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In an interview, Berger Rental Communities executive CPM Cynthia Kim Nissen talked about her company. Nissen said the number one secret to their success is the passion and dedication their team members have toward performing their job at the highest level -- and those are attributes that cannot be taught. Additionally, they are successful because they are not satisfied with the status quo; they believe they can always improve and constantly strive to be better. Their company culture is one that always puts residents first. They understand that what's best for their residents is usually what's best for their company. They foster an employee environment that is focused on personal growth and development. They understand that their prospective residents' time is valuable. If prospects can't visit one of their properties, they will accommodate their desire to see the property by conducting a virtual tour using the video feature of an iPad.

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