Virginia Latino Advisory Board by EJBAH2f


									Virginia Latino Advisory Board

June 6, 2008

Richmond, VA

Present: Renee Cabral-Daniels, Mario Alfaro, Doug García, Esteban Nieto, Michel Zajur, Andres Tobar,
Peter Loach, Gaby Rengifro, Beatriz Amberman, Sindy Benavides, Kris Tilley-Lubbs, Teresa Gonzalez,
Maricel Quintana-Baker, Leni Gonzalez, Yolanda Puyana, Soraya Buckner, Michael Royster (ex-oficio),
Alexis Thornton-Crump (ex-oficio)

Meeting called to order 12:17 p.m.

Approval of minutes postponed to wait for quorum.

Three issues on the subject of tobacco represented by three different speakers who bring in knowledge
regarding this very important subject.

Members introduced themselves.

David DeBiasi, American Lung Association, presented to the board on “The Burden of Tobacco Use”
[Powerpoint presentation]:

-45% of Americans live with a chronic disease, smoking causes chronic diseases; 25% of young adults
have a chronic disease; we will see more people with chronic diseases as our population increases

75% of healthcare dollars are spent on chronic disease: $2.08 billion dollars annual healthcare in VA
alone-economic burden; must consider difficulties for men and women in terms of reproductive health
with additional health problems incurred by the children.

-Second hand smoking has a serious effect on the health of nonsmokers

-Fewer Americans are smoking

-After quitting, the body begins to recover.

Keenan A. Caldwell, Director, Government Relations. Advocacy: Tobacco Control Policies That Can Make
a Difference in Virginia

$438.5 million spent/day on advertising

3 primary tobacco control areas:

       Tobacco taxes
       Smoke free air laws
       Prevention funding

        Gov. Warner increased cigarette tax.
        Higher taxes result in decreased demand. Keeps people from starting, causes them to quit.
        In VA localities can add additional tax. Arlington and Fairfax have the ability to raise their tax.
         Funds go into VA healthcare fund. Helps to pay for tobacco-related illnesses.

Smoke free air laws

        VA has smoke air laws, first passed in 1990.
        Advocating now to create more smoke free areas.
        2006 Gov. Kaine passed initiative to ban smoking in all state buildings, including universities,

38% of US population resides in a community with a smoke-free workplace law.

        51.6 % with smoke-free restaurants law
        40.2% smoke-free bar law
        23.8% 100% smoke free workplaces, restaurants, and bars.

Goal: prevent lung cancer caused by second-hand smoke.

Virginians for a Healthy Future—first act of advocacy was to raise cigarette tax. See website.

        VA Tobacco Indemnification and Community Revitalization Commission (50%)
        $67 million (50% of VA’s MSA payment)
        The commission also has approximately $1 billion in assets from the securitizing (taking the
         money all at once rather than in payments) of its funds.

Health care Trust Fund (40%)

        $53.45 million (40% of MSA payment)
        The Health Care Trust Fund also receives an additional $50-300 million in tobacco settlement

MSA BONUS Payment Money

Much of this money goes toward funding Medicaid.

Virginia Tobacco Settlement Fund (VTSF): prevention programs aimed toward teens

Commission: grants and funding for Southside

Health Trust
Marcy López, National Latino Council on Alcohol and Tobacco Prevention (1989) Latino public health
professionals and community advocates from throughout the US.

       Sabemos—Por Respeto—Aquí no se fuma
       Tobacco 101: Smoking is a Family Matter
       Marketing Disease to Hispanics: The Selling of Alcohol and Tobacco

105 Fellows and 18 Fellows Team Leaders

Heart disease is the leading cause of death among Hispanics followed by cancer.

Lung cancer is the leading cause of cancer deaths among Hispanic men and the second cause among
Hispanic women. About 87% of lung cancer deaths are said to result from smoking.

Smoking in the Latino community is exacerbated due to language barriers, lack of access to health care
services, or lack of insurance, acculturation.

Latino population in VA has tripled in VA since 2006?

Targeted Marketing:

       Latinos (esp. low-income) are more “brand loyal”
       Higher concentration of advertisements toward Latino
       Spanish language TV more apt to feature smoking
       Some brands targeted to Latinos

Marketing through sponsorship of Hispanic events

Global call to action to educate about the effects of tobacco and to discourage smoking

Normalization of smoking

A Healthy People 2010 objective: establishing laws in all 50 states and DC to ban indoor smoking.

Differences in challenges for Hispanics as opposed to Americans:

       Language
       Statistics are older in regard to tobacco use
       Cultural differences—length of residency

Sabemos information—free from CDC. CD from LCAT (

Beatriz proposes leaving a half hour at the end of each meeting for the committees to bring back to
group all the ideas generated during the meetings. They will work together to set the agenda for the
next meeting.

Leni motioned to approve the minutes. Yolanda seconded. Minutes approved unanimously.
Summit reports:

Sindy submitted plan to Larry Roberts (legal counsel) and Brian Sheppard (policy). The only concern was
in regard to submitting the names of funding agencies to Larry and Brian for approval. VLAB now has an
account at the state level. VA regulations for funding are complex. They suggest using fiduciary agent,
John Tyler CC Foundation, to handle funds due to the short lead time. Maribel contacted JTCC and they
are willing to serve as the fiduciary agent.

Leni reports that the event planner is out of the country until July. She will help to set up a web-based
registration system.

Maricel questioned the status of the summit, expressing concern that we are behind schedule.
Discussion about feasibility of proceeding. Beatriz and Gabi will take care of the organizing of the event.

All speakers set except for Health and Public Safety. Michel suggests inviting local law enforcement
agents who can present best practices.

Suggestion: Move public safety to plenary. Andres, Michel , Eddie Reyes will work on getting the
presentation together to emphasize best practices. They will confirm who is presenting by July 1.


Andrés reported on alcohol abuse workshops. Possibility of providing workshops in other venues.
Informative session to raise the issue. Businesses who sell alcohol have liability. The workshops help
people to understand cultural differences in regard to alcohol.

Beatriz asked how Board members could have cards as members of VLAB. Sindy will check with Ennis

Doug needs volunteers for a conference for 180-200 students July 16-19. Go to Click
on Volunteer.

Michel ---jobs for people with degrees. Info available . . In DC July 19.

Sindy—LULAC chapter in Richmond. Individuals in Richmond interested in policy and education. Beatriz
doing the same in Tidewater.

Need to choose next member of IME. Work with Mexican government and Secretary of Exterior. Also
contact with leaders from US and Canada.

Agenda for next VLAB meeting in Richmond, Friday, July 25 (additional called meeting)

Regular required meetings will be September 5 and October 3. September 19, the date of the Summit, is
also a required meeting.

Agenda for July 25 meeting:

Review and approve minutes

Reports from all committees for Summit

Assessment of completion assigned tasks


         AV arrangements
         Logistics arrangements
         Program completion
         Advertising materials

Mario moved to adjourn at 4:25 pm. Gaby seconded the motion. Unanimously approved.

Respectfully submitted,

Gresilda A. Tilley-Lubbs, Secretary, VLAB

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