Document Sample
Mobile-Marketing-Sales-Presentation-InfoMetrics Powered By Docstoc

Feb 14, 2012   Company Overview

 About InfoMetrics
 Why Mobile?
 Mobile Strategy
 Premium Mobile Websites
 Sample Applications
 QR Codes
 Text Messaging
   About InfoMetrics

InfoMetrics is a full-service mobile marketing agency specializing in
innovative and engaging mobile communication programs, promotions and

       Mobile Web Apps
       QR Codes
       Mobile Location Analytics
       Text Message Marketing
       Social Media Management
       Mobile SEO & Mobile Advertising
 The Mobile Revolution

 More then a third of U.S. Adults own a smart phone.
 95% of smartphone owners search locally
 Customer attention span is only 7 sec. long
Engagement is on the Rise


of Americans access
   the web on their
    mobile device.

  rate in usage.
Mobile Coupons are Booming


   Greater than
10x user growth
in 2010 with triple
 digit increases in
  2011 & 2012 in
  North America.
    (Yankee Group)
       Mobile is Immediate!

           18-24 YR OLDS
                                18-24 YR OLDS
                                                     MOBILE USERS
           checked their         checked their       checked their
          mobile in the last   mobile in the last   mobile in the last
           five minutes.       fifteen minutes.     thirty minutes.

Source: InsightExpress
     Mobile Purchase Decision Making

                The Mobile Purchase Decision Funnel
                     turns eyeballs into buyers.

     AWARENESS           CONSIDERATION       PREFERENCE          PURCHASE              LOYALTY

• Mobile Web           • Mobile Web         • Mobile Web     • Mobile Web      •   Mobile Web
• Mobile Advertising   • Mobile Coupon      • Mobile Updates • SMS Coupon or   •   SMS updates
• SMS Contesting         and Updates opt-in • Mobile Apps      Incentives      •   Coupons (Web & SMS)
                                                             • Mobile Apps     •   Mobile Apps
                                                             • mCommerce       •   Polling and Voting

You get valuable data at each step along the path enabling ROI
         reporting and an optimization feedback loop.
     Traditional Apps vs Mobile Web Apps

                                   APPS                        MOBILE WEB
                     No — A separate application is    Yes — The mobile web is
Platform Independent required for each platform.       accessible on each platform.

                     Yes — Apps can take total         Yes/No — With work, some
     Rich Experience advantage of native features.     native features can be used.

                     Yes — Apps are a great extension Yes — Mobile sites are a great
    Brand Extensible of your brand.                   extension of your brand.

                      No — Apps require a lengthy      Yes — Updating a mobile site
   Easily Publishable approval process for release.    takes mere minutes.

        Use these tools to build brand preference, drive transactions,
                        and increase customer loyalty.
    Premium Mobile Websites

Our mobile sites lives in harmony with existing websites
We convert your existing website into a mobile friendly version, compatible with nearly
                all smartphones and fully compliant with your brand.

        Our system auto-detects traffic from mobile devices and
               redirects to your mobile-friendly version
Platform Benefits

    Turnkey: easy, quick and inexpensive way to go mobile
    Proven: our platform powers over 500 mobile websites worldwide
    Scalable: always up-to-date, redundant, flexible and secure
    Integrated: powerful CMS integrates with any existing website

    Our platform is compatible with more than 98% of mobile traffic!
Over 30 features
 The Big Picture: Mobile Strategy

                  CONVERSIONS                                          AWARENESS

              DR CAMPAIGN                                      BRAND CAMPAIGN
           Tailor Mobile Marketing for                           Tailor Mobile Marketing for
                Lead Generation                                       Campaign Recall


 SMS response from           SMS: Phone #, carrier,     Mobile Web advertising         Mobile Web:
offline media (print, TV,      referring source                                     Impressions, clicks,
                                                          In-app advertising
          etc.)                                                                      referring sources
                             Mobile Web: Location,        Sponsored apps
   SMS Contesting           device type. Must ask for                               In-app: Impressions,
                             personally identifiable                                 engagement, clicks.
  Mobile Microsites

Contact Information   Content Download

    Data Collection   Mobile Commerce

 Product Database     Geolocation

 Social Networking    Contest Entry
Customer Acquisition

            Allows companies to engage users
             and capture information on location

            Drive traffic through QR codes,
             SMS links, email, Facebook and

            Provides an instant and secure
             contact capture form to acquire
             new customers anytime, anywhere
Mobile Offers & Loyalty Discounts

                 Offer free gifts, discounts, incentives, and
                    reminders with our Mobile Coupon
                   Create a campaign, broadcast it, and
                    experience an immediate increase in
                    Mobile coupons are a great way to:
                    •   Have immediate impact on your brand
                    •   Eliminate printing and mailing costs
                    •   Track redemption rates
                    •   Minimize investment in your POS set-up
mCommerce – Mobile Sales On-the-Go

              Gives your consumer the ability to purchase
                 instantly, when and where the impulse strikes!

              Combines:
                  1. ease of purchase
                  2. location-awareness
                  3. ready access to information

                 Mobile commerce will surpass eCommerce
                 A must have for ticket-based events and retail
                 Accessible via social media, SMS and QR codes

             Use these tools to drive transactions,
             and increase loyalty.
QR Codes

 A QR code is only as good as it’s landing page…
 SMART QR Codes:
  •   Point to mobile optimized landing pages
  •   Grab attention
  •   Help spread mobile coupons
  •   Build lists of mobile phone users
  •   Run better marketing metrics
  •   Easily share mobile media (photos/videos)
  •   Achieve marketing objectives!
  Near Field Communications (NFC)

 Allows for simplified transactions, data exchange, and
  wireless connections between two devices in close

 Active vs. PASSIVE – NFC will be driven by marketing, not

 NFC stickers, SmartPosters
Text Message (SMS) Marketing

 Bulk SMS Blast: Send and receive bulk/individual SMS messages via our
   easy-to-use web based software and direct carrier connection.

 Mobile Keywords: Text “yourword" to 12345 – provide on-demand
   rewards, coupons, links to mobile sites and loyalty program opt-ins.

 Online and Mobile Sign-up Forms: Customers can easily enter their
   contact info on your website and get added to your SMS lists.

 Mobile Voting: Create all types of fun and engaging SMS votes/polls.
SMS for Direct Response

                 SMS-backed mobile loyalty programs
                   tie in with email and direct-mail
                 Include a URL in the SMS message to
                   link back to the mobile web for further
                   engagement, data capture, and
                 In retail, SMS is becoming the best tool
                   for CRM and loyalty efforts.

                 Use SMS for:
                   store alerts
                   news updates
                   coupons
                   reminders
MMS Picture Messaging

           MMS is the new standard in mobile messaging and
           often times gets 2 to 3 times the response rate in
           comparison to standard text messaging alone.

                   Increased Direct
                                               Interactive MMS
                   Response Rate

                                               Mass MMS
                   Targeted MMS

                   Personalized MMS            Go Green
Thank You!

             Call us Now

Shared By: