MPS/MOEC Teaching American History Grant Lesson Plan Template
Teacher's Name: Anderson, Nancy
District: Millard Public Schools
Date Submitted: 2007-06-12 13:29:30
Lesson Title: Shop Til You Drop
NE Standards:12.1.13, 12.1.12, 12.2.9,12.2.11, 12.3.10
Overview: Students will analyze the importance of the Sears & Roebuck catalog
on consumerism and innovations in shopping, by reading several articles and
searching on a few chosen web sites. Students will answer questions and create
a T-chart comparing and contrasting shopping from 1900 to today.
Grades Established Goals (Learning Objectives): How did Sears & Roebuck
change society throughout history? Compare and contrast the needs of shoppers
today and one hundred years ago.
Duration: 50 minutes
Understandings (Background Knowledge): Students need a general
understanding of life in the late 1890’s- today.
1. Students will need access to the internet on individual computers or in
pairs. If not available, make copies of articles from the internet sites included in
Questions to consider:
1. How many of you have bought something from a catalog in the last 6
2. How many of you have purchased something over the internet in the
last 6 months?
3. Discuss the types of items purchased. Note that many of us now shop
via internet. Use this brief discussion to transition to the emergence of
the Sears, Roebuck & Co. catalog.
Primary Sources: none
Learning Activities (Procedure): Display a picture of the Sears & Roebuck
catalog. Introduce Sears as being an innovator of advertising and catalog sales.
Students will search specified web sites for information on the history of Sears &
Roebuck and their impact on consumers. A worksheet of questions is provided to
give students purpose and direction. Students will also create a T-chart
comparing and contrasting the differences in the shopping experience of today’s
shopper and yester- year’s shopper. Bring the students back together to discuss
different information they have gathered. Emphasize the points of the lesson in
relation to their information.
Differentiated Instructional Strategies (Learning Advice):
Assessment Evidence / Performance Tasks:
Students will be actively looking at illustrations from the Sears catalog and
website. Completion of questions and T-chart.
Sears & Roebuck Catalog questions Name ______________________
How did the catalog make life easier and more efficient in the late 1800’s and early
What were some of the advertising techniques Sears and Roebuck incorporated that were
What were some of the nicknames Americans called the Sears and Roebuck catalog?
What do these nicknames say how American’s viewed the catalog?
What kinds of goods were sold through the catalog?
What do you think is the most unusual product in the old catalog?
What are some major innovations in shopping?