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					        The Calfest 18th Annual



Convention
  & Expo

February 8-10,
                            Berkeley
    2012
         Make Love Not War…
         Make Love Not War
                          We Are Going to Berkeley!
                          We’ll supply the love beads and flowers for your hair. You pack your bell bottoms, granny dress and tie-dye
                          t-shirts. Very few of us were actually in the San Francisco Bay Area during the late 60s, so here’s your
  Who Should              chance to recreate that magical Age of Aquarius. So, you missed Woodstock and love-ins on the Presidio
 make the scene           green, plan to bring your flower power and be a part of this 72 hour gathering. Join fellow CalFestians in
                          shaping the future of festivals in California and Nevada at the come-as-you-are 2012 CalFest Convention
  in Berkeley?            Revolution ~ Up, Up and Away.
   Everyone in the
                          SIT-IN DATES:
  festival and event
      industry...         February 8-10, 2012
                          The Convention Pad Centrally located on the picturesque San Francisco Bay, with panoramic
                          views of the Golden Gate Bridge and the San Francisco Skyline, the Doubletree Hotel Berkeley
                          Marina offers all of the amenities one would expect in a world-class full service hotel. From the
                          moment you first step onto the beautifully landscaped waterfront grounds, you’ll instantly feel the
                          tranquility surround you. Watch a sunset over the Golden Gate Bridge or take in the stunning San
                          Francisco skyline from your balcony. Guests are able to take a short trip to the wine country or simply
                          stroll along the marina. The hotel is located only minutes from the eclectic shopping and dining of
                          Berkeley with ample complimentary parking and easy access to local freeways.
   Arts Organizations
   Festival Directors     If You Snooze You Lose
Parks & Rec Departments   CalFest Expo & Showcasing Be the first to check out the newest products and services especial-
                          ly for the festivals and events industry at the CalFest Expo. Have your shopping list in hand and be ready
       Chambers           to place your orders and book your entertainment.
     of Commerce
   & Visitors Bureaus     Captain’s Crash Pad Host Considering Entertainment Choices James Offen, president
  Vendors & Suppliers     of Valley Decorating and sponsor of the nightly hospitality suite, announced yesterday he’s considering
                          the likes of Bay Area superstars Jefferson Airplane, the Mamas and Papas and Santana for entertain-
       Volunteers         ment.“I’m expecting confirmation any day now,”said Offen, surprised the news had leaked to the press.
   Parade Producers       “We may even see Bond, James Bond,” he added with a glint in his eye. No tickets required. The Peace
   State Parks Depts      Sign is this year’s secret code for entry.
      Entertainers        Feelin’ Groovy
                          It’s time to get down at the annual CalFest dinner and far-out costume extravaganza.
  Special Events Depts
                          Signs of a wanna be hippie: pressed colored crew neck t-shirts and Hawaiian floral print jams, hand-
       Educators          made sandals, tooled leather belts, neatly braided hair, trimmed beards and sideburns, new dark sun-
   Downtown & Main        glasses, lamb skin jackets, p-coats, desert boots, scented candles.
   Street Associations    Signs of a real hippie: picket signs in the back seat of a Volkswagon beetle covered with ban-the-bomb
    Farmers Markets       stickers, t-shirts with sections tied off with rubber bands cooking in a pot of purple beets on the stove
                          in hopes of making a sunburst, afros, clothes that never left your body, Birkenstocks, incense.
      Craft Faires
                          Your costume is already in your closet, so grab your duds and come on down. There will be prizes! Just be
      First Nights        groovy and remember it’s your thing, man. Whatever your bag is, go with the flow and don’t be up tight.
                          Peace, love and brown rice!

                          Keynote Speaker Tom Knowles
 See inside back cover                      Tom Knowles is an internationally experienced Senior Manager with over 30 years of
      for a special                         success in sensitive and complex law enforcement assignments with both local and
oppurtunity to view the                     federal agencies. A native Californian and former police officer, Mr. Knowles is retired
  San Francisco                             FBI who spent the past 18 years of a 34 year career investigating international acts of
Chinese New Year’s                          terrorism. Following the events of 9/11, he lead a team of FBI personnel in Kandahar,
     Parade.                                Afghanistan and worked hand-in-hand with the U.S. Intelligence Community and
                                            Department of Defense Special Operations. Since retiring from the FBI, he has worked
                                            for SRA International of Fairfax,VA as both a consultant and counter terrorism instruc-
                          tor assisting California Homeland Security, more specifically helping to implement the Terrorism
                          Liaison Officer Program. His course content is derived from his personal experiences, as well as current
                          government predictions and analysis, including how to recognize suspicious terrorist behavior.
   Social Media Seminar
                  February 8, 2012, Wednesday / 9:00am – 4:00pm / SEPARATE REGISTRATION REQUIRED

