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Upgrade-Tool-Oct09

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					Trade In and Save 2009
Program Overview

Brian Sahr
January 28, 2009




© 2009 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice
                                                      Content applicable for use thru Oct’09
                                                                       Next update: Nov’09
                                                           For use in Americas region only



Installed Base Upgrade Tool Contents
• Audience and Purpose of Tools
• Revision Log
• HP Installed Base
  − Top 10 HP Devices to Target for Upgrade
  − Talking Points and At A Glance tools
• Competitive Installed Base
  − Top 9 Competitive Devices to Target for Upgrade
  − Talking Points and At A Glance tools
Revision Log
• Revisions in Oct’09 Release:
   − Simplified toner savings messaging
   − Replaced content for HP P3005 with new HP P3015
   − Added toner savings for new P4015 cartridge multi-pack (CC364AD)
• The next release of this tool will be November 2009
   − Revisions to include new HP product introductions
                                                                                                             Content applicable for use thru Sept’09
                                                                                                                               Next update: Oct’09
                                                                                                                   For use in Americas region only

Installed Base Upgrade Tools
   Intended audience for this tool:
   • Americas sales force and other representatives having 1:1 discussions with end customers
       • This tool and the content therein should not be left behind with end customers nor used in
          RFQs
       • This tool and the content therein should not be used in marketing materials or other end user
          communication unless:
             • Appropriate footnotes and disclaimers are included, AND
             • Review and approval is granted by HP Marketing (contact: Mary.Hart@hp.com,
             Valerie.Strickland@hp.com or Steve.Mattis@hp.com)

   Purpose of this tool:
   • Help recommend the appropriate HP upgrade device for specific installed base cartridges and
     devices

   • Provide key differentiation points between specific installed base devices and recommended HP
     upgrade devices (SF mono, SF color, MF mono and MF color)
        • This tool is not intended to represent the entire value proposition of the HP upgrade device nor
          overall reasons to upgrade to color or multi-function devices

   • Differentiation content for each specified upgrade path is provided in two formats:
            • “Talking Points” – provides speaking points and footnotes
            • “At A Glance” – provides data and footnotes
            • Content found on both formats is generally the same with minor added points to each format
               due to space limitations
This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                   HP Confidential
           HP Installed Base
Top 10 HP Installed Base Devices to Target for
Upgrade
               HP Installed Base product                        Black                       Upgrade Recommendation
                                                                                              Black                       Black                        Black
                                    Black                     Cartridge                     Cartridge                   Cartridge                    Cartridge
                                  Cartridge                    product                       product                     product                      product
Priority




                                   product                    numbers         Mono          numbers                     numbers                      numbers
           Product Series name numbers (A/X)     Mono SF        (A/X)        AIO/MFP          (A/X)     Color SF          (A/X)     Color AIO/MFP      (A/X)

           LaserJet 4050 series   C4127A/27X     LaserJet                    LaserJet                  Color LaserJet               Color LaserJet
 1                                               P4015n       CC364A/X        M4345         Q5945A        4700dn        Q5950A        CM4730         Q6460A
           LaserJet 4100 series   C8061A/61X
                                                 (CB509A)                    (CB425A)                     (Q7493A)                     (CB480A)
           LaserJet 4200 series   Q1338A

           LaserJet 2200 series   C4096A         LaserJet                    LaserJet                  Color LaserJet               Color LaserJet
 2                                               P3015dn      CE255A/X        M3035         Q7551A/X    CP3525dn        CE250A/X      CM3530         CE250A/X
           LaserJet 2300 series   Q2610A
                                                 (CE528A)                    (CC476A)                     (CC470A)                     (CC519A)
           LaserJet 2400 series   Q6511A/11X

           LaserJet 1160 series   Q5949A
                                                 LaserJet                    LaserJet                  Color LaserJet               Color LaserJet
           LaserJet 1200 series   C7115A/15X
 3                                               P2055dn      CE505A/X       M2727nf        Q7553A/X     CP2025n        CC530A       CM2320nf        CC530A
           LaserJet 1300 series   Q2613A/13X     (CE459A)                    (CB532A)                     (CB495A)                     (CC436A)

           LaserJet 1320 series   Q5949A/49X




      This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
      proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
      prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
      affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                          HP Confidential
 HP Mono SF 4xxx Installed Base - Upgrade to Mono SF & Color SF
 4xxx
 Talking Points
Installed Base
      (IB)           SF Mono Upgrade and Value Proposition                                   SF Color Upgrade and Value Proposition
LJ4050           P4015       •Save up to 25% in toner costs for like-to-like              CLJ4700   •Save up to 10% in toner costs when using like-to-
                             cartridges and save even more when switching from                      like cartridges 1
Cartridges:      series      the standard cartridge to the high capacity cartridge or     series
                                                                                                    •HP high-capacity toner cartridges, get more
C4127A                       multi-pack1                                                            printed pages with fewer cartridge replacements
C4127X                       •HP high-capacity toner cartridges, get more
C4127D                                                                                              •Increase productivity with up to 80% faster speed
                             printed pages with fewer cartridge replacements                        device (17 ppm to 31 ppm) and color speed same
                             •Increase productivity with up to 200% faster speed                    as black (31/31)
                             device (17 ppm to 52 ppm)
                             •Up to 20% less power consumption2

LJ4100           P4015       •Save up to 25% in toner costs for like-to-like              CLJ4700   •Save up to 10% in toner costs when using like-to-
                             cartridges and save even more when switching from                      like cartridges 1
Cartridges:      series      the standard cartridge to the high capacity cartridge or     series
                                                                                                    •HP high-capacity toner cartridges, get more
C8061A                       multi-pack1                                                            printed pages with fewer cartridge replacements
C8061X                       •HP high-capacity toner cartridges, get more                           •Increase productivity with up to 20% faster speed
C8061D                       printed pages with fewer cartridge replacements                        device (25 ppm to 31 ppm) and color speed same
                             •Increase productivity with up to 105% faster speed                    as black (31/31)
                             device (25 ppm to 52 ppm)
                             •Up to 15% less power consumption2

LJ4200           P4015       •Save up to 25% when using the high capacity                 CLJ4700   •Print in color just as fast as mono (31/31 ppm)
                             cartridge and save even more with the multi-pack1                      •Up to 20% less power consumption2
Cartridges:      series                                                                   series
                             •Increase productivity with up to 45% faster speed
Q1338A                       device (35 ppm to 52 ppm)
Q1338D
                             •Up to 45% less power consumption2


   1Toner savings based on 36-month life. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estim ated
   U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.
   2Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month.
   Actual power usage and results may vary.




This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                        HP Confidential
                   HP Mono SF 4xxx Installed Base - Upgrade to Mono SF & Color SF
                   4xxx
                   At A Glance
                                                                                                                    Insta lled Ba se
                                                                   Printer:                LJ4 0 5 0                             LJ4 1 0 0                   LJ4 2 0 0
                                                                 Cartridge:    C4127A                    C4127X       C8061A                    C8061X       Q1338A
                                            HP P4 0 1 5 series
                                            Toner Savings (CC364A) (1)        up to ~15%                  n/ a      up to ~15%                   n/ a           n/ a
                    MON OCHROME

                                    Toner




                                            Toner Savings (CC364X) (1)        up to ~40%               up to ~25%   up to ~40%                up to ~25%    up to ~25%
                                            Toner Savings (CC364AD) (1)       up to ~45%               up to ~30%   up to ~45%                up to ~30%    up to ~30%
                                                                                        up to 200%                              up to 105%                   up to 45%
                                  Produc-




                                            Speed improvement (2)
Single function




                                   tivity




                                                                                        (17 to 52 ppm)                         (25 to 52 ppm)               (35 to 52 ppm)
                                            Higher capacity carts (4)                        Yes                                       Yes                      n/ a
                                  Envir




                                            Energy savings (5)                           up to 20%                               up to 15%                   up to 45%
                                   on




                                            HP CLJ4 7 0 0 series
                                  Tone




                                            Toner Savings (Q5950A) (1)        up to ~10%                  n/ a      up to ~10%                   n/ a           n/ a
                                    r
                    COLOR




                                                                                         up to 80%                               up to 20%
                                            Speed improvement (2)                                                                                               n/ a
                                  Produc-
                                   tivity




                                                                                        (17 to 31 ppm)                         (25 to 31 ppm)
                                            Higher capacity carts (4)                        Yes                                       Yes                      n/ a
                                  Envir




                                            Energy savings (5)                               n/ a                                      n/ a                  up to 20%
                                   on




                  1 Toner %  savings based on 36-month life; up to the amount stated. Assumes 2,500 pages per month. Data based on internal numbers
                  and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in
                  calculations.
                  2 Increase productivity with up to the % stated due to faster speed device

                  3 Higher input sheet capacity for increased productivity; based on standard tray capacity comparison

                  4 Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity)

                  5 Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per
                  month. Actual power usage and results may vary

