Business Startup Course 2012

							                                      2012
             CSE Coaching Programme




                                      Mind set
                                      Strategy
                                      Tactics
http://www.theventurecatalyst.co.uk
Do you feel under-valued?
Hate your boss or the job you do?
Want to get paid your true value?
Want to work for yourself?




What’s Your Business Idea?

Fill in the boxes below.


              PERSONAL DETAILS




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              YOUR BUSINESS IDEA




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              YOUR SECTOR / NICHE




        .
ARE YOU READY?


What You Will Learn
   •   What your real reasons are for wanting to start a business
   •   What your concerns are
   •   How to eliminate 92% of your worries
   •   32 Reasons why people fail to get started
   •   The skills and talents you can sell to others
   •   10 Ways to evaluate a business opportunity
   •   65 common reasons why businesses fail



Aim
   •   To introduce delegates to entrepreneurship and working for themselves



Outcomes
   •   Determined suitability & motivations for self- employment
   •   Identified reasons for small business failure
   •   You will have completed the “personal” section of your start-up plan




  http://www.theventurecatalyst.co.uk
THE BUSINESS IDEA


What You Will Learn
  •   The Real Problems You Can Fix
  •   Who the Recipients are for your solution
  •   What your routes to market will be
  •   What your revenue streams will be
  •   What resources you require
  •   What ROI you & your investors require
  •   What the Required Steps of the PLAN are



Aim
  •   To equip delegates with the necessary skills & knowledge to research their market



Outcomes
  •   Confirmed a clear, articulated understanding of your business Idea
  •   How to research the market using both primary and secondary techniques
  •   You will have completed the “Business Idea” section of your business plan




 http://www.theventurecatalyst.co.uk
MARKET RESEARCH


What You Will Learn
  •   Different Market Research methods
  •   How to find new Prospects
  •   How to find Joint Venture Partners
  •   How to research Your Competitors
  •   How to research Your Market
  •   How to determine your fees & pricing
  •   How to determine brand effectiveness



Aim
  •   To equip delegates with the necessary skills & knowledge to research their market



Outcomes
  •   Carried out a PEST / SWOT Analysis of their business
  •   How to research the market using both primary and secondary techniques
  •   You will have completed the “Market Research” section of your start-up plan




http://www.theventurecatalyst.co.uk
MARKETING


What You Will Learn
  •   How to define your “core offer”
  •   How to “package” your solution(s)
  •   How to identify the “pain” you fix
  •   How to quantify the “pain” you fix
  •   How to generate leads ONLINE
  •   How to generate leads OFFLINE
  •   How to generate referrals



Aim
  •   To equip delegates with the necessary skills & knowledge to generate leads



Outcomes
  •   Articulate your value proposition & competitive advantage
  •   You will know which channels & tactics to use to generate leads
  •   You will have completed the “Marketing” section of your start-up plan




 http://www.theventurecatalyst.co.uk
FINANCIALS


What You Will Learn
  •   Determine Your Personal Net Worth
  •   Determine Start-Up Costs Required to start your business
  •   How to find sources of start-up capital & investment
  •   How to determine a monthly budget & survival income
  •   How to determine how much you owe and to whom
  •   The True “value” and “cost” of your time
  •   Determine how much you need to charge



Aim
  •   To equip delegates with the necessary financial knowledge to start a business



Outcomes
  •   Complete a personal net worth statement & monthly budget
  •   Know exactly what your start-up costs will be and how to finance it
  •   You will have completed the “Financials” section of your start-up plan




 http://www.theventurecatalyst.co.uk
LEGAL CONSIDERATIONS


What You Will Learn
  •   How to structure your business
  •   How to register your business name
  •   How to protect your intellectual property & assets
  •   Statutory Obligations: VAT & Tax
  •   Selecting Business Advisers
  •   Staff & Premises
  •   Agreements



Aim
  •   To equip delegates with the necessary legal knowledge to start a business



Outcomes
  •   Able to register and protect your business name
  •   Decide on business structure & comply with statutory obligations
  •   You will have completed the “Legal” section of your start-up plan




 http://www.theventurecatalyst.co.uk
TECHNOLOGY


What You Will Learn
  •   What your hardware & software requirements are
  •   Determine what your internet & ecommerce requirements are
  •   Determine your security requirements – online & offline
  •   How to leverage the power of unified communications
  •   How to collaborate in groups and remotely - online
  •   The one vital component that you must take care of
  •   How to get vital collaboration & productivity software for FREE



Aim
  •   To equip delegates with the necessary technical knowledge to start a business



Outcomes
  •   Be able to ascertain exact technology requirements for the business
  •   Know exactly which hardware and software they need for the business
  •   You will have completed the “Technology” section of your start-up plan




 http://www.theventurecatalyst.co.uk
FUNDING, PLAN & EXIT


What You Will Learn
  •   How long your business plan should be & what needs to be in it
  •   Which parts of the business plan different audiences place emphasis on
  •   How to pitch to investors, shareholders & stakeholders
  •   How to define and set milestones & Key Performance Indicators
  •   How to create reporting systems to monitor progress & results
  •   How to plan for an EXIT strategy
  •   How to maximise ROI even if you sell the business



Aim
  •   To equip delegates with the necessary Investment knowledge to start a business



Outcomes
  •   Be able to complete your business start-up plan for the business
  •   Know exactly who to approach and how to pitch your business idea
  •   You will have completed the “Investment” section of your start-up plan




 http://www.theventurecatalyst.co.uk
PROGRESS
EVALUATION


Before You Begin
  •   We will discuss your requirements
  •   We will conduct a situation analysis to establish where you are
  •   We will agree objectives that you wish to achieve from the programme
  •   We will identify core areas of concern to be included in the coaching
  •   We will agree times and methods of delivery (Phone, Skype or in person)
  •   We will agree “consequences” of inaction or inactivity of both parties
  •   We will agree reporting methodologies to confirm progress & results.



End of Session – “Gains” Summary
  •   At the end of each session, you will be required to summarise what you’ve gained



End of Session - ASSIGNMENT
  •   You will be given a homework assignment to assimilate & apply what you’ve learned
  •   Completing each session assignment will complete one section of your start-up plan
  •   You will be required to complete & return each assignment prior to the next session.




 http://www.theventurecatalyst.co.uk
MEET THE COURSE AUTHOR


Fraser J. Hay
   •   “The Venture Catalyst”
   •   Former Scottish & UK Shell Livewire
   •   Former Royal Bank of Scotland & PSYBT Winner
   •   Author of The Lead Generation MBA
   •   Author of The 90 Day Marketing Plan
   •   Author of The Social Media Daily Planner
   •   Author of The My Mentor System




NEXT STEPS
   •   Decide whether you wish to do 1 or all 8 sessions.
   •   View the “videos” on the website – HERE.
   •   Get in touch via the “Contact Us” page on the website – HERE.



Special Offers
   •   Standard Version of the programme includes a Copy of the book
   •   Platinum Version of the programme includes the Platinum Tool Suite.
   •   We are always looking for partners and advocates of the programme.




 http://www.theventurecatalyst.co.uk