MALE
TOILETRIES
Industry Forecast Report
The Future of the Male Toiletries
Market in the US, to 2016
Reference code: CS0336MR
Published: April 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction .......................................................................................................................................6
1.1 What is this Report About? .................................................................................................................. 6
1.2 Definitions ............................................................................................................................................. 6
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. ................................. 6
1.2.2 Introduction............................................................................................................................................. 6
1.2.3 Large scale, international, program of online cons umer surveys ................................................................. 7
1.2.4 Nationally Representative results (age, gender) ........................................................................................ 7
1.2.5 Parents answered on their children’s behalf .............................................................................................. 7
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories ..................................................................... 7
1.2.7 Integrated wit h industry calling and secondary research ............................................................................. 8
2 US Male Toiletries Market Analysis by Value ..........................................................................9
2.1 Overall Male Toiletries Market Value, 2006–16................................................................................... 9
2.2 Male Toiletries Market Value Growth Dynamics................................................................................ 10
2.3 Male Toiletries Market Value by Category, 2006–16......................................................................... 11
2.4 Male Toiletries Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016.............................. 13
3 US Men’s Disposable Razors & Blades Market Analysis .................................................. 14
3.1 Market Growth Dynamics- Men’s Disposable Razors & Blades, 2006–16 ....................................... 14
3.1.1 Men’s Disposable Razors & Blades Growth Dynamics by Volume, 2006 –16 ............................................. 14
3.1.2 Men’s Disposable Razors & Blades Market Growt h Dynamics by Value, 2006 -16...................................... 15
3.2 Men’s Disposable Razors & Blades Consumption Analysis, 2006–16 ............................................. 16
3.2.1 Men’s Disposable Razors & Blades Consumption by Volume, 2006 –16 .................................................... 16
3.3 Men’s Disposable Razors & Blades Market Value Analysis, 2006–16 ............................................. 17
3.3.1 Men’s Disposable Razors & Blades Market by Value, 2006–16 ................................................................ 17
3.3.2 A verage Consumer Price/ Unit - Men’s Disposable Razors & Blades, 2006 –16 ......................................... 18
3.4 Men’s Disposable Razors & Blades Market Volume Analysis by Brands, 2008–11......................... 19
3.5 Men’s Disposable Razors & Blades Market Value by Distribution Channel, 2008–11 ..................... 20
4 US Post-Shave Cosmetics - Men’s -Market Analysis ......................................................... 22
4.1 Market Growth Dynamics- Post-Shave Cosmetics - Men’s, 2006–16 .............................................. 22
4.1.1 Post-Shave Cosmetics - Men’s Growth Dynamics by Volume, 2006 –16 .................................................... 22
4.1.2 Post-Shave Cosmetics - Men’s Market Growt h Dynamics by Value, 2006-16 ............................................ 23
4.2 Post-Shave Cosmetics - Men’s Consumption Analysis, 2006–16 .................................................... 24
4.2.1 Post-Shave Cosmetics - Men’s Consumption by Volume, 2006 –16 .......................................................... 24
4.3 Post-Shave Cosmetics - Men’s-Market Value Analysis, 2006–16 .................................................... 25
4.3.1 Post-Shave Cosmetics - Men’s Market by Value, 2006–16....................................................................... 25
4.3.2 A verage Consumer Price/ Liter – Post-Shave Cosmetics - Men’s, 2006–16 .............................................. 26
4.4 Post-Shave Cosmetics - Men’s-Market Volume Analysis by Brands, 2008–11................................ 27
The Future of the Male Toiletries Market in the US, to 2016 Page 2
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
TABLE OF CONTENTS
4.5 Post-Shave Cosmetics - Men’s-Market Value by Distribution Channel, 2008–11 ............................ 28
5 US Pre-Shave Cosmetics - Men’s Market Analysis ............................................................. 30
5.1 Market Growth Dynamics- Pre-Shave Cosmetics - Men’s, 2006–16 ................................................ 30
5.1.1 Pre-S have Cosmetics - Men’s Growth Dy n