Docstoc

mortgage_professionals

Document Sample
mortgage_professionals Powered By Docstoc
					Mortgage Professionals                                                                                                       HOME SEARCH WITH SMARTS




Advertising Opportunity
Top Reasons
to Advertise Online                                                                                               TOTAL Average
1. 90% of people start their
home search online
                                                                                                                  81%
2. 52% of first time buyers
who used the internet were
                                            British Columbia
looking for “general information
about mortgages”                            75%
                                                          Alberta
3. 75% of mortgage                                                        Saskatchewan/
consumers who used                                        79%             Manitoba                               Quebec                 Atlantic
the internet for research,
also used an online mortgage                                              81%                 Ontario            86%                    75%
calculator                                                                                    80%
4. 22% of mortgage
customers solely rely on                                     81% of Canadians would classify mortgages as good debt
the use of online resources



      Snapshot of the
      mortgage provider’s
      customer base
                                                              VS                            Zoocasa’s Audience

       Median age: 36 yrs for broker customers                                                 42.2% are ages 25-44
       42 yrs - for lender customers
       53% of broker customers and 43% of                                                      26% have children
       lender customers live with children under 18

       broker customers report higher average                                                  49% have a household
       household income                                                                        income of $75,000 -
                                                                                               $100,000 +
       customers shop for multiple quotes
       collecting an average of 2.8 quotes                                                    53% have yet to acquire a
       from brokers, and 1.8 from banks                                                       mortgage
        Mortgage broker and lender information source: Mortgage Insights report web by Canadian Association of Mortgage Professionals
        and Maritz Research Canada

        Mortgage customer information source: Canadian Mortgage and Housing Corporation

        Zoocasa user demographics source: ComScore Jan 2012



             Zoocasa - 350 Bloor Street East - Toronto - Ontario - M4W 0A1 - Email: advertising@zoocasa.com
Get Hyperlocal Exposure                                                                                     HOME SEARCH WITH SMARTS




             Zoocasa’s Local Neighbourhood Specialists
                                                                                Gwen                   BEST Mortgage
                                                                                Naverre
                                                                                Sales Representative
                                                                                                       416-123-1234
                                                                                Best Mortgage Co. Inc.

                                                                                                mm@bestmortgageco.com



                                                                                            Get exposure for your
                                                                                            brand when consumers
                                                                                            are conducting home
                                                                                            searches on Zoocasa.

                                                                                            Reach the demographic
                                                                                            in your community,
                                                                                            looking to work with a
                                                                                            mortgage professional.

                                                                                            Includes an enhanced
                                                                                            listing featured in
                                                                                            Zoocasa’s mortgage
                                                                                            professionals directory.
             Limit of 12 exclusive positions per neighbourhood




86% of recent homebuyers agree that homeownership is a good long-term investment

       Of mortgage consumers, 65% independently compared the costs of different interest rate
       scenarios on different amortization or payment schedules


       On average, 66% of on-line consumers are looking for a mortgage calculator on the internet.

       81% of recent buyers, at some point, relied on a mortgage professional (either a mortgage
       lender or mortgage broker) for advice and consultation

       38% of mortgage-holders are considering, or did consider in the past year refinancing early
       to take advantage of low rates

 sources: 2011 CMHC Mortgage Consumer Survey and CAAMP Mortgage Insights 2011




             Zoocasa - 350 Bloor Street East - Toronto - Ontario - M4W 0A1 - Email: advertising@zoocasa.com

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:1
posted:5/18/2012
language:
pages:2
fanzhongqing fanzhongqing http://
About