                                              SOCIAL MEDIA
                                                        and Beyond
                                                  Dr. Adrenna B. Alkhas, Ed.D.
                Social Media has become an integral part of marketing for many businesses,
                        yet many do not understand how to measure their success.
                This presentation will not only show the fundamentals of social media as a mar-
                keting tool, but it will help guests go beyond the status updates and educate
                them on how to measure their success. Social media also goes beyond your typ-
                ical Facebook or Twitter feeds, which is through mobile marketing.
                Guest speakers, Paul Benjamin and Sargon Benjamin, owners of Base2Apps, will
                discuss the fundamentals of mobile apps and creating an interactive experience
                for guests at the palm of their hands.
                                          Following this workshop, attendees will
                         � Understand the difference between Quality vs. Quantity
                           on internet social networks
                         � Strengthen community relationships by establishing brand awareness,
                           customer loyalty and most important TRUST.
                         � Become innovative through mobile marketing
                           and go beyond the internet social networking.
                                   $75/CalFest Members who are convention attendees
                                $125/CalFest Members who are not convention attendees
                               $125/Non-Calfest members • Lunch included for all attendees
       To register for this additional seminar, complete the information below. Copy this form for additional registrations.

Name_______________________________________________________________________________________________________

Organization_________________________________________________________________________________________________

Address _____________________________________________________________________________________________________

City _____________________________________________________________ State                ______________ Zip_________________

Phone___________________________ Cell ___________________________ e-mail ____________________________________

Payment Method � Check � Visa � MasterCard � Discover
Credit Card # ___________________________________________________________________ Exp Date _____________________

Name on card________________________________________________ Signature _______________________________________

Billing Address ________________________________________________________________ Card V# back of card ______________

                                                                             Total Amount Enclosed $ _________________________
                                                Register online at www.calfest.org
                     or by mail, email or fax. Mail registration with check, money order or purchase order to
    P.O. Box 7547, Tahoe City, CA 96145, or email to calfest@sbcglobal.net, or fax with credit card payment to (530) 581-5101.
                                     Questions? Call 530-583-5605 or calfest@sbcglobal.net
                                                         ,,
                  What s Happening
WEDNESDAY, FEBRUARY 8                                                                 Put Your Festival in the Palms of Their Hands
                                                                                      Patricia Millich, Public Awareness Coordinator,
                                                                                      California Arts Council, Sacramento, CA
9:00 am – 4:00 pm
                                                                                      The new way to market your California festival! Patty will explain how the
Social Media Seminar -                                                                online festivals database was created, how it works for you and the public,
Social Media and Beyond                                                               how your festival can be listed…and the new mobile website that allows
  Dr. Adrenna B. Alkhas, Ed.D.                                                        the public to access information on their handheld devices. Any festival
  Marketing and Communications Director, Stanislaus County Fair                       that has a website can be included!!
  Communications Instructor, San Joaquin Community College                            Risk Management and
  Paul Benjamin and Sargon Benjamin, Owners/CEO, Base2Apps
                                                                                      Knowing What to Insure Against
  See separate registration form for description.
                                                                                      Dale Johnson, CFEE, Manager, Francis L. Dean & Associates, Ft. Wayne, IN
2:00 – 4:30 pm Expo Setup                                                             Do you know what to look for when someone gives you a Certificate of
                                                                                      Insurance and how to read it? This session will point out some basic risk
5:00 – 6:00 pm                                                                        management techniques and help you understand the importance of pre-
                                                                                      planning for loss control.
More Bang for Your Buck
  Andrea Terry & Mark Bunnell, Co-Directors,                                        11:15 am – 12:15 pm Concurrent Sessions
  Carnival of Chaos Comedy Productions:“ The Mark & Dre Show”
                                                                                    ABC Rules & Regulations
  A short and sweet session! An amusing way to save time and energy later,
  AND, get tips on how to get the most out of this convention. Less is more in        Kathy Chavez, Investigator, Alcoholic Beverage Control, Santa Rosa, CA
  this lively exchange. Professional comedians will give funny convention             Do you already serve alcohol at your event or are you thinking about start-
  “survival tips” and allow you the chance to speak your mind!
                ,                                                                     ing to sell it? This session will answer all of your questions. When a license
                                                                                      is required, where and how to get it, and the responsibility of alcohol bev-
6:00 – 7:30 pm                                                                        erage service including sales to minors, liabilities, ID checking and dealing
                                                                                      with obviously intoxicated persons.
Love In                                                                             Volunteers -
  It’ll be a gas! Set down your knapsack and meet other hipsters at Alice’s
  Restaurant. Arlo Guthrie may not be singing, but you’re sure to meet other
                                                                                    You Can’t Do It Without Them
  groupies hanging around with whom you can groove. Welcome the first-                Joann Kessler, CFEE, Assistant Executive Director, Gilroy Garlic Festival, Gilroy, CA
  timers to our version of Haight-Ashbury. Visit the CalFest Expo to see the          Chris Felice, CFEE, Admin Support Manager, Gilroy Garlic Festival, Gilroy, CA
  latest trends in services and products, and let the entertainers that are           The Gilroy Garlic Festival is one of the most well-known events in the coun-
  showcasing blow your mind.                                                          try and has one of the most successful volunteer programs.This session will
                                                                                      give you a brief overview of the festival and how their unique volunteer
After hours                                                                           program works.

