"Cub Scout Recruitment and Retention"
Cub Scout Recruitment and Retention Session 116 Scott Segalewitz Pack 148 Centerville, OH Visit the Pack 148 Website for this presentation and other related materials Pack 148 CubPack148.Scoutlander.com Recruiting Pack 148 Centerville, OH Recruiting – What Works? Pack 148 Cub Scouts and Leaders “Sport" your uniform often Pack 148 Show the presence of Cub Scouts in your community Wear uniform to school Recruitment night Pack meetings Den meetings Be knowledgeable about what all of the patches mean Encourage Cub Scouts to talk about Scouting with their friends Pack 148 Word of mouth is a powerful forms of advertising. Use the recruiter patch to reward Scouts Families are involved in lots of activities Use activities to interact with parents and share Cub Scout stories. Peer to Peer Programs Pack 148 School “show and tell” programs Distribute stickers or handouts at the conclusion of their presentation “My Best Friend is a Cub Scout” program Develop a Pack Information Sheet Pack 148 Include: Time, date, and location of pack meetings List of upcoming events Den Leader and Committee Member names and phone numbers Provide copies to: Charter organization Pack committee and parents District Executive. Recruitment Night Information Flyer Pack 148 School Recruiting Night First few weeks of the school year End of academic year (Tigers) Create Flyers Check school district policies Include date, time, and location of meeting; contact name and phone number. Distribute to classes Provide assistance to office staff Peer to peer invitations Display Cases and Bulletin Boards Pack 148 Seek permission from the Chartered Organization to use a display case Display should be fun and informative – create excitement Change monthly Assign responsibility for maintaining currency School, Church, Community, or Business Newsletters and Websites Pack 148 Promote programs and accolades in Newsletter/Website Maintain contact information Submission deadlines Preferred format School, Church, and Civic Functions Pack 148 Set-up display at School open houses Back-To-School nights Curriculum nights Carnivals Parent/Teacher conferences Other church or civic events. Seek permission Set-up in a visible location Set-up early Uniformed leaders and Scouts staff displays. Make follow-up calls with families that expressed interest News Releases to Local Newspapers Pack 148 Know deadlines Be aware of publication dates How to Write a Great Press Release: A Sample Press Release Template http://www.publicityinsider.com/release.asp The release can be used to: Promote recruitment night Feature a community service project, awards, blue and gold, pinewood derby, etc. Pack 148 •Beavercreek News- Current Extra •Centerville Bellbrook Times •Englewood Independent •Enon Messenger •Huber Heights Courier •Kettering Oakwood Times •New Carlisle Sun •Springboro Sun •Times Weekend •Tipp City Herald •Vandalia Drummer News •West Milton Record Pack Website Pack 148 Include pertinent information regarding your Cub Scout Pack including: How to join Benefits and excitement of Cub Scouting Frequently Asked Questions (FAQs) Obtain links from other sites: Chartered Organization Chamber of Commerce United Way Etc. Public Website Pack 148 Frequently Asked Questions Pack 148 What is Cub Scouting? What are the requirements to join Cub Scouts? What does Cub Scouting offer my son? How does participation in Cub Scouting affect participation other activities? What are the responsibilities of a parent? Do Cub Scouts go camping? What other activities are available to Cub Scouts and their families? How much is it going to cost? Where can I buy uniforms, pack and den number patches? How can I save money on the cost of uniforms? Etc. Announcement Pack 148 Possibilities Church Neighborhood Subdivision Company City School district Recreation center Create something that is interesting to read Make people want to join Scouting Be sure to thank the organization for its support. Special Events Pack 148 Plan a special event that you can invite families to attend. Host a pinewood derby at the shopping mall and invite families from your school and neighborhood to participate using "experienced" derby cars. Host a booth or activity at community fairs, festivals or other events. Personalized invitation or letter Pack 148 Personalize a letter or card including a description of Cub Scouting, date, time, and location of your recruitment night, and contact name and information. Cards or letters individually addressed to each boy. Secure your list of names and addresses Chartered organization PTO's Sport teams Church directories etc. Invite a friend activities Pack 148 Host events where friends are explicitly invited. Where appropriate, include tagalongs: Tour Permit Medical forms Retention Pack 148 Centerville, OH Why do boys (families) leave Scouting? Pack 148 Why do boys (families) stay in Scouting? Pack 148 Retention – What Works Pack 148 www.sccc-scouting.org Pack 148 Additional recruiting ideas can be found on the Website of the Santa Clara County Council Questions/Comments Pack 148 Scott Segalewitz Cubmaster Pack 148 Centerville, OH email@example.com www.CubPack148.org