advertising online

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					Some Websites You Can Use for
     Advertising Online
Advertising online has gotten much easier and more effective.
Everyone who needs to advertise online can choose from a wide
array of websites that offers an ad space in exchange for a little
fee. Some of them follow a pay-per-click system wherein the
advertisers pay only when their ad gets clicked by users. If you
have plans on advertising online, here are some of the websites
that may help you.

Google is one of the largest search engines today. Most people
would go to Google whenever they need to look for something
online. Whether it is a product or a piece of information, the
search engines prove to be very useful as they rank websites
according to keyword match, relevance, and popularity.
Aside from organically ranked websites, Google puts some
sponsored links or paid ads on top of the search results. You can
choose from several advertising programs of Google including
Google AdWords and Google AdSense.
Google offers a pay per click system for advertisers who have a
limited budget. It is a good way to ensure that you are paying for
something. If an ad doesn’t get to be clicked then you have
nothing to pay but must signal you to review and modify your

If you are determined to reach consumers who use search
engines when looking for products and services, you might want
to include Yahoo advertising as well. Like Google, Yahoo offers a
pay per click system.
Advertising online using Yahoo allows you to take a space from
its front page. You can choose to use rich media formats or
floating ads. You can also opt to use video for online advertising.
They also let the advertisers specify region, position of the ad
and its size.

Facebook is currently the leading social networking site in most
countries today. It is a good place to advertise. However, its
charges are higher than that of the said search engines.
Recently, Facebook announced their new analytics that let the
advertisers track not only the likes or clicks, comments and
mentions but also other actions on Facebook downstream. The
advertisers could also indicate the actions that they want to
When advertising online using Facebook, you can specify your
target consumers by gender, age bracket, etc. You can also use
third party metrics to measure your campaign’s success. Plus,
Facebook offers some space as sponsored stories that come with
a higher click through rate.

YouTube is another website that can be utilized for advertising
online. It is the top video-based website. People go to YouTube
for educational, entertaining and even nonsensical videos.
YouTube advertising can be done using display ads and in stream
ads. You can also opt to have your video listed as a promoted
video. The display ads and stream ads will be available on other
videos uploaded by YouTube users who opt to monetize their
Twitter is another website that’s good to be used for
advertising online. However, advertisers should refrain
from posting only advertisements. It is best to share
information and communicate with your followers.
The Twitter and other social networking sites were
proven to benefit advertisers by gaining fans or
followers, improving search engine ranking, and
reducing the costs.

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