PPT 2font

							Today’s Design Element:

Text & Font
   What good is sending
   a message if nobody
   can read it!
 How many different
      types of

   F O NT S
do you see in this ad?
Remember the 3
  “L’s” when
  working with

FONTS!
 Legibility – Can you
   read it?
 Layout – Confusing,
   boggling eye paths.
 Length – Short &
   Sweet…
• Lots of words,
  crowded letters.

• How many
  different FONTS
  can you see?

•
If you want people
    to read your ad,
    make the FONTS
    readable.

   Legibility – FONTS too
    small?

   Layout – Confusing
    Paragraphs?

   Length - In general, shorter
    is sweeter, but if it doesn’t tell
    the whole story…
  Oh My Gawd!

 Legibility -Different
  sized FONTS make
   it impossible to read!


 Layout – Your eye
   gets lost while
   looking at it!


 Length – Nobody
   has the discipline or
   patience to read all of
   this…
This was a form
 of advertising…


Vote King Tut for
a Better Future!

  These were
    FONTS
  used on
advertising…