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marketing audit

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The Marketing Audit is an overview from the marketing audit section of the marketing coaching programme at http://www.theventurecatalyst.co.uk

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									                                           MINDSET




Marketing Coaching Programme
                   THE AUDIT

                                      Marketing Management
                                           Market Research
                                                  Branding
                                                   Content
                                                  Channels
                                                    Tactics
                                               Conversions
                                                 Reporting




http://www.theventurecatalyst.co.uk
Frustrated by a lack of fans,
friends or followers, online?
Stressed by a lack of success
with your social media marketing?




What are you selling online?

Fill in the boxes below.

              Your Website Address




        .




              Who You’re Trying To Reach Online (B2B or B2C)




        .




              What You’re Selling:- Products, Services or Solutions




        .
WHERE ARE YOU NOW


What You Will Learn
   •   Your Marketing Achievements of the last 12 months
   •   Your Marketing Disappointments of the last 12 months
   •   How you explain these disappointments
   •   What you have learned from your social media marketing
   •   What you will do differently online
   •   What you’d like to achieve online with social media marketing
   •   The real objectives that you want to achieve online


Aim
   •   To complete a social media marketing situation analysis


Outcomes
   •   Determine where you are in relation to your business plan or marketing plan
   •   Identified lessons from your investment in marketing to date
   •   You will have completed the “SITUATION ANALYSIS” stage of your plan.




  http://www.theventurecatalyst.co.uk
SETTING OBJECTIVES


What You Will Learn
  •   How many Sales you need to give you the revenue you w ant
  •   How many Leads you need to give you the sales you want
  •   How much traffic you need to give you the leads you want
  •   How many impressions & clickthrus you need to give you the sales you want
  •   Who your online target audience really us
  •   How Many fans, friends & followers you really want
  •   What your ROI in Social Media Marketing is at the moment


Aim
  •   To accurately set new marketing goals and objectives


Outcomes
  •   Confirmed a clear, articulated understanding of what you want to achieve.
  •   Be able to accurately determine how many leads and sales you require.
  •   You will have completed the “OBJECTIVES” stage of your plan




http://www.theventurecatalyst.co.uk
WHY YOUR MARKETING ISN’T WORKING


What You Will Learn
   •   Which aspects of your social media marketing aren’t working
   •   Which aspects of your branding strategy aren’t working
   •   Which aspects of your blogging platform aren’t working
   •   Which aspects of your content strategy aren’t working
   •   Which aspects of your promotional strategy aren’t working
   •   Which aspects of your conversion strategy aren’t working
   •   Which aspects of your reporting strategy aren’t working


Aim
   •   To identify why your social media marketing may not be working


Outcomes
   •   Determine why your social media marketing may not be working
   •   Identify Key areas that are preventing the attainment of your goals & objectives
   •   You will have completed the “RESISTANCE” section of your plan




  http://www.theventurecatalyst.co.uk
PRIORITIES & BUDGET


What You Will Learn
   •   What your Social Media Priorities are
   •   What your Branding Priorities are
   •   What your Blogging Priorities are
   •   What your Content Priorities are
   •   What your Promotional priorities are
   •   What your Conversion priorities are
   •   What your Reporting priorities are


Aim
   •   To define new priorities and allocate an outline budget


Outcomes
   •   You will confirm your top 3 priorities in each area of your marketing
   •   You will consolidate your priorities into an agreed action plan
   •   You will have completed the “PRIORITIES” section of your plan




 http://www.theventurecatalyst.co.uk
FULL MARKETING AUDIT


WHAT YOU WILL ACHIEVE
  •   You will know exactly WHERE you are with your marketing
  •   You will know exactly WHAT your next marketing goals and objectives will be
  •   You will know exactly WHY you haven’t achieved them so far
  •   You will know exactly HOW to hold marketing staff accountable

  •   You will know exactly WHAT your priority plan of action is
  •   You will know exactly HOW to count, monitor & measure your marketing ROI.




NEXT STEPS
  •   You can decide whether you wish us to WRITE a DETAILED marketing plan – or not.
  •   You can decide whether you wish us to IMPLEMENT your marketing plan – or not
  •   View Video of 90 Day Marketing Plan - HERE.
  •   Get in touch via the “Contact Us” page on the website – HERE.




http://www.theventurecatalyst.co.uk

								
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