                  This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
                  proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
                  prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
                  affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                                                HP Confidential
  HP Mono SF 4xxx Installed Base - Upgrade to Mono MF & Color MF 4xxx
  Talking Points
Installed Base
      (IB)         MF Mono Upgrade and Value Proposition                                       MF Color Upgrade and Value Proposition
LJ4050           M4345         •Save up to 40% in toner costs 1                         CLJ4730      •Save up to 40% in toner costs 1
                 mfp           •HP high-capacity toner cartridges, get more             mfp series   •HP high-capacity toner cartridges, get more printed
Cartridges:                    printed pages with fewer cartridge replacements                       pages with fewer cartridge replacements
C4127A           series
C4127X                         •Increase productivity with up to 160% faster                         •Increase productivity with up to 80% faster speed device
                               speed device (17 ppm to 45 ppm) and consolidate                       (17 ppm to 31 ppm) and print the same speed in color as
C4127D
                               your devices - print, copy, scan and fax with one                     mono (31/31)
                               device                                                                •Consolidate your devices - print, copy, scan and fax with
                                                                                                     one device
                                                                                                     •Higher input sheet capacity for increased productivity

LJ4100           M4345         •Save up to 40% in toner costs 1                         CLJ4730      •Save up to 40% in toner costs 1
                 mfp           •HP high-capacity toner cartridges, get more             mfp series   •HP high-capacity toner cartridges, get more printed
Cartridges:                    printed pages with fewer cartridge replacements                       pages with fewer cartridge replacements
C8061A           series
C8061X                         •Increase productivity with up to 80% faster                          •Increase productivity with up to 20% faster speed device
                               speed device (25 ppm to 45 ppm) and consolidate                       (25 ppm to 31 ppm) and print the same speed in color as
C8061D
                               your devices - print, copy, scan and fax with one                     mono (31/31)
                               device                                                                •Consolidate your devices - print, copy, scan and fax with
                                                                                                     one device
                                                                                                     •Higher input sheet capacity for increased productivity

LJ4200           M4345         •Save up to 25% in toner costs 1                         CLJ4730      •Save up to 20% in toner costs 1
                 mfp           •Increase productivity with up to 25% faster             mfp series   •Consolidate your devices - print, copy, scan and fax with
Cartridges:                    speed device (35 ppm to 45 ppm) and consolidate                       one device
Q1338A           series        your devices - print, copy, scan and fax with one
Q1338D                                                                                               •Higher input sheet capacity for increased productivity
                               device
                               •Up to 25% less power consumption2

  1Tonersavings based on 36-month life. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estim ated
  U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.
  2Calculatedenergy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month.
  Actual power usage and results may vary.




This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street
prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                      HP Confidential
                   HP Mono SF 4xxx Installed Base - Upgrade to Mono MF & Color MF 4xxx
                   At A Glance
                                                                                                                               Insta lled Ba se
                                                                              Printer:                LJ4 0 5 0                             LJ4 1 0 0                   LJ4 2 0 0
                                                                       Cartridge:         C4127A                    C4127X       C8061A                    C8061X      Q1338A
                                                  HP M 4 3 4 5 mfp series
                   MON OCHROME

                                 Tone




                                                  Toner Savings (Q5945A) (1)             up to ~40%               up to ~25%   up to ~40%                up to ~25%   up to ~25%
                                   r




                                                                                                   up to 160%                               up to 80%                  up to 25%
                                 Produc-




                                                  Speed improvement (2)
                                  tivity




                                                                                                   (17 to 45 ppm)                         (25 to 45 ppm)              (35 to 45 ppm)
M ulti-function




                                                  Higher capacity carts (4)                             Yes                                       Yes                     n/ a
                                                                                                        n/ a                                      n/ a
                                   Env




                                                  Energy savings (5)                                                                                                   up to 25%
                                                  HP CLJ4 7 3 0 mfp series
                                   Toner




                                                  Toner Savings (Q6460A) (1)             up to ~40%               up to ~20%   up to ~40%                up to ~20%   up to ~20%
                   COLOR




                                                                                                    up to 80%                               up to 20%
                                                  Speed improvement (2)                                                                                                   n/ a
                                   Productivity




                                                                                                   (17 to 31 ppm)                         (25 to 31 ppm)
                                                  Higher input capacity (3)                             Yes                                       Yes                      Yes
                                                  Higher capacity carts (4)                             Yes                                       Yes                     n/ a


                          1 Toner % savings based on 36-month life; up to the amount stated. Assumes 2,500 pages per month. Data based on internal numbers
                          and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in
                          calculations.
                          2 Increase productivity with up to the % stated due to faster speed device

                          3 Higher input sheet capacity for increased productivity; based on standard tray capacity comparison

                          4 Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity)

                          5 Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per
                          month. Actual power usage and results may vary


                  This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
                  proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
                  prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
                  affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                                                            HP Confidential
 HP Mono SF 2xxx Installed Base - Upgrade to SF Mono & SF Color
 3xxx
 Talking Points (1/2)
 Installed
 Base (IB)        SF Mono Upgrade and Value Proposition                                 SF Color Upgrade and Value Proposition
LJ2200        P3015      •Save up to 30% in toner costs 1                         CP3525   •Increase productivity with black print speed up to 55% faster
              series     •HP high-capacity toner cartridges, get more             series   (19 ppm to 30 ppm) and color speed same as black (30/30
Cartridge:               printed pages with fewer cartridge replacements                   ppm)
C4096A
                         •Increase productivity with up to 120% faster speed               •Save up to 20% in toner costs when using the high capacity
                         device (19 ppm to 42 ppm)                                         cartridge1
                         •Higher input sheet capacity for increased                        •HP high-capacity toner cartridges, get more printed pages
                         productivity                                                      with fewer cartridge replacements
                                                                                           •The cost to print black-and-white pages is the same as the
                                                                                           P3015, allowing you to use a single device to meet the need for
                                                                                           both monochrome and color printing2

LJ2300        P3015      •Save up to 30% in toner costs 1                         CP3525   •Increase productivity with black print speed up to 20% faster
              series     •HP high-capacity toner cartridges, get more             series   (25 ppm to 30 ppm) and color speed same as black (30/30
Cartridges:              printed pages with fewer cartridge replacements                   ppm)
Q2610A
Q2610D                   •Increase productivity with up to 65% faster speed                •Save up to 20% in toner costs when using the high capacity
                         device (25 ppm to 42 ppm)                                         cartridge1
                         •Higher input sheet capacity for increased                        •The cost to print black-and-white pages is the same as the
                         productivity                                                      P3015, allowing you to use a single device to meet the need for
                                                                                           both monochrome and color printing2

  1Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estim ated U.S.
  HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.
  2Compared to HP LJ P3015 printer series, using HP print cartridge CE255X. Yields established using ISO/IEC test standards. A ctual yields and
  costs vary considerably depending on images printed, number of color pages printed and other factors.




This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                      HP Confidential
 HP Mono SF 2xxx Installed Base - Upgrade to SF Mono & SF Color
 3xxx
 Talking Points (2/2)
 Installed
 Base (IB)       SF Mono Upgrade and Value Proposition                                     SF Color Upgrade and Value Proposition
LJ2400        P3015      •Save up to 15% in toner costs for like-to-like             CP3525   •Increase productivity with black print speed up to 20% faster
              series     cartridges and save even more when switching from           series   (25/30/35 ppm to 30 ppm – varies based on LJ2400 model) and
Cartridges:              the standard cartridge to the high capacity cartridge 1              color speed same as black (30/30 ppm)
Q6511A                   •HP high-capacity toner cartridges, get more                         •Save up to 25% in toner costs when using the high capacity
Q6511X                   printed pages with fewer cartridge replacements                      cartridge1
Q6511XD
                         •Increase productivity up to 65% with faster speed                   •The cost to print black-and-white pages is the same as the
                         device (25/30/35 ppm to 42 ppm – varies based on                     P3015, allowing you to use a single device to meet the need for
                         LJ2400 model)                                                        both monochrome and color printing2
                         •Higher input sheet capacity for increased
                         productivity


1Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estim ated U.S.
HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.
2Compared to HP LJ P3015 printer series, using HP print cartridge CE255X. Yields established using ISO/IEC test standards. A ctual yields and
costs vary considerably depending on images printed, number of color pages printed and other factors.




