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					                                                MEDIA CONTACTS: ALAN JAFFE 215-988-8833
                                                       STEPHANIE EDWARDS 215-988-8815




Flower Show Sponsors Bring New Products, Green Messages
        PHILADELPHIA – The sponsors of the 2012 Philadelphia International Flower Show,
“Hawaii: Islands of Aloha,” offer a variety of special products and services for visitors this year.
Many also come to the Show with a green message.
        Subaru of America is the Premier Sponsor of the 2012 Flower Show and has been a
sponsor for 11 years. The educational Gardener’s Studio is sponsored by Subaru, which is also
bringing renowned television gardening host Joe Lamp’l to the lecture stage this year. Subaru is
creating a beautifully appointed “Surf Shack” exhibit at the Flower Show and an informational
display on the Bridge Concourse, featuring a tribute to the godfather of surfing, Duke Kahanamoku.
Subaru is adding a wonderful new element, Subaru Day on Monday, March 5, when area dealers
have invited customers to enjoy the Flower Show and celebrate Subaru’s support for the show.
Subaru promotes the work of the Pennsylvania Horticultural Society year-round and provided an
Outback to lead the new PHS Green Machine program. PHS members enjoy numerous benefits of
this sponsorship, including discounts on vehicles.
        Subaru is being honored this year with the PHS Binney Award for its exceptional leadership
in environmental practices. The company’s American manufacturing plant, Subaru of Indiana, has
become the first auto assembly facility to be “zero landfill,” because all waste is recycled or turned
into electricity. In 2003, the Indiana site became the first auto assembly facility to be designated as a
Backyard Wildlife Habitat by the National Wildlife Federation.
        Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan.
Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-
Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across
the United States. Subaru boasts the most fuel-efficient lineup of all-wheel-drive products sold in
the market today based on Environmental Protection Agency fuel economy standards. For
additional information, visit subaru.com.
        Bank of America is the Exclusive Sponsor of the 2012 Flower Show. U.S. Trust, a
division of Bank of America, is the Premier Sponsor of the Preview Party.
        “Bank of America is proud to help drive the local economy by sponsoring the 2012
Philadelphia International Flower Show, which is estimated to provide an economic benefit to the
Greater Philadelphia region of approximately $61 million,” said Thomas C. Woodward, Bank of
America Philadelphia market president. “By partnering with the Pennsylvania Horticultural Society,
we are able to help improve the quality of life for our community through programs like City
Harvest, which provides fresh produce to underserved families.”
        Bank of America will feature an exhibit on the main show floor and promote its
environmental commitment. They will also provide numerous ATMs for show guests. Additionally,
Bank of America Philadelphia market employees will partner with PHS in a day of community
greening this year.
        Understanding the important role it plays in helping clients and communities address climate
change, Bank of America continues to establish itself as an environmental leader in the financial
services sector. In 2007, Bank of America embarked on a 10-year, $20 billion business initiative to
address climate change through lending, investments, capital markets activity, philanthropy, and its
own operations. Delivering $13.1 billion in four years to hundreds of clients in 45 states, the District
of Columbia, Canada and markets across Asia, Europe and Latin America, Bank of America is
focused on reducing its environmental footprint while aligning its global financial products and
services to help advance energy efficiency and low-carbon energy markets, including wind, solar,
biomass, and other emerging technologies. For more information about Bank of America’s
environmental commitment, visit www.bankofamerica.com/environment.
        ACME is an Official Sponsor of the Flower Show for the sixth year and offers the Official
Bouquet of the Flower Show at all of its stores and onsite at the Show Marketplace, where it donates
a portion of the proceeds back to PHS programs. ACME markets also sell Flower Show tickets.
        ACME Markets, part of the nationwide Supervalu Inc. family of grocery stores, is a 120-
year-old institution that operates 116 stores in Pennsylvania, New Jersey, Delaware and Maryland,
employing more than 13,000 associates. With a market-leading position in the Delaware Valley,
ACME Markets offer consumers fresh and convenient supermarket solutions, in addition to services
such as Sav-on Pharmacies at select locations. Established in 1891, the company and its associates
remain committed to the communities they serve. For more information, visit
www.acmemarkets.com.
        Bartlett Tree Experts is a longtime Official Sponsor of the Flower Show and will have a
Bartlett Tree Tips booth in the exhibition hall. The company, which holds the annual Tree Care Day
for industry professionals at the Flower Show, is also a major supporter of the Plant One Million
multi-state tree campaign.