The Captain’s Crash Pad                                                             Blazing the Sponsorship Trail
  All of the flower children will gather in the Captain’s Crash Pad to let it all     Brian Honebein, Owner, Honebein & Associates
  hang out, reconnect with old friends and make new acquaintances. This is            dba Event Partnership, Sacramento, CA
  where the best networking takes place. No tickets required. Peace sign is           This presentation has been designed to boil down the sponsorship sales
  this year’s secret code for entry. Suite number TBD.                                process to its basic form and to be as useful to the entry level sales person
                                                                                      as it is to one more experienced. Discussion will include evaluation of prop-
                                                                                      erty and assets, how to identify, target and research potential sponsors, cre-
                                                                                      ating a winning proposal and Making the Sale!

THURSDAY, FEBRUARY 9                                                                12:15 – 2:15 pm
8:15 - 9:45 am                                                                      Lunch and CalFest Expo
                                                                                      While you’re chillin’ out and makin’ the scene, the exhibitors in the CalFest
Sponsorship Panel                                                                     Expo will share their new ideas, trends and products with you. Following
What Sponsors Want When They Sponsor Eventsl                                          lunch, you’ll have the opportunity to chat with them and place your orders.
  Joan Capurro, Director of Community Relations, Bank of Marin, San Rafael, CA
  Dan Stark, Vice President of Corporate Marketing, Boyd Gaming Corporation;        2:15 - 4:30 pm
  Faculty, University of Phoenix School of Business, Las Vegas, NV
                                                                                    Hands-On Hippie Arts & Crafts
10:00 – 11:00 am Concurrent Sessions                                                  Ingrid Lunquist, CSEP, The Lundquist Company, Roseville, CA
                                                                                      Gail Stewart, Downtown Manager, Downtown Burbank, Burbank, CA
It’s Not Only What You Know, but Who You Know
                                                                                      Ingrid and Gail are back with their ever popular space alteration session –
  Ray Pulver, Owner, Upbeat Parade Productions, San Jose, CA                          This year’s challenge…turn a ballroom into a 60s happening for the Feelin’
  Fawna Ferguson, City of San Jose Office of Cultural Affairs, San Jose, CA           Groovy Gala. Help make balloon arches, tabletop décor, and counterculture
  Networking and relationships can be the key to further success for your             props. This session will leave you wondering, “How did I ever get along
  event. This workshop will give you some ideas on the who, what, where and           without knowing that cool paper trick?” Come casual. Bring your imagina-
  why of networking.                                                                  tion. No experience necessary.
                                                          ,,
                  What s Happening
2:15 - 3:15 Concurrent Sessions                                                    10:15 am- 12:15 pm

