Addressing Common Vulnerabilities of Reputation Systems for Electronic Commerce

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					Journal of Theoretical and Applied Electronic Commerce Research                                       This paper is available online at
ISSN 0718–1876 Electronic Version                                                                     www.jtaer.com
VOL 7 / ISSUE 1 / APRIL 2012 / 1-20                                                                   DOI: 10.4067/S0718-18762012000100002
© 2012 Universidad de Talca - Chile




        Addressing Common Vulnerabilities of Reputation Systems
                      for Electronic Commerce
                                    Yuan Yao1,2, Sini Ruohomaa3, and Feng Xu1,2
        1
            Nanjing University, State Key Laboratory for Novel Software Technology, Nanjing, China, YuanY@ics.nju.edu.cn
                2
                  Nanjing University, Department of Computer Science and Technology, Nanjing, China, xf@nju.edu.cn
              3
                 University of Helsinki, Department of Computer Science, Helsinki, Finland, sini.ruohomaa@cs.helsinki.fi

                          Received 21 December 2010; received in revised form 7 June 2011; accepted 3 August 2011

                                                                   Abstract

                  Reputation systems provide a form of social control 
				
DOCUMENT INFO
Description: Reputation systems provide a form of social control and reveal behaviour patterns in the uncertain and risk-laden environment of the open Internet. However, proposed reputation systems typically focus on the effectiveness and accuracy of reputation management, and suffer from a number of common vulnerabilities. As a result, introducing reputation management into the business environment may only replace the problems it hopes to solve with new issues. This paper aims to improve the security and robustness of reputation systems through 1) identifying the basic requirements in that area, 2) analyzing existing reputation systems for e-Commerce and a handful of other environments to compare their design choices and solutions provided, and 3) compiling a number of topical practices into guidelines for future research and development of reputation systems. [PUBLICATION ABSTRACT]
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