Staying Abreast In Georgia - Georgia Breast Cancer Coalition

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					     Staying Abreast
       In Georgia
                Quarterly Newsletter of the Georgia Breast Cancer Coalition Fund, Fall 2010

                            Approval of Avastin as First-Line Treatment in Metastatic
  INSIDE THIS ISSUE          Breast Cancer Causes Controversy Among Advocates
                            The controversy over whether or not the      ther studies to confirm the benefit of the
                            drug Avastin improves overall survival in    drug.
                            breast cancer patients continues. In July,
                            the Food & Drug Administration’s (FDA)       Two recent studies, sponsored by Roche,
PAGE 2                                                                   known as RIBBON-1 and AVADO were
                            Oncologic Drugs Advisory Committee
BOARD OF DIRECTORS          (ODAC) recommended in a 12-1 vote            made public this year. In both studies,
PRESIDENT’S MESSAGE         that the FDA withdraw its approval of        patients did not live longer and experi-
                            Avastin as a treatment for advanced          enced a high rate of side effects includ-
                            breast cancer.                               ing high blood pressure and internal
                            Avastin works by cutting off a tumor’s
GBCCF UPDATE                blood supply. The drug was first ap-         Fran Visco of the National Breast Cancer
                            proved for the treatment of colon cancer     Coalition says Avastin has no impact on
                            in 2004, and has since been approved for     survival in breast cancer.
PAGE 4                      the treatment of certain lung, kidney and    “There was a delay in progression of the
                            brain cancers.                               tumor, but it had no effect on quality of
DIET AFFECTS BREAST                                                      life,” said Visco. “Patients must trust that
CANCER RECURRENCE           In 2008, Avastin was given accelerated       the drugs they are given can be expected
                            and conditional approval by the FDA for      to give them benefit and not expose
                            metastatic breast cancer treatment. Its      them to greater harm.”
PAGE 6                      manufacturer, Genentech, a subsidiary        The FDA recently announced it will make
                            of Roche, was then required to do fur-       a final decision on December 17.
                                                    This issue of Staying Abreast in Georgia is dedicated to the
                                                    memory of Randi Passoff, a true warrior in the fight against
PAGE 7                                              breast cancer. Randi was the Founder and Executive Direc-
NBCC SETS DEADLINE,                                 tor of It’s the Journey, the Atlanta 2-Day Walk. She success-
                                                    fully led the organization and thousands of volunteers, walk-
                                                    ers, their teams, and even multi-billion dollar corporate
                                                    sponsors in raising nearly $7,000,000 in just a few short
                                                    years to fight for the cure to Breast Cancer. Her success in
PAGE 8                                              raising a vast amount of money (that remained in Atlanta)
SAVE THE DATE                                       left its mark on the city. The entire time she was raising
                                                    money and running a multi-million dollar non-profit she was
                                                    battling for her life with Stage 4 Breast Cancer. Randi passed
                                                    away September 22, 2010 at the age of 61. She left behind
                                                    her family and thousands of volunteers and friends. We are
                                                    inspired to continue and honor her legacy.
                                     A MESSAGE FROM GBCCF LEADERSHIP
    Carla J. Berg, Ph.D.                               Think Pink. After all, it is the color of the season.
                                                       Everywhere you look this month, you will be com-
    Patricia L. Dickey                                 pletely surrounded by pink. Pink ribbons. Pink shirts.
                                                       Pink candies. I even recently read of a national bagel
    Amy Feintuch                                       chain selling pink bagels. Many companies have
                                                       jumped on the pink bandwagon, pledging their sup-
    Sara Hanna                                         port of breast cancer research and more by selling
                                                       everything pink—from toilet paper to yogurt to deter-
    Timolin Jefferson                                  gent. And every October, charities provide us with
                                                       the platforms to walk, run, golf, bike, shop, drink, eat
    Jullie King                                        and more, all in the name of breast cancer.

