What Steps Can You Take for Your
Business to Survive in Bad Economic
When there is a drought, most farmers pray for rain. Will that make rain pour from the heavens? No and the same
thing will happen when you are stuck in a rut during a recession. You just have to wither out the storm because this is
the only way you business will stay afloat.
No matter if your business is small or large, marketing is the best way to get your message across to the people.
During a recession, you have to make cuts in the budget and instead of spending more on advertising, it is best to
use this money in retraining your staff because customer service is key when you want to set yourself apart from the
Cuts should also be done in terms of how much you get from the business and if you are the owner, the best way to
do that will be to lower the profit margins until such time that you can put them to normal levels.
By doing that you are able to satisfy the most important person you will ever meet in your business and that is the
customer. Another solution will be to offer sales and discounts as this ensures their loyalty.
If you have to answer to shareholders, tell the situation even if they already have an idea how things are. You just
have to reassure them that things will improve. After all, a recession is cyclical so they will soon get a return on their
During a recession, a lot of businesses will retrench their workers and close down several offices. If you are a
gambler, this is the best time to buy new equipment and try to take a larger share of the market. If you decide to do
this, make sure you get a fixed rate so won't have a problem paying for these goods.
You might think that most banks are not willing to lend people money but thanks to the bailout, you are able to do so.
You just have to tell the bank what steps you are taking during the recession so they know what you are doing and
understand that the steps you are taking are for the long term.
Should business be really tough and cutting expenses be not enough to help your business stay afloat, you should be
prepared to let some people go. When you do this, make sure you are only dismissing employees who can easily be
replaced when the crisis is almost over.
If you want to reach out other customers, create a website so you can offer your products or services to other towns,
states or even countries.
When you get to have your own business, you are at helm. No one is going to tell you what to do and you are
expected to be the one to set the direction. If you have doubts as to what you can do to survive a recession, don't be
afraid to ask other owners what steps they have taken. Sharing this information is beneficial to both because no one
wants to throw in the towel.