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Yo Quiero Taco Bell

VIEWS: 3 PAGES: 5

									 Yo Quiero…

TACO BELL
Taco Bell Techniques
What types of things does Taco Bell
 use to identify its products?
   Gidget, the chihuahua
   The Bell

   New Products

   Standard Products
         Familiarity
Who       does Taco Bell appeal to?
    Late night
       High School/College students
       People who work late

    Cheap
       Low income people
       Frugal people

    Fast, Convenient
       People in a hurry
       Instant Gratification

    Good enough
         People who don’t want to cook
     The Story of The Taco
                         Taco




            Hotdog



Glen Bell

								
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