    Karen Korshak              Within the confines of this sea of pink, are we truly making a difference for
                               the men and women who are facing this disease each and every day? More
    Ginger Smith               than 3 million women (and men) have received a diagnosis of breast cancer
                               in this country alone. This year, The American Cancer Society estimates that
    Nancy Whaley               more than 192,000 new cases of invasive breast cancer will be diagnosed.
                               And more than 40,000 lives will succumb to the disease.
    Todd Wilson                The Georgia Breast Cancer Coalition Fund (GBCCF) is committed to leading
                               quality education workshops throughout the state. We reach out to hun-
                               dreds of people each and every year, providing them with key information
                               on breast health, diagnosis, treatment and research. We also work with the
    2010 Officers              Georgia General Assembly and the US Congress to ensure that funds raised
                               actually support programs and services for the families who are affected,
    Ruth Eldredge              both now and in the future.
                               We are humbled by the countless stories of survivors and their families who
    Michael Koziol             are touched by what we do. So in a word, yes we are making a difference .
    Vice President             We are an intricate piece of the pink you see around you. We have seen the
                               results of amazing efforts toward a cure for breast cancer. This month, the
    M. Marjorie Kellogg        color pink reminds us of where we’ve been and where we still need to go.
    Secretary                  Pink reminds us of those we are fighting for, those we have lost and those
                               we will fight for in the future. The next time you purchase a pink ribbon
    Wendy Rohrssen
                               product or hear the phrase, “Think Pink,” remember that it is so much more
    Treasurer                  than a color. It is a pledge, and it is a promise to eradicate breast cancer. It
                               can come to fruition. It can, but only if we do more than “Think Pink.” We
                               must take significant action too.
    Staff                      Ruth Eldredge
                               Founder and President, GBCCF
    Amy Upchurch
    Administrative Assistant
                                                Are you our fan? Show your support and keep abreast of
                                               what is going on with the Georgia Breast Cancer Coalition
                                               Fund. Now, you can become a GBCCF fan on Facebook—
                                               join the cause, show your support, donate, link up with
                                               other supporters and find out about current events, advo-
                                               cacy efforts and fundraisers in Georgia! Visit us on Facebook
                               today: Georgia Breast Cancer Coalition.

         Quarterly Newsletter of the Georgia Breast Cancer Coalition Fund, Fall 2010

Georgia General Assembly Members Defeat Bills              Local Girls’ Lacrosse Team Supports GBCCF
During the 2010 Session of the Georgia General Assem- The girls’ lacrosse team at Holy Innocents Episcopal

                                                                                                                        GBCCF UPDATE
bly last spring, State Senators Seth Harp, Nan Orrock,                                    School held a fundraiser in
Curt Thompson and Renee Unterman worked with                                              honor of a favorite teacher
GBCCF to defeat Senate Bill 407 and House Bill 1184.                                      who is battling breast can-
The bills would have enabled Georgians to purchase                                        cer. The girls contacted a
individual insurance coverage across state lines. If the                                  local smoothie vendor for a
bills had passed, those Georgians who purchased such                                      donation of smoothie
insurance coverage would not have been protected by                                       drinks to be sold at one of
the insurance mandates set by the State of Georgia,                                       their games. During the
essentially eliminating the protections GBCCF helped to                                   event, spectators were
put in place.                                                                             able to purchase a
                                                                                          smoothie and all of the
“We applaud the willingness of these State Senators to proceeds were donated to GBCCF in honor of their
take a stand and ensure access to quality medical treat- teacher. Head Girls’ Lacrosse Coach, Forrest Stillwell,
ment for those affected by breast cancer. Their sup-      said the girls had a lot of a spirit and passion for the
port of GBCCF’s legislative priorities enables us to fur- cause.
ther our mission—to educate, advocate and ultimately
eradicate breast cancer,” said GBCCF Board President, “The event was great, and the girls went all out wearing
Ruth Eldredge.                                            pink,” Stillwell said. “They were fundraising with a pur-
                                                          pose, and they had a lot of fun doing it.