This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                         HP Confidential
                  HP Mono SF 2xxx Installed Base - Upgrade to SF Mono & SF Color
                  3xxx
                  At A Glance
                                                                                                                                Insta lled Ba se
                                                                          Printer:    LJ2 2 0 0                          LJ2 3 0 0                                   LJ2 4 0 0
                                                                        Cartridge:    C4096A                             Q2610A                      Q6511A                        Q6511X
                                                  HP P3 0 1 5 series
                   MON OCHROME




                                                  Toner Savings (CE255A) (1)          up to ~2%                          up to ~3%                   up to ~5%                          n/ a
                                   Toner




                                                  Toner Savings (CE255X) (1)         up to ~30%                         up to ~30%                  up to ~30%                    up to ~15%
                                                                                     up to 120%                          up to 65%                                 up to 65%*
                                                  Speed improvement (2)
Single function



                                   Productivity




                                                                                     (19 to 42 ppm)                     (25 to 42 ppm)                         (25/ 30/ 35 to 42 ppm)
                                                  Higher input capacity (3)               Yes                                Yes                                       Yes
                                                  Higher capacity carts (4)               Yes                                Yes                                       Yes
                                                  HP CP3 5 2 5 series
                                   Toner




                                                  Toner Savings (CE250X) (1)         up to ~20%                         up to ~20%                  up to ~25%                   up to ~10%
                   COLOR




                                                                                      up to 55%                          up to 20%                                 up to 20%*
                                 Produc-




                                                  Speed improvement (2)
                                  tivity




                                                                                     (19 to 30 ppm)                     (25 to 30 ppm)                         (25/ 30/ 35 to 30 ppm)

                                                  Higher capacity carts (4)               Yes                               n/ a                        n/ a                            n/ a
                                                                                                                                              * Speed savings for only certain LJ2400 bundles

                  1 Toner %  savings based on 36-month life; up to the amount stated. Assumes 1,600 pages per month. Data based on internal numbers
                  and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in
                  calculations.
                  2 Increase productivity with up to the % stated due to faster speed device

                  3 Higher input sheet capacity for increased productivity; based on standard tray capacity comparison

                  4 Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity)




                  This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
                  proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
                  prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
                  affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                                                      HP Confidential
HP Mono SF 2xxx Installed Base - Upgrade to MF Mono & MF Color 3xxx
Talking Points (1/2)
 Installed
 Base (IB)         MF Mono Upgrade and Value Proposition                                   MF Color Upgrade and Value Proposition
LJ2200        M3035        •Save up to 35% in toner costs 1                            CM3530   •Consolidate your devices - print, copy, scan and fax with
              mfp          •HP high-capacity toner cartridges, get more printed        mfp      one device - and increase productivity with black print
Cartridge:                 pages with fewer cartridge replacements                              speed up to 55% faster (19 ppm to 30 ppm) and color
C4096A        series                                                                   series   speed same as black (30/30 ppm)
                           •Increase productivity with up to 80% faster speed
                           device (19 ppm to 35 ppm)                                            •Save up to 20% in toner costs when using the high
                                                                                                capacity cartridge 1
                           •Higher input sheet capacity for increased
                           productivity                                                         •HP high-capacity toner cartridges, get more printed
                                                                                                pages with fewer cartridge replacements
                                                                                                •The cost to print black-and-white pages is the same as
                                                                                                the M3035mfp, allowing you to use a single device to meet
                                                                                                the need for both monochrome and color printing 2

LJ2300        M3035        •Save up to 35% in toner costs 1                                     •Consolidate your devices - print, copy, scan and fax with
                                                                                       CM3530
              mfp          •HP high-capacity toner cartridges, get more printed                 one device - and increase productivity with black speed up
Cartridges                 pages with fewer cartridge replacements                     mfp      to 20% faster (25 ppm to 30 ppm) and color speed same
Q2610A        series                                                                   series   as black (30/30 ppm)
Q2610D                     •Increase productivity with up to 40% faster speed
                           device (25 ppm to 35 ppm)                                            •Save up to 20% in toner costs when using the high
                                                                                                capacity cartridge 1
                           •Higher input sheet capacity for increased
                           productivity                                                         •The cost to print black-and-white pages is the same as
                                                                                                the M3035mfp, allowing you to use a single device to meet
                                                                                                the need for both monochrome and color printing 2



 1Toner  savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estim ated
 U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.
 2Compared to the HP LJ M3035 MFP series, using HP print cartridge Q7551X. Yields established using ISO/IEC test standards. Act ual
 yields and costs vary considerably depending on images, number of color pages printed or copied and other factors (including frequency
 of TCU replacement).




This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                     HP Confidential
HP Mono SF 2xxx Installed Base - Upgrade to MF Mono & MF Color 3xxx
Talking Points (2/2)
  Installed
  Base (IB)        MF Mono Upgrade and Value Proposition                                      MF Color Upgrade and Value Proposition
LJ2400        M3035         •Save up to 15% in toner costs for like-to-like               CM3530   •Consolidate your devices - print, copy, scan and fax with
                            cartridges and save even more when switching from                      one device - and increase productivity with black speed up
Cartridges    mfp           the standard cartridge to the high capacity cartridge or      mfp
                                                                                                   to 20% faster (25/30/35 ppm to 30 ppm – varies based on
Q6511A        series        multi-pack1                                                   series   LJ2400 model) and color speed same as black (30/30
Q6511X                      •HP high-capacity toner cartridges, get more printed                   ppm)
Q6511XD                     pages with fewer cartridge replacements
                                                                                                   •Save up to 25% in toner costs when using the high
                            •Increase productivity up to 40% with faster speed
                                                                                                   capacity cartridge 1
                            device (25/30/35 ppm to 35 ppm – varies based on
                            LJ2400 model)                                                          •The cost to print black-and-white pages is the same as
                                                                                                   the M3035mfp, allowing you to use a single device to meet
                            •Higher input sheet capacity for increased
                            productivity                                                           the need for both monochrome and color printing 2



 1Toner  savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estim ated
 U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.
 2Compared to the HP LJ M3035 MFP series, using HP print cartridge Q7551X. Yields established using ISO/IEC test standards. Act ual
 yields and costs vary considerably depending on images, number of color pages printed or copied and other factors (including frequency
 of TCU replacement).




This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                        HP Confidential
                  HP Mono SF 2xxx Installed Base - Upgrade to MF Mono & MF Color 3xxx
                  At A Glance
                                                                                                                                     Insta lled Ba se
                                                                                Printer:    LJ2 2 0 0                          LJ2 3 0 0                                  LJ2 4 0 0
                                                                              Cartridge:    C4096A                             Q2610A                     Q6511A                        Q6511X
                                                        HP M 3 0 3 5 mfp series
                                                        Toner Savings (Q7551A) (1)         up to ~10%                         up to ~10%                 up to ~10%                          n/ a
                    MON OCHROME

                                  Toner




                                                        Toner Savings (Q7551X) (1)         up to ~25%                         up to ~25%                 up to ~30%                    up to ~15%
                                                        Toner Savings (Q7551XD) (1)        up to ~35%                         up to ~35%                 up to ~35%                    up to ~25%
                                                                                            up to 80%                          up to 40%                                up to 40%*
M ulti-function




                                                        Speed improvement (2)
                                  Productivity




                                                                                           (19 to 35 ppm)                     (25 to 35 ppm)                        (25/ 30/ 35 to 35 ppm)
                                                        Higher input capacity (3)               Yes                                Yes                                      Yes
                                                        Higher capacity carts (4)               Yes                                Yes                                      Yes
                                                        HP CP3 5 3 0 mfp series
                                  Produc-tivity Toner




                                                        Toner Savings (CE250X) (1)         up to ~20%                         up to ~20%                 up to ~25%                   up to ~10%
                    COLOR




                                                                                            up to 55%                          up to 20%                                up to 20%*
                                                        Speed improvement (2)
                                                                                           (19 to 30 ppm)                     (25 to 30 ppm)                        (25/ 30/ 35 to 30 ppm)

                                                        Higher capacity carts (4)               Yes                               n/ a                       n/ a                            n/ a
                                                                                                                                                   * Speed savings for only certain LJ2400 bundles

                  1 Toner % savings based on 36-month life; up to the amount stated. Assumes 1,600 pages per month. Data based on internal numbers
                  and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in
                  calculations.
                  2 Increase productivity with up to the % stated due to faster speed device

                  3 Higher input sheet capacity for increased productivity; based on standard tray capacity comparison

                  4 Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity)




                  This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
                  proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
                  prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
                  affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                                                            HP Confidential
  HP Mono SF 1xxx Installed Base - Upgrade to SF Mono & SF Color
  2xxx Talking Points
 Installed
 Base (IB)          SF Mono Upgrade and Value Proposition                                         SF Color Upgrade and Value Proposition
LJ1200         P2055         •Save up to 20% in toner costs when using the         CP2025      •Save up to 15% in toner costs when using the multi-pack cartridge 1
                             high capacity cartridge1                                          •Increase productivity with black print speed up to 40% faster (15 ppm
               DN                                                                  series
                             •Increase productivity with up to 130% faster                     to 21 ppm) and color speed same as black (21/21 ppm)
Cartridges:                  speed device (15 ppm to 35 ppm)                                   •Two-sided printing can save up to 50% in paper costs (duplex)
C7115A                       •Two-sided printing can save up to 50% in                         •Higher input sheet capacity for increased productivity
C7115X                       paper costs (duplex bundles)                                      •The cost to print black and white pages is the same as the P2055N,
                             •Higher input sheet capacity for increased                        allowing customers to use a single device to meet b/w and color printing
                             productivity                                                      needs 2

LJ1160         P2055         •Save up to 25% in toner costs when using the         CP2025      •Save up to 25% in toner costs when using the multi-pack cartridge 1
                             high capacity cartridge1                                          •Increase productivity with black print speed up to 5% faster (20 ppm
               DN                                                                  series
                             •Increase productivity with up to 75% faster                      to 21 ppm) and color speed same as black (21/21 ppm)
Cartridge:                   speed device (20 ppm to 35 ppm)                                   •Two-sided printing can save up to 50% in paper costs (duplex)
Q5949A                       •Two-sided printing can save up to 50% in                         •Higher input sheet capacity for increased productivity
                             paper costs (duplex bundles)                                      •The cost to print black and white pages is the same as the P2055N,
                             •Higher input sheet capacity for increased                        allowing customers to use a single device to meet b/w and color printing
                             productivity                                                      needs 2




   1Toner savings   based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estim ated U.S. HW and
   toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.
   2Assuming comparable monochrome LaserJet printer (HP LaserJet P2055 printer series, using HP print cartridges        CE505A and CE505 X), and that
   customer is printing 30% of total pages in color with content similar to the color ISO/IEC19798 test suite. www.iso.org/jtc1/sc28




This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                             HP Confidential
  HP Mono SF 1xxx Installed Base - Upgrade to SF Mono & SF Color
  2xxx Talking Points
 Installed
 Base (IB)         SF Mono Upgrade and Value Proposition                                         SF Color Upgrade and Value Proposition
LJ1300         P2055         •Save up to 25% in toner costs when using the       CP2025        •Save up to 25% in toner costs when using the multi-pack cartridge 1
                             high capacity cartridge 1                                         •Increase productivity with black print speed up to 5% faster (20 ppm
               DN                                                                series
                             •Increase productivity with up to 75% faster                      to 21 ppm) and color speed same as black (21/21 ppm)
Cartridges:                  speed device (20 pm to 35 ppm)                                    •Two-sided printing can save up to 50% in paper costs (duplex)
Q2613A                       •Two-sided printing can save up to 50% in                         •Higher input sheet capacity for increased productivity
Q2613X                       paper costs (duplex bundles)                                      •The cost to print black and white pages is the same as the P2055N,
                             •Higher input sheet capacity for increased                        allowing customers to use a single device to meet b/w and color printing
                             productivity                                                      needs 2

LJ1320         P2055         •Save up to 25% in toner costs when using the       CP2025        •Save up to 25% in toner costs when using the multi-pack cartridge 1
                             high capacity cartridge 1                                         •Print in color just as fast as mono (21/21 ppm)
               DN                                                                series
                             •Increase productivity with up to 55% faster                      •Higher input sheet capacity for increased productivity
Cartridges:                  speed device (22 ppm to 35 ppm)                                   •The cost to print black and white pages is the same as the P2055N,
Q5949A                       •Higher input sheet capacity for increased                        allowing customers to use a single device to meet b/w and color printing
Q5949X                       productivity                                                      needs 2




 1Toner savings   based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estim ated U.S. HW and
 toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.
 2Assuming comparable monochrome LaserJet printer (HP LaserJet P2055 printer series, using HP print cartridges        CE505A and CE505 X), and that
 customer is printing 30% of total pages in color with content similar to the color ISO/IEC19798 test suite. www.iso.org/jtc1/sc28




 This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
 proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
 prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
 affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                            HP Confidential
                           HP Mono SF 1xxx Installed Base - Upgrade to SF Mono & SF Color
                           2xxx
                           At A Glance
                                                                                                                                Insta lled Ba se
                                                           Printer:             LJ1 2 0 0                       LJ1 1 6 0                    LJ1 3 0 0                      LJ1 3 2 0
                                                         Cartridge:    C7115A               C7115X              Q5949A             Q2613A              Q2613X      Q5949A               Q5949X
                             HP P2 0 5 5 DN
 Toner




                             Toner Savings (CE505X) (1)               up to ~20%         up to ~10%            up to ~25%         up to ~25%         up to ~10%   up to ~25%            up to ~5%

                                                                             up to 130%                         up to 75%                  up to 75%                      up to 55%
 Productivity




                             Speed improvement (2)
                                                                             (15 to 35 ppm)                    (20 to 35 ppm)             (20 to 35 ppm)                 (22 to 35 ppm)

                             Higher input capacity (4)                             Yes                              Yes                        Yes                             Yes
Envi




                                                                              up to 50%                                                    up to 50%                           n/ a
ron




                             Paper cost savings (two-sided) (3)                                                 up to 50%
                             HP CP2 0 2 5 series
 Env Produc-tivity Toner




                             Toner Savings (CC530AD) (1)              up to ~15%            up to ~5%          up to ~25%         up to ~25%         up to ~5%    up to ~25%            up to ~1%
                                                                              up to 40%                         up to 5%                    up to 5%
                             Speed improvement (2)                                                                                                                             n/ a
                                                                             (15 to 21 ppm)                    (20 to 21 ppm)            (20 to 21 ppm)
                             Higher input capacity (4)                             Yes                              Yes                        Yes                             Yes
                             Paper cost savings (two-sided) (3)               up to 50%                         up to 50%                  up to 50%                           n/ a



                           1 Toner % savings based on 36-month life; up to the amount stated. Assumes 1,000 pages per month. Data based on internal numbers
                           and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in
                           calculations.
                           2 Increase productivity with up to the % stated due to faster speed device

                           3 Two-sided printing can save up to 50% in paper costs (duplex bundles)

                           4 Higher input sheet capacity for increased productivity; based on standard tray capacity




            This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
            proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
            prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
            affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                                                        HP Confidential
 HP Mono SF 1xxx Installed Base - Upgrade to MF Mono & MF Color 2xxx
 Talking Points (1/2)
  Installed
  Base (IB)          MF Mono Upgrade and Value Proposition                                         MF Color Upgrade and Value Proposition
LJ1200          M2727        •Consolidate your devices - print, copy, scan and      CM2320           •Save up to 15% in toner costs when using the multi-pack
                nf mfp       fax with one device - and increase your print          mfp series       cartridge 1
                             speed up to 80% (15 ppm to 27 ppm)                                      •Increase productivity with black print speed up to 40% faster (15
Cartridges:                  •Save up to 15% in toner costs for like-to-like                         ppm to 21 ppm) and color speed same as black (21/21 ppm)
C7115A                       cartridges and save even more when switching                            •Two-sided printing can save up to 50% in paper costs (duplex)
C7115X                       from the standard cartridge to the high capacity                        •The cost to print black and white pages is the same as the
                             cartridge or multi-pack1                                                P2055N, allowing customers to use a single device to meet b/w
                             •Two-sided printing can save up to 50% in paper                         and color printing needs 2
                             costs (duplex bundles)

LJ1160          M2727        •Consolidate your devices - print, copy, scan and      CM2320           •Save up to 25% in toner costs when using the multi-pack
                nf mfp       fax with one device - and increase your print          mfp series       cartridge 1
                             speed up to 35% (20 ppm to 27 ppm)                                      •Increase productivity with black print speed up to 5% faster (20
Cartridge:                   •Save up to 40% in toner costs 1                                        ppm to 21 ppm) and color speed same as black (21/21 ppm)
Q5949A                       •Two-sided printing can save up to 50% in paper                         •Two-sided printing can save up to 50% in paper costs (duplex)
                             costs (duplex bundles)                                                  •The cost to print black and white pages is the same as the
                                                                                                     P2055N, allowing customers to use a single device to meet b/w
                                                                                                     and color printing needs 2


 1
  Toner savings based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estim ated U.S. HW and
 toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.
 2Assuming comparable monochrome LaserJet printer (HP LaserJet P2055 printer series, using HP print cartridges        CE505A and CE505 X), and that
 customer is printing 30% of total pages in color with content similar to the color ISO/IEC19798 test suite. www.iso.org/jtc1/sc28




This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                          HP Confidential
HP Mono SF 1xxx Installed Base - Upgrade to MF Mono & MF Color 2xxx
Talking Points (2/2)
  Installed
  Base (IB)          MF Mono Upgrade and Value Proposition                                         MF Color Upgrade and Value Proposition
LJ1300           M2727       •Consolidate your devices - print, copy, scan and       CM2320          •Save up to 25% in toner costs when using the multi-pack
                 nf mfp      fax with one device - and increase your print           mfp series      cartridge1
                             speed up to 35% (20 ppm to 27 ppm)                                      •Increase productivity with black print speed up to 5% faster (20
Cartridges:                  •Save up to 15% in toner costs for like-to-like                         ppm to 21 ppm) and color speed same as black (21/21 ppm)
Q2613A                       cartridges and save even more when switching                            •Two-sided printing can save up to 50% in paper costs (duplex)
Q2613X                       from the standard cartridge to the high capacity                        •The cost to print black and white pages is the same as the
                             cartridge or multi-pack1                                                P2055N, allowing customers to use a single device to meet b/w
                             •Two-sided printing can save up to 50% in paper                         and color printing needs 2
                             costs (duplex bundles)

