Duke Alumni Association Board of Directors Winter Meeting Minutes
February 22-23, 2008
Billy Andrews, Jr. ’76, M.D. ’80; Brett Bennett M.H.A. ’86; Emily Bragg ’78; Render
Braswell T ’10; Tom Clark ’69; Tim Davis B.S.E. ’92; Wyman Davis ’87, M.Div. ’95;
Holly Duchene D.P.T. ’03; Ann Elliott ’88; Julie Ferguson ’81; Artyn Gardner’73 ; Bill
Graham ’56; Allison Haltom ’72; Roseann Hassey ’83; Lori Holshouser ’77, J.D. ’80;
Jeff Howard ’76; Ted Humphrey, II B.S.M.E. ’62; Amy Kenney B.S. ’96, M.E.M ’98;
Bill King ’61, A.M. ’63, Ph.D. ’70; Anne Lawler ’75; Lisa Parker M.B.A. ’85; Ann
Pelham ’74; Carmichael Roberts, Jr. B.S. ’90, Ph.D. ’95; Tom Robisheaux ’74; Martha
Romney B.S.N. ’77; John Ross, Jr. ’92; Jim Siedow; Christy Susman ’88; Dawn Taylor
’89; Hardy Vieux ’93; MelviaWallace ’85; James Walsh ’74; Samuel Wang ’86; Sue
Wasiolek ’76, M.H.A. ’78, LL. M. ’93; Sterly Wilder ’83; Torraine Williams ’93; and
Gerald Wilson B.D. ’61, A.M. ’68.
Barbara Blackburn M.B.A. ’88; Bob Bliwise A.M. ’88; Bridget Booher ’82, A.M. ’92;
Jacob Dagger ’03; Rachel Davies ’72, A.M. ’89; Lisa Dilts ’83; George Dorfman ’85,
A.M. ’01; Sam Hull; Zoe Ingalls; Gavin Jocius; Carole LeVine ’86; DeDe Olson; Chris
O'Neill ’95; Beth Ray-Schroeder ’83; Nicole Silvanic; Jennifer Torres; Leann Widmark
’07; Mitch Yelverton ’05
CAMPUS AND SPECIAL GUESTS:
Betsy Alden-Rutledge (Visiting Lecturer, Kenan Institute for Ethics Hart Leadership
Program); Julie Allen (Director of Development, Trinity College of Arts and Sciences);
Joseph Alleva (Athletic Director); Wesley Brown (Associate Dean of External Relations,
Divinity School); Melanie Burkett ’01 (Coordinator of Alumni Relations, Law School);
Melissa Crawley (Analyst and Trainer, IT); Alice Ding T ’11 (Young Alumni Student
Intern); Tom Dominick (Director of Web Development, Alumni and Development
Communications); Colleen Fitzpatrick (Associate Dean for Advancement, Trinity
College of Arts and Sciences); Bill Griffith (Vice President Emeritus, Student Affairs and
DURO Volunteer); Jim Gudaitis (Director of Advancement Services, Development, and
Alumni Relations, Fuqua School of Business); Chandra Guinn (Director, Mary Lou
Williams Center for Black Culture); Taylor Hausburg ’11 (Alumni Endowed Scholar);
Amelia Howle (Assistant Director of Alumni Affairs and Special Events, School of
Nursing); Greg Jones (Development Director, Center for Documentary Studies); Trish
Lowe P ’11 (Alumni Endowed Scholar); Sam Miglarese (Director of Community
Engagement, Office of Federal Relations and Community Affairs); Bill Miller ’77
(Chairman of Nominating Committee and Past President, Duke Alumni Association);
Ben Reese (Vice President, Institutional Equity); Bianca Robinson (Graduate Fellow,
Mary Lou Williams Center for Black Culture); Susan Ross (Director of the Financial Aid
Initiative, University Development); Elizabeth Shearer (Principal, Lakewood Elementary
School); Robert Shepard (Vice President, Alumni Affairs and Development); Lee
Strasburger T ’10 (Alumni Endowed Scholar); Sarah Trent (Assistant Director of
Programs, DukeEngage); Peter Vaughn (Executive Director, Alumni and Development
Communications); and Tom Wall (Director of Public Services, Duke University
Friday, February 22
Board members, university guests, and staff gathered for opening lunch in the Mike
Krzyzewski Center for Athletic Excellence at 11:45 a.m. Tom Clark, president of DAA,
opened the meeting by asking the guests to introduce themselves. The meeting then
moved into the Scharf Event Hall, where the board heard from Steven Nowicki, dean of
Undergraduate Education. Dr. Nowicki addressed the group by stating his charge as dean
and what appear to be emerging themes in the new division. He said that Duke is a great
institution with great programs, faculty, and students. When he accepted the job, he
didn’t want to come in and fix the programs, but he wanted to improve upon what
existing and successful. Duke’s greatness is its own singular genius. Duke students,
faculty, and staff bring in ideas from other places and make them Duke ideas--and
improve upon them. Duke also embraces inclusiveness, which makes it one of the top
schools for recruiting faculty and students. He said he realizes that all parties will never
fully agree on different topics, but those who feel they lost will also feel that their point
of view is understood. He said he feels that we should listen to the students but admits
that this can be hard because the students change every year. Also, students are young
and sometimes have weird or unworkable ideas. But he listens to every idea, he said,
because that could be the one that does work. Students are also very energizing because
of their enthusiasm for the causes that they support. Dr. Nowicki said he feels that the
faculty are responsible for the students’ educational life; this means that they should
listen to their students and take an interest in their lives outside of class.