                                                           Pictured above, Lacrosse Teammates, Kelly Armstrong
                                                           and Delaney McMullen supported the event by wear-
                                                           ing pink tattoos.

For the past sixteen years, The Georgia Breast Cancer Coalition Fund (GBCCF) has been dedicated to making a differ-
ence for the more than 6,000 Georgian women living with breast cancer. Since its inception in January 1994, GBCCF
has been instrumental in breast cancer education and advocacy. GBCCF was founded by three breast cancer survivors
who came together for a common cause—to fight to eliminate breast cancer for our future generations.

                                          OUR MISSION IS THREE-FOLD
     To Educate local, state, and national legislators and the public about all aspects of breast cancer: the impor-
     tance of early detection; lifestyle changes, treatment, and research;

     To Advocate at the state and national levels for increased breast cancer research funding, health care reform,
     and legislation that will be of benefit to all; and

     To Eradicate breast cancer – “We can’t wait for a cure!”

                      The Affect of Diet in Breast Cancer and Recurrence
                      By Debra Miller MD / Northwest Georgia Oncology Centers, P.C.

                            During the course of my prac-     For every five percent in-
                            tice, I have been asked on nu-    crease in saturated fat in-
                            merous occasions, “How can I      take, the risk of dying from
                            change my diet to reduce my       breast cancer increases by
                            risk of breast cancer recur-      50%. These fats are found
                            rence?”                           in many processed, frozen,
                                                              fried and fast foods, as well as most French fries and
                            In the past, my answer would
                                                              margarine. Believe it or not, butter contains conju-
                            have been a pat response,
                                                              gated linoleic acid, which may fight breast cancer (at
                            “Reduce your fat and eat
                                                              least as shown in test tubes and mice.)
    healthier for the rest of your life.” And to be honest,
    that actually is not far from the truth. Yet, we now
    have several clinical studies examining the relation-
    ship between dietary constituents and breast cancer.

    Research suggests that adding certain foods to your
    diet could lower your risk of breast cancer, and with
    an increasing number of breast cancer survivors, diet
    modification may help reduce a second primary can-
                                                              The following recommendations give the “skinny” on nutri-
    cer, as well as heart disease and other chronic dis-
                                                              tion for breast cancer survivors:
    eases like diabetes.
                                                              Cruciferous vegetables like broccoli, cauliflower, cab-
                                      Large trials have
                                                              bage, brussel sprouts, and turnip greens lower levels
                                      shown that women
                                                              of a type of estrogen that may promote breast cancer
                                      with a higher intake
                                                              cells. Yellow-orange vegetables, such as carrots and
                                      of vegetables and
                                                              sweet potatoes are high in beta-carotene, which has
                                      fiber had a greater
                                                              also been linked to lower rates of breast cancer. Eat-
                                      than 40-50% reduced
                                                              ing tomatoes including cooked and dried tomatoes, in
    risk of dying after breast cancer diagnosis. Fiber from
                                                              soups, juice and sauce can also lower rates of breast
    fruits doesn’t appear to convey the same benefit as
                                                              and prostate cancer since they contain lycopenes.
    vegetables. In addition, dietary nutrients such as
    folate, carotenoids, and Vitamin C are also signifi-      Diets higher in Vitamin D have been shown to reduce
    cantly associated with a reduced risk of overall mor-     risk of breast cancer development and lower the risk
    tality, and nutrients from food rather than vitamin       of recurrence. Good sources of this key vitamin in-
    supplements support this finding.                         clude fresh water fish such as salmon, as well as sar-
                                                              dines, tuna and mackerel, which all contain Omega
    Women with the highest intake of fat have three
                                                              3’s. Supplementing your diet with sunshine 15-20
    times the risk of dying from the disease compared to
                                                              minutes/ day is a good way to get Vitamin D if you
    those with the lowest intake, especially those with an
                                                              cannot get it through diet.
    increased consumption of saturated fats.

