Introducing a whole new way to deliver messages:
To learn while you experience. In the car. As it happens.
It’s your first drive of a brand
new car. You could be a... You’re driving on your own. Your hosts are
travelling with you on Hear Here’s Drivetrack -
Dealer Journalist Sales Customer a unique GPS based soundtrack which plays
Principal on a drive day
Consultant at your local dealership You’re driving through some winding hills.
As the music fades, your host suggests you
Later, as you hit a straight stretch of road, the
music segues to lounge style, then fades out
through the car’s stereo. All the features of the
at a launch event on a training course push up the revs just before the turn coming completely as the Chief R&D Engineer asks car are coming to life as you experience them
into view. He wants you to feel how the new you to listen to the quiet in the cabin.
for yourself. The system knows where you
steering geometry improves the handling
precision around corners. After a few moments of silence he whispers are and therefore what you’re experiencing.
the secret: “That’s the Active Noise
It’s responding seamlessly to the landscape
Then, as you come out of the turn, he asks Cancellation system cutting out the low end
if you noticed how little steering input was rumble. Up ahead when the road gets a little
as you drive, navigating the route, giving
required. “That’s because the links move in rough, I’ll show you how to disable it so you
long arcs”, he says. “And the low centre of can hear the difference for yourself.” you directions and playing the music and
gravity. It’s really quite an elegant solution.”
messages at just the right moment.
A Drivetrack guides the driver around a ...this is where you
pre-determined route of any length and in get your maximum
any location. It knows each road, each corner,
each hill and all the views and curiosities along
the way. It knows where the bumps on the
road are, where the road surface changes, A Drivetrack is a unique GPS based Standardise your messages and deliver
which are the challenging driving sections and soundtrack that lets you showcase a car’s them when they are relevant – that is,
when the driver can just sit back and cruise. features while they are being experienced when the driver’s senses are engaged.
And it uses all these to show off the features by the driver.
of the automobile in their best light. Create a sense of personality, drama and
It is a more immediate, more effective and fun that enhances the in-car experience.
more engaging way for car manufacturers to
communicate their key selling messages. Suggest tasks and instructions for the
...let’s move across driver to follow at any given moment in
to M mode and give
It can be used on drive routes at car order to showcase a particular feature
launches, sales training courses and with of the car on a particular stretch of road.
it some acceleration customers themselves at a local dealership.
up these hills... Break down the drive route into smaller
By combining learning with the in-car
experience it is a more efficient use of
valuable time at launches.
...now just sit back and listen
to the quiet in the cabin...
Responsive inteRactive simpLicity peRsonaL cHaRacteR Location evocative moduLaR
A Drivetrack allows you to focus the A Drivetrack can prompt the driver to The driver doesn’t need to consult maps or A Drivetrack allows the driver a A Drivetrack creates the appropriate A Drivetrack brings the local surroundings to The mood of a Drivetrack changes in A Drivetrack created for a launch event
driver’s attention on specific aspects undertake specific manoeuvres that help worry about getting lost. Nor do they have one-on-one experience with the car, sense of personality, in line with life as they unfold. The pleasures of the response to the landscape. As you drive from can be edited down and adapted for use
of the vehicle at the precise moment put the car through its paces to show off to fiddle with any buttons or use a mouse. without anyone travelling along the character of the car. journey are not only about the car, a streetscape to a rainforest, the music and at the local dealer level for use in
they feel it for themselves. its features in the best light. They just sit back and drive. in the passenger seat. Each Drivetrack is unique. they are also about where it’s being driven. mood shift to reflect the new surroundings. test drives with customers.
It all happens as it happens.
In the car. When it’s relevant.
When you feel it for yourself.
A Drivetrack can play in any car.
It works from a GPS enabled PDA which The unit is concealed in the glove box Hear Here manages all aspect of the process The pricing of each project is dependent
transmits to the car’s stereo via an FM or centre console and takes just a for each project, from the initial briefing until upon the length of the drive route,
transmitter. These are supplied by couple of minutes to install. final delivery. We have a team of automotive the number of cars involved and
Hear Here for each project. writers and editors who deliver engaging and the number of drive days.
entertaining content that fits your brief.
Hear-Here Satellite Narration
Suite 71, 61 Marlborough St
Surry Hills, 2010 Australia
Ph (+612) 9478 7940