Keeping Your Event a Success; Ten Tips you Need to Know                            Make Your Event Famous with a 7-Step Marketing Plan
before Working with Law Enforcement                                                  Dennis Erokan, CEO, The Placemaking Group, Oakland, CA
  Brad Stevens, Detective, Fresno Police Department, Fresno, CA                      Miriam Schaffer, Account Manager, The Placemaking Group, Oakland, CA
  Nothing can destroy a festival faster than the public’s perception that it is      Increasing awareness and spreading the news about an event before and
  unsafe. In this session, you will learn how law enforcement views festivals        after it occurs will help make it well-known and serve to draw visitors and
  and how to build a partnership, so that law enforcement cares about your           increase sponsorship opportunities. This session will show event planners
  event’s success as much as you do.                                                 and producers how to use branding and marketing communication strate-
                                                                                     gies to create PR/marketing programs that result in well-attended events.
Parade Day Organization
  Ray Pulver, Owner, Upbeat Parade Productions, San Jose, CA                       10:15 - 11:15 am Concurrent Sessions
  A countdown to step-off of the big parade! This looks at what you can do
  to make sure things run smoothly on parade day, and some things not to           20 Time Tactics to Reduce Event Stress
  forget in preparing for your big parade. Take a look at how to prepare for a       Toni Bodenhamer, Owner, Toni B & Company – Event Success, Santa Rosa, CA
  parade and how it comes together to get it down the parade route in a              Toni has been executive director, coordinator, marketer or sponsorship
  timely manner.                                                                     developer for events for more than two decades, often working with multi-
Vendor Relations – Best Practices                                                    ple clients at the same time. Over the years she’s developed a number of
                                                                                     time and planning tactics to keep her focused, calm, happy, and centered
  William Montgomery, President, ForYourEvent.com, Mill Valley, CA
                                                                                     on event day. Most take little or no time to implement. Add a few new time
  A nuts & bolts workshop covering all aspects of successful exhibitor/vendor        tactics to your repertoire, and enjoy a more relaxed event life.
  relations management covering sales & marketing, pricing, online registra-
  tion and day of event details.                                                   Social Media Marketing Made Simple
                                                                                     Karen Rice, Regional Development Director, Constant Contact, Danville, CA
3:30 - 4:30 Concurrent Sessions                                                      This session will review the essential strategies and best practices a busi-
   The following Networking Group Sessions are designed for attendees to             ness or organization should understand in order to successfully get started
   get answers to their burning questions, share information and meet others         with social media marketing. Topics will include what social media market-
   who share the same interests.                                                     ing is and why it’s important, various networks and tools, how organiza-
                                                                                     tions are using these low-cost tools to gain visibility and how to incorpo-
Sponsorship Networking Group                                                         rate into your life without losing productivity while growing your reach
  Moderator: Toni Bodenhamer, Tony B & Company - Event Success, Santa Rosa, CA
Parades                                                                            11:30 am - 12:30 pm Concurrent Sessions
  Moderator: Bill Lomas, CFEE, Pageantry Productions, Paramount, CA                Hiring Artists for Every Budget
Small Festivals                                                                      Bruce Labadie, Artistic Festival Director, San Jose Jazz Festival, San Jose, CA
  Moderators: Curt & Jodi McBride, Portola Railroad Days, Portola, CA                Bruce will lead an in-depth, participatory discussion on the process of hir-
                                                                                     ing artists to fit individual budgets and provide a step by step process with
6:30 - 10:00 pm                                                                      tips on getting the best artists at the best price.

Feelin’ Groovy Gala                                                                Grow Your Business through Email Marketing
                                                                                     Karen Rice, Regional Development Director, Constant Contact, Danville, CA
Are we having fun yet?
                                                                                     Build the relationships that are key to your business success with easy, inex-
  It’s time to do your own thing and get down at the annual CalFest dinner           pensive and highly effective email marketing. In this session, tips will be
  and far-out costume extravaganza. Put on your bell bottoms, peace sign             provided to increase your email deliverability and open rates, write good
  jewelry, mod girl costume, gogo boots and headband, your granny glasses            headlines and content, and perhaps most importantly, strategies for get-
  and tie-dye t-shirt and come on down to this groovy CalFest Celebration.           ting, and keeping, high quality prospects, customers and members.
  There will be good food, laughs, the auction, tons of fun and prizes!
                                                                                   12:30 - 2:30 pm
After hours
                                                                                   Lunch and CalFest Expo
Captain’s Crash Pad
                                                                                     While you’re chillin’ out and makin’ the scene, the exhibitors in the CalFest
  Hosted by James Offen and Valley Decorating Co., the Captain’s Crash Pad           Expo will share their new ideas, trends and products with you. Following
  will re-open following the evening’s festivities. Networking, chatting it up,      lunch, you’ll have the opportunity to chat with them and place your orders.
  making new friends. Join in the fun!
                                                                                   2:30 - 3:30 pm Concurrent Sessions

