Social Media Glossary Apps (applications) Computer or tech software designed to help users perform specific tasks quicker. Also known as widgets, the term ‘app’ is most commonly used in smartphone context. Bookmarking Creating a quickly accessible link on your web browser, so that you can come back to it easily. Breadcrumbs A term that refers to the journey it takes to reach a webpage; the trail of sites that takes you through to a particular site. The term comes from the story of Hansel and Gretel. Some websites show the trail at the top of the page, and can often look something like this: Home>What We Do For You>B2B Social Media. Bouncerate The amount of web users that access a website, then “bounce” straight out of it again by clicking off it. A bouncerate of a website would be 100% if everyone went through to the homepage, then left the website entirely without looking at further pages on that same website. The bouncerate would reduce if a web user clicked on other links on the homepage, taking them elsewhere. This is a valuable tool for online marketing, to determine how enticing a homepage is to web users. Blacklisting A term related to Search Engine Optimisation, and can occur should websites try to “cheat” the SEO process. Google will ‘blacklist’ any website looking to spam on the internet to get higher search engine results. For example; if you want to be the highest ranking on Google for ‘Best PR in the world’ and try to create a webpage that says this phrase over and over again, Google will ‘blacklist’ you for having this key word in over 50% of your website. This means that the site will not turn up on any Google searches. Circles (Google +) The community groups that can be built by users on Google+ Connections (LinkedIn) Those that a user chooses to ‘connect’ with on LinkedIn. By becoming someone’s connection, users can see their connections’ full profile, send them private messages and share updates with them. Facebook Social networking website launched in 2004 by Mark Zuckerberg. Fans (Facebook) Users of Facebook that subscribe to information from a Company or Brand’s ‘fan page’ on Facebook. After becoming a ‘fan’ of that page, users receive the updated to the ‘fan page’ to their own Facebook newsfeed. Followers (Twitter) The Twitter users that opt to subscribe to another Twitter users ‘tweets’. By becoming a follower of a certain user, the Twitter follower now receives all of the user’s tweets in its own Timeline. Flickr Photo and video sharing website created by Ludicorp in 2004. Geotagging The process of adding geographical identification to media, enabling others to know your location when you do so. Commonly found on smartphone apps for social media like Twitter and Facebook. Hashtags (Twitter) The creation of a hyperlink on Twitter by placing the # sign in front of a word. This is now a hyperlink that once clicked on performs a search of that word within the Twitter website. Hyperlink The creation of a link to reference extra data (often a website) assigned to a word or phrase. Once the hyperlink has been made, the user can click on the word or phrase to go through to the extra data that’s been referenced. Social Media Glossary Hosting (Web) Web hosting allows an organisation or individual to make their website available through the internet. Keywords (SEO) The key words or phrases that represent a website, that are picked up by search engines as the websites key function. These are then used to gauge a websites search engine ranking for different search words or phrases. Metatag Metatags are the key indicators for search engines during the SEO process that provides information including who made the past, what updates it’s had, what the page is about and the pages keywords. These are all stored in the source page of a website. Pinterest A content sharing site that was launched by Ben Silbermann in 2010. It allows its users to ‘pin’ content like images, videos and documents that they find most interesting, creating an online pin board for each user. Pinning (Pinterest) The action associated with liking content on Pinterest. Once the content is ‘pinned’, it then appears on your own pinboard. Permalink The term given to a link that points to a specific page, usually a blog or a forum, which is now no longer on a website home page, but has been put in the websites archives. This generally means that it still exists, but less people come across it. Podcast A type of digital media that is either audio or video and is part of a series. These are available online and can be downloaded onto personal devices – examples include discussions around particular topics, or reviews on films or music. Retweet (twitter) The process of a user taking another Twitter user’s tweet and tweeting it themselves. The creditation still goes to the original user that tweeted it, but the tweet appears in all the retweeter’s followers’ timeline. Shortened to ‘RT’ on Twitter. RSS An online newsfeed that publishes syndicated blog entries, news pieces, video, audio, etc. SEO Search engine optimisation; an internet marketing strategy that considers the process of making a website more visible online in search engine results. Tag A phrase or keyword that is added as an association with a blog, website or social network. Much like keywords, these words and phrases represent what the user is discussing online, and associate the discussion/text with relevant words to aid SEO. Tweets (twitter) Short updates or statuses posted on Twitter, limited to 140 characters. Tumblr A blogging website and social networking platform that enables users to share content and connect with others based on their blog entries. Like many other social media platforms, users are able to ‘follow’ other users’ blogs. Widget Computer or tech software designed to help users perform specific tasks quicker. Also known as apps.