social media marketing plan tactics

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					                                      TACTICS




Marketing Coaching Programme
               ONLINE Tactics

                                             Fans
                                           Friends
                                         Followers
                                          Signups
                                       Downloads
                                         Affiliates
                                         Revenue
                                         Referrals



http://www.theventurecatalyst.co.uk
Frustrated by a lack of fans,
friends or followers, online?
Stressed by a lack of success
with your social media marketing?




What are you selling online?

Fill in the boxes below.

              Your Website Address




        .




              Who You’re Trying To Reach Online (B2B or B2C)




        .




              What You’re Selling:- Products, Services or Solutions




        .
WORDPRESS


What You Will Learn
   •   How to configure wordpress on your server
   •   Which “theme” to use to add power to your online marketing
   •   Which FREE plugins to use to add even more power to your marketing arsenal
   •   How to create a PING list to notify a number of search engines and directories online
   •   How to configure your blog to post automatically to twitter, linkedin & facebook
   •   How to decide what to blog, and how to repurpose your blog content
   •   How to generate backlinks and traffic to your blog


Aim
   •   To introduce delegates how to use wordpress as part of their marketing strategy


Outcomes
   •   Configure wordpress for maximum blogging potential online
   •   Add powerful marketing additions to your blogging configuration
   •   You will have completed the “BLOGGING” tactical section of your plan.




  http://www.theventurecatalyst.co.uk
LINKEDIN


What You Will Learn
  •   How to get found page 1# in the Linkedin Global Search Results
  •   How to position yourself as an expert on Linkedin
  •   How to generate backlinks and traffic to your blog from linkedin
  •   How to post all of the groups you are a member of – with one click
  •   How to increase the visitors to your profile by 100% or more per day
  •   How to engage and pre-qualify all visitors to your profile
  •   How to avoid making the mistake that 83.5% of members make


Aim
  •   To introduce delegates on how to leverage Linkedin.com to their advantage


Outcomes
  •   Create a profile on Linkedin.com.
  •   Have a social networking strategy for engaging B2B prospects
  •   You will have completed the “Linkedin” tactical section of your plan




http://www.theventurecatalyst.co.uk
TWITTER


What You Will Learn
   •   49 Uncommon Commercial Reasons to use twitter as part of your marketing
   •   Discover a very powerful 4 step process for using twitter
   •   12 Essential components of setting up your account
   •   15 Essential factors to finding the right people to follow
   •   12 vital considerations before sending your first tweet
   •   How to automate your blog posts to twitter & generate revenue via twitter
   •   11 Essential twitter Apps you can’t live without


Aim
   •   To assist delegates in integrating a twitter channel into their social media marketing


Outcomes
   •   Set Up Your Twitter Account
   •   Generate Followers and identify people to follow
   •   You will have completed the “TWITTER” tactical section of your plan




  http://www.theventurecatalyst.co.uk
YOU TUBE


What You Will Learn
   •   How to get page #1 rankings on Google Video with your videos
   •   How to drive traffic to specific pages on your website with your Youtube videos
   •   How to ensure your videos get page #1 listings on Youtube
   •   How to generate backlinks to your website from hundreds of other sites
   •   How to generate revenue from your videos
   •   How to upload multiple copies of your video to 12 other video syndication sites
   •   A powerful little known technique for getting Page #1 Google Search listings


Aim
   •   To assist delegates in integrating a Youtube Channel into their social media marketing


Outcomes
   •   Learn how to upload videos to youtube and generate backlinks to your site
   •   Maximise views, visitor engagement and get found on the Google Search Engine
   •   You will have completed the “YOUTUBE” tactical section of your plan




 http://www.theventurecatalyst.co.uk
FACEBOOK


What You Will Learn
   •   Discover a powerful 19 step process to Facebook success
   •   How to wire up your blog to automatically update on your facebook page
   •   Discover specific technologies and apps to add power to your facebook marketing
   •   Learn specific proactive activities to embrace fans and followers
   •   Master specific reactive activities to engage fans and followers on facebook
   •   Leverage specific interactive tasks and activities to generate the results you want
   •   The 10 biggest mistakes people make on facebook and how to avoid them


Aim
   •   To assist delegates in integrating “facebook” into their social media marketing