FRIDAY, FEBRUARY 10                                                                Creative Promotions Using Social Media
                                                                                     April Mitchell, Marketing & Events Director, Alameda County Fair, Pleasanton, CA
8:30 - 10:00 am Keynote Session                                                      Angel Moore, Marketing & Events Specialist, Alameda County Fair, Pleasanton, CA
                                                                                     The Alameda County Fair has over 20,000 followers on Facebook. How did
Indicators and Awareness Training for                                                they do that?!?!? Here’s an opportunity to learn about today’s trends in
Special Event Coordinators concerning Terrorism                                      social media marketing, what promotions work in creating awareness of
and other Potentially Harmful Offenders                                              your event and driving attendance. Successful case studies!
  Tom Knowles, Area Representative,
  Central California Intelligence Center, Sacramento, CA                           Tips on Marketing Your Event Panel
  An in-depth presentation concerning the ongoing threat against our                 Cynthia Dorsey, Senior Marketing Representative, AC Transit, Oakland, CA
  nation and communities from both domestic and international terrorist              Patricia Brooks, Projects Manager, America’s Children’s Holiday Parade, Oakland
  organizations, as well as foreign entities. The presenter has over 30 years of     Ray Pulver, Upbeat Parade Productions, San Jose, CA
  law enforcement experience. He retired from the FBI after working his last         This panel of event organizers and marketing representatives will provide
  16 years investigating terrorism and espionage.                                    some insight into the ways to market and promote your event within your
                                                                                     community and beyond.
                                           Registration
                                                         Hotel Accommodations
   Convention & Lodging: Doubletree Hotel & Executive Meeting Center, Berkeley Marina, 200 Marina Blvd., Berkeley, CA 94710
          Convention delegates are entitled to a special $139 + tax single/double occupancy. Reservations can be made by calling the
         hotel directly at 1-800-559-4655 or 510-548-7920. Request the Group Rate for CalFest 2012 Annual Meeting. Group Code is CAM.
        Register online at www.doubletree.hilton.com. Select Berkeley, CA / enter your dates / select Berkeley Marina / Group Code CAM /
             complete your reservation. Reservations must be made by Jan. 17, 2012. After that date rates cannot be guaranteed.
                                                           Registration Includes
                       • Welcome Reception                       • 2 Luncheons                           • CalFest Expo
                       • All Breakout Sessions                   • Hospitality Suite                     • Gala Dinner & Auction
                                                     Is this your first CalFest convention? � Yes

Name_____________________________________________________________________                       Title ________________________________________

Organization_____________________________________________________________________________________________________________

Address _________________________________________________________________________________________________________________

City ______________________________________________________________________________                     State _______      Zip ___________________

Phone ______________________________             Cell ________________________________          E-mail ______________________________________

2nd Delegate’s Name ________________________________________________________                    E-mail ______________________________________

3rd Delegate’s Name ________________________________________________________                    E-mail ______________________________________

Spouse/Guest Name ______________________________________________________________________________________________________

Registration Fees                                                                      Number of                              Non-
                                                                                       Attendees         Member              Member              Amount

• Convention Registration - Early Bird                                                  _____           $395.00            $515.00               ______
                                                                                                                      includes membership dues

• Convention Registration - After January 17, 2012                                      _____            435.00              555.00              ______
                                                                                                                      includes membership dues

• Student Registration - Must show student ID                                           _____            325.00              385.00              ______
                                                                                                                      includes membership dues

• Thursday Only (does not include dinner & auction)                                     _____            175.00              195.00              ______
                                                                                                                        no membership included

• Friday Only                                                                           _____            175.00              195.00              ______
                                                                                                                        no membership included

• Spouse/Guest - Reception and all Meals                                                _____            200.00              200.00              ______

• Dinner & Auction only                                                                 _____             90.00                90.00             ______

