May 22nd, 2012 Published by: Tonya Reynolds
Tonya Reynolds' eBook
what happens when you’ve gone through your warm market?
This eBook was created using the Zinepal Online eBook The first MLM I was involved in, my coach wanted me to
Creator. Use Zinepal to create your own eBooks in PDF, buy leads that came across our “big system”. They were 4
leads for $500 and you also got about 12 “call me” leads! They
ePub and Kindle/Mobipocket formats.
were considered “hot” leads because they requested an info
Upgrade to a Zinepal Pro Account to unlock more packet. The “call me” leads just wanted you to call them and
features and hide this message. answer questions, they didn’t want to pay for the info packet.
Well, not only did we have to purchase the leads, but then
we had to purchase the packets. If they decided they liked
what was in the packet, then I was supposed to talk with them
Struggling to Build an MLM 3-4 times from scripts, while I tried to talk them into joining
business? | Health with Tonya at the highest level. We purchased leads 2 times and only got
May 22nd, 2012 one person who wanted to become a distributor at the lowest
level. He didn’t continue because my upline kept wanting him
Are you building an MLM Business? Is it going anywhere? to join higher and buy leads. He told her he didn’t have the
Are you still bothering friends and family? money. Just like us, we needed to know how to market our
products. But she gained her success from buying leads. So,
Are you tired of the hustling and bustling with your MLM but
she didn’t know how to show us “marketing the products”. We
not getting anywhere?
didn’t have any luck with the “c all me” leads. I got extremely
discourage. I made a whopping $40 off my distributor joining.
98% of the people who come into the MLM world don’t make And since he didn’t do anything in the business, I didn’t make
it. Many are working hard but never really see any real money anything else off him. This leads me into the next reason
out of it. If you are like me, I was spending more than I was several people never build an MLM business.
3. Most people don’t have recruiting and marketing skills.
Many people fail at Building an MLM Businessbecause of a We were given a script and told “the more you call and
variety of reasons. practice the script the better you’ll get”. But we are finding
1. People join the wrong company for the wrong reasons. out more and more, that the vast majority of people buy
from people they know, like, and trust. They don’t join you
Maybe it’s your best friend, family, or coworker. Maybe you because you have the “greatest and latest” products on the
were lured in because the person you were talking to told you market. They want someone who is authentic. I didn’t know
it would only cost you $20 and then you could make all this how to recruite people and I definitely didn’t know how to
other money. Maybe you were told “this is the ground level, market to people. After the second time of buying leads and
get in while it’s just starting!!” having no luck, I put MLM on the back burner for several
Well, lets address these. First, you want to make sure that the months. I was coming up on my year anniversary and decided
person you are joining under is going to be able to teach you I would give it one last go. I made a deal with myself that if I
how to make money. You don’t want to join because “Aunt didn’t have any luck with it in the two months, I would just let
Sue” has this great opportunity and you don’t care about the it go. It was then that I found a woman who introduced me to a
products that are being sold. Because you are in the selling system. With the new marketing strategies that I was learning
business. Most MLM companies do cost a few hundred to along with her to call anytime I had problems, I started
a few thousand dollars to start. Some even have a monthly to generate leads, selling products, and adding distributors.
autoship that needs to be purchased. If you are getting into Also, the community involved with this system was extremely
a company for only $20, chances are that you are going to helpful as well!
attract people who aren’t really trying to build a sustainable
business. Also, everyone starts at the same level. If you work
hard and learn to market your products, chances are you will 4. No Cash Flow
be successful. By this time though, we were out of any extra money to spend
on a bunch of tools and extras. We have 5 children ranging
from age 2-18. I definitelydidn’t have any money to buy leads
2. There’s no room in the plan for marketing. or do any paid ads. It’s said that the average American with
Ok, so you got started for $500 and you have a $75 monthly an extra $300 can help get them out of debt, avoid foreclosure
autoship to keep up with. Your website has a monthly fee. or lose their home. But if they have to pay for an autoship,
Your coach tells you to call all your friends and family. But company tools, company websites, etc. then they are going
from needing $300 to $500. This system helped me get into
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May 22nd, 2012 Published by: Tonya Reynolds
cash flow within the first 30 days. If you can show your
distributors how to get into cashflow in the first 30 days and
then build on that in 60 days and 90 days, they will stay
loyal to you. Introducing them to funded proposals, affiliate
programs, allows them to have something to get paid with even
when someone doesn’t join their primary MLM.
5. You have a high attrition rate.
If you have distributors, you definitely want to keep them.
That’s how you build an MLM business. However, if you can’t
keep your distributors because they aren’t making any money
and spending money, your business will suffer. Attrition rate
is how many people leave. For example, if you have an attrition
rate of 80% per year. Than by then end of the year only 20%
of your people will still be with you. You want more people
staying so you can create momentum. That is where more
people are joining than leaving. You will always have attrition
but you want to get it low. That’s why you show them other
ways to make money in their first 30 days.
6. Lack of Leads
After you’ve gone through your warm market, you have to be
able to attract people to your business in the cold market. You
want to Expose your business opportunity to as many people
as possible. Direct them to a presentation using a system like
MLSP and then enroll them. You can learn how to generate
leads to expose 100 people (or more) to your opportunity or
sell a funded proposal.
7. Most people have a very bad system or no system at all to
This is where systems like MLSP can help you, help others.
This shows people several marketing strategies that they can
use to market their opportunity, while making money in their
first 30 days. If a prospect isn’t interested in your MLM, you
can still show them how to market their MLM with funded
proposals. This allows people to get into cash flow quickly.
So, if you don’t have a system to help you build your MLM
business, then check this out!
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