Exhibition Planning for the Art Museum _FAH 287_.doc

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					                                                   HIST 289, SPRING 2008 SYLLABUS, Turino and Iacobucci p. 1



                   Exhibition Planning for the Small Museum (HIST- 289)
                               SPRING 2008, Tuesday evenings
                        Instructors: Kenneth Turino and Cara Iacobucci
                      Class meets in Pearson Hall 104, except when noted

Instructor Contact Information:
Ken: 617-227-3957 x 246; kturino@historicnewengland.org
Cara: 617-794-2350; ciacobucci@hotmail.com

Course Overview:

This year’s exhibition topic will focus on seascapes and works on paper of and around Nahant
and open at the Nahant Historical Society in Nahant, Mass. on May 3, 2008. The class will work
closely with staff at the museum to define and shape the scope of the exhibition using the
museum’s collection.

Students learn how to plan an exhibition from idea to opening reception and beyond. This course
addresses issues specific to the temporary museum exhibition, such as setting priorities, working
within strict deadlines, loan negotiations, installation requirements, evaluation, and curatorial and
educational goals. Students select objects, arrange for loans, design and install the exhibition,
create and implement a marketing campaign, and write interpretive labels among other tasks.

Prerequisites: FAH 285 and one other Museum Studies course or by special permission of the
instructors. The exhibition will open on Saturday, May 3, 2008 (exact time to be confirmed)
at the Nahant Historical Society, Nahant, Mass.


Text/Readings:

Required:
The Manual of Museum Exhibitions, Barry & Gail Dexter Lord, Editors, AltaMira Press, Walnut
Creek, CA, 2002. Available in the bookstore, on the web, or through the publisher at
www.altamirapress.com or at 1-800-462-6420.

Reading Packet: To be distributed in class. Most of the assigned readings have been prepared
and copied for you. To be distributed in class. $10 per packet

Recommended: Exhibit Labels, An Interpretive Approach, Beverly Serrell, AltaMira Press,
Walnut Creek, CA, 2002.

Additional Readings- To be shared in class


Course Requirements:

Students are required to complete all reading assignments, to attend, to participate in class
discussions and to contribute to group work. Several in-class and out-of-class field trips to the
Nahant Historical Society (www.nahanthistory.org) to view and research the collection are
required.
                                                  HIST 289, SPRING 2008 SYLLABUS, Turino and Iacobucci p. 2




The final two weeks of class are dedicated to the installation of the exhibition. This period is
very intensive and requires extra time and work at the Nahant Historical Society. Multiple trips
to the Nahant Historical Society are required. In addition, assistance may be needed from a
limited number of students to de-install the exhibition.

Please note: Questions and email correspondence regarding the exhibition, especially group
work related topics, should be directed to both Ken and Cara.

Group Work and Assignments:

A requirement of this course is to work effectively and efficiently in groups and teams. You will
be organized into several groups based on your own personal interests and the needs of the
exhibition.

DUE FEB 5: Proposal Paper and Group Presentation. (Group assignment) This is a two-
page paper that outlines the major themes of the exhibition, design features and intended
audience. It should be thoughtful and as detailed as possible. A proposed title must be included.
Each group will make a ten-minute presentation and turn in two copies of a single paper. In
addition, each person must make at least one additional title recommendation.

DUE FEB 26: Invitation Proposal and Mock-up. (Individual assignment) Please prepare an
invitation post-card mock-up for the exhibition and make a short presentation to the class. The
class will jury and select an invitation and/or variation from the proposed designs. A team will be
formed to prepare the final invitation by March 11. Please check-out and familiarize yourself
with modernpostcard.com. This is the web company that we typically use to print our invitation.

DUE MARCH 18: Label Text. (Group assignment) You must email your label text from your
working research groups to Ken, Cara and Cynthia Robinson (cynthia.robinson@tufts.edu)
before or by this date. Details to be discussed in class.

DUE MARCH 25 : Press Release due. (Individual assignment) A one-paged sample press
release based on class discussion and handouts is due in class. A team will be formed to prepare
the final release with exact details by April 1. More information and samples to be distributed in
class.

DUE APRIL22: Exhibition Review. (Individual assignment) You must choose and visit one
exhibition and write a 3-5 double-spaced paged paper reviewing the exhibition. Please follow
proper paper writing guidelines including citations and bibliography is relevant. The exhibition
review must be of a current exhibition and one that you visit specifically for this paper.
Exhibitions on view outside of New England and the country are acceptable. Requirements to be
distributed in class.

OTHER ASSIGNMENTS DUE AS NEEDED


Blackboard:
                                                  HIST 289, SPRING 2008 SYLLABUS, Turino and Iacobucci p. 3



The class has a site on the Tufts Blackboard system. We will post important information
including the syllabus, additional readings and messages on the site AND we will use this site to
communicate with you. We encourage you to use the site to share information with your
classmates. It is important that you update your email address and check this site regularly.