LJ1320           M2727       •Consolidate your devices - print, copy, scan and       CM2320          •Save up to 25% in toner costs when using the multi-pack
                 nf mfp      fax with one device - and increase your print           mfp series      cartridge1
                             speed up to 20% (22 ppm to 27 ppm)                                      •Print in color just as fast as mono (21/21 ppm) and consolidate
Cartridges:                  •Save up to 10% in toner costs for like-to-like                         your devices - print, copy, scan and fax with one device
Q5949A                       cartridges and save even more when switching                            •The cost to print black and white pages is the same as the
Q5949X                       from the standard cartridge to the high capacity                        P2055N, allowing customers to use a single device to meet b/w
                             cartridge or multi-pack1                                                and color printing needs 2


1Toner savings   based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estim ated U.S. HW and
toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.
2Assuming comparable monochrome LaserJet printer (HP LaserJet P2055 printer series, using HP print cartridges        CE505A and CE505 X), and that
customer is printing 30% of total pages in color with content similar to the color ISO/IEC19798 test suite. www.iso.org/jtc1/sc28




This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                          HP Confidential
       HP Mono SF 1xxx Installed Base - Upgrade to MF Mono & MF Color 2xxx
       At A Glance
                                                                                                                Insta lled Ba se
                                            Printer:             LJ1 2 0 0                       LJ1 1 6 0                   LJ1 3 0 0                    LJ1 3 2 0
                                          Cartridge:    C7115A               C7115X              Q5949A            Q2613A              Q2613X    Q5949A               Q5949X
                HP M 2 7 2 7 mfp
                Toner Savings (Q7553A) (1)             up to ~4%               n/ a             up to ~10%        up to ~10%           n/ a     up to ~10%              n/ a
   Toner




                Toner Savings (Q7553X) (1)             up to ~25%        up to ~15%             up to ~30%        up to ~30%       up to ~15%   up to ~30%          up to ~10%
                Toner Savings (Q7553XD) (1)            up to ~35%        up to ~25%             up to ~40%        up to ~40%       up to ~25%   up to ~40%          up to ~20%
Produc-




                                                               up to 80%                        up to 35%                  up to 35%                    up to 20%
 tivity




                Speed improvement (2)
                                                              (15 to 27 ppm)                   (20 to 27 ppm)            (20 to 27 ppm)                (22 to 27 ppm)

                                                               up to 50%                                                   up to 50%                         n/ a
   Env




                Paper cost savings (two-sided) (3)                                              up to 50%
                HP CM 2 3 2 0 mfp series
        Toner




                Toner Savings (CC530AD) (1)            up to ~15%            up to ~5%          up to ~25%        up to ~25%       up to ~5%    up to ~25%            up to ~1%
Produc-




                                                               up to 40%                         up to 5%                   up to 5%
 tivity




                Speed improvement (2)                                                                                                                        n/ a
                                                              (15 to 21 ppm)                   (20 to 21 ppm)            (20 to 21 ppm)
                                                               up to 50%                                                   up to 50%                         n/ a
   Env




                Paper cost savings (two-sided) (3)                                              up to 50%


           1 Toner %  savings based on 36-month life; up to the amount stated. Assumes 1,000 pages per month. Data based on internal numbers
           and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in
           calculations.
           2 Increase productivity with up to the % stated due to faster speed device

           3 Two-sided printing can save up to 50% in paper costs (duplex bundles)




       This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
       proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
       prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
       affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                                         HP Confidential
           Competitive Installed Base

       Key Competitive Installed Base Devices to
       Target for Upgrade
                     Competitive Installed Base product                        Black             Upgrade Recommendation (Series)Black
                                                                                                       Black                                                  Black
                                                                             Cartridge               Cartridge                Cartridge                     Cartridge
                                                                              product                 product                  product                       product
Priority




                         Product name   Black Cartridge product              numbers        Mono      numbers                 numbers                       numbers
            Vendor           name             number(s)           Mono SF      (A/X)       AIO/MFP      (A/X)   Color SF        (A/X)      Color AIO/MFP      (A/X)

           Xerox       Phaser 4500      113R00656/657             LaserJet                 LaserJet              Color LaserJet            Color LaserJet
 1
           Lexmark     T620/622         12A6760/765/860/865       P4015n     CC364A/X       M4345      Q5945A       4700dn        Q5950A     CM4730         Q6460A
                                                                  (CB509A)                 (CB425A)                 (Q7493A)                  (CB480A)
           Lexmark     T630/632/634     12A7360/362/460/462
           Xerox       Phaser 4400      113R00627/628             LaserJet                 LaserJet              Color LaserJet            Color LaserJet
 2
           Lexmark     T420             12A7310/315/410/415       P3015dn    CE255A/X       M3035     Q7551A/X    CP3525dn      CE250A/X     CM3530         CE250A/X
                                                                  (CE528A)                 (CC476A)                 (CC470A)                  (CC519A)
           Lexmark     T430             12A8320/325/420/425
           Lexmark     E320/322         08A0475/76/77/78          LaserJet                 LaserJet              Color LaserJet            Color LaserJet
 3
           Brother     HL1650           TN560                     P2055dn    CE505A/X      M2727nf    Q7553A/X     CP2025n        CC530A    CM2320nf        CC530A
                                                                  (CE459A)                 (CB532A)                 (CB495A)                  (CC436A)
           Brother     HL1440/50/70     TN-430/460




   This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
   proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
   prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
   affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                              HP Confidential
Competitive Mono Workgroup SF IB - Upgrade to HP Mono & Color SF
4xxx
Talking Points (1/2)
   Competitive
 Installed Base         SF Mono Upgrade and Value Proposition                                  SF Color Upgrade and Value Proposition
       (IB)

Xerox             P4015         •Save up to 15% in toner costs for like-to-like cartridges   CLJ4700   •Save up to 5% in toner costs when using like-to-
                                and save even more when switching from the standard                    like cartridges 1
4500              series        cartridge to the high capacity cartridge or multi-pack1      series
                                                                                                       •Up to 20% less power consumption2
Cartridges:                     •Increase productivity with up to 40% faster speed
113R00656                       device (36 ppm to 52 ppm)
113R00657                       •Up to 45% less power consumption2

Lexmark           P4015         •Save up to 15% in toner costs for like-to-like cartridges   CLJ4700   •Save up to 15% in toner costs when using like-to-
                                and save even more when switching from the standard                    like cartridges 1
T620              series        cartridge to the high capacity cartridge or multi-pack1      series
                                                                                                       •Up to 10% less power consumption2
Cartridges:                     •Increase productivity with up to 70% faster speed
12A6860                         device (30 ppm to 52 ppm)
12A6865                         •Up to 40% less power consumption2


 1Toner savings based on 36-month life. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estim ated
 U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.
 2Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month.

 Actual power usage and results may vary.




This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                       HP Confidential
Competitive Mono Workgroup SF IB - Upgrade to HP Mono & Color SF
4xxx
Talking Points (2/2)
   Competitive
 Installed Base          SF Mono Upgrade and Value Proposition                                  SF Color Upgrade and Value Proposition
       (IB)

Lexmark           P4015          •Save up to 15% in toner costs for like-to-like cartridges   CLJ4700   •Save up to 15% in toner costs when using like-to-
                                 and save even more when switching from the standard                    like cartridges 1
T622              series         cartridge to the high capacity cartridge or multi-pack1      series
                                                                                                        •Up to 15% less power consumption2
Cartridges:                      •Increase productivity with up to 30% faster speed
12A6860                          device (40 ppm to 52 ppm)
12A6865                          •Up to 45% less power consumption2

Lexmark           P4015          •Save up to 65% in toner costs 1                             CLJ4700   •Save up to 40% in toner costs 1
T630              series         •Increase productivity with up to 45% faster speed           series    •Up to 15% less power consumption2
                                 device (35 ppm to 52 ppm)                                              •Higher input sheet capacity for increased
Cartridges:
                                 •Up to 45% less power consumption2                                     productivity
12A7460
12A7462                          •Higher input sheet capacity for increased productivity
                                 •HP high-capacity toner cartridges, get more printed
                                 pages with fewer cartridge replacements




  1Toner savings based on 36-month life. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estim ated
  U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.
  2Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month.

  Actual power usage and results may vary.




