Intel chip targets iPhones.doc by tongxiamy


									Intel chip targets iPhones

Rick Merritt
EE Times
09/19/2007 11:06 PM
SAN FRANCISCO, Calif. — Intel Corp. showed progress and a
peak down the road map toward its goal of enabling a new class of
iPhone-like devices using its x86 processors and the WiMax

At the Intel Developer Forum here, the company showed a handful
of working handheld data systems using the 45nm Silverthorne
processor it will ship early next year. The company also disclosed
its plans for a follow on platform called Mooretown.

Mooretown includes a 45nm integrated processor. The CPU
includes a graphics core, display processing and video encoding
logic blocks and a memory controller. A companion chip was
described as a communications hub, though Intel did not disclose
whether it enabled its preferred Wi-Fi and WiMax or any other

Intel would not give more details about the product, however, it did suggest that it will be its first chip set capable
of powering a more iPhone-like slim system that handles voice and data.

The Silverthorne platform, called Menlow, will not include logic for cellular or other wireless links. However,
OEMs could chose to add such chips, said Anand Chandrasekher, general manager of Intel's ultra mobility

"Our ability to support voice is much better in Mooretown than in Menlow because we can support different
power states," he said in a press Q&A after a keynote here.

Chandrasekher showed a mock up of an iPhone-like device to indicate the kinds of capabilities the Mooretown
chip will enable. The prototype used a wider screen than the iPhone but was otherwise similar in size and

"It will take Mooretown to enable a device that is this thin," he said.

In his keynote, Chandrasekher said today's handhelds do not do a good job of delivering useful Internet access.

"The handheld mobile experience today is not great. It's a subset of the desktop Internet. It's not compatible. It's
broken up in chunks of 30 million units," he said. "Sixty percent of people with a phone that claims it has Net
access aren't using it because it doesn't give them access to sites they want," he added.

He called for better, more compatible software with better user interfaces and responsiveness that provide an
always-on capability. In the Q&A Chandrasekher admitted the Apple iPhone delivers that experience today
although most x86 handheld devices do not.

Intel initially called the kinds of devices it was trying to enable ultra mobile PCs (UMPCs). The UMPC initiative
came in the wake of Intel's decision to abandon plans for cellphone chips and sell that business to Marvel.
However, since the launch of the iPhone Intel modified its terms to say it is trying to enable mobile Internet
devices (MIDs), in addition to UMPCs.

Intel now provides CPUs and chip sets to all Apple's computers, but it does not have any design wins in the iPod
or iPhone lines yet.

"Apple is a great innovator in its own right. Perhaps someday our paths will cross again," Chandrasekher said.

In his keynote, Chandrasekher focused on the company's progress getting out the door what will be its first
handheld processor made on its leading edge process technology.
"The Menlow platform is on track to ship next year," he said. "This market is in a major transformation. If you
thought cellphones were a big deal, this is a huge deal," he added.

Separately, Canonical said it will provide a mobile version of Linux for the Intel handheld platforms. Adobe
demonstrated its Adobe Integrated Runtime (AIR) environment for handhelds running on Silverthorne. AIR lets
Web applications run natively outside a browser.

AIR maintains the application on the local device even if the network connection is lost. When the network is
restored, AIR synchronizes the local and Web data

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