         Quarterly Newsletter of the Georgia Breast Cancer Coalition Fund, Fall 2010

Diets higher in trans fat are associated with a risk of                                    Women that stay leaner

                                                                                                                      BREAST CANCER NOTES
recurrence. Therefore, avoiding those foods and using                                      also have a lesser
homemade olive oil dressing rather than processed                                          chance of developing
can often eliminate the intake of trans fat oils in your                                   the disease. A Harvard
diet. Studies have also shown that Mediterranean                                           University study showed
women have a lower risk of breast cancer and scien-                                        that women who gained
tists believe it is related to their olive consumption.                                    40-50 pounds after the
Flax seed oil also has 75 times more lignin precursors,     age of 18 had double the risk of breast cancer follow-
which inhibit mammary tumors in animals.                    ing menopause. Current recommendations are for
                                                            moderate to vigorous activity for 45-60 minutes, 4-5
                            The use of soy products is
                                                            times per week. This activity level could include walk-
                            controversial. These prod-
                                                            ing, biking, even housework and gardening, as long as
                            ucts are considered isoflavi-
                                                            you breathe as you would with a brisk walk.
                            noids and can act as weak
                            estrogens possibly prevent-     My general advice would be to choose a healthier life-
                            ing breast cancer in            style and diet to lower the risk of a breast cancer de-
                            premenopausal women by          veloping and/or recurring. This type of lifestyle also
                            preventing their natural es-    lowers your risk for heart disease and other chronic
trogens from binding. However, in post menopausal           diseases:
women, studies have shown that they may actually
                                                                 Eat healthy
bind and stimulate breast cancer growth. They may
also interfere with the effects of Tamoxifen.                    Decrease alcohol consumption

There is some evidence that diets which contain 20               Exercise regularly
grams of fiber per day may reduce risk of breast can-
                                                                 Maintain a healthy weight
cer, especially in premenopausal women, which would
include diets with whole grain cereals, vegetables and      Vitamin supplements do not seem to lower risk of re-
fiber. However, fiber from fruit alone does not seem        currence, but dietary nutrients from food do affect
to make as much of a difference, as noted in the            breast cancer patient’s survival. Sources for dietary
Women’s Health Initiative from 2006.                        recommendations during treatment for breast cancer
                                                            can often be located in your Oncologists office or lo-
Of note, there is no strong evidence for sugars or car-     cated from these sites:
bohydrates and breast cancer risk, but being over-
weight increases your risk for the disease as hormones National Cancer Institute Nutritional Concerns, Eating
are stored in fat.                                     Hints for Cancer Patients—Before, During, and After

                                                            American Cancer Society Nutrition for Patients and

             GBCCF HOSTS 1st ANNUAL GOLF TOURNAMENT                           elle G Designs SUPPORTS GBCCF
                                                                             THROUGH OCTOBER FUNDRAISER
             More than 6,000 women in Georgia are facing breast
             cancer. Join GBCCF, Creative Financial Partners and

             680 The Fan for Pink the Green on Monday, October
             11 at the Golf Club of Georgia. This exclusive golf
             outing will help raise money and awareness of this
             devastating disease. All money raised here, stays

             Formere Atlanta Falcons Quarterback, Steve Bart-
             kowski and ESPN Sports Commentator, Brad Nessler
             will join GBCCF to Pink the Green. The event will also Through October 31, 2010, elle G Designs, a one-of-a
             be broadcast live on The Rude Awakening, Atlanta’s     kind Atlanta-based jeweler, will donate $20 to GBCCF
             680 The Fan Morning Radio Show, featuring Christo-      for every Breast Cancer Bracelet sold on their web-
             pher Rude, Perry Laurentino and Leo Mazzone.            site. Purchasers must enter the special code, GBCCF,
                                                                     at checkout. The bracelet is made with 12 mm Black
                                                                     Diamond Crystal Rondelles, Swarovski Crystals, CZ
                                                                     Pave beads, and features a hand crafted pink ribbon
                                                                     glass bead. The bead was specifically designed by
                                                                     former GBCCF Board member, Diane Alexander,
                                                                     M.D., to aid elle G Designs in raising money for breast
                                                                     cancer. Each bracelet, available in several lengths, is
                                                                     connected with a sterling toggle clasp and retails for
                                                                     $65. To purchase a bracelet, visit http://