 This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
 proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
 prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
 affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                        HP Confidential
        Competitive Mono Workgroup SF IB - Upgrade to HP Mono & Color SF
        4xxx
        At A Glance
                                                                                                                                                 Insta lled Ba se
                                                                        Printer:        X erox 4 5 0 0                   Lex ma rk T6 2 0                      Lex ma rk T6 2 2                Lex ma rk T6 3 0
                                                                      Cartridge:   113R00656    113R00657             12A6860       12A6865                 12A6860       12A6865           12A7460       12A7462
                                                 HP P4 0 1 5 series
                                                 Toner Savings (CC364A) (1)         up to ~5%          n/ a          up to ~15%         n/ a               up to ~15%         n/ a          up to ~40%     up to ~10%
                                  Toner
                  MON OCHROME




                                                 Toner Savings (CC364X) (1)        up to ~35%      up to ~15%        up to ~40%     up to ~10%             up to ~40%     up to ~10%        up to ~60%     up to ~35%
                                                 Toner Savings (CC364AD) (1)       up to ~40%      up to ~25%        up to ~50%     up to ~20%             up to ~50%     up to ~20%        up to ~65%     up to ~45%
                                                                                            up to 40%                        up to 70%                             up to 30%                        up to 45%
                                                 Speed improvement (2)
                                  Productivity




                                                                                          (36 to 52 ppm)                      (30 to 52 ppm)                        (40 to 52 ppm)                 (35 to 52 ppm)
Single function




                                                 Higher input capacity (3)                     n/ a                                 n/ a                                n/ a                             Yes

                                                 Higher capacity carts (4)                     n/ a                                 n/ a                                n/ a                             Yes
                                                                                           up to 45%                           up to 40%                             up to 45%                      up to 45%
                                  Env




                                                 Energy savings (5)
                                                 HP CLJ4 7 0 0 series
                                  Toner




                                                 Toner Savings (Q5950A) (1)        up to ~5%               n/ a      up to ~15%                n/ a        up to ~15%                n/ a   up to ~40%          up to ~5%
                  COLOR




                                                                                                                               up to 3%
                                                                                               n/ a                                                                     n/ a                             n/ a
                                Produc-




                                                 Speed improvement (2)
                                 tivity




                                                                                                                              (30 to 31 ppm)
                                                 Higher input capacity (3)                     n/ a                                 n/ a                                n/ a                             Yes
                                                                                           up to 20%                           up to 10%                             up to 15%                      up to 15%
                                  Env




                                                 Energy savings (5)


                  1 Toner % savings based on 36-month life; up to the amount stated. Assumes 2,500 pages per month. Data based on internal numbers
                  and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in
                  calculations.
                  2 Increase productivity with up to the % stated due to faster speed device

                  3 Higher input sheet capacity for increased productivity; based on standard tray capacity comparison

                  4 Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity)

                  5 Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per
                  month. Actual power usage and results may vary


                  This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
                  proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
                  prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
                  affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                                                                  HP Confidential
Competitive Mono Workgroup SF IB - Upgrade to HP Mono & Color MF 4xxx
Talking Points
 Competitive
Installed Base          MF Mono Upgrade and Value Proposition                                MF Color Upgrade and Value Proposition
      (IB)

Xerox            M4345          •Save up to 35% in toner costs 1                          CLJ4730      •Save up to 30% in toner costs 1
4500             mfp            •Increase productivity with up to 25% faster speed        mfp series   •Higher input sheet capacity for increased
                                device (36 ppm to 45 ppm) and consolidate your devices                 productivity
Cartridges:      series         - print, copy, scan and fax with one device                            •Consolidate your devices - print, copy, scan and
113R00656                       •Up to 25% less power consumption2                                     fax with one device
113R00657

Lexmark          M4345          •Save up to 45% in toner costs 1                          CLJ4730      •Save up to 40% in toner costs 1
T620             mfp            •Increase productivity with up to 50% faster speed        mfp series   •Higher input sheet capacity for increased
                                device (30 ppm to 45 ppm) and consolidate your devices                 productivity
Cartridges:      series         - print, copy, scan and fax with one device                            •Consolidate your devices - print, copy, scan and
12A6860                         •Up to 15% less power consumption2                                     fax with one device
12A6865

Lexmark          M4345          •Save up to 45% in toner costs 1                          CLJ4730      •Save up to 40% in toner costs 1
T622             mfp            •Increase productivity with up to 10% faster speed        mfp series   •Higher input sheet capacity for increased
                                device (40 ppm to 45 ppm) and consolidate your devices                 productivity
Cartridges:      series         - print, copy, scan and fax with one device                            •Consolidate your devices - print, copy, scan and
12A6860                         •Up to 20% less power consumption2                                     fax with one device
12A6865

Lexmark          M4345          •Save up to 60% in toner costs 1                          CLJ4730      •Save up to 55% in toner costs 1
T630             mfp            •Increase productivity with up to 25% faster speed        mfp series   •Higher input sheet capacity for increased
                                device (35 ppm to 45 ppm) and consolidate your devices                 productivity
Cartridges:      series         - print, copy, scan and fax with one device                            •Consolidate your devices - print, copy, scan and
12A7460                         •Up to 20% less power consumption2                                     fax with one device
12A7462
                                •Higher input sheet capacity for increased productivity



  1Toner savings based on 36-month life. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estim ated
  U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.
  2Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month.

  Actual power usage and results may vary.

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                     HP Confidential
             Competitive Mono Workgroup SF IB - Upgrade to HP Mono & Color MF 4xxx
             At A Glance
                                                                                                                                            Insta lled Ba se
                                                                        Printer:        X erox 4 5 0 0                     Lex ma rk T6 2 0                 Lex ma rk T6 2 2                  Lex ma rk T6 3 0
                                                                      Cartridge:   113R00656    113R00657               12A6860       12A6865           12A6860        12A6865             12A7460       12A7462
                                                 HP M 4 3 4 5 mfp series
                   MON OCHROME

                                     Toner




                                                 Toner Savings (Q5945A) (1)        up to ~35%          up to ~20%       up to ~45%           up to ~15%   up to ~45%          up to ~15%   up to ~60%          up to ~40%
                                                                                          up to 25%                              up to 50%                       up to 10%                        up to 25%
                                                 Speed improvement (2)
                                 Produc-
                                  tivity




                                                                                         (36 to 45 ppm)                         (30 to 45 ppm)                  (40 to 45 ppm)                   (35 to 45 ppm)
M ulti-function




                                                 Higher input capacity (3)                      n/ a                                  n/ a                             n/ a                             Yes
                                                                                          up to 25%                              up to 15%                       up to 20%                        up to 20%
                                     Env




                                                 Energy savings (5)

                                                 HP CLJ4 7 3 0 mfp series
                                         Toner
                   COLOR




                                                 Toner Savings (Q6460A) (1)        up to ~30%          up to ~15%       up to ~40%           up to ~10%   up to ~40%          up to ~10%   up to ~55%          up to ~35%
                                                                                                                                  up to 3%
                                                 Speed improvement (2)                          n/ a                                                                   n/ a                             n/ a
                                 Produc-
                                  tivity




                                                                                                                                (30 to 31 ppm)
                                                 Higher input capacity (3)                      Yes                                   Yes                              Yes                              Yes


                  1 Toner % savings based on 36-month life; up to the amount stated. Assumes 2,500 pages per month. Data based on internal numbers
                  and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in
                  calculations.
                  2 Increase productivity with up to the % stated due to faster speed device

                  3 Higher input sheet capacity for increased productivity; based on standard tray capacity comparison

                  5 Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per

                  month. Actual power usage and results may vary




                  This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
                  proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
                  prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
                  affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                                                                    HP Confidential
Competitive Mono SWT SF IB - Upgrade to HP Mono & Color SF 3xxx
Talking Points
   Competitive
 Installed Base       SF Mono Upgrade and Value Proposition                                   SF Color Upgrade and Value Proposition
       (IB)

Xerox 4400        P3015       •Save up to 15% in toner costs when switching from          CP3525   •Save up to 5% in toner costs when switching from the
                  series      the standard cartridge to the high capacity cartridge 1     series   standard cartridge to the high capacity cartridge1
Cartridges:                   •Increase productivity with up to 60% faster speed                   •Increase productivity with black print speed up to 15%
113R00628                     device (26 ppm to 42 ppm)                                            faster (26 ppm to 30 ppm) and color speed same as
113R00627                                                                                          black (30/30 ppm)

Lexmark           P3015       •Save up to 15% in toner costs for like-to-like             CP3525   •Save up to 20% in toner costs when using the high
                              cartridges and save even more when switching from                    capacity cartridge1
T420              series                                                                  series   •Increase productivity with black print speed up to 35%
                              the standard cartridge to the high capacity cartridge 1
Cartridges:                   •HP high-capacity toner cartridges, get more printed                 faster (22 ppm to 30 ppm) and color speed same as
12A7410                       pages with fewer cartridge replacements                              black (30/30 ppm)
12A7415                       •Increase productivity with up to 90% faster speed
                              device (22 ppm to 42 ppm)
                              •Higher input sheet capacity for increased
                              productivity



Lexmark           P3015       •Save up to 10% in toner costs for like-to-like                      •Save up to 20% in toner costs when using the high
                                                                                          CP3525   capacity cartridge1
T430              series      cartridges and save even more when switching from
                              the standard cartridge to the high capacity cartridge 1     series
Cartridges:                   •HP high-capacity toner cartridges, get more printed
12A8325                       pages with fewer cartridge replacements
12A8425                       •Increase productivity with up to 30% faster speed
                              device (32 ppm to 42 ppm)
                              •Higher input sheet capacity for increased
                              productivity


1Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estim ated U.S. HW
and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.


