Dave Tavacol.pdf

Document Sample
Dave Tavacol.pdf Powered By Docstoc
					                                                    Dave Tavacol
                                                     San Francisco, CA
                                           (415) 441-8269|


Creative professional with comprehensive experience transfoming ideas and concepts into powerful programs and assets to
build brands, drive sales and create value. Superaltive ablity to work cross functionally with diverse teams and team

Professional Experience

Meyer Corporation, Vallejo, CA
January 2005 – August 2011
Meyer is a privately held global cookware manufacturer and leading supplier of housewares products with dominant market
share in the US. Its domestic brands include KitchenAid, Paula Deen, Rachael Ray, Farberware, Circulon, Anolon, EarthPan
and BonJour and its annual US revenues exceed $400 million.

Director, Retail Marketing and Creative Services - Directed Meyer’s retail marketing and creative teams to launch products,
expand distribution and ensure sell-through while building equity across all brands. Guided the development process for
creative across all media while maintaining brand standards in all forms of execution. Provided digital assets for company-
owned websites as well as e-commerce retail accounts. Oversaw concept development for packaging for inline as well as
promotional and seasonal products and programs. Provided graphics treatments to owned and sourced factories for badging,
decals and surface treatments.
     Successfully led the marketing efforts to launch the Paula Deen and Rachel Ray housewares brands at retail with
      current annual sales in excess of $165 million in over 7,000 doors.
     Developed product color palettes for each of the nine Meyer brands that have been applied to millions of pieces of
      cookware and established the company as the industry leader bringing innovative color to the category.
     Implemented a web-based project management system to efficiently manage the creative development workflow.
      Current volume exceeds 700 jobs annually.
     Oversaw all aspects of producing a new $1.6 million trade show booth with a 5,200 square foot footprint and 4,000
      square foot deck.
     Additional positions held include Director, Senior Manager and Manager, Retail Marketing.

Holzmueller Productions, Inc., San Francisco, CA
March 2001 - January 2005
Holzmueller Productions provides comprehensive event marketing, production and lighting design services. Its history
includes lighting the dedication of the Golden Gate Bridge and the opening ceremonies of the United Nations, as well as
more recent projects including Macys Passport events and the lighting of the Christmas tree in Union Square, San Francisco.

Project Director - Provided strategic event marketing and promotion services for retail and corporate clients. Shepherded
projects throughout development from creative concepting and client presentation to construction and installation.
Collaborated with a diverse staff including full-time employees and union and non-union crews. Managed department
financials including budgets, forecasts, client billing and payroll.
     Brought in new retail clients including Macys West, Nordstrom, Starbucks and Nike as well as corporate clients such
      as Mercedes-Benz USA and Oracle.
     Served as Project Director for the renowned San Francisco Fall Antique Show, growing production revenue by 28%,
      gross margin by 41% and significantly increasing profitability.
     Collaborated with Starbucks to launch mobile HotSpot service via a global media event held in-store with CEOs
      from Starbucks, T-Mobile and Compaq.
     Successfully “wrapped” the Asian Art Museum with a 45,000 square foot mural as part of its opening ceremonies.
      The project garnered national attention and brought in additional museum clients.
Young & Rubicam, San Francisco, CA
April 2000 - February 2001
Account Supervisor - Managed national advertising and promotion for the Chevron Retail account. Collaborated with retailer
marketing boards to enhance Chevron's national grassroots marketing efforts. Developed numerous local, regional and
national marketing initiatives with organizations such as Disney Resorts, the Coca-Cola Company and the San Francisco
     Supervised the creative development and rollout of signage and point-of-sale materials to over 8,000 retail outlets
      following an aggressive annual calendar.
     Executed a brand audit composed of in-depth interviews with senior client executives and consumer focus groups
      held throughout the country, supplemented with extensive secondary research.

McCann-Erickson, San Francisco, CA
August 1999 - April 2000
Account Supervisor - Oversaw the national Supercuts advertising account. Developed comprehensive media plans and
promotions for 58 domestic markets covering 7,000 units. Produced local marketing tool kits for franchisees with creative
executions for TV, radio, print, online and out-of-home media.
     Directed an international $4 million communications initiative for DFS Galleria, the world's leading travel retailer.
     Provided design and branding services for LVMH Specialty Retailing in conjunction with the rollout of two new store
      concepts: Synchrony (fashion watches) and Solstice (upscale eyewear).

Goldberg.Marchesano.Kolhman.Inc., Washington, DC
August 1994 - August 1995
Account Executive - Managed an extensive branding assignment for CyberMark, a division of Sallie Mae offering smart-card
banking services to colleges and universities. Developed a new retail advertising format for Icelandair as well as a high-
impact image campaign targeted to travel agents. Produced offline media for Hughes Network Systems and Seward

Earle Palmer Brown, Inc., Bethesda, MD
June 1992 - August 1994
Assistant Account Executive - Provided comprehensive client service for the US Airways advertising account. Executed
national retail print campaigns rolled out to as many as 60 markets within 24 hours. Developed scores of promotional items,
collateral and point-of-sale materials for airports and city ticket offices globally. Managed communications programs targeted
to consumer specialty markets including senior citizens, travel agents and funeral directors.

Hechts (May Company), Washington, DC
April 1987 – June 1992
Visual Merchandiser - Developed visual displays for the company’s flagship department store located outside Washington,
DC. Worked with an array of merchandise including housewares, domestics, men’s clothing and cosmetics. Assisted with
several large-scale remodeling projects and the opening of new stores. Won numerous awards from vendors including Calvin
Klein, Swatch, and Lenox.


Master of Fine Arts, New Media. San Francisco Art Institute, San Francisco, CA - 1997.
Bachelor of Business Administration, Marketing. College of William and Mary, Williamsburg, VA - 1992.


Member, Exhibitor Advisory Committee, International Housewares Association, Chicago, IL - 2008 to Present.
Trustee, San Francisco Art Institute, San Francisco, CA - 2003 to 2005.
Dave Tavacol
Portfolio Addendum

The following imagery is to supplement a comprehensive online
portfolio available at:

As the Director overseeing Creative Services at Meyer, I was
responsible for creating assets for offline and online media. In addition
to producing thousands of white seamless product shots, I directed
editorial photographic projects including basic and elaborate studio
work as well as scores of assignments shot on location – including a
handful with celebrity chefs Rachael Ray and Paula Deen.

My contribution ran the gambit from brief concept reviews with the
Creative Services Manager to collaborative ideation, hands-on art direction,
materials & prop selection, location scouting and managing financials.

Shared By:
suchufp suchufp http://