most expensive keywords in google adwords and google adsense by AhmedAshraf8

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									     Where’s                                                                                                        making its money?
                                                                                                        $32.2 billion
                                                                                                    in total advertising revenue


                                                    SPOILER ALERT: ADVERTISING!
                                                                                                                                                                         of Google’s
                                                                                                            $33.3 billion                                                Revenue




                                                                                                                                                                 97                      %
                                                                                                in total revenue in Q3 2010 - Q2 2011




          Top 20                                                                                                                                                           is from

Most Expensive                                                                                                                                                           advertising


Keywords
in                                                  AdWords Advertising

                                                                                                                                                                 TOP 20
                                                                                   #
                                                                                                   2                                                               Keyword Categories




      #
                                     1
                                                                                                                                                                           Percentages correspond to the
                                                                                                                                                                           number of keywords in the top
                                                                                                                                                                             10,000 keywords that belong
                                                                                                                                                                                         to that category.



                                                                                             Loans consolodate graduate student loans
                                                                                                                                       44.28
                                                                                                                                       $
                                                                                                                                       Top CPC

                                                                                                                                                Search

                                                                                                   fixed home equity loan rates




                                                                                                                                                                          3
                                                                                                   cheapest homeowner loans




                                                                                                                                                #
            $
              54.91                                                                                fixed rate secured loans

             Top CPC
                                                                                                   Top Sample Queries




Insurance                                                                          24%
                                                                                                        12.8%

                                                                                                                                  9%
                                                                                                                                           Mortgage
                                                                                                                                                                           $
                                                                                                                                                                            47.12
auto insurance price quotes                                                 Search                                                                                          Top CPC
 ca automobile insurance
                                                                                                                                           3.6%
 building contents insurance                                                                                                                          Attorney
                                                                                                                                                                          #
                                                                                                                                                                               4
 buy car insurance online
                                                                                                                                                             $
                                                                                                                                                              47.07
                                                                                                                                                              Top CPC
 life insurance comparison quotes
                                                                                                                                               3.2%
   Top Sample Queries




                                          .2%
                                              .3%

                                                .5%
                                                    .5%
                                                                                                                              2.5%
                                                                                                                                           3%
                                                                                                                                                                   #
                                                                                                                                                                         5
                                                                                                                                                      #
                                                                                                                                                             6
                                                          .6%
                                                                .6%
                                                                      .7%
                                                                                                                  2.2%
                                                                            .8%
                                                                                  .8% .9%
                                                                                            1.4%        2.2%
                 20
                 #
                     #
                      19




                                                                                                                                            7
                           18
                           #
                                17
                                #

                                     16
                                     #
                                          #
                                           15
                                                                                                                                           #
                                                      14                                                               #
                                                                                                                          8
                                                    #

                                                                13
                                                                #
                                                                       #
                                                                        12    #
                                                                                  11 #10                #
                                                                                                         9

                                                                       Software. 13                                                                      5. Credit
                                                                                                                                                         36.06 Top CPC
                                                                                                                                                         $
                                                                                    $
                                                                                        35.29 Top CPC
                                                                      Recovery. 14                                                                       6. Lawyer
                                                                                                                                                         42.51 Top CPC
                                                                                                                                                         $
                                                                                    $
                                                                                     42.03 Top CPC
                                                                            Transfer. 15                                                                 7. Donate
                                                                                                                                                         42.02 Top CPC
                                                                                                                                                         $
                                                                                    $
                                                                                        29.86 Top CPC
                                                Gas/Electricity. 16                                                                                      8. Degree
                                                                                                                                                         40.61 Top CPC
                                                                                                                                                         $
                                                                                    $
                                                                                     54.62 Top CPC
                                                                            Classes. 17                                                                  9. Hosting
                                                                                                                                                         31.91 Top CPC
                                                                                                                                                         $
                                                                                    $
                                                                                     35.04 Top CPC
                                                                              Rehab. 18                                                                  10. Claim
                                                                                                                                                         45.51 Top CPC
                                                                                                                                                         $
                                                                                    $
                                                                                        33.59 Top CPC
                                                                Treatment. 19                                                                            11. Conference Call
                                                                                                                                                         42.05 Top CPC
                                                                                                                                                         $
                                                                                     $
                                                                                        37.18 Top CPC
                                                           Cord Blood. 20                                                                                12. Trading
                                                                                                                                                         33.19 Top CPC
                                                                                                                                                         $
                                                                                    $
                                                                                        27.80 Top CPC



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