• Separate registration required for the Social Media Workshop and the San Francisco Chinese New Year Parade.
 See separate registration forms herein.
                                                                                                                   Total Registration Fees       ______
Fee rates will be determined by the date payment is received. Cancellations: Written cancellation between December 17, 2011 and January 17,
2012 will be subject to a $50.00 per person cancellation fee. No refunds will be made after January 17, 2012. Substitutions will be allowed. Changes:
CalFest’s policy is to take every measure to deliver the highest quality content and speakers represented in our materials. We reserve the right to
make changes in the program and speakers as they become necessary. CalFest cannot be held liable for speakers and/or program changes occur-
ring after the materials have been published. Liability of CalFest is limited to the amount of the registration fee.
Payment Method Your registration form CANNOT be processed until payment is received. Purchase orders will be accepted.
� Check � Visa � MasterCard � Discover Credit Card # ______________________________________ Exp Date______________
Name on card________________________________________________ Signature _______________________________________
Billing Address ________________________________________________________________ Card V# back of card ______________
                                                                               Total Amount Enclosed $ _________________________
                                                  Register online at www.calfest.org
                       or by mail, email or fax. Mail registration with check, money order or purchase order to
      P.O. Box 7547, Tahoe City, CA 96145, or email to calfest@sbcglobal.net, or fax with credit card payment to (530) 581-5101.
                                       Questions? Call 530-583-5605 or calfest@sbcglobal.net
                     Expo Agreement
                                             Booth Space includes one full registration:
                                     • Welcome Reception (cash bar)                  • All General Educational Sessions
                                     • Calfest Celebration Awards                    • Two Luncheons
                                     • Gala Dinner and Auction                       • Hospitality Suite
                                     • 8'x10' exhibit space, table & chairs          • Convention & Trade Show Program
                                       (this is a tabletop show)                      (with notebook listing all attendees and contact info)
   Convention & Lodging: Doubletree Hotel & Executive Meeting Center, Berkeley Marina, 200 Marina Blvd., Berkeley, CA 94710
         Convention delegates are entitled to a special $139 + tax single/double occupancy. Reservations can be made by calling the
        hotel directly at 1-800-559-4655 or 510-548-7920. Request the Group Rate for CalFest 2012 Annual Meeting. Group Code is CAM.
       Register online at www.doubletree.hilton.com. Select Berkeley, CA / enter your dates / select Berkeley Marina / Group Code CAM /
            complete your reservation. Reservations must be made by Jan. 17, 2012. After that date rates cannot be guaranteed.
                                                                   Vendor Related Hours:
       • Wednesday, February 8: 1-4 Convention Registration, 2:00-4:00 Vendor Setup, 6:00-7:00 Welcome Reception & Expo
       • Thursday, February 9: 8:00-4:00 Convention Registration, 12:00-2:00 pm CalFest Expo & Lunch
       • Friday, February 10: 12:00-2:00 CalFest Expo & Lunch, Breakdown
Exhibitor’s Business Name __________________________________________________________________________________________________
Exhibitor’s Name _______________________________________________________________                       Title ____________________________________
Mailing Address __________________________________________________________________________________________________________
City ______________________________________________________________________________                           State _______            Zip ___________________
Phone ____________________________________ Cell ________________________________________
Email _____________________________________ Website_____________________________________
Description of Product or Service ____________________________________________________________________________________________
________________________________________________________________________________________________________________________
Do you need electricity? � Yes � No There is an additional charge of $25.00 for electricity.
Additional Booth Worker(s) (trade show only - no additional fee)
Booth Workers Name(s) ____________________________________________________________________________________________________
Registration Fees includes convention registration, lunches, dinner, etc. for one                                             Non-
                                                                                                   Member                    Member                   Amount
     • Convention Registration - Early Bird, per person                                           $495.00                   $615.00                ____________
                                                                                                                      includes 1 year membership

     • Convention Registration - After January 17, 2012, per person                               $535.00                   $650.00                ____________
                                                                                                                      includes 1 year membership

     • Spouse/Guest - Welcome Reception and all meals - no convention sessions                                              $200.00                ____________
     • Convention Registration - Dinner and Auction Only - no convention sessions                                            $90.00                ____________
                                                                                                                               TOTAL               ____________
How to Apply Return this form with full payment. Exhibit space is limited. Space will be allocated on a first-come first-serve basis. Application
for exhibit space must be received no later than February 1, 2012. Written cancellation on or before February 1, 2012 will result in a forfeiture of
50% of the space cost. Cancellations of exhibit space after February 1, 2012 will result in forfeiture of all payment for the cost of the exhibit space.
Cancellations must be sent, in writing by mail or fax, to CalFest with date determined by postmark or date fax is received. No refunds after February
1, 2012. Liability of Calfest is limited to the amount of the fee paid.
CalFest is not responsible for any property owned, displayed or used by the exhibitor or his agents. Security is not guaranteed. Please initial _____
� Check � Visa � MasterCard � Discover Credit Card # ______________________________________ Exp Date______________
Name on card________________________________________________ Signature _______________________________________
Billing Address ________________________________________________________________ Card V# back of card ______________
                                                                                       Total Amount Enclosed $ _________________________
                             Can’t make it to Berkeley to the Calfest Expo to exhibit this year?
                               You can still distribute your brochure, catalog or flyer to each attendee.
    Just send us your check or credit card number for $150 and 150-200 items for insertion into the convention registration packet.
     Applicants for inclusion is limited and on a first-come first-serve basis. Applications must be received no later than Feb 1, 2012.
                                                     Register online at www.calfest.org
                        or by mail, email or fax. Mail registration with check, money order or purchase order to
      P.O. Box 7547, Tahoe City, CA 96145, or email to calfest@sbcglobal.net, or fax with credit card payment to (530) 581-5101.
                                          Questions? Call 530-583-5605 or calfest@sbcglobal.net
         Celebration Awards
                           Special events deserve special recognition,
                and the upcoming 18th Annual CalFest Convention will do just that!
  The awards program will showcase approaches to event management and marketing throughout California, Nevada and the
         West. CalFest Celebration Awards winners will be announced at a Special Awards Presentation, at the 18th Annual
         CalFest Convention, on Thursday, February 10, 2012 at lunch, at the Doubletree Hotel, Berkeley Marina in Berkeley.
    If you submit items to the awards competition, if possible, please send at least one representative from your organization
                                     to the convention. However, need not be present to win.

