6 Mc Nulty Vision 2020 TOURISM

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6 Mc Nulty Vision 2020 TOURISM Powered By Docstoc
					    TOURISM

A TRUE DAWN INDUSTRY
          OF
    THE 21ST CENTURY
   DEVELOPING
      THE
TOURISM ECONOMY
       OF
  SAUDI ARABIA
      FOR
ECONOMIC & SOCIAL
    SUCCESS
DEVELOPING TOURISM FOR
 ECONOMIC AND SOCIAL
     SUCCESS HAS
  CLEAR BENIFICIARIES

       THE PEOPLE
   & THE ECONOMY OF
      SAUDI ARABIA
    TOURISM & TRAVEL

 THE WORLD’S LARGEST SECTOR
  BY TURNOVER
 ASSURED FUTURE GROWTH
 EMPLOYS 1 IN 8 OF THE GLOBAL
  WORKFORCE
    ECONOMIC IMPACTS OF
         TOURISM
 GROSS NATIONAL PRODUCT
 NATIONAL BALANCE OF
  PAYMENTS
 GOVERNMENT REVENUES
 INVESTMENT
 EMPLOYMENT CREATION
 INTERNAL DISTRIBUTION OF
  INCOME
      ECONOMIC IMPACTS

   IN MANY WELL DEVELOPED
    ECONOMIES TOURISM CONTRIBUTES
    TYPICALLY 5% TO 10% OF GNP

   IN LESS DEVELOPED ECONOMIES IT IS
    TYPICALLY GREATER THAN 10%
     TOURISM INVESTMENT
   FASTEST RETURN ON PUBLIC
    INVESTMENT
   LOWEST PER JOB COST IN THE MODERN
    ECONOMY
   LOW FAILURE RATE OF INVESTMENT
   LOW IMPORT CONTENT
   HIGH LOCAL EMPLOYMENT
   IMMEDIATE EXPORT EARNINGS
TOURISM ALSO SUPPORTS
 POSITIVE NATIONAL IMAGE FOR
  SAUDI ARABIA
 ACCESS TRANSPORT
  DEVELOPMENT
 FDI PROMOTION
 SME OPPORTUNITY
 RURAL DEVELOPMENT
 ENVIROMENTAL EXCELLENCE
    VALUABLE MULTIPLIER
          EFFECT

   THE CONTINUING CASCADE OF
    EXPENDITURES BY TOURISTS AS
    THEY PERCOLATE THROUGH THE
    LAYERS OF THE LOCAL ECONOMY
    BRINGING BENEFIT TO MANY
    SECTORS
    SOME DIFFICULTIES FOR
          TOURISM
 OFTEN NOT CORRECTLY PRIORITISED
  AS THE IMPORTANT ECONOMIC
  CONTRIBUTER IT CAN BE
 NOT IDENTIFIED AS A SECTOR IN
  NORMAL NATIONAL ACCOUNTING
 SEEN AS A COST RATHER THAN AN
  INVESTMENT
 IMPORTANT NEEDS AND DIFFERENCES
  NOT UNDERSTOOD
  PRIORITY ASSESMENT
   GOVERNMENT MUST ASSESS
 WHAT SECTORS ARE PRIORITIES
  FOR GROWTH ?
 WHAT SECTORS ARE PRIORITIES
  FOR EMPLOYMENT CREATION ?
 WHAT SECTORS WILL GENERATE
  REVENUES FOR GOVERNMENT ?
TASKS FOR GOVERNMENT
 PROVIDE PLANNED PUBLIC
  INVESTMENT FOR TOURISM
  MARKETING AND PRODUCT
  DEVELOPMENT
 DEAL WITH COMPETITIVE ISSUES
 KEEP INVESTMENT CLIMATE
  RIGHT
 ALIGN GOVERNMENT POLICIES
 TOURISM DEVELOPMENT
   ALWAYS INVOLVES
 MARKETING & PRODUCT
       SOLUTIONS

    SUCCESS IS NEVER
POSSIBLE UNLESS BOTH ARE
        IN PLACE
WHAT COMES FIRST ?


    MARKET ?

    PRODUCT ?
     INFRASTRUCTURE
 HARD – ROADS, AIRPORTS, HOTELS
 SOFT – COMMUNICATIONS, SKILLS,
 SUPPORT – REGULATORY,
  FINANCIAL
 ORGANISATIONAL – LOGISTICS,
  DISTRIBUTION
 MARKETING – CUSTOMER
  IDENTIFICATION AND REACH
6 SELECTED PRIORITY
       TASKS
   TO ACCELERATE
   GROWTH IN THE
 TOURISM ECONOMY
    6 PRIORITY ACTION
          TASKS
 Public/Private   Sector Result-driven
  Partnership
 International Marketing
 Access and Entry
     6 PRIORITY ACTION
          THEMES
A  Framework for Tourism
  Development
 Product Development Through
  Investment
 Creating a High Performance Team
 PRODUCT DEVELOPMENT
     THE 6 PILLARS
 Transport        Activities
 Accommodation    Evening

 Cuisine
                    Entertainment
                   Service
    WHY SHOULD
  GOVERNMENT PAY ?
  THE INVESTOR PRINCIPLE

NO ONE INCLUDING GOVERNMENT
  SHOULD INVEST IN TOURISM
   UNLESS THEY CAN RECEIVE A
  RETURN THAT JUSTIFIES THEIR
          INVESTMENT
    BENEFITS TO SAUDI
        ARABIA
 ECONOMIC DIVERSIFICATION
 ECONOMIC ACTIVITY
 BALANCE OF PAYMENTS
 % OF REVENUES TO GOVERNMENT
 EMPLOYMENT / SAUDIZATION
 REGIONAL DEVELOPMENT
 ENHANCED INVESTMENT CLIMATE
DESPITE THE SET BACKS
  OF THE PAST YEAR
 TOURISM IS A STRONG
   SECTOR SET FOR
 EXPONENTIAL FUTURE
       GROWTH.

 IT IS A SECURE LONG
TERM ECONOMIC CHOICE
 GROWTH WILL NOT BE
AUTOMATIC OR EVENLY
   SPREAD. IT WILL
    DEPEND ON THE
 STRATEGIC CHOICES &
ACTIONS OF INDIVIDUAL
      COUNTRIES
GROWTH PROCESS NEEDS
 TARGETS TO CREATE FOCUS
 CHAMPION TO LEAD
 DRIVERS TO DIRECT
 TEAMS TO IMPLEMENT & ACTION
 RESOURCES TO EMPOWER
 INFRASTRUCTURE TO SUPPORT
  GROWTH
    A FINAL THOUGHT
ALL OF THE CURRENT INTERNATIONAL
TRAVEL FOR LEISURE PURPOSES HAS
BEEN UNDERTAKEN BY ONLY 10% OF THE
POPULATION EMPOWERED TO DO SO

THE FUTURE POTENTIAL GROWTH OF THE
TOURISM ECONOMY IS ASSURED

				
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