Nadja stepped into her first role at Swarovski in 1995 and Communications,
MOSCOW began a series of initiatives, which have resulted in a complete turnaround in the Swarovski
Exklusiv Aviation, Avia Business Terminal, 119027 Moscow Vnukovo 3, Russia company’s image, putting it at the forefront of creative trends within the design,
art and fashion worlds. It has also helped to alter an entire aesthetic relating to
crystal, exposing it as a new and revolutionary must-have component for designers
LONDON across the creative board.
Exklusiv Aviation, 42 Berkeley Square London, W1J 5AW, UK
Amongst her many innovations is the highly successful Creative Services Centre,
which she set up to support emerging designers by offering them crystals and
ISTANBUL educating them as to how they could be used: the concept has since been
rolled out worldwide. Nadja has also extended her vision to the world of prod-
Bilen Air Services, TAV Ataturk Airport, General Aviation Terminal,
uct design with the launch of Swarovski Crystal Palace, a project that works
with new and established designers to help reinvent the chandelier as an art
NICE form. She has also fully immersed the brand in the world of fashion with
projects like Atelier Swarovski. This line of high-end jewellery, in collaboration
with cutting edge designers such as Giles Deacon, Viktor & Rolf and Jonathan
Saunders, has resulted in some of the most unexpected, innovative and utterly
THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 39
Dana Thomas is the author of the New York Times bestseller Deluxe: How Luxury Newsweek journalist &
Lost Its Luster, published by The Penguin Press in 2007. She began her career author of How Luxury
writing for the Style section of The Washington Post in Washington DC, and Lost Its Luster
FOR THE iPHONE.
since 1995 she has served as a cultural and fashion correspondent for Newsweek
in Paris. She has written for the New York Times Magazine, The New Yorker, the
Financial Times, Vogue, Harper’s Bazaar and Elle Decor, and was the European
editor of Condé Nast Portfolio. Dana is a member of the Anglo-American Press
Association in Paris and the Overseas Press Club. She taught journalism at The
American University of Paris from 1996 to 1999. In 1987, she received the Sigma
Delta Chi Foundation Scholarship and the Ellis Haller Award for Outstanding
Achievement in Journalism. She lives in Paris.
FOR THE iPAD. Matt Webb
Matt Webb is CEO and Principal at Berg, a studio he co-founded in 2005. He is
responsible for its growth and direction, balancing client partnerships that set
strategy and define categories, with internal research and new product
CEO & Principal,
development. He brings a broad literacy in business, design, technology and
Matt’s goal is that the output of the studio is beautiful, inventive and mainstream,
THE SPECTATOR and that its products are aspirational – designing not for the world as it is now,
but for the world as it should be.
Matt holds an MPhys in Physics from Oxford University, and has been writing and
FOR THE iCAN’T
creating for the web since 1998 (including blogs, web toys and collaborative
short fiction). Previously he was an engineer at UpMyStreet, and worked in R&D
at the BBC.
He is co-author of the book Mind Hacks (O’Reilly, 2004), a popular collection of
QUITE GIVE explorations into the workings of the brain. It has been translated into seven
languages, and was reviewed by the Guardian and New Scientist. In 2010 he was
named by Wired as one of Britain’s top 100 digital power-brokers, and by the
Evening Standard in its list of 1,000 most influential Londoners. Also in 2010
UP READING IT
Matt was a member of the UK Prime Minister’s trade mission to India.
He is a regular speaker on the inspirational role of design and technology in
culture, and has keynoted conferences in California, Copenhagen, Istanbul and
Sydney. He lives in east London.