                                                    Award Categories
                           One award will be presented in each budget classification of each category.
              Judges will evaluate each entry’s substance, originality, style, concept, copy, graphics and production.
PROMOTIONAL BROCHURE                                                 BEST NEW IDEA
Submit one brochure, unmounted.                                      Submit in a 9”x12” binder or folder. Include description
PROGRAM OR SCHEDULE OF EVENTS                                        of the new idea, samples of collateral, promotion of the
Submit one program, unmounted.                                       idea and results.
COMMEMORATIVE POSTER (For Sale)                                      LOGO DESIGN
Posters must be rolled and mailed in a tube.                         Display on medium weight poster board.
PROMOTIONAL POSTER (Not for Sale)                                    T-SHIRT
Posters must be rolled and mailed in a tube.                         Submit one T-shirt. (No collared shirts)
TV COMMERCIAL                                                        MEDIA/PRESS KIT
Submit commercial on DVD (no Beta) and provide written               Submit one media/press kit
ad copy on one typed sheet of paper.                                 NEWSPAPER/MAGAZINE SPECIAL SECTION
EVENT PHOTOGRAPH                                                     Provide one special section, unmounted.
Can be black & white or color. Send hard copy on medium              MARKETING CAMPAIGN
weight poster board and a digital copy on CD/DVD.                    Submit in a 9"x12"binder. Include sample news releases,
In submitting, you grant use rights to CalFest for                   brochures, ads, audio/visual tapes, websites or related
promotional purposes or in a newsletter.                             collateral. Front of binder to include target audience,
WEBSITE                                                              purpose/goal, strategy, distribution, results and cost
Submit print-out of your home page plus                              of production.
two additional pages, 8.5”x14” max, unmounted.                       PROMOTIONAL OR SOUVENIR ITEM
                                                                     Souvenirs, mugs, pins & recognition gifts are examples of
                                                                     promotional items. Submit one per entry, unmounted.


                                                Who is eligible to enter?
                                       You must be a CalFest member in good standing.
                                                  What can be entered?
                   All entries must have been produced and used for the first time on or after January 1, 2011.
                                                  When is the deadline?
                                Friday, January 23, 2012. NO LATE ENTRIES WILL BE ACCEPTED.
                                                Is there a limit on entries?
                                                     No. Each entry is $20.00.
                                               How are the entries judged?
      There are three budget categories for each entry. Budget is a total of all operating, staffing, and marketing expenses.
                 You will be judged against the events with the same budget constraints as your organization.
                               Entries will be judged for originality, creativity, style, and substance.
                                                      How do I enter?
                  Complete an Entry Form for each entry submitted. Adhere to the back of the submission.
       Send Entry Form Log and fees to: Tim Estes, Fiesta Parade Floats, 16016 Avenida Padilla, Ste. B, Irwindale, CA 91702
                         DO NOT MAKE DISPLAYS UNLESS STATED. Questions? Call 530-583-5605.
         Celebration Awards
                                                 ENTRY FORM
         Make as many copies as needed, or simply place this information on the back of each entry.
              Annual Event Budget: MUST INCLUDE operating, marketing & staff expenses.
                   Check one � Under $50,000 � $50,001-$150,000 � Over $150,001
Award Category ______________________________________________________________________________________________

Name of Event _______________________________________________________________________________________________


                                             ENTRY LOG FORM
                                            Mail this form with your entry fees.

Organization Name ___________________________________________________________________________________________

Contact Name________________________________________________________________________________________________

Address _____________________________________________________________________________________________________

City _____________________________________________________________ State           ______________ Zip_________________

Phone___________________________ Fax ___________________________ e-mail ____________________________________

Award Category                                             Brief Description (five words or less)
1. _________________________________________                _______________________________________________________

2. _________________________________________                _______________________________________________________

3. _________________________________________                _______________________________________________________

4. _________________________________________                _______________________________________________________

5. _________________________________________                _______________________________________________________

Payment Method � Check ( payable to Calfest) � Visa � MasterCard � Discover Number of _____ x $20 per entry = _________
                                                                       Total Amount Enclosed $ _________________________

Credit Card #__________________________________________________________________________ Exp Date______________

Name on card________________________________________________ Signature _______________________________________

Billing Address ________________________________________________________________ Card V# back of card ______________

                                                                       Total Amount Enclosed $ _________________________


                                   Complete an Entry Form for each entry submitted.
                                       Adhere to the back of the submission.
                                            Send Entry Form Log and fees to:
                    Tim Estes, Fiesta Parade Floats, 16016 Avenida Padilla, Ste. B, Irwindale, CA 91702
                        DO NOT MAKE DISPLAYS UNLESS STATED. Questions? Call 530-583-5605
 Live & Silent Auction
                          To donate more than one item, please copy this form. Thank you!