Next, Dr. Nowicki spoke about the themes that have emerged while he has been in his
job. Three prevailing themes are: communication, mentorship, and space. The university
has hired Susan Kaufmann for his division to make communications more effective. He
said he would like for all students to have a mentor by the end of their first year at Duke.
He and his staff have to figure out what this program will be and if existing models can
be used. He would also like for alumni to play a role as mentors. Last, space on campus
is a huge problem. There is not enough space for classrooms, social activities, or
residence halls. Part of the solution will be the expansion of Central Campus, a plan that
has shifted south and west, more toward Campus Drive, the Nasher Museum, and Alumni
Dr. Nowicki then took questions from the audience. Ann Elliott asked if diversity was an
advantage for Duke. Nowicki replied that he believes that Duke should be inclusive and
embrace the changing demographic of student enrollment. He said he believes that we
are one of the leading institutions in the South that embraces diversity. Wyman Davis
asked what makes great places where people want to be? Dr. Nowicki said that the
campus should have activities to bring the students out of their dorm rooms. One good
example he presented was the Mary Lou Williams Centers’ Wednesday jazz night.
Emily Bragg asked how the university planned to bring East and West campuses
together. He replied that most agree East Campus works but needs more facilities for
dining and sports. He says he believes that the newest campus expansion plan for West
and Central campuses will help.
Mr. Clark thanked Dr. Nowicki for his report to the board and began with the President’s
Report to the board. He discussed Central Campus and the probability that the Alumni
House will stay where it is. The new architect, Pelli Clarke Pelli, has shifted the focus of
Central Campus more towards the Nasher Museum and the Alumni House.
Next, he discussed the Financial Aid Initiative, which is making a Duke education
available to students who need financial aid. The university is raising $300 million for
this initiative. Finally, Mr. Clark spoke about DukeEngage, a new program that allows
students to embark on civic engagement projects around the world without losing their
funding for school. Eric Mlyn, director of DukeEngage, is scheduled to speak to the
board at the May meeting. Mr. Clark recognized Hardy Vieux and Jimmy Walsh for
their contribution to civic engagement through the P.I.E. Project with the opening of a
reading room at the Dorothy I. Height Community Academy Public Charter School
sponsored by the Duke Club of Washington, DC. President Brodhead was there to
dedicate the room. Mr. Clark then took questions. Torraine Williams asked how Duke
decides what financial aid is covered for middle class families coming to Duke. Mr.
Clark did not know but asked if Susan Ross, director of the Financial Aid Initiative, could
inform the group about the FAI. Susan responded that Duke is not at the same level of
contribution as Harvard, Princeton, or Yale, but that the university can offer students and
parents whosd total income is under $60,000 the ability for the student to come out of
school debt free.
Mr. Clark introduced Sterly Wilder to deliver the Executive Director’s Report. Ms.
Wilder reported that the Alumni Affairs staff will benchmark with the dashboard
document that she is presenting at the meeting. Alumni Admissions has increased by 7%
this year. More than 21,000 young people applied for admission to Duke. The numbers
of children and grandchildren of alumni applying was up to 902 young people. The
highlight event for Alumni Education programs this year was the Reynolds Price Jubilee
celebrating 50 years of Reynolds Price teaching at Duke. As part of the celebration, Toni
Morrison read from an original work that will be published this fall. Alumni who were
unable to attend can go online to hear the events at iTune U. Duke Magazine is doing a
survey of its readership. The magazine has also increased it circulation to approximately
107,000. Member Benefits and Services has always allowed all alumni to receive DAA
benefits without having to pay for them. Luckily, there are some who pay dues, and that
revenue equals about $1 million a year.
Reunions & Special Events continues to increase numbers at Homecoming and Reunions
every year. For the past 2 years, Graduate School alumni have been invited to come back
for Homecoming. Reunions has added another way for alumni to connect through
enhanced affinity-group outreach and events, particulary during Homecoming and
Reunions Weekend. Reunions & Special Events also helped to plan the Duke Women’s
Health and Wellness Weekend as part of the Women’s Initiative outreach to bring
alumnae back to campus. The team also helped to stage the successful Career
Conference that managed to attract 900 students on a Saturday morning to listen to
alumni in different job fields discuss their careers.