Outcomes
   •   Create a facebook profile and active timeline
   •   Configure facebook to consolidate your realtime updates from your blog & twitter
   •   You will have completed the “facebook” section of your plan




  http://www.theventurecatalyst.co.uk
SLIDESHARE


What You Will Learn
   •   How to publish into the demand of 5m visitors per month
   •   How to generate a page #1 listing on google within 30 minutes and for FREE
   •   How to leverage your digital assets to create an automated lead generation system
   •   How to get other people to recommend your uploaded documents & presentations
   •   How to drive traffic to your website or designated sales page or event page
   •   How to leverage slideshare to qualify prospects & visitors to your LINKEDIN profile
   •   How to achieve similar results on 10 other almost identical websites


Aim
   •   To assist delegates in integrating “slideshare” into their social media marketing


Outcomes
   •   Confirmed a clear, articulated understanding of your business Idea
   •   How to research the market using both primary and secondary techniques
   •   You will have completed the “Business Idea” section of your business plan




http://www.theventurecatalyst.co.uk
GOOGLE PLUS


What You Will Learn
   •   Discover how to set up your profile
   •   Discover the 11 types of contact you’ll want to add to your circles
   •   Discover how to leverage “hangouts” to achieve your commercial objectives
   •   How to generate leads and referrals leveraging Google + to your advantage
   •   Who the essential 6 target audiences are for each of your new posts
   •   Discover the only 3 types of post you should consider ever making on G+
   •   Discover 15 little known tips to maximise your Google + Experience



Aim
   •   To assist delegates in integrating “Google Plus” into their social media marketing



Outcomes
   •   You will set up a profile, and circles via Google Plus
   •   You will know how to find and follow others online with Google Plus
   •   You will have completed the “Google Plus” section of your plan




  http://www.theventurecatalyst.co.uk
LOCAL MARKETING


What You Will Learn
   •   How to leverage Google Maps & Google Places
   •   How to leverage numerous low cost & no cost local tactics to raise awareness
   •   How to increase exposure & increase awareness with local media sites
   •   How to generate speaking engagements with local community groups
   •   How to dominate your local market
   •   How to generate advocates to recommend your services locally
   •   Discover powerful social & mobile tactics for raising your profile locally


Aim
   •   To assist delegates in integrating “Local Marketing” into their social media marketing




Outcomes
   •   You will set up a profile with Google Places
   •   You will learn how to leverage at least 12 local marketing tactics to your advantage
   •   You will have completed the “Local Marketing” section of your plan




 http://www.theventurecatalyst.co.uk
HOW TO INCREASE YOUR ROI
* * * PLATINUM VERSION ONLY * * *
What You Will Learn
   •   How to add multiple new revenue streams to your business model
   •   How to add multiple passive revenue streams to your business model
   •   How to earn up to £500 per hour – online with this powerful strategy
   •   How to generate up to £20,000 a year – TAX FREE from your content strategy
   •   How to get paid recommending other products and services via your website
   •   How to double, triple, even quadruple the Life Time Value of a customer


 Aim
   •   To introduce delegates to powerful strategies for increasing ROI from social media


 Outcomes
   •   Identify a minum of 3 new revenue opportunities for your business
   •   Increase the Life Time Value of your customers and selling price of your business
   •   You will improve efficiency of the management of your social media marketing




  http://www.theventurecatalyst.co.uk
HOW TO INCREASE YOUR ROI
* * * PLATINUM VERSION ONLY * * *
What You Will Learn
   •   How to plan, manage & promote your own affiliate programme
   •   Where to get your web graphics, banners & websites designed cheaply
   •   A Killer strategy for generating more backlinks and getting higher SEO rankings
   •   How to get your product listed in the hottest 25 virtual shopping malls online
   •   Discover the most powerful, proven classified advertising platforms ONLINE
   •   How to double or triple signups to your autoresponder in a week.


