Global Beverage Survey 2012–2013 - Market Trends, Marketing Spend and
Sales Strategies in the Food and Beverage Industry
Global Food and Beverage Survey 2012–2013: Market Trends, Buyer Spend and Procurement
Strategies in the Global Food and Beverage Industry” is a new report by Canadean that analyzes how
global food and beverage industry companies’ procurement expenditure, business strategies, and
practices are set to change in 2012–2013.
This report provides data and analysis on category-level spending outlooks, budgets, supplier
selection criteria, business challenges, and investment opportunities of leading purchase decision
makers in the global food and beverage industry.
The report also identifies future growth of buyers and suppliers, M&A, and e-procurement in the
global food and beverage industry. It not only grants access to the opinions and strategies of
business decision makers and competitors in the global food and beverage industry, but also
examines their actions surrounding business priorities, by providing access to information
categorized by region, company type, and size.
How do you expect your organization's marketing expenditure to change over the
next 12 months and why?
2010 2011 2012
Increase by 25%+ 8 16 3
Increase between 10–25% 15 14 14
Increase between 5–10% 26 24 20
Increase between 1–5% 8 18 30
No change 20 25 22
Decrease between 1–5% 10 2 4
Decrease between 5–10% 3 1 5
Decrease between 10–25% 5 1 1
Decrease by 25%+ 5 0 1
In 2012, 67% of supplier respondents anticipate an increase in marketing budgets, as compared to
72% in 2011. In addition, 30% of respondents expect up to a 5% increase in marketing budgets, while
another 20% of respondents expect an increase of between 5 and 10%.
The marketing budgets of global food and beverage industry supplier respondents are expected to
rise by an average of 4.5% over the next 12 months.
Supplier respondents plan to spend more on different online media formats such as newsletters,
blogs, videos, webcasts, podcasts, online resource centers, and talkback.
Reasons to buy
Project industry trends and revenue growth expectations in 2012 and make informed
Drive revenues by understanding future product investment areas and key growth regions.
Uncover key challenges and opportunities and identify key actions required to maintain and
win buyer business.
Formulate effective sales and marketing strategies by identifying how buyer budgets are
changing and the direction of spending in the future. Better promote your business by
aligning your capabilities and business practices with your customer’s changing needs.
Secure stronger customer relationships by understanding the behavior and changing
strategies of industry buyers.
Contact firstname.lastname@example.org for more information.
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