Principles-and-Elements-of-Floral-Design by fanzhongqing

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									Elements & Principles
     of Floral Design
  of Floral Design
The directly observable components,
             ingredients, and physical
          characteristics of a design.
Elements of Floral Design
 Line          Pattern
 Form          Fragrance
 Space         Size
 Texture       Color
The visual pathway that directs eye
movement through a composition
  •Distance between two points
Line directions:
 Vertical lines—stress height and suggest power
  and strength
 Horizontal lines—stress width and are peaceful
  and calm, provide a sense of stability
 Diagonal line—dynamically energetic, causing
  more eye movement. Use sparingly
 Curved line—suggest motion, but are softer,
  more comforting. Eye moves quickly through
Vertical line--Power and strength
Horizontal linePeaceful and calm
Diagonal lineDynamically energetic,
suggest motion
Curved lineSofter suggestion of

the shape or configuration of an individual
 component of the composition. The
 overall, three-dimensional, geometric
 shape or configuration of a floral

the area in, around, and between the
 components of the design, defined by the
 three-dimensional area occupied by the
  Positive space
  Negative space

The surface quality of a material, as
 perceived by sight or touch
  Smooth, coarse, waxy, rough, delicate, velvety

A repeated combination of line, form,
 color, texture, and/or space.
  Variegated markings, speckles
  Any element used more than once
Pattern—what is repeated

A sweet or pleasing odor, perceived by the
 sense of smell.
  heightens our awareness
  increases sensory enjoyment
  triggers memory
Using all 5 senses

The physical dimensions of line, form, or
  First considerations
  Emotional aspect

The visual response of the eye to reflected
 rays of light
  most important design element
  Optical sensation, originating in the brain’s
   perception of light energy reflected to the eye
   from a pigmented surface.
  Emotional response
 Principles of Floral
        Principles of design-fundamental guidelines to
   aesthetic design that govern the organization of the
elements and materials in accordance with the laws of
      nature. Some primary principals of design are
associated with related secondary principles of design.
of Floral Design
 Balance         Contrast
 Proportion        Opposition
   Scale           Tension
 Dominance         Variation
   Emphasis      Harmony
   Focal Area    Unity
   Accent
 Rhythm
   Depth
   Repetition
   Transition

 gives a sense of equilibrium and repose, a
 feeling of three-dimensional stability.
Physical also known as mechanical
Visual balance—sense of equilibrium
Easily falls over
Or looks like it will easily tip over
Visually balanced

symmetrical balance—known as formal
 balance, flowers are repeated on opposite
 sides of the floral arrangement. Using an
 imaginary central axis, one side of the
 arrangement is the mirror image of the
Asymmetrical balance—known as
 informal balance. Formed by placing
 unequal visual weight on each side of a
 central vertical axis.

Radial balance—radiate from a central
 point like the spokes of a wheel or the rays
 of the sun.
                 Symmetrical-one side mirrors the other
Asymmetrical-two sides are dissimilar but have equal visual weight or equal
               eye attraction which creates visual balance
Symmetrical vs. Asymmetrical
               Radial Balance

Radial balance--Not separate from symmetrical or asymmetrical,
         but merely a fine distinction of one or the other
Radial Balance
Symmetrical but too perfect—rendering a contrived and fake appearance
                            Near symmetrical
Not symmetrical in placement but arranged in a near-symmetrical pattern to
                      form a balanced, formal shape
The comparative relationship in size,
 quantity, and degree of emphasis among
 components within the composition; the
 relationship of one portion to another, or of
 one portion to the whole.
  design should be 1 ½ to 2 times the height or
   width of the container
Greek golden section in which the ration of vase to flowers is
                  3 to 5 or roughly 5 to 8
Golden mean refers to the division of a line somewhere
           between ½ and 1/3 its length
          Flower design slightly off center
Overall size of a floral arrangement or its parts
 compared with other objects or their parts.
    Scale floral elements with each other

The relative ratio of size, or the
 relationship of the size of a composition to
 the surrounding area or environment.
Arrangements should fit on the table physically and visually and be in
               proportion to the surrounding area
Small table small room small arrangement
Large to permit viewing from a distance

The visual organization within a design
 that emphasizes one or more aspects.
 When one element is emphasized, others
 are subordinate.

The special attention or importance given
 to one or more areas within a design.
  Directs eye to more important areas
Focal Area

The area of greatest visual impact or
 weight; the center of interest to which the
 eye is most naturally drawn.
  Center of gravity or balance
  Where eye is drawn
  Where the eye rests
  One element different than others
Focal Point
Focal Point
Focal Point

Detail added to a design to provide
 additional interest, affecting the total
 character of the composition.
  Dash of something

 Flow or movement characterized by
 regular recurrence of elements or features
Use repeated patterns and graceful
The goal is to create a visual pathway that
 leads the viewer’s eye around and through
 the design, then back to the focal point.

Three-dimensional arrangement
  overlap or angle flowers
  place bright, dark flowers on the bottom of the
   arrangement, lighter and smaller at the top

The recurrence of like elements within a

The ease of visual movement which
 results from gradual degrees of change
 among one or more of the elements

Emphasis by means of difference.

Contrast between elements which are
 counterpoint in relation to each other.
  Call attention to each other by being opposite
   whereas contrast is simply different from each
Opposition—black & white
Contrast in color simplest way to create strong focal point

Implying or suggesting a sense of energy
  Polarity—drawn together or pushed apart
  Knot a leaf-energy has been exerted or applied
  New bulb forcing out of soil
  Ready to spring or snap
Tension—something is waiting to

Dissimilarity among attributes or
  Diversity among elements
  Vary stages of development
  All one color of flower, but different flowers
               Proximity-combining flowers into one design
            Repetition-repeating similar elements such as color
Transition-providing a gradual change from one part of a design to another

 Compatibility; a pleasing or congruent
 arrangement of parts.
 All parts should go together or
 “harmonize” with each other.
Lack a sense of harmony
Harmony by added accessories which support football or homecoming theme
All component parts of a floral composition should harmonize with one another. It
  is vital that the flowers in a design are compatible with one another in order to
                             support an overall design style.
Terra-cotta post and blush tones flowers create a casual garden ambiance for
    this celebration setting. Harmony of the parts displays unity in design

--the state of being one, united, or complete
   in itself.
The arrangement is seen as a whole piece
   instead of only individual parts.
Oneness of purpose, thought, style, and
Plums, kiwi enhance an overall harmonious theme
Examples of Line and Sticks
       Design Assignment

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