This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                        HP Confidential
       Competitive Mono SWT SF IB - Upgrade to HP Mono & Color SF 3xxx
       At A Glance
                                                                                                                                              Insta lled Ba se
                                                                           Printer:           X erox 4 4 0 0                                 Lex ma rk T4 2 0                      Lex ma rk T4 3 0
                                                                         Cartridge:   113R00627           113R00628                    12A7410             12A7415           12A8325             12A8425
                                                   HP P3 0 1 5 series
                   MON OCHROME




                                                   Toner Savings (CE255A) (1)            n/ a                       n/ a               up to ~2%                   n/ a      up to ~1%                   n/ a
                                    Toner




                                                   Toner Savings (CE255X) (1)         up to ~15%                    n/ a               up to ~30%               up to ~15%   up to ~30%               up to ~10%
                                                                                                    up to 60%                                       up to 90%                             up to 30%
Single function




                                                   Speed improvement (2)
                                    Productivity




                                                                                                   (26 to 42 ppm)                               (22 to 42 ppm)                        (32 to 42 ppm)

                                                   Higher input capacity (3)                           n/ a                                           Yes                                   Yes
                                                   Higher capacity carts (4)                           n/ a                                           Yes                                   Yes
                                                   HP CP3 5 2 5 series
                   COLOR

                                         Toner




                                                   Toner Savings (CE250X) (1)          up to ~5%                    n/ a               up to ~20%               up to ~10%   up to ~20%                up to ~4%
                                 Produc-




                                                                                                    up to 15%                                       up to 35%
                                  tivity




                                                   Speed improvement (2)                                                                                                                    n/ a
                                                                                                   (26 to 30 ppm)                               (22 to 30 ppm)




                  1 Toner % savings based on 36-month life; up to the amount stated. Assumes 1,600 pages per month. Data based on internal numbers
                  and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in
                  calculations.
                  2 Increase productivity with up to the % stated due to faster speed device

                  3 Higher input sheet capacity for increased productivity; based on standard tray capacity comparison

                  4 Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity)

                  5 Calculated energy values based on published wattages for printing, ready and power save with a usage level of 1,600 pages per

                  month. Actual power usage and results may vary




                  This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
                  proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
                  prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
                  affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                                                                     HP Confidential
Competitive Mono SWT SF IB - Upgrade to HP Mono & Color MF 3xxx
Talking Points (1/2)
 Competitive
  Installed          MF Mono Upgrade and Value Proposition                                   MF Color Upgrade and Value Proposition
  Base (IB)

Xerox          M3035           •Save up to 15% in toner costs when switching from        CM3530       •Save up to 5% in toner costs when switching from
4400           mfp series      the standard cartridge to the high capacity cartridge     mfp series   the standard cartridge to the high capacity cartridge 1
                               and even more with the multi-pack1                                     •Increase productivity with black print speed up to
Cartridges:                    •Increase productivity with up to 30% faster speed                     15% faster (26 ppm to 30 ppm) and color speed
113R00628                      device (26 ppm to 35 ppm) and consolidate your                         same as black (30/30 ppm)
113R00627                      devices - print, copy, scan and fax with one device                    •Consolidate your devices - print, copy, scan and fax
                                                                                                      with one device


Lexmark        M3035           •Save up to 15% in toner costs for like-to-like                        •Save up to 20% in toner costs when using the high
                               cartridges and save even more when switching from
                                                                                         CM3530       capacity cartridge 1
T420           mfp series      the standard cartridge to the high capacity cartridge     mfp series   •Increase productivity with black print speed up to
Cartridges:                    or multi-pack1                                                         35% faster (22 ppm to 30 ppm) and color speed
12A7410                        •HP high-capacity toner cartridges, get more                           same as black (30/30 ppm)
12A7415                        printed pages with fewer cartridge replacements                        •Consolidate your devices - print, copy, scan and fax
                               •Increase productivity with up to 55% faster speed                     with one device
                               device (22 ppm to 35 ppm) and consolidate your
                               devices - print, copy, scan and fax with one device
                               •Higher input sheet capacity for increased
                               productivity



1Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estim ated U.S. HW
and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.




This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                       HP Confidential
Competitive Mono SWT SF IB - Upgrade to HP Mono & Color MF 3xxx
Talking Points (2/2)
 Competitive
  Installed          MF Mono Upgrade and Value Proposition                                   MF Color Upgrade and Value Proposition
  Base (IB)

Lexmark        M3035           •Save up to 10% in toner costs for like-to-like                        •Save up to 20% in toner costs when using the high
                               cartridges and save even more when switching from
                                                                                         CM3530       capacity cartridge 1
T430           mfp series      the standard cartridge to the high capacity cartridge     mfp series   •Consolidate your devices - print, copy, scan and fax
Cartridges:                    or multi-pack1                                                         with one device
12A8325                        •HP high-capacity toner cartridges, get more
12A8425                        printed pages with fewer cartridge replacements
                               •Increase productivity with up to 5% faster speed
                               device (32 ppm to 35 ppm) and consolidate your
                               devices - print, copy, scan and fax with one device
                               •Higher input sheet capacity for increased
                               productivity


1Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW
and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.




This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                       HP Confidential
                  Competitive Mono SWT SF IB - Upgrade to HP Mono & Color MF 3xxx
                  At A Glance
                                                                                                                                               Insta lled Ba se
                                                                           Printer:           X erox 4 4 0 0                                  Lex ma rk T4 2 0                      Lex ma rk T4 3 0
                                                                         Cartridge:   113R00627           113R00628                     12A7410             12A7415           12A8325             12A8425
                                                   HP M 3 0 3 5 mfp series
                                                   Toner Savings (Q7551A) (1)            n/ a                       n/ a                up to ~10%                  n/ a      up to ~10%                  n/ a
                   MON OCHROME

                                    Toner




                                                   Toner Savings (Q7551X) (1)         up to ~15%                    n/ a                up to ~25%               up to ~15%   up to ~25%              up to ~10%
                                                   Toner Savings (Q7551XD) (1)        up to ~20%                    n/ a                up to ~35%               up to ~25%   up to ~35%              up to ~20%
M ulti-function




                                                                                                    up to 30%                                        up to 55%                             up to 5%
                                                   Speed improvement (2)
                                    Productivity




                                                                                                   (26 to 35 ppm)                                (22 to 35 ppm)                        (32 to 35 ppm)
                                                   Higher input capacity (3)                           n/ a                                            Yes                                   Yes
                                                   Higher capacity carts (4)                           n/ a                                            Yes                                   Yes
                                                   HP CP3 5 3 0 mfp series
                   COLOR

                                         Toner




                                                   Toner Savings (CE250X) (1)          up to ~5%                    n/ a                up to ~20%               up to ~10%   up to ~20%                up to ~4%
                                 Produc-




                                                                                                    up to 15%                                        up to 35%
                                  tivity




                                                   Speed improvement (2)                                                                                                                     n/ a
                                                                                                   (26 to 30 ppm)                                (22 to 30 ppm)




                  1 Toner % savings based on 36-month life; up to the amount stated. Assumes 1,600 pages per month. Data based on internal numbers
                  and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in
                  calculations.
                  2 Increase productivity with up to the % stated due to faster speed device

                  3 Higher input sheet capacity for increased productivity; based on standard tray capacity comparison

                  4 Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity)




                  This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
                  proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
                  prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
                  affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                                                                      HP Confidential
Competitive Mono Low End SF IB - Upgrade to HP Mono & Color SF 2xxx
Talking Points
  Competitive
Installed Base        SF Mono Upgrade and Value Proposition                                    SF Color Upgrade and Value Proposition
      (IB)

Lexmark          P2055       •Save up to 25% in toner costs when switching from             CP2025   •Save up to 25% in toner costs when switching from
                             the standard cartridge to the high capacity cartridge 1                 the standard cartridge to the multi-pack cartridge1
E322             DN                                                                         series
                             •Increase productivity with up to 115% faster speed                     •Increase productivity with black print speed up to
Cartridges:                  device (16 ppm to 35 ppm)                                               30% faster (16 ppm to 21 ppm) and print in color just
08A0476                                                                                              as fast as in mono (21/21 ppm)
                             •Two-sided printing can save up to 50% in paper costs
08A0478                      (duplex bundles)                                                        •Two-sided printing can save up to 50% in paper
                             •Higher input sheet capacity for increased                              costs (duplex bundles)
                             productivity                                                            •Higher input sheet capacity for increased
                             •Up to 30% less power consumption2                                      productivity


Brother          P2055       •Increase productivity with up to 115% faster speed            CP2025   •Increase productivity with black print speed up to
                             device (16 ppm to 35 ppm)                                               30% faster (16 ppm to 21 ppm) and print in color just
HL-1650          DN                                                                         series
                             •Up to 55% less power consumption2                                      as fast as in mono (21/21 ppm)
Cartridges:
TN-530
TN-560

Brother          P2055       •Increase productivity with up to 130% faster speed            CP2025   •Increase productivity with black print speed up to
                             device (15 ppm to 35 ppm)                                               40% faster (15 ppm to 21 ppm) and print in color just
HL-1440          DN                                                                         series
                             •Two-sided printing can save up to 50% in paper costs                   as fast as in mono (21/21 ppm)
Cartridges:                  (duplex bundles)                                                        •Two-sided printing can save up to 50% in paper
TN-430                       •Higher input sheet capacity for increased                              costs (duplex bundles)
TN-460                       productivity                                                            •Higher input sheet capacity for increased
                             •Up to 35% less power consumption2                                      productivity

1Toner  savings based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and
toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.
2Calculated energy values based on published wattages for printing, ready and power save with a usage level of 1,000 pages per month. Actual power

usage and results may vary.