                                          NOW RECRUITING: Volunteer Board Members

                                                Do you have a passion for our cause? Would you like to channel your en-
                                                ergies into making a real difference for women, their families and our com-
                                                munities? We are currently recruiting volunteers to serve on our Board of
                                                Directors. Interested candidates should possess energy, ideas and dedica-
                                                tion to our mission. Contact our office at (404) 633-6499 today to request
                                                information about serving on our Board of Directors.

     Quarterly Newsletter of the Georgia Breast Cancer Coalition Fund, Fall 2010

        National Breast Cancer Coalition Fund Sets Deadline to End Breast Cancer

                     In conjunction with National Breast Cancer Awareness Month, the National Breast Cancer

                                                                                                                    NBCC NEWS
                     Coalition set an unprecedented deadline to end breast cancer by January 1, 2020, just nine
                     years from now. The organization launched the extensive public relations campaign to
                     drive researchers, physicians and advocates to pool their resources, to cultivate the devel-
                     opment of innovative ideas, and ultimately eradicate breast cancer.

                     “This year marks the 25th Anniversary of Breast Cancer Awareness month. We're more
                     aware of breast cancer than ever. But awareness isn't enough. We’re counting down, and
it will only take 9 years. January 1, 2020, the end of breast cancer, said Fran Visco, NBCC President.

The campaign which includes print and broadcast ads, as well as online marketing, urges its audience to “give
up hope,” and instead make a commitment to end the disease.

“We know we can do this. We have to stop celebrating breast cancer awareness months and begin pushing for
the end. We have to give up hope, because hope is not a solution. Instead, we will end breast cancer with a
plan of action and through hard work, research, quality health care and advocacy,” said Visco.

For more information, or to view the components of the campaign, visit

                                                Survivor Stories
                                 At age 50, Betty Andrews was diagnosed with Stage 1 breast cancer. There was no
                                 history of breast cancer in her family. She knew nothing about the disease, she was
                                 on Medicare and she needed a lumpectomy. After the procedure, Andrews experi-
                                 enced what no breast cancer patient should. Fluid began leaking from her incision
                                 site. She called her surgeon only to be told that a drainage pump was inadvertently
                                 not inserted for leakage.

                                 “I felt like having Medicare meant that you only get enough treatment for the doctor
                                 to be paid,” said Andrews. Since that time, Andrews has gone through radiation, che-
motherapy treatment and scans. She is not certain of her prognosis, yet Andrews chooses to focus on making a differ-
ence for other breast cancer patients in Georgia. She has made it her life’s work to reach out to women in her commu-
nity to tell them of her experience and help them navigate through their disease. Recently, Andrews attended NBCC’s
Annual Advocacy Training in Washington, D.C.

“It was such an exciting conference and I learned more and more about eradicating breast cancer and becoming an
advocate for a cure! I have used what I learned to spread the word on how to use my voice to get action,” said An-
drews. “To end Breast Cancer by 2020 is awesome, and I look forward to this new goal. I will do everything in my
power for the next 10 years to make this dream become a reality.”

                WE CAN’T WAIT FOR A CURE WWW.GABCC.ORG (404) 633-6499

                                                                                          NON-PROFIT ORG
                                                                                           U.S. POSTAGE
                                                                                            ATLANTA, GA
                                                                                          PERMIT NO 4298

12195 HIGHWAY 92, SUITE 114-340

                                                         SAVE THE DATES
                  PINK the Green Golf Tournament
                  The Golf Club of Georgia, Alpharetta
                  Monday, October 11
                  8:30 am

                  GBCCF Annual Legislative Luncheon & Lobby Day
                  February 2011

                                                    Annual Advocacy Training Conference
                                                    & National Lobby Day
                                                    April 30-May 3, 2011


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