        “We value our longstanding partnership with PHS and applaud them, not just for their
educational programs and restoration efforts in and around Philadelphia, but for their innovation
and commitment to the preservation of the urban forest,” said Robert Bartlett Jr., Chairman and
CEO of Bartlett Tree Experts. “Plant One Million typifies PHS’s dedication to this important work
and we are excited to be founding members of the program.”
        The F.A. Bartlett Tree Expert Company was founded in 1907 by Francis A. Bartlett and is
the world’s leading scientific tree- and shrub-care company. The organization’s current chairman,
Robert A. Bartlett Jr., represents the third generation of Bartlett family management. Bartlett has
locations in 26 states, Canada, Ireland and Great Britain. Services include pruning, pest and disease
management, fertilization and soil management, cabling and bracing, tree lightning protection
systems, and tree/stump removal. Its corporate offices are located in Stamford, Ct. To find out
more, visit the company’s web site at www.bartlett.com.
        Colonial Williamsburg is an Official Sponsor of the Flower Show and is sponsoring the
exhibit of the Williamson Free School of Mechanical Trades, entitled “American Roots: A
Williamsburg Colonial Kitchen Garden.”
        The Williamson students made a field trip to Virginia to work with the CWF horticultural
staff and share information about 18th-century gardening. CWF is also bringing in three speakers for
the Lecture and Demonstration series at the show.
        Einstein Healthcare Network is a new Official Sponsor and naming sponsor of the
Family Lounge, powered by Sprout. Einstein doctors and health professionals will be on-site
answering guests’ questions about topics such as allergies, gardening injuries and healthy living.
Einstein has also become a founding sponsor of the PHS-led program, Plant One Million, a tree-
planting campaign in Pennsylvania, New Jersey and Delaware.
        “This sponsorship reflects our enduring commitment to the growing communities we
serve,” said Barry R. Freedman, CEO and President, Einstein Healthcare Network. “Einstein has
laid deep roots throughout the region and we strive to promote and ensure a healthy environment.
Partnering with the Pennsylvania Horticultural Society only helps to further these efforts."
        Einstein Healthcare Network is a 1,234-bed integrated delivery network with more than
8,500 employees serving the communities of Philadelphia and Montgomery County, Pa. The
network’s primary location, Einstein Medical Center Philadelphia, is one of the largest academic
medical centers in the Delaware Valley, providing training and education for more than 400
residents and fellows each year. The network also provides a comprehensive range of healthcare
services through Einstein Medical Center Elkins Park, MossRehab, Montgomery Hospital Medical
Center, Belmont Behavioral Health, Willowcrest, a center for subacute care, outpatient facilities such
as Einstein at Germantown and Einstein Center One, and a network of more than 500 primary care
physicians and specialists employed through Einstein Physicians and Fornance Physician Services,
Inc. Construction is in progress for Einstein Medical Center Montgomery, a fourth full-service,
acute care campus located in East Norriton, Pa., scheduled to open in September 2012. For more
information, visit www.einstein.edu.
        EP Henry is a longtime Official Sponsor and exhibitor at the Flower Show and is the
official supplier of hardscaping for the Show, providing free use of pavers to all major exhibitors.
        EP Henry is the premier family-owned and operated manufacturer of unit concrete products
in North America. The company supplies hardscaping – a term it coined – and architectural
concrete masonry products, all of which are 100 percent American-made, to homeowners and
businesses. Headquartered in Woodbury, N.J., EP Henry was founded in 1903. EP Henry also
supports veterans organizations through its Active Military and Veterans Donation Program,
instituted in 2012. For more information, visit www.ephenry.com.
        “EP Henry is honored to be both an official sponsor of and exhibitor at the Flower Show,”
said J.C. Henry, President and CEO of EP Henry. “Both of our organizations share long,
distinguished histories. It is only fitting that North America’s premier family-owned hardscaping
manufacturer is partnering with America’s premier flower show. Our Ohana Ho`olaule`a exhibit –
Hawaiian for ‘family celebration’ – echoes our company roots and our commitment to ‘Values that
Endure.’ ”
        EP Henry will host PHS members on a special excursion to its Wrightstown, N.J., facility to
see the manufacturing process. EP Henry is also displaying an outdoor firepit in the Man Cave at
this year’s show.
