FEMININE
HYGIENE
Industry Forecast Report
The Future of the Feminine
Hygiene Market in the US, to 2016
Reference code: CS0332MR
Published: April 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ....................................................................................................................... 6
1.1 What is this Report About? ............................................................................................................. 6
1.2 Definitions....................................................................................................................................... 6
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................... 6
1.2.2 Introduction......................................................................................................................................................... 6
1.2.3 Large scale, international, program of online consumer surveys ...................................................................... 7
1.2.4 Nationally Representative results (age, gender) ................................................................................................ 7
1.2.5 Parents answered on their children’s behalf ...................................................................................................... 7
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories .......................................................................... 7
1.2.7 Integrated with industry calling and secondary research ................................................................................... 8
2 US Feminine Hygiene Market Analysis by Value............................................................ 9
2.1 Overall Feminine Hygiene Market Value, 2006–16 ......................................................................... 9
2.2 Feminine Hygiene Market Value Growth Dynamics .......................................................................10
2.3 Feminine Hygiene Market Value by Category, 2006–16 ................................................................11
2.4 Feminine Hygiene Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 .......................13
3 US Internal Cleansers & Sprays Market Analysis ........................................................ 14
3.1 Market Growth Dynamics-Internal Cleansers & Sprays, 2006–16 ..................................................14
3.1.1 Internal Cleansers & Sprays Growth Dynamics by Volume, 2006–16............................................................. 14
3.1.2 Internal Cleansers & Sprays Market Growth Dynamics by Value, 2006-16 .................................................... 15
3.2 Internal Cleansers & Sprays Market Size Analysis, 2006–16 .........................................................16
3.2.1 Internal Cleansers & Sprays Market by Volume, 2006–16 .............................................................................. 16
3.3 Internal Cleansers & Sprays Market Value Analysis, 2006–16.......................................................17
3.3.1 Internal Cleansers & Sprays Market by Value, 2006–16 ................................................................................. 17
3.3.2 Average Consumer Price/ Liter - Internal Cleansers & Sprays, 2006–16........................................................ 18
3.4 Internal Cleansers & Sprays Market Volume Analysis by Brands, 2008-11....................................19
3.5 Internal Cleansers & Sprays Market Value by Distribution Channel, 2008-11 ................................20
4 US Pantiliners & Shields Market Analysis .................................................................... 22
4.1 Market Growth Dynamics-Pantiliners & Shields, 2006–16 .............................................................22
4.1.1 Pantiliners & Shields Growth Dynamics by Volume, 2006–16 ........................................................................ 22
4.1.2 Pantiliners & Shields Market Growth Dynamics by Value, 2006-16 ................................................................ 23
4.2 Pantiliners & Shields Market Size Analysis, 2006–16 ....................................................................24
4.2.1 Pantiliners & Shields Market by Volume, 2006–16 .......................................................................................... 24
4.3 Pantiliners & Shields Market Value Analysis, 2006–16 ..................................................................25
4.3.1 Pantiliners & Shields Market by Value, 2006–16 ............................................................................................. 25
4.3.2 Average Consumer Price/ Unit – Pantiliners & Shields, 2006–16 ................................................................... 26
4.4 Pantiliners & Shields Market Volume Analysis by Brands, 2008-11 ...............................................27
The Future of the Feminine Hygiene Market in the US, to 2016 Page 2
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