creating-with-conscience by suchufp

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									Creating
with conscience
     Andhra Pradesh Paper Mills Limited – One of the biggest, integrated pulp and paper manufacturing
     companies in India. Sarah Johnston reports.




                                                                                                                                    Expansion and diversity

A
        Andhra started in 1924 and is one     This huge variety in their portfolio also   most value to the customer. There are                                                  customer satisfaction level is always high     Mr Bangur explained enthusiastically
        of the oldest companies in India.   means that their customers can pick and       certain in-house developments that we     With printing machines getting faster        and that any quality issues are sorted out   how “we are proud of bringing the largest
        Mr Shreeyash Bangur, Corporate      choose from various products without          have made on the technology front, such   and people within India upgrading their      as soon as possible.”                        continuous ECF fibre line within India
Director of the Company explains more.      needing to go to another supplier. This is    as Colour Freeze technology which we      old printing machines demand for higher        When it comes to expanding and             which no-one else has. That is something
“We have the most diverse product port-     a huge advantage the Andhra offer that        are launching in India on 3rd December    quality paper has drastically gone up.       diversifying their product range “we are     we are proud of. We are most excited
folio of the large paper manufacturers in   their competitors cannot. “We manufac-        2009, that will help us have an edge in   “People require more customised solu-        getting into premium grades of coated        about our developments in Colour Freeze
India. We make continuous investment        ture everything from board to writing and     the future over our competitors.”         tions for their printing machines and more   pre-sheet and premium grades of copiers      and how we feel it changes the way the
and applications in the quality of our      printing paper, newsprint and craft paper.      Currently the company are looking to    customised sizes which we need to cater      and these are the two areas in which we      copier is sold within India.” There is a lot
paper manufacturing technology and our      Our customers can come to us for all          expand their copier base and they are     too as well as the volumes that our cus-     are looking to diversify our product port-   of competition at the moment to retain
human resources. That, we feel, is what     their paper requirements. We also feel        launching two new copiers this month      tomers are requiring. It is currently a      folio. We have a new machine of about        your customers as well as attracting new
attributes to our success and growth in     that, as one of the fastest and most effi-    (December 2009) with the Colour           buyers’ market. We also offer an after       70,000 tons which will go online between     ones. “Globally since the markets have
the industry.”                              cient producers in India, we provide the      Freeze technology.                        sales service and we make sure that our      January and March 2010.”                     shrunk, a lot of the capacity that was


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                                                                                                                                           strategy ensures the sustained supply of         Tubular Trevises to various veterinar y     various graduate, post-graduate and pro-
                                                                                                                                           raw materials to the mills and self suffi-       hospitals. Motivating the community to      fessional colleges and universities.
                                                                                                                                           ciency in meeting the future demands of          participate in various Aids Awareness          As well as these two main sectors the
                                                                                                                                           fibrous raw material.                            Programmes they make constant efforts       Company also participates in various cul-
                                                                                                                                                                                            to increase awareness among people          tural events and renders financial and
being exported out of India is not longer      conserve steam, water, power and other        mill. We distribute twice as much as we       Serving the community                            about HIV and AIDS through rallies car-     non-financial assistance whenever the
doing so. It is a tough environment but        inputs; Improving the competence of                        ”
                                                                                             are utilising. Since 1989 the farm forestry   The CSR activities of the company are            ried out by school children and its         need arises including building work,
we are confident that as we are one of         employees for effective implementation        greening project has distributed nearly       varied. “We are in an area where there           employees in various nearby towns and       donating vehicles, supplying utensils,
the low cost producers in India we will        of environmental management systems;          600 million quality seedlings covering an     are quite a lot of people living below           is helping remove various misconceptions    and food packets to various organisations.
                                           ”
be able to successfully face this challenge.   Promoting and propagating social and          area of approximately 86,500 hectares.        the poverty line so we have a medical            relating to HIV and AIDS.                   This Company is helping the community
                                               farm forestry; and Reviewing environ-         These efforts have ensured the sustained      service to help out the people in the sur-          The Company has also established two     and not just sitting back and making
Sustainable materials                          mental performance periodically, to achieve   supply of raw materials to the mill and       rounding area. We also supply financial          English Medium High Schools for its         money with no thought for others.
Environmental policy plays a big part at       continual improvement.                        supported the livelihood of around 37,000     support for government backed schemes.      ”    employee’s children as well as for the         As for the future...Mr Bangur con-
Andhra and is circulated to each and every        Mr Bangur explains how they further        beneficiaries. The project has eliminated        He is being modest! In December 2005,         local kids under the guidance of the        cluded “Our vision is to be as customer
employee at the company. They are also         help the environment and the surround         the pressure on natural forests thereby       Andhra introduced a Medical Mobile Van           APPM Educational and Cultural Society.      centric as possible; to increase our prof-
ISO 18001 certified. Andhra remains            community with Social Farm Forestry.          helping the green cover of coastal areas.     Ser vice with an objective of providing          Ever y year it makes contributions to       itability and margins year on year; and to
committed to: Adopting environment             Sustaining raw material requirements          In 2009 the farm forestry programme           relatively quick medical aid to the people       ensure the smooth functioning of these      be as environmentally friendly as possible
friendly and best available technologies       and the greening of wastelands with           distributed approximately 100 million         living in the interior parts of East Godavari,   schools. A fund was created through which   and in doing so adopting environmentally
like ECF bleaching and NCG burning sys-        active involvement of the community           seedlings to cover an area of 15,000          Visakhapatnam and Srikakulam districts.          various books and uniforms were gifted      friendly technologies as well as pro-
tems; Complying with applicable legal          has long been the mission of Andhra           hectares. The ongoing and future              Medicines worth Rs.1.75 lakhs were dis-          to the children belonging to the economi-   moting social farm forestry. We feel that,
and other requirements, to which the           Paper. “Every year we distribute seeds                                                      tributed to around two hundred villages          cally weaker sections of the society.       providing we do all the things men-
Company subscribes, related to environ-        to the farmers that                                                                         between December 2005 and March                  Besides financial support, APPM’s           tioned, the future of Andhra Paper is
mental aspects; Adopting the most effi-        live in and around                                                                          2006. They have also shown their con-            employees have been providing guid-         being one of the top three paper pro-
cient energy conservation methods to           the area of our                                                                             cern for animals by donating forty GI            ance to more than 250 students from         ducers in India.”                    n




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