ON PAPER. Marc Worth
Online media pioneer Marc Worth has been involved as a founder, executive and
Chairman & CEO,
operational leader in consumer and media industries for over 25 years. In 1997, Stylus
along with his brother, he revolutionised the trends information business with the
launch of Worth Global Style Network (WGSN), which went on to become “the
fashion industry bible” (Wall Street Journal), providing trend forecasting, market
research and data for retailers, manufacturers and designers. Marc’s wide-ranging
role at the business included responsibility for product development, operational
strategy, and sales and marketing. In October 2005, the business was sold to
Emap. A natural entrepreneur, Marc has since been involved in several start-up
Try 12 issues for £12 and get businesses as a minority shareholder. In late 2009, he returned to working full-
FREE iPhone and iPad access. time as Chairman and CEO of Stylus Media Group
Call 01795 592886 quoting SPLUX
Or visit www.spectator.co.uk/SPLUX
THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 41
Luxury Brieﬁng is pleased to be working in collaboration
with the following media partners:
42 THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 43
Laurent-Perrier: A night
sparkling to remember
Established in 1812, Champagne
Laurent-Perrier is one of the most
champagne houses. Based in the heart
of Champagne, in Tours-sur-Marne,
Laurent-Perrier handcrafts a diverse
and pioneering range of fine The Future Luxe Conference is sure to enlighten, inspire and provide Chris Watt, Head of The Dalmore
champagnes produced to traditional, Chris Watt, head of the world’s most revered
some serious food for thought over the course of the next two days. But single malt whisky, The Dalmore, will be sharing
we at Luxury Brieﬁng appreciate that life isn’t always about serious his remarkable knowledge and passion during
matters and, with this in mind, we have arranged for us all to have a mini-masterclass during the evening. Three
The House was acquired by the de
delegates will also get the chance to taste a
Nonancourt family in 1939 and for 50 years Bernard de some good old-fashioned fun. whisky worth more than £1500 a glass.
Nonancourt dedicated his life to innovating and perfecting
Laurent-Perrier’s champagnes. In the early 1990’s, he handed The evening’s entertainment will start with a Chris has been looking after The Dalmore brand
the reins over to his daughters Alexandra and Stéphanie, who We are pleased to announce that Laurent- champagne reception at The Dorchester fol- for almost a year, and been instrumental in
are now members of the Management Board. lowed by dinner. Meet the stars in charge of developing activity, packaging and partnerships
Perrier will be revealing an elegant new-look
your night’s entertainment… for the brand.
A history of innovation
label for its signature cuveé, Brut NV, at the
Under Bernard de Nonancourt's leadership, Laurent-Perrier Drummond Money-Coutts The Dalmore made the record books this year
achieved many firsts: in 1959, the House introduced the first Luxury Briefing Future Luxe conference. Prepare to be amazed by one of the world’s when it became the first brand to break the
multi-vintage prestige cuvée, Grand Siècle by Laurent-Perrier. It most eminent magicians, Drummond Money- six-figure price barrier for an individual bottle
The contemporary label is smaller and
was also the driver of the evolution of the rosé category, when Coutts, private magician to European and of whisky.
Laurent-Perrier Cuvée Rosé was first launched in 1968. Then, in brighter than its predecessor, epitomising Middle-Eastern royal families, the British
Chance Organisation/ Chance Band
1981 Laurent-Perrier was the first House to reintroduce the concept Government and ambassadors worldwide.
lightness and freshness – an apt description Since it was founded in 1980, Chance
of brut nature champagne with its Laurent-Perrier Ultra Brut.
A visit to Davenports, London’s oldest magic Organisation has developed all the experience
of the champagne itself, which is fine and
Today, the House of Laurent-Perrier is one of the great success shop, inspired a passion in Drummond as a needed for your event – from an intimate
stories in Champagne. delicate, the perfect apéritif for a special young boy and by the time he was 14, he had dinner at home to a spectacular gala evening
formed the Eton College Magic Society at overseas.
school and performed his first professional
Chance Band has established itself over the
show at the Royal Horticultural Society.
years as an essential ingredient of any party.
Since then, he has rocketed to fame, having
The band’s reputation and talent have taken it
performed for the Queen, the Duchess of
all over the world. With an unrivalled track
York, Hugh Grant, Michael Parkinson and
record on the party circuit, it is small wonder
that Chance numbers multi-national companies,
In Drummond’s own words: “I fuse the tech- society balls, members of the royal family and
niques drawn from the multifarious worlds of an amazing collection of film, television and
magic, international card cheats, British pub- pop stars among its clients.
lic schools and European investment banks –
Sir Tim Rice says: “Not only have I danced to
the unique blend of flim-flam, verbosity,
Chance, I have sung with them. So good are
devilry and delusion is one combining timeless,
the band that even my vocals did not clear
age-old styles with an ample slosh of modern-
www.laurent-perrier.com day duplicity.”
THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 45
Luxury Brieﬁng Conference Dinner
20 January 2011 in the Ballroom at
Shellfish ravioli, young spinach and shrimp bisque
Laurent-Perrier Ultra Brut
Beef Wellington, seasonal vegetables and truffle jus
Chakana, Lujan de Cujo, Sauvignon Blanc 2009
Miguel Torres Santa Digna Malbec 2007
Assiette of dessert:
Hazelnut chocolate fondant, raspberry sorbet, lemon
verbena crème brulee
Elysium, Black Muscat Quady 2008 (California)
Coffee and petit fours
LB is delighted to be working with one of the finest,
most stylish producers of food in the country; Rocket Food
Limited. Rocket has a reputation for excellence in production
and care and attention to detail in delivery. Read on to
Rocket is a family-run boutique catering company specialising Rocket clients include:
in stylish parties for the luxury sector. It was started in 2000 by Asprey
brother and sister team Caroline and Michael Symonds and Aston Martin
over the last 11 years has become recognised as one of B&B Italia
London’s leading caterers and event designers. Bentley & Skinner
Rocket is known for serving outstanding food with impeccable Burberry
style and creativity. Ingredients are sourced from small, artisan Giorgio Armani
producers and the dishes created are as a result of a desire to Hackett
serve food that tastes and looks truly delicious. Their consci- Hermes
entious approach to events and dynamic, passionate team has Jack Barclay
attracted a loyal client base and they are accredited suppliers Molton Brown
at many of the capital’s most prestigious venues. Spears Wealth Management
Van Cleef & Arpels
020 7622 2320 www.rocketfood.net
48 THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011
Two fabulous Acknowledgements
Future Luxe prizes Luxury Briefing would like to say a big THANK YOU to all our
to be won: wonderful speakers!
In addition, we would like to thank the following for helping to
bring you this conference:
• First Class ﬂights Addison Lee, official transport sponsor
with British Airways Tanya Rose, for her wonderful travel book
to Las Vegas Martine Montgomery
Amber Pepper at Harrods
• Three-night stay Chris Watt of The Dalmore for the whisky toast
at Bavaria’s luxury The Communication Group
spa and cultural International University of Monaco
hideaway - Luxe Barcelona
Schloss Elmau Nikki Tibbles
We are thrilled to be able to thank British Airways, which
has given a pair of First Class tickets to Las Vegas worth Armando Branchini
£14,000 for our prize draw.
Winners will be invited to relax in the luxury suite of
lounges at Terminal 5 with a complimentary treatment at
Andrew Lloyd of Luxury Connect
the Elemis spa before departure. Once onboard, they will
enjoy the comfort of a fully flat bed, fine dining and an
Simon Burrell at Our Man On The Ground
Hamish McVey, Brand & Design Manager, will present the Antonia Pearce
tickets at the Future Luxe Conference dinner at
The Dorchester. Alex Moseley
In association with the Schloss Elmau Hotel in Bavaria, Victoria de Luca
Luxury Briefing is also delighted to offer one winning
delegate a three-night stay in a luxurious suite plus a spa Beverley Lowry
treatment for two guests.
To enter the draw, simply hand in your business card
during the evening to our magician, Drummond Money-
Jolly IT Solutions
Coutts. Winners will be announced after dinner.
We wish you the very best of luck. Raffles
The London League
For further information visit: Nick Edgley
The producers of Hawaii 5-0
50 THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 51
twists added – with teddy bears and bracelets Through the sale of these products, FEED
Luxury Brieﬁng is delighted to name FEED as also added to the mix. They have been sold
throughout the world through retailers such as
Projects has been able to raise more than $6
million for WFP, donating over 60,000,000
its chosen charity partner for Future Luxe 2011 Amazon, Bergdorf Goodman, El Corte Ingles,
Fred Segal, Harrods, Rugby Ralph Lauren,
The FEED Foundation was created in 2008 as
Kenneth Cole and Gap.
