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					Introducing a whole new way to deliver messages:
To learn while you experience. In the car. As it happens.
                                                                                                                                                                                               (
It’s your first drive of a brand
new car. You could be a...                                                                                                                                                                     You’re driving on your own. Your hosts are


                                                                                                                                                                                               travelling with you on Hear Here’s Drivetrack -



 Dealer              Journalist       Sales                  Customer                                                                                                                          a unique GPS based soundtrack which plays



 Principal           on a drive day
                                      Consultant             at your local dealership   You’re driving through some winding hills.

                                                                                        As the music fades, your host suggests you
                                                                                                                                           Later, as you hit a straight stretch of road, the

                                                                                                                                           music segues to lounge style, then fades out
                                                                                                                                                                                               through the car’s stereo. All the features of the

 at a launch event                    on a training course                              push up the revs just before the turn coming       completely as the Chief R&D Engineer asks           car are coming to life as you experience them

                                                                                        into view. He wants you to feel how the new        you to listen to the quiet in the cabin.
                                                                                                                                                                                               for yourself. The system knows where you
                                                                                        steering geometry improves the handling

                                                                                        precision around corners.                          After a few moments of silence he whispers          are and therefore what you’re experiencing.
                                                                                                                                           the secret: “That’s the Active Noise
                                                                                                                                                                                               It’s responding seamlessly to the landscape
                                                                                        Then, as you come out of the turn, he asks         Cancellation system cutting out the low end

                                                                                        if you noticed how little steering input was       rumble. Up ahead when the road gets a little
                                                                                                                                                                                               as you drive, navigating the route, giving
                                                                                        required. “That’s because the links move in        rough, I’ll show you how to disable it so you

                                                                                        long arcs”, he says. “And the low centre of        can hear the difference for yourself.”              you directions and playing the music and

                                                                                        gravity. It’s really quite an elegant solution.”
                                                                                                                                                                                               messages at just the right moment.




                                                                                                                                                                                               Magic.
A Drivetrack guides the driver around a                                                                                                                                ...this is where you
pre-determined route of any length and in                                                                                                                              get your maximum
any location. It knows each road, each corner,

each hill and all the views and curiosities along
                                                                                                                                                                       torque transfer...
the way. It knows where the bumps on the

road are, where the road surface changes,                                  A Drivetrack is a unique GPS based            Standardise your messages and deliver

which are the challenging driving sections and                             soundtrack that lets you showcase a car’s     them when they are relevant – that is,

when the driver can just sit back and cruise.                              features while they are being experienced     when the driver’s senses are engaged.

And it uses all these to show off the features                             by the driver.

of the automobile in their best light.                                                                                   Create a sense of personality, drama and

                                                                           It is a more immediate, more effective and    fun that enhances the in-car experience.

                                                                           more engaging way for car manufacturers to

                                                                           communicate their key selling messages.       Suggest tasks and instructions for the

                                                    ...let’s move across                                                 driver to follow at any given moment in


                                                    to M mode and give
                                                                           It can be used on drive routes at car         order to showcase a particular feature

                                                                           launches, sales training courses and with     of the car on a particular stretch of road.

                                                    it some acceleration   customers themselves at a local dealership.

                                                    up these hills...                                                    Break down the drive route into smaller

                                                                                                                         learning segments.



                                                                                                                         By combining learning with the in-car

                                                                                                                         experience it is a more efficient use of

                                                                                                                         valuable time at launches.
                                                                                                                                                                                                                               ...now just sit back and listen
                                                                                                                                                                                                                               to the quiet in the cabin...




Responsive                               inteRactive                                 simpLicity                                   peRsonaL                              cHaRacteR                              Location                                        evocative                                      moduLaR

A Drivetrack allows you to focus the     A Drivetrack can prompt the driver to       The driver doesn’t need to consult maps or   A Drivetrack allows the driver a      A Drivetrack creates the appropriate   A Drivetrack brings the local surroundings to   The mood of a Drivetrack changes in            A Drivetrack created for a launch event

driver’s attention on specific aspects   undertake specific manoeuvres that help     worry about getting lost. Nor do they have   one-on-one experience with the car,   sense of personality, in line with     life as they unfold. The pleasures of the       response to the landscape. As you drive from   can be edited down and adapted for use

of the vehicle at the precise moment     put the car through its paces to show off   to fiddle with any buttons or use a mouse.   without anyone travelling along       the character of the car.              journey are not only about the car,             a streetscape to a rainforest, the music and   at the local dealer level for use in

they feel it for themselves.             its features in the best light.             They just sit back and drive.                in the passenger seat.                Each Drivetrack is unique.             they are also about where it’s being driven.    mood shift to reflect the new surroundings.    test drives with customers.
                                                                                   (
                                                                                                                                                                                  It all happens as it happens.
                                                                                                                                                                                                        In the car. When it’s relevant.
                                                                                                                                                                                                When you feel it for yourself.


A Drivetrack can play in any car.

It works from a GPS enabled PDA which     The unit is concealed in the glove box   Hear Here manages all aspect of the process         The pricing of each project is dependent

transmits to the car’s stereo via an FM   or centre console and takes just a       for each project, from the initial briefing until   upon the length of the drive route,

transmitter. These are supplied by        couple of minutes to install.            final delivery. We have a team of automotive        the number of cars involved and

Hear Here for each project.                                                        writers and editors who deliver engaging and        the number of drive days.

                                                                                   entertaining content that fits your brief.
Hear-Here Satellite Narration
Suite 71, 61 Marlborough St
Surry Hills, 2010 Australia
Ph (+612) 9478 7940
info@hear-here.com.au
www.hear-here.com.au/drivetracks

				
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posted:5/19/2012
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