Technology, Ms. Wilder reported, has been greatly enhanced by Gavin Jocius’ efforts.
Gavin has been focusing on communicating with alumni through email broadcasts. The
Young Alumni & Student Program has expanded the Legacy lunch program. Also, Kim
Hanauer will be hosting a welcome-back block party for students in August. Clubs and
Regional programming has held six successful breakfasts with President Brodhead in
Atlanta, Boston, New York, San Francisco, Miami, and Chicago. Three other breakfasts
are planned in Greenwich, CT; Washington, DC; and South Carolina. Civic engagement
projects, as a result of efforts by the DAA board’s Civic Engagement Committee, are
planned for Winston-Salem, Kansas City, San Francisco, and Atlanta. The Women’s
Initiative has three components to it: Women’s Forum events in various cities,
mentorship, and leadership. The DAA staged the Women’s Health and Wellness
Weekend last October and plan another for 2009. Alumni Career services is being
revamped. A survey was sent to more than 6,000 alumni and over 900 replied with
suggestions for alumni career services. The international plan for alumni affairs is in full
swing with the addition to the staff of Leann Widmark ’07, who has begun collecting
data. The goal is to make Duke more well-known abroad. There will be a Volunteer
Leadership Conference in Munich on June 21 and she will be traveling with President
Brodhead to London and Paris June 18 and 19.
Ms. Wilder then recognized James Walsh and Hardy Vieux for their work with the CAPS
reading room in Washington, DC. She presented Mr. Vieux a Duke pennant to hang in
the reading room that the Duke Club of DC’s P.I.E. Project helped to build and set up.
Ms. Wilder adjourned the meeting and sent everyone to committee meetings.
A reception and dinner was held in the Levine Science Research Center beginning at 6:30
p.m. for the Annual Fund Executive Committee and the DAA Board of Directors. After
dinner, Sam Wells, dean of Duke Chapel, and Peter Gomes, Plummer Professor of
Christian Morals and Pusey Minister in The Memorial Church at Harvard, discussed
religion at Duke and in the world.
Saturday, February 23
Saturday morning began with a buffet breakfast with the Annual Fund Executive
Committee and the DAA Board of Directors. The breakfast speaker, Coach David
Cutcliffe, the new head football coach, was introduced by Joe Alleva, director of
Coach Cutcliffe said that he has received great support from President Brodhead, Joe
Alleva, and Michael Gillespie, chair of the Athletic Council. He discussed how the team
practices and where it will be headed for the rest of the off-season leading up to the first
football game. The first practice began in January, he said, with most of the team out of
shape. Since January, the team has already lost a total of 241 pounds. Spring practice
begins March 15 with 15 days of practice. April 19 will be the spring football
scrimmage. The team will be here for both sessions of summer school and will be
strength training since they are not allowed to hold organized practices. The regular
season begins in late August.
Coach Cutcliffe said he believes that to change the team he needs to build its confidence.
He wants them to win the game they are playing and not worry about how many games
they will win during the season. He asks that they say what they mean and mean what
they say. He stated that he wants to take the excuses out of Duke football. He said that
when there are no excuses in your life, then you have no regrets. He also asked that the
alumni body make the commitment to fill Wallace Wade Stadium every game day. He
promised to produce the product if there were fans in the stands.
Coach Cutcliffe was asked about the talent on the team. He answered that he felt that
Duke was the least talented in the ACC, but there is little difference between first and
last. He was also asked about the role of freshmen on the team. He stated that they
would play this year but in the future he would like to redshirt some of them and get a
system in place to rotate freshman. He was asked about how he is using the press to
build momentum for the team. He stated that the local media were already on board with
his new program and that the national media were picking up due to stories in USA Today
and ESPN.com. Also, comments from former players such as Eli Manning and Peyton
Manning were helping to fuel the momentum.
Michael Gillespie, Athletic Council chair, then presented a report on the findings of the
athletics strategic planning committee. He reported that the strategic plan as it is has to
be approved by the Academic Council and Duke’s board of trustees. The plan stresses
the importance of athletic and academic excellence. The committee learned that half of
all undergraduates at Duke were involved in athletics in high school and that they came
to Duke because of the basketball team’s popularity and academics.
Dr. Gillespie stated that there needs to be a new financial model for athletics. Athletics
needs to be a separate entity just as Duke Chapel and Duke Gardens are. Athletics needs
its own identity and to not be a part of the Trinity School of Arts and Sciences or Pratt
School of Engineering. Dr. Gillespie would like to use the Stanford model for athletics:
Stanford endows all of its athletic scholarships, which frees the school from having to be
enslaved to the media. He also commented that Duke is dangerously dependant on the
basketball program to bring in profit for the athletic programs at Duke.