To access: login at http://blackboard.tufts.edu. It is YOUR responsibility to make sure you have
access and that you keep your email address current. The course is listed as HIST-289:
Exhibition Planning for the Small Museum (HIST-289_CIacobucci).

COURSE SCHEDULE: Most nights, the class will be divided into two parts (listed as Part I
and Part II). Generally, guest speakers will visit/present during Part I. There will be a break
before Part II begins. Please note that the schedule and agenda may be altered to accommodate
changes and new priorities.

January 22

Part I
    Introduction to the course and the exhibition project
    Review Syllabus
    The Lifecycle of an Exhibition
Part II
    Presentation of past exhibitions
    View some examples of work from the Nahant Historical Society’s collection
    Brainstorm ideas


January 29: Meet at Nahant Historical Society


Part I: Speakers: Bonnie D’Orlando, Assistant Curator, Nahant Historical Society,
Calantha Sears, Curator, Nahant Historical Society, and Robert Wilson, member of
Nahant Historical Society.
     Meet museum staff and board members
     Overview of museum and tour
Part II
     Topic Discussion
     Choose proposal groups:
Working with your group, start to draft a two page exhibition proposal outlining the major
themes of the exhibition, design features, and the intended audience. A paper and a ten minute
group presentation are due on Feb 5. One proposal paper is to be turned in per group. Examples
of past proposals are on blackboard. Please hand-in two copies of the paper.

Readings/Assignments:
The Manual of Museum Exhibitions, Chapters 1 – 4.2.4
Introduction and Essay from Nahant, The Painted Shores 1800-1950
Climbing Up the Learning Curve, Rick Wurzer
On Blackboard under “Exhibition Plans and Policies”: Historic New England Exhibition Plan
Handout: Museum of Fine Arts, Exhibition Policy
                                                 HIST 289, SPRING 2008 SYLLABUS, Turino and Iacobucci p. 4




February 5:

Part I:
    Group Exhibition Proposal Presentations

Part II
    Group Exhibition Proposal Presentations and Discussion Continuation
    RFP (Request For Proposals) Discussion

Readings/Assignments:
The Manual of Museum Exhibitions, Chapters10, and 11
Writing Successful RFPs, George Mayer
Common Understanding, Serena Furman
Better Than Sliced Bread: Writing Effective RFPs, Barbara Punt
Hiring an Exhibit Design Consultant for the First Time? Tips from a Designer’s Perspective,
Douglas Simpson
Exhibition Proposal due in class


February 12

Part I: Guest Speaker: Diane Viera, Vice President and Chief Operating Officer, Historic
New England
         Presentation on publicity and marketing
Part II
         More Proposal Tweaking
         Title discussion
         Establish Teams for research

Readings/Assignments:
Everyone must come to class with additional title suggestions
The Manual of Museum Exhibitions, Chapter 8.2
“Publicizing Your Event” by Robinson and Gorin


February 19

Part I: Guest Speaker: Marcia Ciro, graphic designer, Paper Trace Studio
         Presentation on graphic design and printed pieces
Part II
         Budget Discussion
         Fine tune exhibition direction/elevator talk
         Finalize title
         Discuss essential invitation components

Readings/Assignment:
The Manual of Museum Exhibitions, Chapter 9
                                                       HIST 289, SPRING 2008 SYLLABUS, Turino and Iacobucci p. 5



On Blackboard under “Course Documents”: Read articles on exhibition accessibility and Touch
Me Feel Me Science by Edward Rothstein


February 26 : Meet at Conservation Lab
The Suffolk County Courthouse (High-rise) 3 Pemberton Sq., Boston, MA 02180 6:30 PM
Directions on Blackboard

Part I: Guest Speaker: Christopher R. Mathias, Head of Conservation, MASS. Supreme
Judicial Court Archives
    Care and handling of paper material
    Tour of Conservation Lab
Part II
         Jury invitation mock-up and form team for final design due March 11
         Group meetings: Discuss exhibition research

Readings/Assignment:
Exhibit Labels: An Interpretive Approach, Chapter 1
Exhibition Storage Guidelines, Pamela Hatchfield
Exhibit Conservation: Strategies for Producing a Preservation Responsible Exhibition, Nancy
Jean Davis
Mock-up Invitations Due


March 4:

Part I: Guest Speaker: Cynthia Robinson, Museums Consultant and Director of Tufts
Museums Studies Program

             Presentation on text and label writing
Part II
             Press Release Discussion
             Group Work Sessions

Readings/Assignment:
The Manual of Museum Exhibitions, Chapter 12
Exhibit Labels: An Interpretative Approach, Beverly Serrell, Chapter 2-3
“In the Beginning (and the End) Is the Word: Best Practices in Museum Exhibition Writing”
from Museum News

March 11: Meet at Nahant Historical Society


Part II: Guest Speaker: Will Twombly, Spokeshave Design
        Examine space in terms of exhibition and design
        Look at “real objects”
        Set plan for exhibition installation
       