FEED Projects began hatched a plan to sell bags to feed the world. the non-profit arm of FEED, which raises
in 2006 when acclaimed In 2007, Lauren and Ellen founded FEED Green credentials money to feed hungry kids around the world
model and activist Projects LLC with the mission of creating good FEED Projects’ commitment to fighting hunger as well as getting healthier school meals and
Lauren Bush designed products that would feed the world. is matched by its commitment to the better nutrition education for kids in America.
a bag to benefit the environment and to safe and healthy working The FEED Foundation supports organisations
FEED started selling FEED 1 bags in April 2007
United Nations World conditions. All FEED bags are made with like UNICEF, UN World Food Programme and
and has so far been able to raise enough
Food Programme's sustainable materials designed to be used as DonorsChoose.org.
money through the sale of products to give
(WFP) School Feeding an alternative to disposable paper and plastic
over 60 million school meals to children around
programme. bags, and manufactured under fair labour
the world through WFP. Since the arrival of the
Lauren, a WFP Honorary Spokesperson, had first FEED bag, there have been many design
visited nine WFP food aid operations around
the world and was inspired by the plight of the
people she met on her travels. She took a • Almost 400 million children around the
special interest in WFP’s School Feeding world go to bed hungry every night.
program, which feeds and educates hungry
• The UN World Food Program (WFP)
offers a nutrient-packed meal to school
She first created the FEED 1 bag, a reversible children in 74 countries.
burlap and organic cotton
• In 2008, FEED projects partnerships
bag reminiscent of the
raised over $4 million for WFP school
bags of food distributed by
WFP. It was stamped with
“FEED the children of the
world” and the number ‘1’
For more general information
signified that each bag
about FEED please email:
feeds one child in school for
info@FEEDprojects.com one year.
For sales inquiries: The mission
sales@FEEDprojects.com At the UN, Lauren met then-
WFP Communications Officer
For press inquiries:
Ellen Gustafson, and they
Available in bookstores and on THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011 53
Hosted by James
Ogilvy, our 15th
will be a magical
the great and the
good of luxury
as ever, the best
in the industry.
This year also
sees the launch
of new Awards
In association with
Crystal Palace, Swarovski, £ 70, ISBN: 3-8327-9416-3
w w w.swarovskicr ystalpalace.com Wednesday May 25, 2011
For more information on the awards
and sponsorship opportunities,
please contact Radcliffe Royds on
+44 (0) 207 871 1520 required reading.
teNeues Publishing Group Kempen Berlin Cologne Düsseldorf Hamburg London Munich New York Paris
54 THE LUXURY BRIEFING CONFERENCE: FUTURE LUXE 2011
Showcasing Paintings & Sculpture by selected International Artists
The WEALTH SUMMIT
The next must-attend conference
from Luxury Briefing
Elephants Fighting HAMISH MACKIE
The Luxury Briefing Wealth Summit is unique in its single-minded focus on how the changing
face of wealth will affect the luxury industry. It will bring together practitioners and experts
across the industry to explore crucial questions, exciting trends and opportunities for brands in
both established and emerging markets.
Join us to obtain accurate, timely and relevant information about the über-wealthy, the Ultra
Art Consultancy specialising in objective advice on aquisitions and providing professional
High Net Worths and the Super-Affluents, and understand the worlds in which they live, their delivery and installation.
lifestyles, attitudes, habits and motivations.
A sparkling line-up of speakers and panellists will lead the debate. Expert in arranging exports worldwide.
London, October 27 and 28, 2011
Works available to view in your home, ofﬁce or at our gallery situated on the edge of
Please be aware that tickets are limited and owing to the success of previous Luxury Briefing
conferences we strongly advise you to book early. The New Forest National Park.
To book your place now or for more information and sponsorship opportunities, Appointments available at all times.
contact Radcliffe Royds on +44 (0) 207 871 1520
required reading. Gallery 24 HIGH STREET FORDINGBRIDGE HAMPSHIRE SP6 1AX
The Luxury Business Group, 11 Manresa Road, London SW3 6NB Ofﬁces FORDINGBRIDGE BUSINESS PARK OFF ASHFORD ROAD FORDINGBRIDGE HAMPSHIRE SP6 1BD
Telephone 01425 655576 Email firstname.lastname@example.org Website www.collierdobson.com
“Keep your love of nature,
for that is the true way to understand art better.”
VINCENT VAN GOGH
ENJOY CHAMPAGNE LAURENT-PERRIER RESPONSIBLY.