marketing plan by hayfj

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									                                      STRATEGY




Marketing Coaching Programme
                    THE PLAN

                                              Fans
                                           Friends
                                         Followers
                                           Signups
                                        Downloads
                                             Sales
                                          Revenue
                                          Referrals



http://www.theventurecatalyst.co.uk
Frustrated by a lack of fans,
friends or followers, online?
Stressed by a lack of success
with your social media marketing?




What are you selling online?

Fill in the boxes below.

              Your Website Address




        .




              Who You’re Trying To Reach Online (B2B or B2C)




        .




              What You’re Selling:- Products, Services or Solutions




        .
WHERE ARE YOU NOW


What You Will Learn
   •   Your Marketing Achievements of the last 12 months
   •   Your Marketing Disappointments of the last 12 months
   •   How you explain these disappointments
   •   What you have learned from your social media marketing
   •   What you will do differently online
   •   What you’d like to achieve online with social media marketing
   •   The real objectives that you want to achieve online


Aim
   •   To introduce delegates how to perform a situation analysis


Outcomes
   •   Determine where you are in relation to your business plan or marketing plan
   •   Identified lessons from your investment in marketing to date
   •   You will have completed the “SITUATION ANALYSIS” stage of your plan.




  http://www.theventurecatalyst.co.uk
SETTING OBJECTIVES


What You Will Learn
  •   How many Sales you need to give you the revenue you w ant
  •   How many Leads you need to give you the sales you want
  •   How much traffic you need to give you the leads you want
  •   How many impressions & clickthrus you need to give you the sales you want
  •   Who your online target audience really us
  •   How Many fans, friends & followers you really want
  •   What your ROI in Social Media Marketing is at the moment


Aim
  •   To equip delegates with the necessary skills to accurately set new objectives


Outcomes
  •   Confirmed a clear, articulated understanding of what you want to achieve.
  •   Be able to accurately determine how many leads and sales you require.
  •   You will have completed the “OBJECTIVES” stage of your plan




http://www.theventurecatalyst.co.uk
WHY YOUR MARKETING ISN’T WORKING


What You Will Learn
   •   Which aspects of your social media marketing aren’t working
   •   Which aspects of your branding strategy aren’t working
   •   Which aspects of your blogging platform aren’t working
   •   Which aspects of your content strategy aren’t working
   •   Which aspects of your promotional strategy aren’t working
   •   Which aspects of your conversion strategy aren’t working
   •   Which aspects of your reporting strategy aren’t working


Aim
   •   To assist delegates in identifying why their social media marketing may not be working


Outcomes
   •   Determine why your social media marketing may not be working
   •   Identify Key areas that are preventing the attainment of your goals & objectives
   •   You will have completed the “RESISTANCE” section of your plan




  http://www.theventurecatalyst.co.uk
PRIORITIES & BUDGET


What You Will Learn
   •   What your Social Media Priorities are
   •   What your Branding Priorities are
   •   What your Blogging Priorities are
   •   What your Content Priorities are
   •   What your Promotional priorities are
   •   What your Conversion priorities are
   •   What your Reporting priorities are


Aim
   •   To equip delegates with the necessary skills to accurately set new objectives


Outcomes
   •   Confirmed a clear, articulated understanding of your business Idea
   •   How to research the market using both primary and secondary techniques
   •   You will have completed the “Business Idea” section of your business plan




 http://www.theventurecatalyst.co.uk
POSITIONING


What You Will Learn
   •   You will create a Prospect Profile of who your target audience is
   •   Your will understand your prospect’s motives
   •   You will create an INFLUENCER’s & ADVOCATE’s profile
   •   You will know which keywords are being used to find competitors online
   •   Who your competitors are, and where they hang out online
   •   How to track your and your competitor’s marketing effectiveness online
   •   Get access to specific tools & resources to determine what’s selling online


Aim
   •   To introduce delegates to effective market & marketing research


Outcomes
   •   You will create a prospect profile and the criteria you want them to meet
   •   You will know who your competitors are and how effective their online marketing is
   •   You will have completed the “positioning” section of your plan




  http://www.theventurecatalyst.co.uk
PACKAGING


What You Will Learn
   •   Define your Offer and Key Message for your target audience
   •   How to create additional (passive) revenue streams
   •   What your target audience really want – (and give it to them)
   •   How to demonstrate your expertise
   •   How t create a content strategy and decide what to blog about
   •   How to leverage and extend your brand online
   •   How to create digital assets and widen your net online