                                                       HIST 289, SPRING 2008 SYLLABUS, Turino and Iacobucci p. 6



Part II
              Final invitation ready to be sent to printer this week
              Discuss invitation mailing details
              Form Group for press packets/mailings
              Reception discussion

Readings/Assignment:
The Manual of Museum Exhibitions, Chapter 6.6-6.8, 7.1-7.4 and 13
“Interactives and Visitor Learning” from Curator
“The Economics of Interactivity” from Curator
“Standards for Museum Exhibitions and Indicators of Excellence” from AAM
Final Invitation due and sent to printer this week

March 18: SPRING BREAK: NO CLASS

Readings/Assignment:
Label text due to Ken, Cara, and Cynthia by email before or on this date.


March 25:

Part I: Text/Label Writing continuation with Cynthia Robinson, Museums Consultant and
Director of Tufts Museums Studies Program

Part II
              Final Object Selection
              Presentation of Press Releases
              Set final label text schedule
              Set text production schedule

Readings/Assignment:
Individual press releases due. Team formed to prepare and distribute final press release/kit
starting April 1.


April 1:

Part I: Guest Speaker: Matt Kirchman, Creative Director, Interpretive Planning and
Exhibition Development at objectIDEA

Part II
              Exhibition Review Paper Discussion
              Group Work Sessions
              Final Press release ready

Readings/Assignment:
The Manual of Museum Exhibitions, Chapter 9
“Clarion Call for Criticism” by Kulik and Sims
                                                    HIST 289, SPRING 2008 SYLLABUS, Turino and Iacobucci p. 7



“Critiquing Exhibition Criticism” by Chambers


April 8:

Part I
              Historic New England Case Study
Part II
              Research updates and presentations
              Object Selection and individual object label work
              Work Session

Readings/Assignment:
The Manual of Museum Exhibitions, Chapter 8.4

April 15: (LAST CLASS TO BE HELD AT TUFTS)

Part I
              Exhibition Evaluation Discussion

Part II: Work as needed

Readings/Assignment:
The Manual of Museum Exhibitions, Chapters 4.2.4 – 4.3.3 and 14-16
“Forward and Introduction” from Judging Exhibitions for Assessing Excellence
“Studying Your Visitors: Where To Begin” available by the following link at Randikorn.com or
on the course website: http://randikorn.com/docs/studying_your_visitors_where_to_begin.pdf


April 22: Meet at Nahant Historical Society

         Finalize Details: Production, Schedule, Opening Reception
          Work as Needed
         Installation begins!

Readings/Assignment:
Exhibition Review is due. Please submit two copies


INSTALLATION SCHEDULE: (sign-up list to be distributed in class)


EXHIBITION OPENING RECEPTION, Saturday, May 3, 2008 ( time TBD)


DE-INSTALLATION
                                                HIST 289, SPRING 2008 SYLLABUS, Turino and Iacobucci p. 8




Selected Bibliography for “Nahant Works of Art on Paper 2008” (tentative
title)
Secondary Sources

American National Biography, John A. Garraty and Mark C. Carnes, gen. Eds. NY: Oxford
University Press, 1999. 24 vols. –plus

Arzillo, Richard [Et. al.] Nahant, the Painted Shores, 1800-1950. Nahant, MA: Nahant Historical
Society, 2005.

Biographical Encyclopedia of American Painters, Sculptors and Engravers of the U.S. Dealer’s
Choice Books, Land’O Lakes, FL, 2002. 2 vols.

Butler, Gerald W. Military Annals of Nahant, Massachusetts. Nahant, MA: Nahant Historical
Society, 1996.

Garland, Joseph E. Boston’s North Shore, Boston: Little, Brown and Company, 1978

Garland, Joseph E. The North Shore, Beverly, MA: Commonwealth Editions, 1998

Howlett, D. Roger. The Lynn Beach Painters: Art Along the North Shore, 1880-1920. Lynn, MA:
Lynn Historical Society, 1999.

Lewis, Alonzo. The History of Lynn, Including Nahant. Boston: 1844.

"Nahant: One Hundred Years a Town." Official Centennial Book and Program. Nahant, MA:
1953.

Paterson, Stanley E., and Carl G. Seaburg. Nahant on the Rocks. Nahant, MA: Nahant Historical
Society, 1991.

Turino, Kenneth C. and Christopher R. Mathias, Images of America, Nahant, Charleston, SC:
Arcadia, 1999.

Who Was Who in America Art, 1569-1975. Peter Hastings Falk, ed. Madison, CT: Sound View
Press, 1999. 3vols.

Wilmerding, John. American Marine Painting. New York: Henry N. Abrams, 1987.

Wilson, Fred. A. Some Annals of Nahant, Massachusetts. Nahant, MA: 1928. Nahant Historical
Society: 1977.

Websites:
http://www.askart.com/AskART/index.aspx

				
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