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Tom Aiello                                                   Sarah Yansura
Sears Holdings                                               Euro RSCG Worldwide PR
847-286-7387                                                 212-367-6804                             

                 THIS HOLIDAY SEASON
                More Value, Convenience and Innovation in Stores and Online

Hoffman Estates, Ill. (Nov. 2, 2011) —This holiday season, Sears Holdings is making
shopping more affordable and convenient than ever, both in-store and online, by offering five
times the Shop Your Way Rewards points on qualifying purchases, equal to five percent back.
The offer, which is available to all Sears credit card holders, started on Oct. 30 at both Sears
and Kmart stores and will continue year round at Kmart and run until Jan. 28, 2012 at Sears.

“This holiday, we remain focused on providing our customers with value, attainability,
innovative technology and access to exclusive, quality products,” said Dave Friedman, SVP
and president, Marketing at Sears Holdings. “We have and will continue to launch new
technologies and solutions that will help our customers manage their wallets and their time
this season.”

In addition to the Shop Your Way Rewards offer, Sears card holders can choose between
special deferred financing or the increased Shop Your Way Rewards points, when both
options are available. Customers can apply for a Sears card online, at, or in their
local Sears or Kmart store; if approved, the offer is instantly available on qualified purchases
at both stores. Sears will also match competitors’ advertised prices on the same items, plus
give customers 10 percent of the difference. Customers receive the difference in the same
form of tender in which they made the original purchase. Additionally, if an item purchased
from Sears goes on sale within 14 days of purchase, customers will receive a refund of the

This holiday season, only Sears offers the largest assortment of top brands, including new
apparel brands like Kardashian Kollection and UK Style and proprietary brands like Kenmore,
Craftsman, Die-Hard and NordicTrack. At Kmart, customers can find quality products through
a portfolio of exclusive brands that includes Selena Gomez, BONGO, Sofia Vergara, Jaclyn
Smith, Joe Boxer, County Living, Route 66 and Smart Sense.

On average, holiday shoppers say they plan to spend an average of $704.18 on holiday gifts
and seasonal merchandise, according to the National Retail Federation’s 2011 Holiday
Consumer Intentions and Actions Survey, conducted by BIGresearch. To help customers
maximize their spending, Sears and Kmart provide customers value and convenience through
industry-leading layaway programs, innovative technology in-store and online, exclusive deals
and many more ways to shop their way.

With Sears and Kmart’s layaway programs, shoppers can reserve their holiday purchases
now, pay over time and pick up items just in time for gift giving. The layaway program allows
customers to select their items and make biweekly payments over an eight- or 12-week
period. Making the online layaway process even easier, and both offer
a new option called Shop Here, Pick Up There. Items can be selected online, placed on
layaway and then conveniently picked up at a local Sears or Kmart store.

With shoppers looking to get more out of their holiday budgets, Sears Holdings has also
introduced cutting-edge technology and tools both in-store and online to better manage their
spending. Earlier this month, the company began rolling out Apple iPads and iPod Touch
devices in nearly 450 Sears and Kmart stores for associates to help customers check
inventory, access product information and order products online from anywhere in the store.
Sears Holdings also announced the availability of digital local ads on and The new digital local ads answer the trend of “going local,” to offer
customers real deals in real-time offers from their local Sears or Kmart stores using up-to-the-
minute inventory updates and access to ads 24 hours a day.

Sears and Kmart have long been empowering customers to shop their way with the Buy
Online, Pick Up In-Store solution that allows them to purchase online and receive their orders
that very same day. Additionally, now through Dec. 19, 2011, customers will be able to receive
free shipping online at,, and, with more than 20 million
items online to choose from.

About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline retailer with over 4,000 full-
line and specialty retail stores in the United States and Canada. Sears Holdings is the leading
home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics
and automotive repair and maintenance. Sears Holdings is the 2011 ENERGY STAR® Retail
Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a
broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe
Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living
collection, which is offered by Sears and Kmart. We are the nation's largest provider of home
services, with more than 11 million service calls made annually. Sears Holdings Corporation
operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' website at |Twitter:
@searsholdings | |Facebook:


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