Dr. Gillespie also brought up the need for focusing on intramural sports and not just
focusing on intercollegiate sports. Intramural sports touch the most students at Duke.
There is a great need for new facilities for all sports. Also, Dr. Gillespie believes that
these new facilities should be multi-purpose. He stated that a new aquatics facility is
needed as well as a rehabilitation facility for injured athletes.
Next, Dr. Gillespie focused on the welfare of student athletes at Duke. He spoke of the
passion that the students have for their sport that leads to their training year-round. He
also stated that it is extremely hard to be a Division 1 athlete because of the time
commitment for the student to both their sport and their academics. The sense of the
committee is that all student athletes should experience all parts of college life and not
just athletics. How is that achieved when so much of their time is spent with their athletic
team? Dr. Gillespie stated that coaches want student athletes to experience programs
such as Study Abroad and DukeEngage in order not to burn out.
Mr. Clark thanked Dr. Gillespie for his report of the strategic plan for Duke athletics and
then called on Bill Miller for the Nominating Committee report.
Mr. Miller reported that nominations for the DAA board were coming in from the e-
newsletter Duke Blue Connections, the notice in Duke Magazine, recommendations from
other alumni, and recommendations from other schools on campus. Nominations will be
accepted until March 1. The nominating committee will meet to select the new
candidates for membership and will bring the slate before the DAA board for approval
when it meets in May.
Mr. Clark thanked Mr. Miller for his report on the work of the nominating committee and
called on Mitch Yelverton and Gavin Jocius to report on their work with affinity and
volunteer programs’ updates.
Mr. Yelverton stated that affinity groups were gaining popularity. More groups are
registering in order to be recognized so that they can meet at Reunions and Homecoming.
Mr. Yelverton explained that an affinity group is defined by the group, is identified in the
alumni database, has at least two volunteers willing to lead the group for 2 years, and has
a statement of goals. He stated that the alumni office is willing to help with the first
startup email to the identified group, one email per month for the group, one hard copy
mailing per year paid for by DAA, on-campus event planning services, and a DAA-
Next, Gavin Jocius demonstrated the features of the DAA website’s volunteer portal. He
went through the various modules showing the group how to sign up for different
volunteer opportunities. Many in the group had suggestions on how to make the site
more user-friendly. Mr. Jocius thanked the group for their suggestions and promised to
look at making changes to some of the features. The group indicated that the site was a
huge improvement from previous sites.
Mr. Clark thanked Mr. Yelverton and Mr. Jocius for the presentations and then called on
the committees to report from their meetings.
Brett Bennett, reporting for the Alumni Services and Membership Committee, stated that
the money from the credit card will run out when the contract expires in a few years. His
committee is looking to find ways for the DAA to become more self-sustaining.
Committee members have been in contact with 12 schools across the nation to research
the characteristics of their dues payment programs and the services that the schools
provide to their members. The results of their surveys found that dues payments at other
schools exist, most schools offer different benefits to those who pay dues, and most
schools have some outside services offered by different vendors. The committee decided
that, if they must have outside vendors, the services that those vendors provided must be
consistent with the mission of the alumni association or the university.
Amy Kenney and Ann Elliott reported on behalf of the Diversity Inclusion Committee.
Ms. Kenney reported that the committee looked at data from eight different events and
groups to compare data. Ms. Kenney also noted that there has been an overwhelming
shift in the current student population to minority students, with the greatest gain in Asian
students. She added that students are more inclined to opt out of identifying themselves
when asked what race they are. More often students and alumni are identifying
themselves with an affinity group instead of their race. Ms. Elliott then reported that the
DAA does not specifically market to groups other than those affinity groups that already
exist. She suggested that there is a need to capture better data and to market to these
Hardy Vieux reported on behalf of the Civic Engagement Committee. Mr. Vieux stated
that the goal of the committee is to promote and foster alumni to engage in civic
engagement projects. He went on to explain that there are four components to the
committee’s plan. The first is learning about and teaching volunteers what civic
engagement can be for them. The second is having a civic engagement discussion about
a topic relevant to one of the four cities that have been chosen to be the test sites:
Atlanta, Winston-Salem, San Francisco, and Kansas City. The third component is to take
the topic derived from the civic engagement discussion and have a volunteer project
come from it. The fourth and last component is to have a civic engagement week in
which alumni will be asked to participate in a civic engagement project in their
communities during that week. From these goals, the committee has divided into six
subcommittees to plan each event.
Mr. Clark thanked all of the committees for their reports and their hard work since the
last meeting. He adjourned the meeting for lunch and a discussion about the Smart Home
led by Tom Rose ’05, Duke Smart Home’s program director. After lunch, there was a
tour of the Smart Home, followed by the Duke vs. St. John’s basketball game in Cameron