DONATED ITEM: _____________________________________________________________________________________________

FAIR MARKET VALUE (provided by donor): $ ______________________________________________________________________

Exactly how should the donor(s) be credited in print? _______________________________________________________________

 ___________________________________________________________________________________________________________
COMPLETE DESCRIPTION
Include any information for catalog description and publicity; for example: interesting facts,
model, unusual aspects, rarity, size and color, dates, information on celebrity donor: _______________________________________

 ___________________________________________________________________________________________________________

 ___________________________________________________________________________________________________________

LIMITATIONS All components of donated items must be valid February 2012 through February 2013
(number of persons, restrictions, blackout dates, geographical limitations, insurance requirements):__________________________

 ___________________________________________________________________________________________________________

 ___________________________________________________________________________________________________________

DONOR COMPANY/EVENT: ____________________________________________________________________________________

Contact _____________________________________________________________________________________________________

Address _____________________________________________________________________________________________________

City _____________________________________________________________________________ State_______ Zip __________

Phone___________________________ Cell ___________________________ e-mail ____________________________________


ITEM (check): � Accompanies this form � Available on__________

              � Pick up item at_____________________________

              If this item requires a certificate, it is provided by: � Donor � CalFest

              I/we hereby donate the above described items(s) to CalFest for the 2012 CalFest Annual Convention.

                        Signed: ___________________________________ Date: _____________________

                                                               Mail to:
                                                            Ray Pulver
                                        5320 Cedar Grove Circle, San Jose, CA 95123
                                                        Questions?
                             Call Fawna at 408-497-9689 or email goldhorsewoman@yahoo.com


Office use only

Catalog # _____________________
                                    SAN FRANCISCO
                                               ,                                        ,
  Chinese New Year s Parade
                             February 11, 2012, Saturday / SEPARATE REGISTRATION REQUIRED




                             An afternoon in “The City” and VIP seating to the


              Famous Southwest Airlines San Francisco Chinese New Year’s Parade.
                             Gun Hay Fat Choy! San Nin Fai Lok! (Happy New Year!)
         The Southwest Airlines Chinese New Year’s Parade in San Francisco is one of the grandest
         night illuminated parades in the country. Started in the 1860s by the Chinese in San
         Francisco, as a means to educate the community about their culture, the parade and festival
         have grown to be the largest celebration of Asian culture outside of Asia. Parade highlights
         include elaborate floats, lion dancers, folk dancers, costumed school groups, marching
         bands, stilt walkers, Chinese acrobats and a 250 foot long Golden Dragon,“Gum Lung.”
              You’ll have several hours to enjoy downtown San Francisco, ride the cable car,
               visit the Chinatown Community Street Fair, have lunch or just go shopping.
                         At 5:00 pm you’ll go to your VIP seats for parade viewing.
                     WHEN                                     WHO                                    CO S T
       Saturday, February 11, 2012                      Limited to 25                   $65.00 CalFest members
                                                                                         $70.00 non-members
        Includes bus to San Francisco, visit to the Chinatown Community Street Fair and VIP seating for parade viewing.
    To register for this additional event, complete the information below. Copy this form for additional registrations.

Name_______________________________________________________________________________________________________

Organization_________________________________________________________________________________________________

Address _____________________________________________________________________________________________________

City _____________________________________________________________ State               ______________ Zip_________________

Phone___________________________ Cell ___________________________ e-mail ____________________________________

Payment Method � Check � Visa � MasterCard � Discover
Credit Card # ___________________________________________________________________ Exp Date _____________________

Name on card________________________________________________ Signature _______________________________________

Billing Address ________________________________________________________________ Card V# back of card ______________

                                                                          Total Amount Enclosed $ _________________________
                                                Register online at www.calfest.org
                     or by mail, email or fax. Mail registration with check, money order or purchase order to
    P.O. Box 7547, Tahoe City, CA 96145, or email to calfest@sbcglobal.net, or fax with credit card payment to (530) 581-5101.
                                     Questions? Call 530-583-5605 or calfest@sbcglobal.net
                                                            Prst-Std
                                                            U.S. Postage
                                                            Paid
                                                            Sierramail
                                                            96143

PO Box 7547, Tahoe City, CA 96145




                           The Calfest 18th Annual

               Convention&Expo
                       February 8-10, 2012 • Berkeley
                                    Be there or be square

				
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