        The Hawaii Tourism Authority, the state’s lead tourism agency, is an Official Sponsor of
the 2012 Flower Show. The HTA works with Hawaii’s visitor industry, marketing partners and the
community to ensure that Hawaii remains a special place to live and visit. The HTA is bringing a
great variety of plants, plant experts and two entertainment troupes to the Flower Show.
        “We are grateful to have this opportunity at the Philadelphia International Flower Show to
showcase the beautiful flora and fauna found in the Hawaiian Islands,” said Mike McCartney,
president and CEO of the Hawaii Tourism Authority. “We look forward to sharing not only the vast
beauty of the islands, but also its rich culture and heritage, natural resources and the Native
Hawaiian culture, all of which provide an enriching experience found nowhere else but in the
Hawaiian Islands.”
        Mantis, an Official Sponsor of the Flower Show, is sponsoring two educational sessions at
the Show on gardening techniques and good soil practice. Mantis will also launch the all-new Mantis
Deluxe Tiller/Cultivator, a world exclusive at this year’s Show. Be among the first to see the new
unit at Mantis Marketplace booths 818 and 918.
        Mantis, a manufacturer of gardening and yard equipment, is also a second-year educational
partner of W.B. Saul High School of Agricultural Sciences on its exhibit, “The Canoe Garden,”
which explores how earl settlers of Hawaii brought their native plants to create the island’s first
gardens.
        Organic Gardening magazine is an Official Sponsor of the Flower Show and is sponsoring
the culinary demonstrations.
        “The opportunity to help inform the thousands of Philadelphia International Flower Show
visitors from around the world of the value and importance of exploring life from an organic
perspective is not to be missed,” said Ethne Clarke, Editor in Chief of Organic Gardening. “In addition
to presentations on the how-tos of gardening organically, garden photography and crafts from the
organic garden, we are hosting a week-long culinary series featuring some of the finest national and
local garden-to-table chefs. Our programs will bring the magazine off the page for show visitors,
showcasing our belief that gardening means cultivating your whole life, and doing so lightly, from
the ground up.”
        Celebrating its 70th anniversary in 2012, Rodale’s Organic Gardening is the leading magazine
resource for an organic approach to home, food and garden. With the mission of “living lightly from
the ground up,” the magazine empowers readers to lead simpler, healthier lives by making positive
connections with the world through gardening. Featuring fresh ideas for home-cooked meals,
accessible tips, tools and tricks for gardeners of all skill levels, and gorgeous photography that
inspires, Organic Gardening helps readers garden to truly live their whole lives. Follow Organic
Gardening on Twitter @OGMag and Facebook at www.facebook.com/OrganicGardening. Organic
Gardening is also available on the iPad.
        SugarHouse Casino is a new sponsor of the Flower Show, continuing its commitment to
greening Philadelphia. Sugar House will host a booth, participate in the Flower Show theme nights,
and sponsor the newest addition to the show, the Man Cave. SugarHouse has designated its
SugarHouse Express trolley as a Flower Show Shuttle all week, offering free parking and round-trip
transportation on the hour to the show.
        “The Flower Show is always one of Philadelphians’ favorite events to come to the city each
year, and we are proud to be part of this week-long event,” said Wendy Hamilton, general manager
of SugarHouse Casino. “We look forward to continuing a strong relationship with the Horticultural
Society throughout the year to promote green initiatives on our property and across the city.”
        SugarHouse Casino, named a 2011 “Best Places to Work” by the Philadelphia Business Journal,
opened in September 2010 as Philadelphia’s first casino. SugarHouse features 1,602 slots, up to 53
table games, fun and unique dining options, riverfront views and free on-site parking. The property
includes a 2,000-foot public river walk, offering guests landscaped waterfront access, as well as a
living wall of plants and flowers along the casino’s main entrance. The casino employs
approximately 1,000 people and is one of 10 operating casinos in Pennsylvania. For more
information, visit www.sugarhousecasino.com.
        Tourism Ireland, which promotes travel to the Emerald Isle, is an Official Sponsor of the
Flower Show. The Tourism Ireland exhibit is designed by Burke Brothers Landscape Contractors
and highlights Ireland’s rich horticultural heritage in a classic yet modern setting that features the
iconic symbols of the Irish people. Tourism Ireland will feature several renowned Irish chefs,
designers and writers in the Demonstration rooms.