 Aim
   •   To introduce delegates to powerful strategies for increasing ROI from social media


 Outcomes
   •   Get increased exposure online for FREE
   •   Increase signups and subscribers to your list - guaranteed
   •   You will improve efficiency of the management of your social media marketing




  http://www.theventurecatalyst.co.uk
HOW TO INCREASE YOUR ROI
* * * PLATINUM VERSION ONLY * * *
What You Will Learn
   •   How to save up to 79% of your labour costs - online
   •   Never have to buy software for your PC again - ever
   •   How to protect your copyrighted material online for FREE
   •   Get 31,000+ people to sell your solutions on a results only basis
   •   How to protect your PC & Server for FREE
   •   How to generate revenue from all your non-converting leads and signups.


 Aim
   •   To introduce delegates to powerful strategies for generating more revenue


 Outcomes
   •   Protect your intellectual property
   •   Save ££££ in future marketing (and software) expenditure
   •   You will improve efficiency of the management of your social media marketing




  http://www.theventurecatalyst.co.uk
HOW TO INCREASE YOUR ROI
* * * PLATINUM VERSION ONLY * * *
What You Will Learn
   •   Over 100 useful online marketing tools and resources
   •   Where to get the very best brand monitoring tools
   •   How to automate multiple postings simultaneously - online
   •   How to find out which keywords a competitors website is using ( & their traffic levels)
   •   How to automate over 250 different social media marketing tasks and activities
   •   How to generate over 1000 backlinks to your website within 28 days – (Google friendly)


 Aim
   •   To introduce delegates to powerful strategies for generating more revenue


 Outcomes
   •   Get increased exposure online for FREE
   •   Beat the competition at their own game in good times and bad
   •   You will improve efficiency of the management of your social media marketing




  http://www.theventurecatalyst.co.uk
PROGRESS
EVALUATION


Before You Begin
  •   We will discuss your requirements
  •   We will conduct a situation analysis to establish where you are
  •   We will agree objectives that you wish to achieve from the programme
  •   We will identify core areas of concern to be included in the coaching
  •   We will agree times and methods of delivery (Phone, Skype or in person)
  •   We will agree “consequences” of inaction or inactivity of both parties
  •   We will agree reporting methodologies to confirm progress & results.


End of Session – “Gains” Summary
  •   At the end of each session, you will be required to summarise what you’ve gained


End of Session - ASSIGNMENT
  •   You will be given a homework assignment to assimilate & apply what you’ve learned
  •   Completing each session assignment will complete one section of your start-up plan
  •   You will be required to complete & return each assignment prior to the next session.




 http://www.theventurecatalyst.co.uk
WHO SHOULD SIGNUP
FOR THE PROGRAMME
People
  •   Pre-start Entrepreneurs
  •   Start-up Business Owners
  •   Business Partners
  •   Managers
  •   Senior Management
  •   Board Directors




Problems you may have
  •   Frustrated by a lack of fans, friends or followers
  •   Stressed by a lack of sales
  •   Under pressure from investors and shareholders for bigger & better results
  •   Confused by the poor lack of engagement or conversions via your website
  •   Overwhelmed by your swelling workload and poor ROI from social media
  •   Declining Market Share due to more aggressive competitors


Put Your Mind At Rest
  •   Progress is guaranteed
  •   Prove to yourself that the tactics work by following our simple instructions
  •   Count, measure and monitor your progress by defining your own KPIs
  •   Think how little sales you need to recoup your investment following our approach




  http://www.theventurecatalyst.co.uk
MEET THE COURSE AUTHOR


Fraser J. Hay
  •   “The Venture Catalyst”
  •   Former Scottish & UK Shell Livewire
  •   Former Royal Bank of Scotland & PSYBT Winner
  •   Author of The Lead Generation MBA
  •   Author of The 90 Day Marketing Plan
  •   Author of The Social Media Daily Planner
  •   Author of The My Mentor System




NEXT STEPS
  •   Decide whether you wish to do 1 or all 9 sessions.
  •   View the “video” on the website – HERE.
  •   Get in touch via the “Contact Us” page on the website – HERE.


Special Offers
  •   Standard Version of the programme includes a Copy of the Social Media Daily Planner
  •   Platinum Version of the programme includes the Social Media Plan Document.
  •   We are always looking for partners and advocates of the programme.




  http://www.theventurecatalyst.co.uk

				
DOCUMENT INFO
Description: social media marketing plan tactics is an overview of social media marketing tactics made available during the marketing coaching programme from http://www.theventurecatalyst.co.uk