Aim
   •   To articulate your value proposition & competitive advantage online


Outcomes
   •   You will have a Key Message to deliver to your target Audience
   •   You will position yourself as an expert online
   •   You will have completed the “packaging” section of your plan




 http://www.theventurecatalyst.co.uk
PROMOTION


What You Will Learn
   •   Which CHANNELS & Routes to Market are best for you
   •   Which TACTICS to use in each of your channels
   •   What’s newsworthy and worth promoting via P.R.
   •   Which proactive activities to undertake in each of your channels
   •   Which interactive activities to undertake in each of your channels
   •   Which reactive activities to undertake in each of your channels
   •   Which “Keep-in-Touch” strategies to undertake and how often


Aim
   •   To introduce delegates various promotional methods via social media marketing


Outcomes
   •   Determine which promotional channels you will use
   •   Determine which promotional activities you will undertake
   •   You will have completed the “PROMOTION” section of your plan




  http://www.theventurecatalyst.co.uk
PERSUASION


What You Will Learn
   •   Different tactics for engaging with your target audience
   •   How to write engaging headlines for blogs, sales pages & ads
   •   How to write engaging subject lines for micro blogging, emails & lifestreams
   •   How to build your list by leveraging the power of your digital assets
   •   How to eliminate or reduce risk on behalf of prospective customers
   •   How to increase and maximise conversions online
   •   How to generate referrals and sales on a “pay-for-results” only basis


Aim
   •   To equip delegates with the necessary skills to maximise sales & conversions online


Outcomes
   •   You will master specific engagement strategies for PULLING prospects to your site
   •   You will learn specific conversion strategies for mitigating risk
   •   You will have completed the “PERSUASION” section of your plan




 http://www.theventurecatalyst.co.uk
PERFORMANCE


What You Will Learn
   •   Which Key Performance Indicators (KPIs) to set, count & monitor
   •   Which reporting systems to implement and refer to
   •   Which website metrics to monitor & evaluate
   •   Discover how to prove to yourself that you are making progress
   •   How to present your ROI & progress to shareholders and investors
   •   How to compare actual results against forecasted
   •   Know exactly what to do to get even bigger and better results


Aim
   •   To introduce delegates to social media marketing as a route to market


Outcomes
   •   Determine where you are in relation to your business plan or marketing plan
   •   Identified lessons from your investment in marketing to date
   •   You will have completed the “personal” section of your start-up plan




  http://www.theventurecatalyst.co.uk
PROGRESS
EVALUATION


Before You Begin
  •   We will discuss your requirements
  •   We will conduct a situation analysis to establish where you are
  •   We will agree objectives that you wish to achieve from the programme
  •   We will identify core areas of concern to be included in the coaching
  •   We will agree times and methods of delivery (Phone, Skype or in person)
  •   We will agree “consequences” of inaction or inactivity of both parties
  •   We will agree reporting methodologies to confirm progress & results.


End of Session – “Gains” Summary
  •   At the end of each session, you will be required to summarise what you’ve gained


End of Session - ASSIGNMENT
  •   You will be given a homework assignment to assimilate & apply what you’ve learned
  •   Completing each session assignment will complete one section of your start-up plan
  •   You will be required to complete & return each assignment prior to the next session.




 http://www.theventurecatalyst.co.uk
MEET THE COURSE AUTHOR


Fraser J. Hay
   •   “The Venture Catalyst”
   •   Former Scottish & UK Shell Livewire
   •   Former Royal Bank of Scotland & PSYBT Winner
   •   Author of The Lead Generation MBA
   •   Author of The 90 Day Marketing Plan
   •   Author of The Social Media Daily Planner
   •   Author of The My Mentor System




NEXT STEPS
   •   Decide whether you wish to do 1 or all 8 sessions.
   •   View the “video” on the website – HERE.
   •   Get in touch via the “Contact Us” page on the website – HERE.


Special Offers
   •   Standard Version of the programme includes a Copy of the book
   •   Platinum Version of the programme includes the Platinum Tool Suite.
   •   We are always looking for partners and advocates of the programme.




 http://www.theventurecatalyst.co.uk

								
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