        The PA Wine & Spirits Store is sponsoring the wine and spirits store in the Grand Hall,
which includes free tastings provided by the vendors. The highlights will be Friday, when Melissa
Gorga, one of the “Real Housewives of New Jersey,” appears at the Flower Show to promote Voli
Vodka, and Saturday, when Bethenny Frankel debuts her new “Skinnygirl” line of products at the
Flower Show.
        Dasani, an Official Beverage Sponsor of the Flower Show, will display the innovative
PlantBottle package. Dasani’s PlantBottle package is up to 30 percent made from plants, so it reduces
dependence on non-renewable resources. And as always, it is 100 percent recyclable.
        Pernod Ricard is an Official Sponsor of the Flower Show, and its Malibu Rum is the
Official Spirit of the Show. The Malibu Mai Tai will serve as the signature cocktail of the Hawaii-
themed show.
        Kona Brewing Company, the Official Beer of the Flower Show, was started in the spring
of 1994 by father and son team Cameron Healy and Spoon Khalsa, who had a dream to create fresh,
local island brews made with spirit, passion and quality. It is a Hawaii-born and Hawaii-based craft
brewery that prides itself on brewing the freshest beer of exceptional quality, closest to market. This
helps to minimize its carbon footprint by reducing shipping of raw materials, finished beer and
wasteful packaging materials. The brewery is headquartered where it began, in Kailua-Kona on
Hawaii’s Big Island. It has grown into Hawaii’s largest brewery, has three restaurant sites in Hawaii
and beer distribution reaching 30 states and Japan. It is the 13th largest craft brewery in the country.
Kona is distributed on the Mainland through the Anheuser-Busch Distributor Network and just
arrived in Pennsylvania in February 2012. Anheuser-Busch has made a commitment to
environmental stewardship as one of the largest recyclers in the world. For more information, visit
www.KonaBrewingCo.com.
        WPVI-TV 6ABC provides extensive Flower Show coverage, including a one-hour special
that airs live during the Preview Party, in additional to a special podcast tour of the show and a
version of the televised special on DVD sold at the show, with proceeds benefiting PHS.
        HiFi House is sponsoring the Man Cave, a 3,000-square-foot home theater and one of the
newest innovations at the Flower Show. One of the nation’s most respected and preeminent
installers of high-end, exclusive home theaters, media rooms, custom whole-house audio/video
systems, smart home automation and control systems, and telecommunication and networking
systems for homes and businesses, HiFi House offers expert sales, design and installation in both
new construction and existing residences. Founded in 1955, Hifi House is a privately held, family-
owned company with more than 70 employees, many of whom have been with the company for
over a decade.
        “The owners and employees of HiFi House are extremely excited to participate in the 2012
Philadelphia International Flower Show,” said Paul Sandquist, COO. “The Flower Show is the
premier event in the Philadelphia area and a wonderful platform for HiFi House to demonstrate
how audio/video/home automation can add to the beauty and fun of a home.”
       HiFi House will also display one of its top products, the Sonance Landscape Series. From
the company that pioneered the world’s first in-wall and in-ceiling speakers comes an outdoor
system that delivers the same uncompromising performance combined with minimal visual impact.
Whether hidden among plants and shrubs, placed within foliage in trees, or mounted to outdoor
structures, Sonance Landscape Series is designed to hide. With the ability to combine mounting
locations at any height, Sonance Landscape Series blends sound seamlessly in the air, creating the
ideal ambience and musical presence, and delivering the perfect volume everywhere, every time.
       The Comcast brand and the very popular kids cable channel Sprout has become a great
partner in the Flower Show’s Family Lounge. Sprout is providing on-air talent and characters, along
with a real TV set, in the Family Lounge.
       The 2012 Philadelphia International Flower Show, “Hawaii: Islands of Aloha,” will be
presented March 4-11 at the Pennsylvania Convention Center. Revenues from the Flower Show
benefit the year-round work of the Pennsylvania Horticultural Society, and this year will support
City Harvest, the innovative program that brings together a network of urban farmers, provides
green job training, and grows fresh produce for more than 1,000 families in need each week.
       For information and to purchase tickets for the Flower Show, visit theflowershow.com. For
behind-the-scenes stories and previews of the Show, visit the Flower Show Blog, Facebook and
Twitter pages.

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