 This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
 proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
 prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
 affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                          HP Confidential
                  Competitive Mono Low End SF IB - Upgrade to HP Mono & Color SF 2xxx
                  At A Glance
                                                                                                                                                        Insta lled Ba se
                                                                                         Printer:        Lex ma rk E3 2 2                           Brother HL-1 6 5 0                 Brother HL-1 4 4 0
                                                                                       Cartridge:   08A0476           08A0478                   TN 530             TN 560          TN 430             TN 460
                                                           HP P2 0 5 5 DN
                                  Toner
                  MON OCHROME




                                                           Toner Savings (CE505X) (1)               up to ~25%                n/ a             up to ~2%                   n/ a   up to ~1%                 n/ a
                                                                                                            up to 115%                                    up to 115%                       up to 130%
                                Produc-




                                                           Speed improvement (2)
                                 tivity




                                                                                                            (16 to 35 ppm)                                (16 to 35 ppm)                   (15 to 35 ppm)
                                                           Higher input capacity (3)                             Yes                                          n/ a                              Yes
Single function




                                                           Energy savings (5)                                up to 30%                                     up to 55%                          up to 35%
                                  Environ




                                                           Paper cost savings (two-sided) (4)                up to 50%                                        n/ a                            up to 50%
                                                           HP CP2 0 2 5 series
                                  Env Productivity Toner




                                                           Toner Savings (CC530AD) (1)              up to ~25%                n/ a               n/ a                      n/ a     n/ a                    n/ a
                  COLOR




                                                                                                             up to 30%                                     up to 30%                          up to 40%
                                                           Speed improvement (2)
                                                                                                            (16 to 21 ppm)                                (16 to 21 ppm)                   (15 to 21 ppm)

                                                           Higher input capacity (3)                             Yes                                          n/ a                              Yes
                                                           Paper cost savings (two-sided) (4)                up to 50%                                        n/ a                            up to 50%


                      1 Toner %  savings based on 36-month life; up to the amount stated. Assumes 1,000 pages per month. Data based on internal
                      numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of
                      unit not included in calculations.
                      2 Increase productivity with up to the % stated due to faster speed device

                      3 Higher input sheet capacity for increased productivity; based on standard tray capacity comparison

                      4 Two-sided printing can save up to 50% in paper costs (duplex bundles)

                      5 Calculated energy values based on published wattages for printing, ready and power save with a usage level of 1,000 pages

                      per month. Actual power usage and results may vary

                  This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
                  proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
                  prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
                  affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                                                                             HP Confidential
Competitive Mono Low End SF IB - Upgrade to HP Mono & Color MF 2xxx
Talking Points
  Competitive
Installed Base        MF Mono Upgrade and Value Proposition                                   MF Color Upgrade and Value Proposition
      (IB)

Lexmark          M2727nf      •Save up to 10% in toner costs for like-to-like cartridges   CM2320   •Save up to 25% in toner costs when switching from the
                              and save even more when switching from the standard                   standard cartridge to the multi-pack cartridge 1
E322                          cartridge to the high capacity cartridge or multi-pack1      series   •Increase productivity with black print speed up to 30%
Cartridges:                   •Consolidate your devices - print, copy, scan and fax                 faster (16 ppm to 21 ppm) and print in color just as fast
08A0476                       with one device - and increase your print speed up to                 as in mono (21/21 ppm)
08A0478                       65% (16 ppm to 27 ppm)                                                •Consolidate your devices - print, copy, scan and fax
                              •Two-sided printing can save up to 50% in paper costs                 with one device
                              (duplex bundles)                                                      •Two-sided printing can save up to 50% in paper costs
                              •Higher input sheet capacity for increased productivity               (duplex bundles)
                                                                                                    •Higher input sheet capacity for increased productivity


Brother          M2727nf      •Save up to 5% in toner costs when switching from the        CM2320   •Increase productivity with black print speed up to 30%
HL-1650                       standard cartridge to the high capacity cartridge and        series   faster (16 ppm to 21 ppm) and print in color just as fast
                              even more with the multi-pack1                                        as in mono (21/21 ppm)
Cartridges:                   •Consolidate your devices - print, copy, scan and fax                 •Consolidate your devices - print, copy, scan and fax
TN-530                        with one device - and increase your print speed up to                 with one device
TN-560                        65% (16 ppm to 27 ppm)
                              •Up to 35% less power consumption2

Brother          M2727nf      •Save up to 5% in toner costs when switching from the        CM2320   •Increase productivity with black print speed up to 40%
HL-1440                       standard cartridge to the high capacity cartridge and        series   faster (15 ppm to 21 ppm) and print in color just as fast
                              even more with the multi-pack1                                        as in mono (21/21 ppm)
Cartridges:                   •Consolidate your devices - print, copy, scan and fax                 •Consolidate your devices - print, copy, scan and fax
TN-430                        with one device - and increase your print speed up to                 with one device
TN-460                        80% (15 ppm to 27 ppm)                                                •Two-sided printing can save up to 50% in paper costs
                              •Two-sided printing can save up to 50% in paper costs                 (duplex bundles)
                              (duplex bundles)

1Toner  savings based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and
toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.
2Calculated energy values based on published wattages for printing, ready and power save with a usage level of 1,000 pages per month. Actual power

usage and results may vary.

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                        HP Confidential
        Competitive Mono Low End SF IB - Upgrade to HP Mono & Color MF 2xxx
        At A Glance
                                                                                                                                         Insta lled Ba se
                                                                         Printer:        Lex ma rk E3 2 2                           Brother HL-1 6 5 0                  Brother HL-1 4 4 0
                                                                       Cartridge:   08A0476           08A0478                   TN 530             TN 560           TN 430             TN 460
                                           HP M 2 7 2 7 mfp
                                           Toner Savings (Q7553A) (1)               up to ~10%                n/ a                n/ a                      n/ a      n/ a                    n/ a
                   MON OCHROME

                                   Toner




                                           Toner Savings (Q7553X) (1)               up to ~30%           up to ~5%             up to ~5%                    n/ a   up to ~5%                  n/ a
                                           Toner Savings (Q7553XD) (1)              up to ~40%          up to ~15%             up to ~15%                   n/ a   up to ~15%                 n/ a
                                                                                             up to 65%                                      up to 65%                          up to 80%
                                 Produc-




                                           Speed improvement (2)
                                  tivity




                                                                                            (16 to 27 ppm)                                 (16 to 27 ppm)                    (15 to 27 ppm)
M ulti-function




                                           Higher input capacity (3)                             Yes                                           n/ a                               n/ a
                                           Energy savings (5)                                    n/ a                                       up to 35%                           up to 1%
                                   Env




                                           Paper cost savings (two-sided) (4)                up to 50%                                         n/ a                            up to 50%
                                           HP CM 2 3 2 0 mfp series
                                   Toner




                                           Toner Savings (CC530AD) (1)              up to ~25%                n/ a                n/ a                      n/ a      n/ a                    n/ a
                   COLOR




                                                                                             up to 30%                                      up to 30%                          up to 40%
                                 Produc-




                                           Speed improvement (2)
                                  tivity




                                                                                            (16 to 21 ppm)                                 (16 to 21 ppm)                    (15 to 21 ppm)
                                           Higher input capacity (3)                             Yes                                           n/ a                               n/ a
                                                                                             up to 50%                                         n/ a                            up to 50%
                                   Env




                                           Paper cost savings (two-sided) (4)

                  1 Toner % savings based on 36-month life; up to the amount stated. Assumes 1,000 pages per month. Data based on internal
                  numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of
                  unit not included in calculations.
                  2 Increase productivity with up to the % stated due to faster speed device

                  3 Higher input sheet capacity for increased productivity; based on standard tray capacity comparison

                  4 Two-sided printing can save up to 50% in paper costs (duplex bundles)

                  5 Calculated energy values based on published wattages for printing, ready and power save with a usage level of 1,000 pages

                  per month. Actual power usage and results may vary

                  This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and
                  proprietary algorithms. The information is not guaranteed accurate by Hewlett -Packard Company. Prices used are estimated U.S. street
                  prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will
                  affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end cust omers.
                                                                                                             HP Confidential

				
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